Sangju-si, North Gyeongsang Airbnb Market Data 2025: STR Report & Statistics
How much can you earn on Airbnb in Sangju-si, North Gyeongsang? Based on AirROI's 2025 dataset (July 2024 – June 2025), the short answer is $10,843 per year — at a $141 nightly rate, 21.1% occupancy, and a N/A RevPAR.
With just 21 active listings, Sangju-si is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply expanded 23.5% as revenue climbed even while nightly rates softened — occupancy gains are outrunning rate pressure. For hosts entering now, strengthening demand means there is still room to build a profitable listing.
Regulation is low, reducing the compliance barrier — though local ordinances should still be verified. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
Table of Contents [hide] [show]
What Are the Key Airbnb Metrics in Sangju-si?
In Sangju-si, the headline Airbnb metrics are $10,843 in average annual revenue,21.1% occupancy, $141 ADR, and $0 in RevPAR, and guests book about 42 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Sangju-si?
Understanding the monthly revenue variations for Airbnb listings in Sangju-si is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sangju-si is typically August, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sangju-si across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,201+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,968 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,179 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $257, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sangju-si
What Is the Monthly Airbnb Occupancy Rate in Sangju-si?
Maximize your bookings by understanding the Sangju-si STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sangju-si:
- Best-in-class properties (Top 10%) achieve 47%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 36% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 22%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sangju-si
What Is the Average Airbnb Nightly Rate in Sangju-si?
Effective short term rental pricing strategy in Sangju-si involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sangju-si typically peaks in June and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $274+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $199 or more.
- Typical properties (Median) charge around $109 per night.
- Entry-level properties (Bottom 25%) earn around $82 per night.
Average Daily Rate (ADR) Trend by Month in Sangju-si
What Is the RevPAR for Airbnb in Sangju-si?
RevPAR in Sangju-si is currently N/A. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see N/A RevPAR.
- Typical properties (Median) generate N/A RevPAR.
- Strong performers (Top 25%) earn N/A RevPAR.
- Best-in-class (Top 10%) achieve N/A RevPAR.
Average Monthly RevPAR Trend in Sangju-si
RevPAR Insights for Sangju-si
- RevPAR peaks in Jan and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Sangju-si benchmarks. If your RevPAR falls below the median of N/A, examine whether low occupancy or low ADR is the primary drag.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
Get Live Sangju-si Market Intelligence 👇
Explore Real-time Analytics
When Is the Peak Season for Airbnb in Sangju-si?
Sangju-si's peak Airbnb season falls in August, March, May, while the softest stretch is April, June, November. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, March, May)
- Revenue averages $1,632 per month
- Occupancy rates average 27.5%
- Daily rates average $149
Shoulder Season
- Revenue averages $1,455 per month
- Occupancy maintains around 25.6%
- Daily rates hold near $146
Low Season (April, June, November)
- Revenue drops to average $1,202 per month
- Occupancy decreases to average 22.9%
- Daily rates adjust to average $147
Seasonality Insights for Sangju-si
- The Airbnb seasonality pattern in Sangju-si shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sangju-si's highest earning potential, with monthly revenues climbing to $1,756, occupancy reaching 28.9%, and ADRs peaking at $155.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,185, occupancy could drop to 21.0%, and ADRs may adjust to $142.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sangju-si.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Sangju-si seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Sangju-si?
Low regulation and minimal registration activity in Sangju-si, North Gyeongsang, South Korea point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Sangju-si to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 5% licensed listings)
What Are the Best Neighborhoods for Airbnb in Sangju-si?
