Jongno-gu, Seoul Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Jongno-gu, Seoul? Based on AirROI's 2026 dataset (July 2025 – June 2026), the short answer is $5,324 per year — at a $55 nightly rate, 51.9% occupancy, and a $28 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 22 active listings, Jongno-gu is a micro-market where solid booking activity throughout the year.
Regulation is high and 100% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Jongno-gu?
In Jongno-gu, the headline Airbnb metrics are $5,324 in average annual revenue,51.9% occupancy, $55 ADR, and $28 in RevPAR, and guests book about 25 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Jongno-gu?
Understanding the monthly revenue variations for Airbnb listings in Jongno-gu is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Jongno-gu is typically October, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Jongno-gu across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,836+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,611 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,325 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $908, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Jongno-gu
What Is the Monthly Airbnb Occupancy Rate in Jongno-gu?
Maximize your bookings by understanding the Jongno-gu STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Jongno-gu:
- Best-in-class properties (Top 10%) achieve 88%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 73% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 55%.
- Entry-level properties (Bottom 25%) average 34% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Jongno-gu
What Is the Average Airbnb Nightly Rate in Jongno-gu?
Effective short term rental pricing strategy in Jongno-gu involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Jongno-gu typically peaks in May and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $114+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $85 or more.
- Typical properties (Median) charge around $47 per night.
- Entry-level properties (Bottom 25%) earn around $23 per night.
Average Daily Rate (ADR) Trend by Month in Jongno-gu
What Is the RevPAR for Airbnb in Jongno-gu?
RevPAR in Jongno-gu is currently $28. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $12 RevPAR.
- Typical properties (Median) generate $19 RevPAR.
- Strong performers (Top 25%) earn $42 RevPAR.
- Best-in-class (Top 10%) achieve $59 RevPAR.
Average Monthly RevPAR Trend in Jongno-gu
RevPAR Insights for Jongno-gu
- The average RevPAR in Jongno-gu is $28. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($59) and bottom 25% ($12) is $46, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Oct and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Jongno-gu benchmarks. If your RevPAR falls below the median of $19, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $42+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Jongno-gu?
Jongno-gu's peak Airbnb season falls in October, November, July, while the softest stretch is January, February, December. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (October, November, July)
- Revenue averages $1,664 per month
- Occupancy rates average 0.0%
- Daily rates average $53
Shoulder Season
- Revenue averages $1,425 per month
- Occupancy maintains around 48.6%
- Daily rates hold near $60
Low Season (January, February, December)
- Revenue drops to average $822 per month
- Occupancy decreases to average 52.0%
- Daily rates adjust to average $51
Seasonality Insights for Jongno-gu
- Airbnb seasonality in Jongno-gu is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Jongno-gu's highest earning potential, with monthly revenues climbing to $1,721, occupancy reaching 96.8%, and ADRs peaking at $64.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $700, occupancy could drop to 0.0%, and ADRs may adjust to $47.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Jongno-gu.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Jongno-gu, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Jongno-gu, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Jongno-gu?
Yes, Jongno-gu, Seoul, South Korea enforces high STR regulations and 100% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Jongno-gu to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 100% licensed listings)
What Are the Best Neighborhoods for Airbnb in Jongno-gu?
