Airbnb market data · 202612 months to June 2026
Jongno-gu, South Korea Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Jongno-gu brought in ₩7,708,056 over the 12 months through June 2026, across just 22 active listings, so a single property can move that figure.
AirROI's latest figures for Jongno-gu run through June 2026.
The short answer
Jongno-gu Airbnb Market at a Glance
Listings averaged ₩79,684 a night and were booked on 52% of available nights.
Timing matters: in October, the best month, the average listing earned about 2.5 times as much as in January, the slowest. With only 22 active listings, a few bookings can reorder the months.
With 22 active listings, Jongno-gu is the fourth-largest of 4 Seoul markets AirROI tracks.
Browse the live Jongno-gu Airbnb market See Every Jongno-gu ListingRevenue
How Much Do Airbnb Hosts Make in Jongno-gu?
Gross bookings per Jongno-gu listing averaged ₩7,708,056 over the 12 months to June 2026 (Seoul average: ₩23,862,769), before cleaning, platform and management costs and taxes.
The average Jongno-gu listing brought in ₩2,490,000 in October, its best month, and ₩1,010,000 in January, its slowest. The three strongest months bring in 31% of a full year's revenue, where an even calendar would give any three months 25%.
Across Jongno-gu's 22 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn ₩2,660,000+ a month, about 39% above the typical property.
- Strong performers (top 25%) earn ₩2,330,000 or more, roughly ₩410,000 a month above the median.
- Typical properties (median) earn about ₩1,920,000 a month.
- Entry-level properties (bottom 25%) earn ₩1,310,000 or less, about two-thirds of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
October earned about 2.5 times what January did
Average revenue per active listing, by month
The dashed line is the average of the months shown, ₩1,710,000.
Jongno-gu Airbnb Data by Month
Latest 12 months in the June 2026 data.
October led on revenue. Nightly rates peaked in May and bookings in August, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Jul 2025 | ₩2,348,202 | – | ₩77,082 | ₩75,748 | 31 days | 3 nights |
| Aug 2025 | ₩2,294,636 | 96.8% | ₩76,528 | ₩74,021 | 62 days | 3 nights |
| Sep 2025 | ₩2,248,309 | – | ₩75,798 | ₩74,944 | 68 days | 3 nights |
| Oct 2025 | ₩2,491,526 | – | ₩76,414 | ₩80,372 | 59 days | 3 nights |
| Nov 2025 | ₩2,385,843 | – | ₩76,307 | ₩79,528 | 101 days | 3 nights |
| Dec 2025 | ₩1,434,954 | 62.4% | ₩76,345 | ₩46,289 | 14 days | 10.4 nights |
| Jan 2026 | ₩1,012,715 | 49.8% | ₩68,232 | ₩32,668 | 23 days | 3.3 nights |
| Feb 2026 | ₩1,122,385 | 43.9% | ₩78,124 | ₩40,085 | 35 days | 3.1 nights |
| Mar 2026 | ₩1,773,457 | 44.9% | ₩90,031 | ₩57,208 | 44 days | 3.9 nights |
| Apr 2026 | ₩2,217,617 | 55.7% | ₩91,397 | ₩73,921 | 61 days | 5.9 nights |
| May 2026 | ₩2,114,636 | 49.3% | ₩92,017 | ₩68,214 | 41 days | 4.4 nights |
| Jun 2026 | ₩1,726,889 | 45.0% | ₩91,982 | ₩57,563 | 44 days | 2.6 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Jongno-gu address, run it through the free Airbnb calculator.
Profit
Is an Airbnb in Jongno-gu Profitable?
Yes, as extra income from a home or room you already have. The average Jongno-gu Airbnb took in ₩7,708,056 in the 12 months to June 2026, counting listings open only part of the year, and a listing in the top quarter, run by its owner at everyday costs, keeps about ₩538,000 a month after running costs.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Jongno-gu Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | ₩7,376,056 | ₩8,963,000 |
| Cleaning fees guests pay4% of Jongno-gu bookings | ₩332,000 | ₩403,000 |
| Gross bookings | ₩7,708,056 | ₩9,366,000 |
| Running costs | ||
| Airbnb's feeAbout 16%: 15.5% for the 100% of Jongno-gu listings on Simplified Pricing, 3% for the rest | −₩1,195,000 | −₩1,452,000 |
| Cleaning and laundryPaid for by the cleaning fee; ₩0 if you clean yourself | −₩332,000 | −₩403,000 |
| Utilities and internetAbout 5% of bookings | −₩385,000 | −₩468,000 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −₩154,000 | −₩187,000 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −₩231,000 | −₩281,000 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −₩77,000 | −₩77,000 |
| Permit and registrationWhere one is required | −₩39,000 | −₩39,000 |
| Management₩0 when you run it; co-hosts charge from about 10% of nightly bookings | ₩0 | ₩0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | ₩0 | ₩0 |
| Lodging taxesAdded to the guest's bill and passed on | ₩0 | ₩0 |
| Total running costsAbout 27% of bookings, plus cleaning paid for by the cleaning fee | −₩2,413,000 | −₩2,907,000 |
| Left for housing costs, then profit | ₩5,295,056about ₩441,000 a month | ₩6,459,000about ₩538,000 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Jongno-gu Airbnb Profit
The estimate starts from Jongno-gu's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Jongno-gu home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Jongno-gu's Top Earners Get There
- More nights booked. The busiest quarter of Jongno-gu listings are booked on 73% or more of their nights, against 55% for the median listing. Ten more booked nights a year at the median rate of ₩67,500 adds about ₩675,000 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge ₩124,000 a night or more, against a median of ₩67,500. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about ₩738,000 a year.