With a compact short-term rental market, Sangju-si gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Sangju City Center | Main hub of Sangju-si, providing easy access to shops, restaurants, and public transportation. Ideal for travelers wanting to explore the city. | Sangju Traditional Market, Sangju Culture and Arts Center, Sangju Park, Sangju City Museum, Sangju Civic Center |
| Sangju Lake Park | A peaceful area surrounded by nature and recreational activities. Attracts families and nature lovers. | Sangju Lake, Bike trails, Picnic areas, Wildlife observation, Walking trails |
| Seongnae Waterfall | A beautiful natural attraction that draws visitors for hiking and sightseeing. Great for those who enjoy outdoor activities. | Seongnae Waterfall, Hiking trails, Natural scenery, Photography spots, Cultural sites nearby |
| Goryeong Daejeon Shrine | Historic site significant to Korean culture and history. Appeals to tourists interested in heritage and culture. | Goryeong Daejeon Shrine, Walking paths, Cultural festivals, Local history museums, Traditional performances |
| Hwaeomsa Temple | A serene Buddhist temple attracting visitors for meditation and cultural experiences. Ideal for spiritual and cultural tourism. | Hwaeomsa Temple, Buddhist ceremonies, Natural surroundings, Cultural workshops, Scenic views |
| Bonghwangdae Observatory | An excellent viewpoint for both locals and tourists to enjoy the vistas of Sangju. Great for photography and relaxation. | Bonghwangdae view, Scenic lookout trails, Educational information center, Rest areas, Picnic spots |
| Sangju Sports Park | A modern sports facility hosting various events and activities. Suitable for active tourists and sports enthusiasts. | Sports complexes, Event arenas, Walking paths, Green spaces, Community events |
| Cheongdo Wine Tunnel | Unique attraction offering a taste of local wine culture. Attracts wine enthusiasts and tourists looking for local experiences. | Wine tasting tours, Cultural exhibitions, Local wine production, Historical displays, Dining options |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Sangju-si offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Sangju-si?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sangju-si
- The Sangju-si Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 61.9% of the 21 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 38.1% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Sangju-si, House properties are the most common (81%), reflecting the local real estate landscape.
- Houses represent a significant 81% portion, catering likely to families or larger groups.
- The presence of 14.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 4.8%) offer potential for unique stay experiences.
Sangju-si Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sangju-si
- The dominant room capacity in Sangju-si is 1 bedroom listings, making up 42.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 66.7% of the active Airbnb listings in Sangju-si, indicating a high concentration in these sizes.
Sangju-si Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sangju-si
- The most common guest capacity trend in Sangju-si vacation rentals is listings accommodating 8+ guests (23.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Sangju-si STR market, accounting for 42.8% of listings.
- 47.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sangju-si.
- On average, properties in Sangju-si are equipped to host 4.0 guests.
What Amenities Do Airbnb Guests Expect in Sangju-si?
Amenity data is currently unavailable for Sangju-si.
Dive Deeper: Advanced Sangju-si STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sangju-si. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSangju-si Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Sangju-si
- The typical guest profile for Airbnb in Sangju-si consists of primarily domestic travelers (92%), often arriving from nearby Seoul, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Korean or English.
- Domestic travelers account for 91.7% of guests.
- Key international markets include South Korea (91.7%) and Australia (2.1%).
- Top languages spoken are Korean (51.9%) followed by English (29.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Seoul and Incheon.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Sangju-si Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sangju-si
- The most common availability pattern in Sangju-si falls within the 271-366 days range, representing 71.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Sangju-si (47.6%), reflecting common guest stay durations or potential owner blocking patterns.
How Far in Advance Do Guests Book Airbnb in Sangju-si?
Average Booking Lead Time by Month
Booking Lead Time Insights for Sangju-si
- The overall average booking lead time for vacation rentals in Sangju-si is 42 days.
- Guests book furthest in advance for stays during April (average 54 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (36 days avg.) sees the longest lead times, while Fall (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (42 days) as a baseline for your pricing and availability strategy in Sangju-si.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 54 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 36 days) to capture early planners.
- Monitor your own booking lead times against these Sangju-si averages to identify opportunities for dynamic pricing adjustments.
Sangju-si Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
17 listings
94.4% of total
2 Nights
1 listings
5.6% of total
Key Insights
- The most prevalent minimum stay requirement in Sangju-si is 1 Night, adopted by 94.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (100.0%) of the Sangju-si Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 94.4% of Sangju-si hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sangju-si.
Sangju-si Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
2 listings
10% of total
Moderate
11 listings
55% of total
Firm
6 listings
30% of total
Strict
1 listings
5% of total
Cancellation Policy Insights for Sangju-si
- The prevailing Airbnb cancellation policy trend in Sangju-si is Moderate, used by 55% of listings.
- There's a relatively balanced mix between guest-friendly (65.0%) and stricter (35.0%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 55% market standard in Sangju-si.
- Using a Strict policy might deter some guests, as only 5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Sangju-si.
