Franschhoek, Western Cape Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Franschhoek, Western Cape? Based on AirROI's 2026 dataset (July 2025 – June 2026), the short answer is $27,312 per year — at a $278 nightly rate, 47.9% occupancy, and a $141 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 49 active listings, Franschhoek is a micro-market where moderate demand with room for well-positioned listings to outperform.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Franschhoek?
In Franschhoek, the headline Airbnb metrics are $27,312 in average annual revenue,47.9% occupancy, $278 ADR, and $141 in RevPAR, and guests book about 46 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Franschhoek?
Understanding the monthly revenue variations for Airbnb listings in Franschhoek is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Franschhoek is typically January, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Franschhoek across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,544+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,825 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,822 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,468, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Franschhoek
What Is the Monthly Airbnb Occupancy Rate in Franschhoek?
Maximize your bookings by understanding the Franschhoek STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Novembersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Franschhoek:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 53%.
- Entry-level properties (Bottom 25%) average 33% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Franschhoek
What Is the Average Airbnb Nightly Rate in Franschhoek?
Effective short term rental pricing strategy in Franschhoek involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Franschhoek typically peaks in April and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $575+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $310 or more.
- Typical properties (Median) charge around $207 per night.
- Entry-level properties (Bottom 25%) earn around $137 per night.
Average Daily Rate (ADR) Trend by Month in Franschhoek
What Is the RevPAR for Airbnb in Franschhoek?
RevPAR in Franschhoek is currently $141. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $48 RevPAR.
- Typical properties (Median) generate $107 RevPAR.
- Strong performers (Top 25%) earn $203 RevPAR.
- Best-in-class (Top 10%) achieve $310 RevPAR.
Average Monthly RevPAR Trend in Franschhoek
RevPAR Insights for Franschhoek
- The average RevPAR in Franschhoek is $141. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($310) and bottom 25% ($48) is $261, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Feb and bottoms out in Aug, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Franschhoek benchmarks. If your RevPAR falls below the median of $107, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $203+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Franschhoek?
Franschhoek's peak Airbnb season falls in January, February, March, while the softest stretch is July, August, September. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (January, February, March)
- Revenue averages $5,829 per month
- Occupancy rates average 67.5%
- Daily rates average $290
Shoulder Season
- Revenue averages $3,569 per month
- Occupancy maintains around 48.5%
- Daily rates hold near $286
Low Season (July, August, September)
- Revenue drops to average $1,209 per month
- Occupancy decreases to average 40.8%
- Daily rates adjust to average $257
Seasonality Insights for Franschhoek
- Airbnb seasonality in Franschhoek is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Franschhoek's highest earning potential, with monthly revenues climbing to $5,848, occupancy reaching 76.7%, and ADRs peaking at $316.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $877, occupancy could drop to 27.2%, and ADRs may adjust to $256.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Franschhoek.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Franschhoek, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Franschhoek?
Low regulation and minimal registration activity in Franschhoek, Western Cape, South Africa point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Franschhoek to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Franschhoek?