- Open for the busy months. October brought the average listing about ₩2,490,000, against ₩1,010,000 in January, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Jongno-gu listings average 4.58 stars, and 18% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about ₩781,000 a month, against ₩642,000 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Jongno-gu?
Jongno-gu listings were booked on 52% of the nights they were open over the past year, 3 percentage points below the Seoul average (55%) and 12 points above the South Korea average (40%). Occupancy swings from 44% in February to 97% in August.
Across Jongno-gu's 22 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 88%+ of open nights, 33 points above the median.
- Strong performers (top 25%) fill 73% or more, roughly five nights a week.
- Typical properties (median) fill about 55% of open nights.
- Entry-level properties (bottom 25%) fill 34% or less, under three nights a week.
August was the busiest month in Jongno-gu, February the quietest
Share of open nights booked, by month
The 12-month rate of 52% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Jongno-gu?
The average nightly rate in Jongno-gu, known as ADR (average daily rate), was ₩79,684 over the past year, about 47% below the Seoul average of ₩149,000 and about 50% below the South Korea average of ₩159,000. Rates peak in May and June at about ₩92,000 and bottom out in January at about ₩68,200.
Across Jongno-gu's 22 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge ₩165,000+ a night, about 2.5 times the median.
- Strong performers (top 25%) charge ₩124,000 or more, about ₩57,000 above the median.
- Typical properties (median) charge about ₩67,500 a night.
- Entry-level properties (bottom 25%) charge ₩32,700 or less, about half of the median.
May rates ran 35% above January's
Average nightly rate (ADR), by month
The dashed line is the average of the months shown, ₩83,100.
What Is the RevPAR for Airbnb in Jongno-gu?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Jongno-gu it averaged ₩40,600 over the past year, from about ₩32,700 in January to about ₩80,400 in October.
Across Jongno-gu's 22 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn ₩84,700+ per open night, about 3.2 times the median.
- Strong performers (top 25%) earn ₩61,100 or more, about ₩34,000 a night above the median.
- Typical properties (median) earn about ₩26,800 per open night.
- Entry-level properties (bottom 25%) earn ₩17,700 or less, about two-thirds of the median.
October RevPAR was about 2.5 times January's
Revenue per open night (RevPAR), by month
The dashed line is the average of the months shown, ₩56,200. The 12-month RevPAR of ₩40,600 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Jongno-gu
With only 22 active listings, the monthly pattern in Jongno-gu is noisy, since a few long or pricey stays can lift a month; revenue peaked in October and bottomed out in January.
How Far in Advance Do Guests Book Airbnb in Jongno-gu?
Guests book Jongno-gu stays 25 days ahead on average (about four weeks). November stays are booked furthest out, about 101 days ahead, and December stays closest to arrival, about 14 days. A typical November booking is made in early August.
November stays are booked furthest ahead
Average days between booking and check-in, by month of stay
The 12-month figure of 25 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Jongno-gu
All 22 active listings in Jongno-gu display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Jongno-gu.