With a compact short-term rental market, Jongno-gu gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Insadong | Cultural heart of Seoul, known for traditional Korean art, crafts, and tea houses. Attracts both tourists and locals seeking a taste of Korean heritage. | Insadong Street, Jogyesa Temple, Ssamzigil Shopping Mall, National Museum of Modern and Contemporary Art, Bukchon Hanok Village |
| Gyeongbokgung | Home to the largest palace in Seoul, this area is rich in history and architecture. Popular with tourists visiting cultural sites and seeking stunning historical landmarks. | Gyeongbokgung Palace, National Folk Museum of Korea, Blue House (Cheongwadae), Samcheong-dong Street, Bugaksan Mountain |
| Cheonggyecheon | A modern public recreation space that runs through downtown Seoul, providing a beautiful respite from the urban landscape. Loved by visitors for its scenic walks and festivals. | Cheonggyecheon Stream, Dongdaemun Design Plaza, Dondemun Market, Seoul Lantern Festival, Cultural Events |
| Myeongdong | A bustling shopping district famous for fashion, cosmetics, and street food. Very popular with tourists and known for its vibrant night scene. | Myeongdong Shopping Street, Namsan Tower, Street Food Stalls, Myeongdong Cathedral, Lotte Department Store |
| Hongdae | Known for its youthful atmosphere, art scene, and vibrant nightlife. Popular among students and young travelers looking for entertainment and cultural experiences. | Hongik University, Hongdae Free Market, Live Music Clubs, Street Performances, Cafes and Bars |
| Namdaemun | Home to the largest traditional market in Korea, Namdaemun is frequented by both locals and tourists for shopping and local food experiences. | Namdaemun Market, Namsan Park, Seoul Station, Historical Sites, Food Stalls |
| Dongdaemun | A major shopping district known for its 24-hour shopping centers and fashion. Attracts fashion enthusiasts and night owls looking for trendy items. | Dongdaemun Design Plaza, Dongdaemun Market, Cheonggyecheon Stream, Shopping Malls, Street Food |
| Mapo | A dynamic area that combines modernity and tradition, known for its diverse culinary scene and proximity to the Han River. Great for culinary enthusiasts and outdoor lovers. | Mapo Bridge, Han River Park, Hongdae District, Famous BBQ Restaurants, Cultural Festivals |
Because Jongno-gu has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Jongno-gu?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Jongno-gu
- The Jongno-gu Airbnb market composition is heavily skewed towards Private Room listings, which make up 63.6% of the 22 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Jongno-gu, Hotel/Boutique properties are the most common (63.6%), reflecting the local real estate landscape.
- The presence of 63.6% Hotel/Boutique listings indicates integration with traditional hospitality.
Jongno-gu Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Jongno-gu
- The dominant room capacity in Jongno-gu is 1 bedroom listings, making up 86.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 95.5% of the active Airbnb listings in Jongno-gu, indicating a high concentration in these sizes.
- With over half the market (86.4%) consisting of studios or 1-bedroom units, Jongno-gu is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (4.5%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Jongno-gu.
Jongno-gu Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Jongno-gu
- The most common guest capacity trend in Jongno-gu vacation rentals is listings accommodating 2 guests (63.6%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 3 guests dominate the Jongno-gu STR market, accounting for 81.8% of listings.
- A significant 63.6% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Jongno-gu.
- Listings for large groups (6+ guests) are relatively rare (4.5%), potentially indicating an opportunity for hosts targeting this segment in Jongno-gu.
- On average, properties in Jongno-gu are equipped to host 2.7 guests.
How Do Listings in Jongno-gu Compare on Quality?
Listing quality in Jongno-gu can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Jongno-gu
- At 25.2 photos per listing on average, Jongno-gu hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 36.4% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Jongno-gu averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Jongno-gu?
Amenity Prevalence
Amenity Insights for Jongno-gu
- Essential amenities in Jongno-gu that guests expect include: Wifi, Hot water, Hangers, Fire extinguisher, Washer, Shampoo, Air conditioning, Heating, Kitchen, Smoke alarm. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Jongno-gu: Wifi, Hot water, Hangers, Fire extinguisher, Washer, Shampoo, Air conditioning, Heating, Kitchen, Smoke alarm.
- Prioritize adding missing essentials: Wifi, Smoke alarm.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Jongno-gu to stay competitive.
Which Airbnb Amenities Boost Revenue in Jongno-gu?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Jongno-gu, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Iron | 22.7% | $13,465 | $2,930 | 359.6% |
Exterior security cameras on property | 59.1% | $7,787 | $1,768 | 340.5% |
Self check-in | 54.5% | $8,173 | $1,906 | 328.8% |
Wine glasses | 22.7% | $12,956 | $3,080 | 320.7% |
Shower gel | 50.0% | $8,462 | $2,186 | 287.1% |
Keypad | 36.4% | $9,605 | $2,878 | 233.7% |
Elevator | 27.3% | $9,922 | $3,600 | 175.6% |
Bed linens | 50.0% | $7,407 | $3,241 | 128.5% |
Conditioner | 50.0% | $7,209 | $3,439 | 109.6% |
Refrigerator | 77.3% | $6,038 | $2,896 | 108.5% |
Revenue Impact Insights for Jongno-gu
- Iron tops the revenue impact list with a 359.6% uplift — listings with this amenity earn $13,465 vs. $2,930 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Jongno-gu STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Jongno-gu. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsJongno-gu Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Jongno-gu
- The typical guest profile for Airbnb in Jongno-gu consists of predominantly international visitors (75%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Korean.