With a compact short-term rental market, Franschhoek gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Main Road | The heart of Franschhoek, lined with gourmet restaurants, boutiques, and art galleries. Ideal for tourists who want to experience the culinary delights of the region and enjoy easy access to attractions. | Franschhoek Wine Tram, Huguenot Memorial Museum, Franschhoek Market, Domain Chandon, Rickety Bridge Wine Estate |
| Wine Estates | Franschhoek is known for its beautiful wine estates that offer stunning views and luxurious accommodations. A great choice for vacationers seeking a scenic and relaxing getaway. | La Motte Wine Estate, Vineyards, Boschendal Wine Estate, Château Mon驡, L'Omarins |
| Village Center | Offers a charming small-town atmosphere with picturesque streets and local shops. Great for families and couples looking for an intimate setting with close proximity to attractions. | Franschhoek Village, Heritage Square, Art Gallery, The Chocolate Shop, Local Cafes |
| Pine Forest | A serene area surrounded by nature, perfect for those seeking peace and quiet away from the hustle and bustle. Ideal for nature lovers and outdoor enthusiasts. | Hiking Trails, Biking Paths, Scenic Overlooks, Spas, Nature Reserves |
| Huguenot Heights | A residential area with incredible views of the mountains and vineyards. Suited for travelers who want a more secluded yet luxurious experience. | Hiking Trails, Scenic Overlooks, Nearby Wine Estates, Gourmet Restaurants |
| Gourmet Capital | Franschhoek is known as the gastronomic capital of South Africa, making it a hotspot for foodies and wine lovers. It hosts numerous culinary festivals and events throughout the year. | Gourmandé Dine, Food and Wine Festivals, Cooking Classes, Local Cheese Shops, Gastronomy Tours |
| Art and Culture Hub | Franschhoek has a vibrant arts scene with many galleries and cultural events. Great for tourists interested in the arts, enjoying galleries, and live performances. | Franschhoek Art House, Local Craft Market, Theatre Performances, Art Walks |
| Luxury Retreats | Franschhoek offers luxury accommodations from boutique hotels to exclusive guesthouses, making it attractive for high-end travelers looking for comfort and style amidst natur. | Luxury Spa Resorts, Gourmet Dining Experiences, Exclusive Wine Tastings, Private Tours |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Franschhoek offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Franschhoek?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Franschhoek
- The Franschhoek Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 79.6% of the 49 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Franschhoek, House properties are the most common (55.1%), reflecting the local real estate landscape.
- Houses represent a significant 55.1% portion, catering likely to families or larger groups.
- The presence of 20.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 2.0%) offer potential for unique stay experiences.
Franschhoek Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Franschhoek
- The dominant room capacity in Franschhoek is 1 bedroom listings, making up 34.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 61.2% of the active Airbnb listings in Franschhoek, indicating a high concentration in these sizes.
- A significant 26.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Franschhoek.
Franschhoek Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Franschhoek
- The most common guest capacity trend in Franschhoek vacation rentals is listings accommodating 2 guests (36.7%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Franschhoek STR market, accounting for 65.3% of listings.
- 26.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Franschhoek.
- On average, properties in Franschhoek are equipped to host 3.7 guests.
How Do Listings in Franschhoek Compare on Quality?
Listing quality in Franschhoek can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Franschhoek
- At 27.3 photos per listing on average, Franschhoek hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 42.9% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Franschhoek averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Franschhoek?
Amenity Prevalence
Amenity Insights for Franschhoek
- Essential amenities in Franschhoek that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Air conditioning, TV, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Franschhoek: Wifi.
- Consider adding popular differentiators like Air conditioning or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Franschhoek to stay competitive.
Which Airbnb Amenities Boost Revenue in Franschhoek?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Franschhoek, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
TV | 89.8% | $29,550 | $7,612 | 288.2% |
Kitchen | 71.4% | $34,409 | $9,569 | 259.6% |
Dishwasher | 42.9% | $45,671 | $13,542 | 237.3% |
Washer | 57.1% | $39,065 | $11,641 | 235.6% |
Indoor fireplace | 28.6% | $51,403 | $17,675 | 190.8% |
Oven | 55.1% | $38,671 | $13,371 | 189.2% |
Freezer | 55.1% | $38,640 | $13,409 | 188.2% |
Stove | 55.1% | $38,466 | $13,622 | 182.4% |
BBQ grill | 40.8% | $44,124 | $15,717 | 180.7% |
Blender | 12.2% | $61,724 | $22,510 | 174.2% |
Revenue Impact Insights for Franschhoek
- TV tops the revenue impact list with a 288.2% uplift — listings with this amenity earn $29,550 vs. $7,612 without it.
- TV — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Franschhoek STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Franschhoek. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsFranschhoek Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Franschhoek
- The typical guest profile for Airbnb in Franschhoek consists of predominantly international visitors (73%), with top international origins including South Africa, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 26.6% of guests.