Neighborhoods
Best Neighborhoods for Airbnb in Jongno-gu
AirROI's area guide picks seven Jongno-gu neighborhoods that draw short-term rental guests, led by Insadong, Gyeongbokgung and Cheonggyecheon. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Insadong | Cultural heart of Seoul, known for traditional Korean art, crafts, and tea houses. Attracts both tourists and locals seeking a taste of Korean heritage. | Insadong Street, Jogyesa Temple, Ssamzigil Shopping Mall, National Museum of Modern and Contemporary Art, Bukchon Hanok Village |
| Gyeongbokgung | Home to the largest palace in Seoul, this area is rich in history and architecture. Popular with tourists visiting cultural sites and seeking stunning historical landmarks. | Gyeongbokgung Palace, National Folk Museum of Korea, Blue House (Cheongwadae), Samcheong-dong Street, Bugaksan Mountain |
| Cheonggyecheon | A modern public recreation space that runs through downtown Seoul, providing a beautiful respite from the urban landscape. Loved by visitors for its scenic walks and festivals. | Cheonggyecheon Stream, Dongdaemun Design Plaza, Dondemun Market, Seoul Lantern Festival, Cultural Events |
| Myeongdong | A bustling shopping district famous for fashion, cosmetics, and street food. Very popular with tourists and known for its vibrant night scene. | Myeongdong Shopping Street, Namsan Tower, Street Food Stalls, Myeongdong Cathedral, Lotte Department Store |
| Hongdae | Known for its youthful atmosphere, art scene, and vibrant nightlife. Popular among students and young travelers looking for entertainment and cultural experiences. | Hongik University, Hongdae Free Market, Live Music Clubs, Street Performances, Cafes and Bars |
| Namdaemun | Home to the largest traditional market in Korea, Namdaemun is frequented by both locals and tourists for shopping and local food experiences. | Namdaemun Market, Namsan Park, Seoul Station, Historical Sites, Food Stalls |
| Dongdaemun | A major shopping district known for its 24-hour shopping centers and fashion. Attracts fashion enthusiasts and night owls looking for trendy items. | Dongdaemun Design Plaza, Dongdaemun Market, Cheonggyecheon Stream, Shopping Malls, Street Food |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Jongno-gu vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 27 km, Namyangju-si (27 km away, 39 listings) earned the most per listing, about 3.7 times as much as Jongno-gu. Mapo-gu was the busiest, booked on 58% of nights against 52% in Jongno-gu.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Seoul 4 km | 14,751 | ₩23,887,380 | ₩148,956 | 55% |
| Mapo-gu 8 km | 40 | ₩20,993,388 | ₩143,469 | 58% |
| Guri-si 12 km | 117 | ₩10,717,471 | ₩88,615 | 45% |
| Anyang-si 21 km | 81 | ₩5,828,521 | ₩63,497 | 37% |
| Goyang-si 21 km | 152 | ₩14,093,554 | ₩129,846 | 42% |
| Seongnam-si 22 km | 75 | ₩9,950,180 | ₩93,725 | 50% |
| Bucheon-si 22 km | 78 | ₩7,633,828 | ₩65,133 | 46% |
| Namyangju-si 27 km | 39 | ₩28,602,604 | ₩319,396 | 28% |
FAQ
Jongno-gu Airbnb FAQ
How much do Airbnb hosts make in Jongno-gu?
An active Jongno-gu Airbnb grossed ₩7,708,056 on average in the 12 months to June 2026, according to AirROI's tracking of 22 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in ₩2,330,000 or more in a typical month.
How much can I make on Airbnb in Jongno-gu?
It depends most on the home's size, location and how it's run. The middle half of Jongno-gu listings earn between ₩1,310,000 and ₩2,330,000 in a typical month, and the top tenth ₩2,660,000 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Jongno-gu?
Listings in Jongno-gu were booked on 52% of available nights over the past year. That compares with 55% for the Seoul average. August was the busiest month.
How much does an Airbnb cost per night in Jongno-gu?
The average booked night in Jongno-gu cost ₩79,684 before fees. Half of listings charge between ₩32,700 and ₩124,000, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Jongno-gu?
All active Jongno-gu listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Jongno-gu?
It can be, as extra income from a home or room you already have. The average Jongno-gu Airbnb grossed ₩7,708,056 in the 12 months to June 2026, 68% below the Seoul average of ₩23,862,769, though with only 22 active listings a single property can move that figure, counting listings open only part of the year, and a listing at the top-quarter mark, run by its owner with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, keeps about ₩538,000 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Jongno-gu?
October paid best over the past year, at ₩2,490,000 per active listing, and January paid least. The month-by-month table above shows how rates and bookings each move.
What is the Airbnb RevPAR in Jongno-gu?
Each night a Jongno-gu listing was open to book earned ₩40,600 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made ₩84,700 or more.
How far in advance do guests book Airbnbs in Jongno-gu?
Jongno-gu stays were booked 25 days (about four weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Jongno-gu?
The average Jongno-gu Airbnb stay lasted 7.6 nights over the past year. A listing took 14 reservations over the year on average.
How are Airbnbs in Jongno-gu rated?
Guests rate Jongno-gu Airbnbs 4.58 out of 5 on average. Guests score check-in highest and cleanliness lowest.
What are the best neighborhoods for Airbnb in Jongno-gu?
Insadong, Gyeongbokgung and Cheonggyecheon draw the most short-term rental interest in Jongno-gu. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Jongno-gu?
AirROI counted 22 active Airbnb listings in Jongno-gu as of June 2026. The closest tracked market is Seoul, 4 km away.
How much are Airbnb cleaning fees in Jongno-gu?
In Jongno-gu, more than a third of listings add a cleaning fee, and the typical fee is about ₩21,716.
Method
About This Data
Figures on this page cover 22 active Airbnb listings in Jongno-gu from July 2025 to June 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in South Korean won at ₩1,448 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.