Airbnb market data · 202612 months to September 2026
Gangnam-gu, South Korea Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Gangnam-gu brought in ₩12,708,338 over the 12 months through September 2026, across just 23 active listings, so a single property can move that figure.
The short answer
Gangnam-gu Airbnb Market at a Glance
Bookings in Gangnam-gu trail the Seoul average, at prices about 5% lower. Listings averaged ₩141,305 a night and were booked on 38% of available nights, against ₩149,000 and 55% for the Seoul average.
Timing matters: in August, the best month, the average listing earned about 2.9 times as much as in January, the slowest. With only 23 active listings, a few bookings can reorder the months.
With 23 active listings, Gangnam-gu is the third-largest of 4 Seoul markets AirROI tracks.
Browse the live Gangnam-gu Airbnb market See Every Gangnam-gu ListingRevenue
How Much Do Airbnb Hosts Make in Gangnam-gu?
Gross bookings per Gangnam-gu listing averaged ₩12,708,338 over the 12 months to September 2026 (Seoul average: ₩23,862,769), before cleaning, platform and management costs and taxes.
The average Gangnam-gu listing brought in ₩2,810,000 in August, its best month, and ₩983,000 in January, its slowest. The three strongest months bring in 35% of a full year's revenue, where an even calendar would give any three months 25%.
Across Gangnam-gu's 23 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn ₩4,160,000+ a month, about 2.7 times the typical property.
- Strong performers (top 25%) earn ₩2,840,000 or more, roughly ₩1,300,000 a month above the median.
- Typical properties (median) earn about ₩1,540,000 a month.
- Entry-level properties (bottom 25%) earn ₩734,000 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earned about 2.9 times what January did
Average revenue per active listing, by month, September 2025 to August 2026
The dashed line is the average of the months shown, ₩1,960,000.
Gangnam-gu Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
August 2026 led on revenue and nightly rate; bookings peaked in October 2025.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | ₩2,026,808 | 50.0% | ₩137,157 | ₩67,560 | 16 days | 11 nights |
| Oct 2025 | ₩2,603,001 | 67.7% | ₩138,754 | ₩83,968 | 51 days | 13.5 nights |
| Nov 2025 | ₩1,693,543 | 52.7% | ₩136,848 | ₩56,451 | 7 days | 8 nights |
| Dec 2025 | ₩1,842,948 | 42.1% | ₩140,376 | ₩59,450 | 9 days | 3.8 nights |
| Jan 2026 | ₩982,549 | 23.0% | ₩132,061 | ₩31,695 | 17 days | 2.6 nights |
| Feb 2026 | ₩1,510,367 | 32.9% | ₩126,936 | ₩53,942 | 18 days | 7.8 nights |
| Mar 2026 | ₩1,613,141 | 38.5% | ₩131,752 | ₩52,037 | 20 days | 3.1 nights |
| Apr 2026 | ₩1,646,127 | 39.0% | ₩138,045 | ₩54,871 | 30 days | 3 nights |
| May 2026 | ₩1,872,040 | 41.6% | ₩151,904 | ₩60,388 | 25 days | 3.6 nights |
| Jun 2026 | ₩2,709,787 | 53.9% | ₩209,711 | ₩90,326 | 27 days | 3.9 nights |
| Jul 2026 | ₩2,168,511 | 46.3% | ₩208,001 | ₩69,952 | 40 days | 5.4 nights |
| Aug 2026 | ₩2,806,500 | 58.6% | ₩210,489 | ₩90,532 | 28 days | 3.6 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Gangnam-gu address, run it through the Airbnb estimator.
Profit
Is an Airbnb in Gangnam-gu Profitable?
Yes, when it's run well. The average Gangnam-gu Airbnb took in ₩12,708,338 in the 12 months to September 2026, an average that counts every active listing, including those open only part of the year. A listing in the top quarter took in about ₩23,480,000, and run by its owner at everyday costs, about ₩1,350,000 a month of that is left after running costs, so a home that costs less than that to own or rent makes money.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Gangnam-gu Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | ₩11,928,338 | ₩22,050,000 |
| Cleaning fees guests pay6% of Gangnam-gu bookings | ₩780,000 | ₩1,430,000 |
| Gross bookings | ₩12,708,338 | ₩23,480,000 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 91% of Gangnam-gu listings on Simplified Pricing, 3% for the rest | −₩1,830,000 | −₩3,380,000 |
| Cleaning and laundryPaid for by the cleaning fee; ₩0 if you clean yourself | −₩780,000 | −₩1,430,000 |
| Utilities and internetAbout 5% of bookings | −₩640,000 | −₩1,170,000 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −₩250,000 | −₩470,000 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −₩380,000 | −₩700,000 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −₩130,000 | −₩130,000 |
| Permit and registrationWhere one is required | −₩60,000 | −₩60,000 |
| Management₩0 when you run it; co-hosts charge from about 10% of nightly bookings | ₩0 | ₩0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | ₩0 | ₩0 |
| Lodging taxesAdded to the guest's bill and passed on | ₩0 | ₩0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −₩4,070,000 | −₩7,340,000 |
| Left for housing costs, then profit | ₩8,638,338about ₩720,000 a month | ₩16,140,000about ₩1,350,000 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Gangnam-gu Airbnb Profit
The estimate starts from Gangnam-gu's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Gangnam-gu home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Gangnam-gu's Top Earners Get There
- More nights booked. The busiest quarter of Gangnam-gu listings are booked on 67% or more of their nights, against 44% for the median listing. Ten more booked nights a year at the median rate of ₩124,000 adds about ₩1,240,000 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge ₩194,000 a night or more, against a median of ₩124,000. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about ₩1,190,000 a year.