- Key international markets include United Kingdom (27.8%) and South Africa (26.6%).
- Top languages spoken are English (53.5%) followed by German (12.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from South Africa.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Franschhoek?
Listings in Franschhoek average 4.88 out of 5 overall, with about 17.8 reviews per active listing and 51.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Franschhoek
- With an overall rating of 4.88, Franschhoek listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Location (4.95), while Value (4.82) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 51.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Franschhoek Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Franschhoek
- The most common availability pattern in Franschhoek falls within the 271-366 days range, representing 46.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Franschhoek (44.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Franschhoek?
Average Booking Lead Time by Month
Booking Lead Time Insights for Franschhoek
- The overall average booking lead time for vacation rentals in Franschhoek is 46 days.
- Guests book furthest in advance for stays during November (average 94 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 14 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (55 days avg.) sees the longest lead times, while Summer (23 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (46 days) as a baseline for your pricing and availability strategy in Franschhoek.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 94 days out to capitalize on advance planning.
- During July, focus on last-minute booking availability and promotions, as guests book with very short notice (14 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 55 days) to capture early planners.
- Monitor your own booking lead times against these Franschhoek averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Franschhoek?
Guests in Franschhoek stay about 4 nights on average, generating roughly 1,164 reservations and 23.8 bookings per listing in the latest AirROI dataset. The most common check-in time is 2:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Franschhoek
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Franschhoek
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 23.8 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Oct (6.9 nights) and shorten in May (2.3 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 2:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Franschhoek Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
17 listings
34.7% of total
2 Nights
11 listings
22.4% of total
3 Nights
1 listings
2% of total
4-6 Nights
1 listings
2% of total
30+ Nights
19 listings
38.8% of total
Key Insights
- The most prevalent minimum stay requirement in Franschhoek is 30+ Nights, adopted by 38.8% of listings. This highlights the market's preference for longer commitments.
- A significant segment (38.8%) caters to monthly stays (30+ nights) in Franschhoek, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 38.8% of Franschhoek hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 38.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Franschhoek.
Franschhoek Airbnb Cancellation Policy Trends Analysis (2026)
Limited
8 listings
16.3% of total
Super Strict 30 Days
1 listings
2% of total
Flexible
7 listings
14.3% of total
Moderate
7 listings
14.3% of total
Firm
26 listings
53.1% of total
Cancellation Policy Insights for Franschhoek
- The prevailing Airbnb cancellation policy trend in Franschhoek is Firm, used by 53.1% of listings.
- A majority (53.1%) of hosts in Franschhoek utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 53.1% market standard in Franschhoek.
- Regularly review your cancellation policy against competitors and market demand shifts in Franschhoek.
How Much Are Airbnb Cleaning Fees in Franschhoek?
Cleaning fees in Franschhoek are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Franschhoek
- About 46.9% of Franschhoek listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $38 is close to the median ($29), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 3.8% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Franschhoek median of $29. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Franschhoek Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Franschhoekbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
winelands living - house with sauna and pool
Entire Place • 3 bedrooms
Thatch & Vine House
Entire Place • 4 bedrooms
The Manor House @ Roubaix Estate
Entire Place • 5 bedrooms
Franschhoek Chic | Comfort 2-Bedroom Stay
Entire Place • 1 bedroom
Lush Garden Hideaway
Entire Place • 3 bedrooms
Spacious home with pool in heart of Franschhoek
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Franschhoek?
Learn from the best! This table showcases top-performing Airbnb hosts in Franschhoek based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Benita | 3 | $99,398 | 64 | 4.75/5.0 |
| David | 1 | $83,233 | 37 | 4.97/5.0 |
| Mary | 1 | $74,940 | 30 | 4.93/5.0 |
| Robyn | 1 | $73,049 | 6 | 4.83/5.0 |
| Daniel | 1 | $71,829 | 13 | 4.85/5.0 |
| Pascal | 1 | $65,720 | 19 | 5.00/5.0 |
| Jeanine | 2 | $65,487 | 18 | 4.93/5.0 |
| Perch Short Stays | 4 | $60,126 | 37 | 4.87/5.0 |
| Viviane & Nigel | 1 | $57,472 | 19 | 4.95/5.0 |
| Anita | 1 | $54,072 | 1 | Not Rated |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Franschhoek.
