George, Western Cape Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in George, Western Cape? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $10,934 per year — at a $145 nightly rate, 29.5% occupancy, and a $44 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
George's 4,859 active listings and selective demand that rewards strong listing quality and pricing strategy make it a major short-term rental market. Supply grew 37.8% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in George?
In George, the headline Airbnb metrics are $10,934 in average annual revenue,29.5% occupancy, $145 ADR, and $44 in RevPAR, and guests book about 71 days in advance.
How Much Do Airbnb Hosts Earn Monthly in George?
Understanding the monthly revenue variations for Airbnb listings in George is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in George is typically December, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in George across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,182+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,720 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $824 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $360, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in George
What Is the Monthly Airbnb Occupancy Rate in George?
Maximize your bookings by understanding the George STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in George:
- Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 48% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in George
What Is the Average Airbnb Nightly Rate in George?
Effective short term rental pricing strategy in George involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in George typically peaks in December and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $297+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $178 or more.
- Typical properties (Median) charge around $103 per night.
- Entry-level properties (Bottom 25%) earn around $64 per night.
Average Daily Rate (ADR) Trend by Month in George
What Is the RevPAR for Airbnb in George?
RevPAR in George is currently $44. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $15 RevPAR.
- Typical properties (Median) generate $28 RevPAR.
- Strong performers (Top 25%) earn $54 RevPAR.
- Best-in-class (Top 10%) achieve $95 RevPAR.
Average Monthly RevPAR Trend in George
RevPAR Insights for George
- The average RevPAR in George is $44. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($95) and bottom 25% ($15) is $80, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Dec and bottoms out in Jun, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these George benchmarks. If your RevPAR falls below the median of $28, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $54+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in George?
George's peak Airbnb season falls in December, January, February, while the softest stretch is May, June, September. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (December, January, February)
- Revenue averages $2,079 per month
- Occupancy rates average 41.3%
- Daily rates average $170
Shoulder Season
- Revenue averages $1,303 per month
- Occupancy maintains around 32.2%
- Daily rates hold near $144
Low Season (May, June, September)
- Revenue drops to average $887 per month
- Occupancy decreases to average 24.2%
- Daily rates adjust to average $137
Seasonality Insights for George
- Airbnb seasonality in George is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases George's highest earning potential, with monthly revenues climbing to $2,683, occupancy reaching 48.6%, and ADRs peaking at $179.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $782, occupancy could drop to 21.1%, and ADRs may adjust to $134.
- Lower occupancy paired with meaningful seasonality means hosts in George need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like George, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in George?
George, Western Cape, South Africa currently shows a low regulation profile despite having 4,859 active listings. Larger markets with light regulation can attract new supply quickly, but that also means regulatory frameworks may evolve as local governments respond to growth — staying informed protects your investment. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for George to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 0% licensed listings)
What Are the Best Neighborhoods for Airbnb in George?