- Open for the busy months. August brought the average listing about ₩2,810,000, against ₩983,000 in January, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Gangnam-gu listings average 4.82 stars, and 35% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about ₩1,960,000 a month, against ₩1,060,000 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Gangnam-gu?
Gangnam-gu listings were booked on 38% of the nights they were open over the past year, 17 percentage points below the Seoul average (55%) and 2 points below the South Korea average (40%). Occupancy swings from 23% in January to 68% in October.
Across Gangnam-gu's 23 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 84%+ of open nights, 40 points above the median.
- Strong performers (top 25%) fill 67% or more, roughly five nights a week.
- Typical properties (median) fill about 44% of open nights.
- Entry-level properties (bottom 25%) fill 16% or less, under two nights a week.
October was the busiest month in Gangnam-gu, January the quietest
Share of open nights booked, by month, September 2025 to August 2026
The 12-month rate of 38% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Gangnam-gu?
The average nightly rate in Gangnam-gu, known as ADR (average daily rate), was ₩141,305 over the past year, about 5% below the Seoul average of ₩149,000 and about 11% below the South Korea average of ₩159,000. Rates swing with the seasons, from about ₩127,000 in February to about ₩210,000 in June and August.
Across Gangnam-gu's 23 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge ₩243,000+ a night, about twice the median.
- Strong performers (top 25%) charge ₩194,000 or more, about ₩70,000 above the median.
- Typical properties (median) charge about ₩124,000 a night.
- Entry-level properties (bottom 25%) charge ₩83,400 or less, about two-thirds of the median.
August rates ran 66% above February's
Average nightly rate (ADR), by month, September 2025 to August 2026
The dashed line is the average of the months shown, ₩155,000. The 12-month ADR of ₩141,305 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Gangnam-gu?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Gangnam-gu it averaged ₩52,500 over the past year, from about ₩31,700 in January to about ₩90,500 in August.
Across Gangnam-gu's 23 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn ₩113,000+ per open night, about three times the median.
- Strong performers (top 25%) earn ₩82,000 or more, about ₩45,000 a night above the median.
- Typical properties (median) earn about ₩36,800 per open night.
- Entry-level properties (bottom 25%) earn ₩26,500 or less, about three-quarters of the median.
August RevPAR was about 2.9 times January's
Revenue per open night (RevPAR), by month, September 2025 to August 2026
The dashed line is the average of the months shown, ₩64,300. The 12-month RevPAR of ₩52,500 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Gangnam-gu
With only 23 active listings, the monthly pattern in Gangnam-gu is noisy, since a few long or pricey stays can lift a month; revenue peaked in August and bottomed out in January.
How Far in Advance Do Guests Book Airbnb in Gangnam-gu?
Guests book Gangnam-gu stays 24 days ahead on average (about three weeks). October stays are booked furthest out, about 51 days ahead, and November stays closest to arrival, about 7 days. A typical October booking is made in late August.
October stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2025 to August 2026
Permits
Airbnb Permits and Registration in Gangnam-gu
96% of the 23 active listings in Gangnam-gu display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Gangnam-gu.