- Domestic travelers account for 24.7% of guests.
- Key international markets include South Korea (24.7%) and United States (14.8%).
- Top languages spoken are English (39.6%) followed by Korean (17.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Jongno-gu?
Listings in Jongno-gu average 4.58 out of 5 overall, with about 17.7 reviews per active listing and 18.2% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Jongno-gu
- An average rating of 4.58 places Jongno-gu in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Check-in (4.86), while Cleanliness (4.54) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 18.2% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Cleanliness — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 18.2% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Jongno-gu Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Jongno-gu
- The most common availability pattern in Jongno-gu falls within the 271-366 days range, representing 72.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Jongno-gu (54.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 4.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Jongno-gu?
Average Booking Lead Time by Month
Booking Lead Time Insights for Jongno-gu
- The overall average booking lead time for vacation rentals in Jongno-gu is 25 days.
- Guests book furthest in advance for stays during November (average 101 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 14 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (76 days avg.) sees the longest lead times, while Winter (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (25 days) as a baseline for your pricing and availability strategy in Jongno-gu.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 101 days out to capitalize on advance planning.
- During December, focus on last-minute booking availability and promotions, as guests book with very short notice (14 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 76 days) to capture early planners.
- Monitor your own booking lead times against these Jongno-gu averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Jongno-gu?
Guests in Jongno-gu stay about 7.6 nights on average, generating roughly 307 reservations and 14 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Jongno-gu
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Jongno-gu
- Longer stays mean fewer turnovers and lower cleaning costs per revenue dollar. This pattern also opens the door to monthly discount strategies that attract remote workers and extended-stay travelers.
- 14 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Dec (10.4 nights) and shorten in Jun (2.6 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Jongno-gu Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
40.9% of total
4-6 Nights
2 listings
9.1% of total
7-29 Nights
1 listings
4.5% of total
30+ Nights
10 listings
45.5% of total
Key Insights
- The most prevalent minimum stay requirement in Jongno-gu is 30+ Nights, adopted by 45.5% of listings. This highlights the market's preference for longer commitments.
- A significant segment (45.5%) caters to monthly stays (30+ nights) in Jongno-gu, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 45.5% of Jongno-gu hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 45.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Jongno-gu.
Jongno-gu Airbnb Cancellation Policy Trends Analysis (2026)
Limited
2 listings
9.1% of total
Flexible
5 listings
22.7% of total
Moderate
4 listings
18.2% of total
Firm
10 listings
45.5% of total
Strict
1 listings
4.5% of total
Cancellation Policy Insights for Jongno-gu
- The prevailing Airbnb cancellation policy trend in Jongno-gu is Firm, used by 45.5% of listings.
- There's a relatively balanced mix between guest-friendly (40.9%) and stricter (50.0%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (4.5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 45.5% market standard in Jongno-gu.
- Using a Strict policy might deter some guests, as only 4.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Jongno-gu.
How Much Are Airbnb Cleaning Fees in Jongno-gu?
Cleaning fees in Jongno-gu are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Jongno-gu
- Only 36.4% of listings charge a cleaning fee, suggesting that most hosts in Jongno-gu bundle cleaning costs into the nightly rate.
- The average cleaning fee of $18 is close to the median ($15), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 4.3% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Jongno-gu median of $15. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Jongno-gu Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Jongno-gubased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Myeong dong Jongno NaNa home #15(luggage storage)
Entire Place • 1 bedroom
![[North Bukhansan Mountain View] Private Single-Family Home in Buam-dong #3-Minute Parking#Tea Ceremo](https://a0.muscache.com/im/pictures/hosting/Hosting-1397589246478254459/original/922c191b-dbb8-476b-960f-368032e7e058.jpeg?im_w=480&im_format=avif)
[North Bukhansan Mountain View] Private Single-Family Home in Buam-dong #3-Minute Parking#Tea Ceremo
Entire Place • 4 bedrooms
Luggage storage available/Gyeongbokgung Station/City Hall/Myeong-dong/Gyeongbokgung/Namsan Tower/Don
Entire Place • 2 bedrooms
@Dongmyo/Dongdaemun/Airport bus 1min/Jpn & Chinese #34
Entire Place • 1 bedroom
OPEN Rampart House stay-A #Naksan Park #Dongdaemun #Hyehwa
Entire Place • 2 bedrooms
"Dongmyo/Dongdaemun / Airport bus 1min/Jpn&中文 #510
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Jongno-gu?