George is a large short-term rental market, and performance varies significantly by location within the city. The neighborhoods below are among the most active areas for Airbnb hosts — each with distinct guest demographics, demand drivers, and local attractions. Use this as a starting point for neighborhood-level investment analysis in George, Western Cape.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Herolds Bay | A picturesque coastal village known for its stunning beach and outdoor activities. Popular for families and couples looking for a relaxing getaway close to nature. | Herolds Bay Beach, Hiking trails, Whale watching, Fynbos Nature Reserve, Nearby George Golf Club |
| Victoria Bay | A small, scenic bay renowned for its beauty and excellent surf conditions. Ideal for surfers and those looking for a tranquil seaside escape. | Victoria Bay Beach, Surfing spots, Beachfront restaurants, Hiking trails, Coastal nature walks |
| George City Centre | The bustling heart of George, offering access to shopping, dining, and cultural experiences. A great base for exploring the Garden Route. | George Museum, Railway Museum, Outeniqua Transport Museum, Local markets, Shopping malls |
| Fancourt | An upscale resort area known for world-class golf courses and luxury amenities. Attracts golf enthusiasts and luxury travelers. | Fancourt Golf Estate, Spa and wellness centres, Fine dining restaurants, Nature trails, Conference facilities |
| Knysna Heads | A scenic area near the Knysna Lagoon and coastline, perfect for tourists wanting a mix of relaxation and adventure. | Knysna Heads viewpoint, Kayaking, Beaches, Knysna Elephant Park, Local arts and crafts shops |
| Sedgefield | A tranquil town known for its natural beauty and proximity to the ocean, ideal for nature lovers and families. | Sedgefield Beach, Swartvlei Lagoon, Birdwatching hotspots, Market days, Nature reserves |
| Wilderness | A serene town surrounded by nature, beautiful beaches, and lagoons, attracting those who love outdoor activities and tranquility. | Wilderness Beach, Wilderness National Park, Kayaking on the lagoon, Hiking trails, Bird watching |
| Plettenberg Bay | A premier vacation destination famous for its beaches and vibrant marine life. Ideal for families and holidaymakers seeking luxurious experiences. | Plettenberg Bay beaches, Robberg Nature Reserve, Whale watching cruises, Adventure activities (bungee jumping, ziplining), Shopping and dining areas |
With 8 distinct neighborhoods showing meaningful short-term rental activity, George offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in George?
Room Type Distribution
Property Type Distribution
Market Composition Insights for George
- The George Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 83.9% of the 4,859 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in George, House properties are the most common (44.7%), reflecting the local real estate landscape.
- Houses represent a significant 44.7% portion, catering likely to families or larger groups.
- The presence of 10.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 0.6%) offer potential for unique stay experiences.
George Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for George
- The dominant room capacity in George is 1 bedroom listings, making up 29.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 53.7% of the active Airbnb listings in George, indicating a high concentration in these sizes.
- A significant 38.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in George.
George Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for George
- The most common guest capacity trend in George vacation rentals is listings accommodating 4 guests (23%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the George STR market, accounting for 45.6% of listings.
- 39.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in George.
- On average, properties in George are equipped to host 4.4 guests.
How Do Listings in George Compare on Quality?
Listing quality in George can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for George
- At 30.4 photos per listing on average, George hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 20.7% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the George averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in George?
Amenity Prevalence
Amenity Insights for George
- Essential amenities in George that guests expect include: Free parking on premises. Lacking these (this) could significantly impact bookings.
- Popular amenities like Wifi, TV, Kitchen are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for George: Free parking on premises.
- Prioritize adding missing essentials: Free parking on premises.
- Consider adding popular differentiators like Wifi or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in George to stay competitive.
Which Airbnb Amenities Boost Revenue in George?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in George, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Movie theaterHigh opportunity | 0.2% | $51,945 | $10,866 | 378.0% |
Wifi | 91.6% | $11,650 | $3,167 | 267.8% |
Kitchen | 86.6% | $12,048 | $3,733 | 222.8% |
SaunaHigh opportunity | 0.5% | $33,254 | $10,823 | 207.3% |
Exercise equipmentHigh opportunity | 2.1% | $29,636 | $10,541 | 181.2% |
BidetHigh opportunity | 1.9% | $25,813 | $10,647 | 142.4% |
Dishwasher | 35.7% | $17,258 | $7,425 | 132.4% |
Gym | 11.7% | $21,912 | $9,481 | 131.1% |
Sound systemHigh opportunity | 7.4% | $22,351 | $10,026 | 122.9% |
Washer | 55.8% | $14,200 | $6,815 | 108.3% |
Revenue Impact Insights for George
- Movie theater tops the revenue impact list with a 378.0% uplift — listings with this amenity earn $51,945 vs. $10,866 without it.
- High-opportunity amenities — Movie theater, Sauna, Exercise equipment — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Wifi, Kitchen — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Movie theater — it has the best combination of high revenue impact and low market saturation in George.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced George STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for George. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGeorge Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for George
- The typical guest profile for Airbnb in George consists of a mix of domestic (54%) and international guests, often arriving from nearby Cape Town, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Afrikaans.