Neighborhoods
Best Neighborhoods for Airbnb in Gangnam-gu
AirROI's area guide picks eight Gangnam-gu neighborhoods that draw short-term rental guests, led by Gangnam Station, Apgujeong and Cheongdam. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Gangnam Station | A busy transportation hub known for shopping, dining, and entertainment. It's a popular area for both tourists and business travelers due to its accessibility and vibrant atmosphere. | COEX Mall, Gangnam Style Statue, K-Star Road, Han River Park, CGV Movie Theater |
| Apgujeong | An upscale area famous for luxury shopping and trendy cafes. Attracts affluent travelers and locals seeking a high-end experience. | Rodeo Street, Galleria Department Store, Luxury skincare shops, Cafes and restaurants, Art galleries |
| Cheongdam | Known for its luxury boutiques and fine dining, Cheongdam is favored by rich locals and international visitors. Great for hosting upscale clientele. | Cheongdam Fashion Street, Luxury brand stores, Upscale restaurants, Culture & Art Center, Cheongdam Park |
| Sinsa-dong | A trendy neighborhood known for its stylish cafes and the famous Garosu-gil street. Attracts young, hip travelers looking for a chic experience. | Garosu-gil, Stylish cafes, Boutiques, Art shops, Scenic walking paths |
| Nonhyeon-dong | A developing area with a blend of residential and commercial space, popular with expats and young professionals. | Local markets, Restaurants, Cafes, Korean BBQ joints |
| Daechi-dong | Primarily residential but known for its educational institutions, attracting families and long-term stays. | Educational centers, Parks, Local shopping areas, Cafes |
| Banpo-dong | A calm area by the Han River, ideal for those seeking leisure and natural beauty while being close to the city. | Banpo Bridge, Hangang Park, Jamsil Park, Local eateries |
| Yangjae-dong | A balanced mix of residential and commercial spaces, convenient for travelers looking for quiet yet connected places to stay. | Yangjae Stream, Local gyms, Parks, Small shopping centers |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Gangnam-gu vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 28 km, Seoul (7 km away) earned the most per listing, about 88% more than Gangnam-gu. Mapo-gu was the busiest, booked on 58% of nights against 38% in Gangnam-gu.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Seoul 7 km | 14,751 | ₩23,887,380 | ₩148,956 | 55% |
| Mapo-gu 12 km | 40 | ₩20,993,388 | ₩143,469 | 58% |
| Guri-si 13 km | 117 | ₩10,717,471 | ₩88,615 | 45% |
| Seongnam-si 14 km | 75 | ₩9,950,180 | ₩93,725 | 50% |
| Anyang-si 16 km | 81 | ₩5,828,521 | ₩63,497 | 37% |
| Bucheon-si 23 km | 78 | ₩7,633,828 | ₩65,133 | 46% |
| Suwon-si 26 km | 442 | ₩11,835,111 | ₩109,361 | 39% |
| Goyang-si 28 km | 152 | ₩14,093,554 | ₩129,846 | 42% |
Markets Similar to Gangnam-gu
Markets elsewhere in South Korea with a similar nightly rate and occupancy to Gangnam-gu:
- Seogwipo-si Airbnb data South Korea · ₩148,290/night · 35.1%
- Jeju-do Airbnb data South Korea · ₩158,033/night · 36.5%
- Daejeon Airbnb data South Korea · ₩120,740/night · 37.0%
- Cheongju-si Airbnb data South Korea · ₩146,683/night · 33.8%
- Gunsan-si Airbnb data South Korea · ₩136,462/night · 33.0%
- Daegu Airbnb data South Korea · ₩117,873/night · 34.3%
FAQ
Gangnam-gu Airbnb FAQ
How much do Airbnb hosts make in Gangnam-gu?
An active Gangnam-gu Airbnb grossed ₩12,708,338 on average in the 12 months to September 2026, according to AirROI's tracking of 23 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in ₩2,840,000 or more in a typical month.
How much can I make on Airbnb in Gangnam-gu?
It depends most on the home's size, location and how it's run. The middle half of Gangnam-gu listings earn between ₩734,000 and ₩2,840,000 in a typical month, and the top tenth ₩4,160,000 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Gangnam-gu?
Listings in Gangnam-gu were booked on 38% of available nights over the past year. That compares with 55% for the Seoul average. October was the busiest month.
How much does an Airbnb cost per night in Gangnam-gu?
The average booked night in Gangnam-gu cost ₩141,305 before fees. Half of listings charge between ₩83,400 and ₩194,000, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Gangnam-gu?
In Gangnam-gu, 96% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Gangnam-gu?
Yes, when it's run well. The average Gangnam-gu Airbnb grossed ₩12,708,338 in the 12 months to September 2026, 47% below the Seoul average of ₩23,862,769, though with only 23 active listings a single property can move that figure, counting listings open only part of the year. A listing at the top-quarter mark, run by its owner with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, has about ₩1,350,000 a month left before the mortgage or rent, so a home that costs less than that to own or rent makes a profit. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Gangnam-gu?
August paid best over the past year, at ₩2,810,000 per active listing, and January paid least. The month-by-month table above shows how rates and bookings each move.
What is the Airbnb RevPAR in Gangnam-gu?
Each night a Gangnam-gu listing was open to book earned ₩52,500 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made ₩113,000 or more.
How far in advance do guests book Airbnbs in Gangnam-gu?
Gangnam-gu stays were booked 24 days (about three weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Gangnam-gu?
The average Gangnam-gu Airbnb stay lasted 3.6 nights over the past year. A listing took 18 reservations over the year on average.
How are Airbnbs in Gangnam-gu rated?
Guests rate Gangnam-gu Airbnbs 4.82 out of 5 on average. Guests score communication highest and value lowest.
What are the best neighborhoods for Airbnb in Gangnam-gu?
Gangnam Station, Apgujeong and Cheongdam draw the most short-term rental interest in Gangnam-gu. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Gangnam-gu?
AirROI counted 23 active Airbnb listings in Gangnam-gu as of September 2026. The closest tracked market is Seoul, 7 km away.
How much are Airbnb cleaning fees in Gangnam-gu?
In Gangnam-gu, nearly two-thirds of listings add a cleaning fee, and the typical fee is about ₩31,850.
Method
About This Data
Figures on this page cover 23 active Airbnb listings in Gangnam-gu from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in South Korean won at ₩1,448 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.