Shamu- Superior room where you can watch the green waters of the Namhae in bed Entire home · 1 bedroom Rated 4.95 - Revenue
- ₩45.7M
- Occupancy
- 80.8%
- Daily rate
- ₩153,784
Airbnb market data · 202512 months to May 2025
The average Airbnb in Seongu-ri brought in ₩10,547,674 over the 12 months through May 2025.
AirROI's latest figures for Seongu-ri run through May 2025.
The short answer
Listings averaged ₩168,227 a night and were booked on 23% of available nights.
Timing matters: in July, the best month, the average listing earned about twice as much as in February, the slowest. With only 35 active listings, a few bookings can reorder the months.
With 35 active listings, Seongu-ri is the tenth-largest of 21 South Gyeongsang markets AirROI tracks. From a year earlier, average revenue fell 9% while the number of active listings shrank 34%.
Browse the live Seongu-ri Airbnb market See Every Seongu-ri ListingRevenue
Gross bookings per Seongu-ri listing averaged ₩10,547,674 over the 12 months to May 2025 (South Gyeongsang average: ₩10,236,828), before cleaning, platform and management costs and taxes.
The average Seongu-ri listing brought in ₩1,700,000 in July, its best month, and ₩812,000 in February, its slowest. The three strongest months bring in 32% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least three times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earned about twice what February did
Average revenue per active listing, by month
The dashed line is the average of the months shown, ₩1,200,000.
Latest 12 months in the May 2025 data.
July led on revenue. Nightly rates peaked in August and bookings in December, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| Jun 2024 | ₩950,929 | 17.4% | ₩196,661 | 18 days |
| Jul 2024 | ₩1,704,607 | 20.7% | ₩202,958 | 14 days |
| Aug 2024 | ₩1,317,213 | 20.2% | ₩209,093 | 21 days |
| Sep 2024 | ₩1,265,678 | 23.6% | ₩191,210 | 21 days |
| Oct 2024 | ₩1,364,628 | 27.6% | ₩188,227 | 25 days |
| Nov 2024 | ₩1,436,979 | 26.4% | ₩190,460 | 18 days |
| Dec 2024 | ₩1,459,642 | 29.8% | ₩187,671 | 21 days |
| Jan 2025 | ₩1,173,245 | 23.6% | ₩174,273 | 18 days |
| Feb 2025 | ₩812,385 | 19.5% | ₩164,881 | 14 days |
| Mar 2025 | ₩851,300 | 18.5% | ₩160,033 | 14 days |
| Apr 2025 | ₩854,620 | 20.6% | ₩153,469 | 16 days |
| May 2025 | ₩1,248,856 | 24.6% | ₩164,369 | 33 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month.
For a figure on one home rather than the whole Seongu-ri market, enter its address and size in the Airbnb calculator, which compares it with similar listings nearby.
Profit
Yes, when it's run well. The average Seongu-ri Airbnb took in ₩10,547,674 in the 12 months to May 2025, an average that counts every active listing, including those open only part of the year. A listing in the top quarter took in about ₩17,830,000, and run by its owner at everyday costs, about ₩1,090,000 a month of that is left after running costs, so a home that costs less than that to own or rent makes money.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | ₩10,547,674 | ₩17,830,000 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −₩1,630,000 | −₩2,760,000 |
| Utilities and internetAbout 5% of bookings | −₩530,000 | −₩890,000 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −₩210,000 | −₩360,000 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −₩320,000 | −₩530,000 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −₩110,000 | −₩110,000 |
| Permit and registrationWhere one is required | −₩50,000 | −₩50,000 |
| Management₩0 when you run it; co-hosts charge from about 10% of nightly bookings | ₩0 | ₩0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | ₩0 | ₩0 |
| Lodging taxesAdded to the guest's bill and passed on | ₩0 | ₩0 |
| Total running costsAbout 27% of bookings | −₩2,850,000 | −₩4,700,000 |
| Left for housing costs, then profit | ₩7,697,674about ₩640,000 a month | ₩13,130,000about ₩1,090,000 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Seongu-ri's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Seongu-ri home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about ₩1,490,000 a month, against ₩880,000 for the average one.