- Domestic travelers account for 53.9% of guests.
- Key international markets include South Africa (53.9%) and Germany (11.3%).
- Top languages spoken are English (52%) followed by Afrikaans (13.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in George?
Listings in George average 4.81 out of 5 overall, with about 39.7 reviews per active listing and 31.5% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for George
- With an overall rating of 4.81, George listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.88), while Value (4.78) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 31.5% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
George Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for George
- The most common availability pattern in George falls within the 271-366 days range, representing 66.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in George (33.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in George?
Average Booking Lead Time by Month
Booking Lead Time Insights for George
- The overall average booking lead time for vacation rentals in George is 71 days.
- Guests book furthest in advance for stays during December (average 129 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (98 days avg.) sees the longest lead times, while Summer (40 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (71 days) as a baseline for your pricing and availability strategy in George.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 129 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 98 days) to capture early planners.
- Monitor your own booking lead times against these George averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in George?
Guests in George stay about 4.3 nights on average, generating roughly 80,245 reservations and 16.6 bookings per listing in the latest AirROI dataset. The most common check-in time is 2:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in George
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for George
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 16.6 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Dec (6.2 nights) and shorten in May (3.3 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 2:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
George Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1461 listings
30.1% of total
2 Nights
1003 listings
20.6% of total
3 Nights
233 listings
4.8% of total
4-6 Nights
252 listings
5.2% of total
7-29 Nights
146 listings
3% of total
30+ Nights
1764 listings
36.3% of total
Key Insights
- The most prevalent minimum stay requirement in George is 30+ Nights, adopted by 36.3% of listings. This highlights the market's preference for longer commitments.
- A significant segment (36.3%) caters to monthly stays (30+ nights) in George, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 36.3% of George hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 36.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in George.
George Airbnb Cancellation Policy Trends Analysis (2026)
Full Refundable Until Check-in
2 listings
0% of total
Non-refundable
190 listings
3.9% of total
Refundable
229 listings
4.7% of total
Super Strict 30 Days
96 listings
2% of total
Limited
128 listings
2.6% of total
Super Strict 60 Days
27 listings
0.6% of total
Flexible
895 listings
18.5% of total
Moderate
792 listings
16.4% of total
Firm
1951 listings
40.3% of total
Strict
534 listings
11% of total
Cancellation Policy Insights for George
- The prevailing Airbnb cancellation policy trend in George is Firm, used by 40.3% of listings.
- A majority (51.3%) of hosts in George utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 40.3% market standard in George.
- Using a Strict policy might deter some guests, as only 11% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in George.
How Much Are Airbnb Cleaning Fees in George?
Cleaning fees in George are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for George
- About 51.7% of George listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $36 is close to the median ($26), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 4.5% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the George median of $26. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in George Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Georgebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury Beach Villa. Heated Pool & Private Cinema
Entire Place • 8 bedrooms
Cloud 9 – Exclusive Luxury Villa in Sedgefield
Entire Place • 8 bedrooms
Tides End On Beach 14 Guests 7 BR 6 BA Pool Gym
Entire Place • 6 bedrooms
Rock Pool Villa
Entire Place • 9 bedrooms
Luxury in nature. Solar Powered. Endless sea views
Entire Place • 3 bedrooms
Baga House - Leisure Island
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in George?
Learn from the best! This table showcases top-performing Airbnb hosts in George based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Linda | 61 | $1,031,955 | 1240 | 4.44/5.0 |
| Frikkie | 11 | $597,452 | 929 | 4.88/5.0 |
| Jonathan | 28 | $502,262 | 725 | 4.87/5.0 |
| Heather | 33 | $443,186 | 977 | 4.89/5.0 |
| Kobus | 25 | $383,030 | 587 | 4.88/5.0 |
| Magru | 19 | $352,156 | 1033 | 4.67/5.0 |
| Samantha Jayne | 11 | $347,520 | 329 | 4.82/5.0 |
| Dean And Matilda | 13 | $344,292 | 439 | 4.88/5.0 |
| Louis | 11 | $300,003 | 1617 | 4.96/5.0 |
| Danny & Stacey | 16 | $299,151 | 775 | 4.79/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in George.