What Do the Top Airbnb Listings in Sangju-si Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sangju-sibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
60-pyeong healing villa, private house, quiet rest for a cozy family, and a different space for vari
Entire Place • 4 bedrooms
A pretty house in Sangju
Entire Place • 2 bedrooms
<Wamokgol Bed and Breakfast> A small atelier in the valley
Entire Place • 2 bedrooms
Haneulland Bed & Breakfast
Entire Place • 3 bedrooms
Cheongpungdang; Hanok Bed and Breakfast/Dog-friendly/Private House/Family Gathering
Entire Place • N/A
A room where you can spend a pleasant day, herb scent
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Sangju-si?
Learn from the best! This table showcases top-performing Airbnb hosts in Sangju-si based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Yongsoo | 1 | $56,587 | 142 | 4.92/5.0 |
| 상글 | 1 | $32,358 | 68 | 4.78/5.0 |
| 선향 | 1 | $31,031 | 59 | 5.00/5.0 |
| 경옥 | 1 | $20,563 | 169 | 4.93/5.0 |
| 민찬 | 1 | $18,366 | 74 | 4.93/5.0 |
| Ddnayo | 1 | $18,035 | 1 | Not Rated |
| 은진 | 1 | $16,916 | 95 | 4.88/5.0 |
| 속리산화이트펜션 | 6 | $13,772 | 19 | 5.00/5.0 |
| 동창 | 2 | $5,550 | 3 | Not Rated |
| Host #358486128 | 1 | $4,115 | 9 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sangju-si.
How Does Sangju-si's Airbnb Market Compare to Nearby Cities?
How does the Sangju-si Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Wondeok-ri, Sangju-si has 18 percentage points lower occupancy and about $69 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Wondeok-ri | 12 | $2,571 | $209.45 | 39% |
| Seorak-myeon | 10 | $2,132 | $190.71 | 35% |
| Dojang-ri | 12 | $1,890 | $197.03 | 30% |
| Seorak | 11 | $1,671 | $201.29 | 29% |
| Bokjang-ri | 14 | $1,656 | $231.84 | 23% |
| Gapcheon-myeon | 12 | $1,467 | $138.74 | 37% |
| Yeoju-si | 36 | $1,429 | $205.87 | 28% |
| Gwangju-si | 59 | $1,335 | $164.54 | 32% |
| Seojong | 16 | $1,333 | $180.17 | 24% |
| Hakdong-ri | 27 | $1,312 | $172.90 | 28% |
Frequently Asked Questions About Airbnb in Sangju-si
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Sangju-si.
How much do Airbnb hosts make in Sangju-si?
Sangju-si hosts earn about $10,843 per year on average, with an average nightly rate of $141 and RevPAR of N/A. Those figures describe the typical revenue environment for active listings in Sangju-si, North Gyeongsang, not the ceiling for the best operators. Source: AirROI 2025 data, Sangju-si market, July 2024 to June 2025.
What is the average Airbnb occupancy rate in Sangju-si?
The average Airbnb occupancy rate in Sangju-si is 21.1%. August is the strongest month and April is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Sangju-si?
Listings in Sangju-si average $141 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Sangju-si?
Sangju-si currently has about 21 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Sangju-si?
AirROI currently classifies the short-term rental regulation level in Sangju-si as Low. The dataset also shows about 4.8% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Sangju-si?
RevPAR in Sangju-si is about N/A. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Sangju-si?
Occupancy of 21.1% means Sangju-si is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $10,843, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Sangju-si?
The average booking lead time in Sangju-si is about 42 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Sangju-si?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Sangju-si include Sangju City Center, Sangju Lake Park, Seongnae Waterfall. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Sangju-si?
entire_home listings make up 61.9% of the active supply in Sangju-si. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Sangju-si compare to nearby Airbnb markets?
Among neighboring markets, Wondeok-ri posts $30,846 in average annual revenue with 38.7% occupancy, compared to Sangju-si's $10,843 and 21.1%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
When is the peak season for Airbnb in Sangju-si?
August is the highest-revenue month in Sangju-si, while April is the softest. The revenue spread between them indicates moderate seasonality with a clear peak period, giving hosts opportunities to maximize rates during high demand without facing dramatic off-season drops.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2025-06-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.