Who Are the Airbnb Hosts in Franschhoek?
Franschhoek has a relatively balanced host base.
Host Profile Insights for Franschhoek
- A 49.0% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 12.2% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 14.3% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 83.7% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 26.5% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Franschhoek averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Franschhoek
These are the highest-grossing professional property management operations in Franschhoek, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Perch Short Stays | 4 | $60,126 | $209 | 44.4% | 4.87/5 |
| Rita | 6 | $42,765 | $156 | 29.3% | 4.80/5 |
| Esme | 1 | $24,583 | $203 | 66.1% | N/A |
Management Company Insights for Franschhoek
- The leading management company, Perch Short Stays, operates 4 listings with $60,126 in gross revenue — a useful benchmark for what scale looks like in Franschhoek.
- Top managers average 4 properties each, suggesting professional management in Franschhoek still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.83/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 12.2% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Franschhoek's Airbnb Market Compare to Nearby Cities?
How does the Franschhoek Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Cape Town, Franschhoek has 5 percentage points higher occupancy and about $85 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Stellenbosch Local Municipality | 1,245 | $1,904 | $203.81 | 42% |
| Hermanus | 54 | $1,761 | $230.95 | 35% |
| Hout Bay | 471 | $1,702 | $217.78 | 41% |
| Cape Town | 15,280 | $1,641 | $193.34 | 43% |
| Noordhoek | 211 | $1,598 | $245.44 | 39% |
| Witzenberg Local Municipality | 258 | $1,454 | $138.97 | 34% |
| Stanford | 12 | $1,453 | $184.30 | 35% |
| Overberg District Municipality | 10 | $1,423 | $302.13 | 35% |
| Simon's Town | 258 | $1,400 | $155.60 | 40% |
| Pine Haven | 10 | $1,395 | $167.06 | 36% |
Frequently Asked Questions About Airbnb in Franschhoek
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Franschhoek.
How much do Airbnb hosts make in Franschhoek?
Franschhoek hosts earn about $27,312 per year on average, with an average nightly rate of $278 and RevPAR of $141. Those figures describe the typical revenue environment for active listings in Franschhoek, Western Cape, not the ceiling for the best operators. Source: AirROI 2026 data, Franschhoek market, July 2025 to June 2026.
What is the average Airbnb occupancy rate in Franschhoek?
The average Airbnb occupancy rate in Franschhoek is 47.9%. January is the strongest month and August is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Franschhoek?
Listings in Franschhoek average $278 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Franschhoek?
Franschhoek currently has about 49 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Franschhoek?
AirROI currently classifies the short-term rental regulation level in Franschhoek as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Franschhoek?
RevPAR in Franschhoek is about $141. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Franschhoek?
At 47.9% occupancy, Franschhoek can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $27,312, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Franschhoek?
The average booking lead time in Franschhoek is about 46 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Franschhoek?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Franschhoek include Main Road, Wine Estates, Village Center. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Franschhoek?
entire_home listings make up 79.6% of the active supply in Franschhoek. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Franschhoek compare to nearby Airbnb markets?
Among neighboring markets, Stellenbosch Local Municipality posts $22,851 in average annual revenue with 42.4% occupancy, compared to Franschhoek's $27,312 and 47.9%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Franschhoek?
The average Airbnb stay length in Franschhoek is about 4 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Franschhoek?
Airbnb listings in Franschhoek average 4.88 out of 5 overall. About 51.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Franschhoek?
TV and Kitchen are among the strongest revenue-linked amenities in Franschhoek. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Franschhoek?
Yes. About 46.9% of active Airbnb listings in Franschhoek charge a cleaning fee, and the average fee is $38. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Franschhoek?
A 49.0% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-06-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.