Who Are the Airbnb Hosts in George?
George has a relatively balanced host base.
Host Profile Insights for George
- A 39.9% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 4.2% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 4.8% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 54.1% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 22.5% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these George averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in George
These are the highest-grossing professional property management operations in George, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Kobus | 25 | $383,030 | $130 | 35.9% | 4.88/5 |
| Two Keens | 14 | $258,910 | $227 | 32.4% | 4.91/5 |
| Two Keens | 5 | $216,315 | $263 | 46.1% | 4.89/5 |
| Venita | 13 | $198,589 | $284 | 30.9% | 4.90/5 |
| Iconic Stays | 3 | $197,113 | $741 | 34.0% | 4.94/5 |
| Beyond | 6 | $149,872 | $239 | 26.2% | 4.96/5 |
| Chantelle | 5 | $140,614 | $111 | 69.4% | 4.84/5 |
| Tracy | 4 | $112,089 | $299 | 35.1% | 4.79/5 |
| VIP Knysna | 11 | $105,351 | $347 | 17.4% | 4.21/5 |
| David | 8 | $97,109 | $78 | 41.6% | 4.89/5 |
Management Company Insights for George
- The leading management company, Kobus, operates 25 listings with $383,030 in gross revenue — a useful benchmark for what scale looks like in George.
- Top managers average 9 properties each, suggesting professional management in George still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.82/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 4.2% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does George's Airbnb Market Compare to Nearby Cities?
How does the George Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Wilderness, George has 7 percentage points lower occupancy and about $4 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Plettenberg Bay | 34 | $1,319 | $187.04 | 34% |
| Wilderness | 14 | $1,146 | $140.86 | 36% |
| Knysna | 43 | $1,016 | $154.57 | 32% |
| Mossel Bay | 38 | $1,006 | $119.29 | 33% |
| Kou-Kamma Local Municipality | 110 | $768 | $96.07 | 28% |
| Prince Albert Local Municipality | 137 | $680 | $97.13 | 27% |
| Garden Route District Municipality | 10 | $510 | $82.37 | 30% |
| Baviaans Local Municipality | 19 | $249 | $68.34 | 15% |
| Groot Brakrivier | 13 | $245 | $85.01 | 21% |
| Laingsburg Local Municipality | 13 | $237 | $68.75 | 24% |
Frequently Asked Questions About Airbnb in George
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for George.
How much do Airbnb hosts make in George?
George hosts earn about $10,934 per year on average, with an average nightly rate of $145 and RevPAR of $44. Those figures describe the typical revenue environment for active listings in George, Western Cape, not the ceiling for the best operators. Source: AirROI 2026 data, George market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in George?
The average Airbnb occupancy rate in George is 29.5%. December is the strongest month and June is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in George?
Listings in George average $145 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in George?
George currently has about 4,859 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in George?
AirROI currently classifies the short-term rental regulation level in George as Low. The dataset also shows about 0.1% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in George?
RevPAR in George is about $44. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in George?
Occupancy of 29.5% means George is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $10,934, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in George?
The average booking lead time in George is about 71 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in George?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in George include Herolds Bay, Victoria Bay, George City Centre. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in George?
entire_home listings make up 83.9% of the active supply in George. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does George compare to nearby Airbnb markets?
Among neighboring markets, Plettenberg Bay posts $15,832 in average annual revenue with 34.5% occupancy, compared to George's $10,934 and 29.5%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in George?
The average Airbnb stay length in George is about 4.3 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in George?
Airbnb listings in George average 4.81 out of 5 overall. About 31.5% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in George?
Movie theater and Wifi are among the strongest revenue-linked amenities in George. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in George?
Yes. About 51.7% of active Airbnb listings in George charge a cleaning fee, and the average fee is $36. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in George?
At 39.9%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.