Learn from the best! This table showcases top-performing Airbnb hosts in Jongno-gu based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| 란 | 1 | $21,342 | 54 | 4.91/5.0 |
| SangPil | 2 | $18,766 | 50 | 4.85/5.0 |
| 성훈 | 1 | $14,681 | 65 | 4.92/5.0 |
| 창식 | 5 | $14,480 | 44 | 4.62/5.0 |
| 경복궁마마 | 1 | $12,536 | 16 | 4.94/5.0 |
| Extay Dongdaemun | 2 | $12,210 | 20 | 4.70/5.0 |
| 달님이 | 1 | $9,011 | 33 | 4.94/5.0 |
| WECO STAY Insadong | 1 | $7,211 | 66 | 4.76/5.0 |
| Jade | 8 | $6,897 | 42 | 4.27/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Jongno-gu.
Who Are the Airbnb Hosts in Jongno-gu?
Jongno-gu has a relatively balanced host base.
Host Profile Insights for Jongno-gu
- A 40.9% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 9.1% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 100.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 13.6% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Jongno-gu averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Jongno-gu's Airbnb Market Compare to Nearby Cities?
How does the Jongno-gu Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Seoul, Jongno-gu has 0 percentage points higher occupancy and about $43 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Wondeok-ri | 10 | $2,288 | $236.28 | 33% |
| Sang | 14 | $1,714 | $251.82 | 21% |
| Yeoju-si | 26 | $1,452 | $222.76 | 24% |
| Nomun-ri | 13 | $1,407 | $348.97 | 18% |
| Namyangju-si | 46 | $1,401 | $198.53 | 27% |
| Jeongbae-ri | 11 | $1,373 | $191.35 | 32% |
| Chunyang-myeon | 15 | $1,233 | $127.08 | 40% |
| Sangju-si | 12 | $1,180 | $200.33 | 21% |
| Yangpyeong-gun | 21 | $1,166 | $246.38 | 23% |
| Seoul | 17,693 | $1,118 | $98.53 | 52% |
Frequently Asked Questions About Airbnb in Jongno-gu
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Jongno-gu.
How much do Airbnb hosts make in Jongno-gu?
Jongno-gu hosts earn about $5,324 per year on average, with an average nightly rate of $55 and RevPAR of $28. Those figures describe the typical revenue environment for active listings in Jongno-gu, Seoul, not the ceiling for the best operators. Source: AirROI 2026 data, Jongno-gu market, July 2025 to June 2026.
What is the average Airbnb occupancy rate in Jongno-gu?
The average Airbnb occupancy rate in Jongno-gu is 51.9%. October is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Jongno-gu?
Listings in Jongno-gu average $55 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Jongno-gu?
Jongno-gu currently has about 22 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Jongno-gu?
AirROI currently classifies the short-term rental regulation level in Jongno-gu as High. The dataset also shows about 100.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Jongno-gu?
RevPAR in Jongno-gu is about $28. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Jongno-gu?
At 51.9% occupancy, Jongno-gu can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $5,324, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Jongno-gu?
The average booking lead time in Jongno-gu is about 25 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Jongno-gu?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Jongno-gu include Insadong, Gyeongbokgung, Cheonggyecheon. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Jongno-gu?
private_room listings make up 63.6% of the active supply in Jongno-gu. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Jongno-gu compare to nearby Airbnb markets?
Among neighboring markets, Wondeok-ri posts $27,451 in average annual revenue with 33.2% occupancy, compared to Jongno-gu's $5,324 and 51.9%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Jongno-gu?
The average Airbnb stay length in Jongno-gu is about 7.6 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Jongno-gu?
Airbnb listings in Jongno-gu average 4.58 out of 5 overall. About 18.2% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Jongno-gu?
Iron and Exterior security cameras on property are among the strongest revenue-linked amenities in Jongno-gu. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Jongno-gu?
Yes. About 36.4% of active Airbnb listings in Jongno-gu charge a cleaning fee, and the average fee is $18. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Jongno-gu?
A 40.9% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-06-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.