Occupancy
Seongu-ri listings were booked on 23% of the nights they were open over the past year, in line with the South Gyeongsang average and 17 percentage points below the South Korea average (40%). Occupancy climbs to 30% in December and falls to 17% in June.
The busiest tenth of listings are booked about 4.3 times as often as the bottom quarter.
December was the busiest month in Seongu-ri, June the quietest
Share of open nights booked, by month
Nightly rates
The average nightly rate in Seongu-ri, known as ADR (average daily rate), was ₩168,227 over the past year, about the same as the South Gyeongsang average (₩172,000) and about 6% above the South Korea average of ₩159,000. Rates peak in August at about ₩209,000 and bottom out in April at about ₩153,000.
The top 10% charge about twice the rate of the bottom quarter.
August rates ran 36% above April's
Average nightly rate (ADR), by month
The dashed line is the average of the months shown, ₩182,000. The 12-month ADR of ₩168,227 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
Seasonality
With only 35 active listings, the monthly pattern in Seongu-ri is noisy, since a few long or pricey stays can lift a month; revenue peaked in July and bottomed out in February.
Guests book Seongu-ri stays 18 days ahead on average (about three weeks), so many trips are booked close to arrival. May stays are booked furthest out, about 33 days ahead, and March stays closest to arrival, about 14 days. A typical May booking is made in mid-April.
May stays are booked furthest ahead
Average days between booking and check-in, by month of stay
The 12-month figure of 18 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
3% of the 35 active listings in Seongu-ri display a registration, permit or license number. A low share doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Seongu-ri.
Neighborhoods
AirROI's area guide picks four Seongu-ri neighborhoods that draw short-term rental guests, led by Seongju-eup, Haman-gun and Milyang. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Seongju-eup | As the capital of Seongju County, Seongju-eup is a central location with access to local markets and cultural experiences. It's ideal for guests looking to experience the local lifestyle while still being close to natural attractions. | Seongju Ginseng Festival, Korea's Historic Temple Sites, Local Farmers Market, Nature Trails around Seongju |
| Haman-gun | Known for its scenic beauty and agricultural landscapes, Haman-gun attracts visitors looking for a rural escape. The area is famous for traditional Korean pottery and offers unique cultural experiences. | Haman Pottery Museum, Local Rice Wine Tasting, Gyeongsangnam-do Folk Village, Nature Parks |
| Milyang | Milyang is known for its beautiful natural landscapes and historical sites. It's a popular destination for those seeking outdoor adventures combined with cultural heritage. | Milyang Haeinsa Temple, Dalsung Fortress, Natural Hiking Trails, Local Festivals |
| Changnyeong | This area is famous for its natural landscapes and rich agricultural heritage. Visitors often come to experience traditional farming and local customs. | Changnyeong Daegaya Historic Site, Agricultural Experiences, Natural Parks, Local Cuisine |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Entire homes make up 71% of listings in Seongu-ri, alongside 9 private-room listings (26%). Hotels, guesthouses and B&Bs are the most common property type at 71%, about 2.5 times the share of houses (29%).
Mostly entire homes, with a private-room segment
Seongu-ri Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 71.4% | 25 |
| Private room | 25.7% | 9 |
| Hotel room | 2.9% | 1 |
Listings by property type
Seongu-ri Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| Hotel/Boutique | 71.4% | 25 |
| House | 28.6% | 10 |
Among homes with two or more bedrooms, three-bedroom homes are the most common in Seongu-ri (10% of listings). The chart's studio and one-bedroom column also counts private rooms, since Airbnb lists a rented room as one bedroom. Shares are of the 30 listings that give a bedroom count (86% of the market); most of the rest are room rentals.
Seongu-ri listings by number of bedrooms
Listings with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of listings with a bedroom count | Listings |
|---|---|---|
| Studio or 1 bedroom | 90.0% | 27 |
| 3 bedrooms | 10.0% | 3 |
Most Seongu-ri listings are sized for couples and small families: 85% sleep four guests or fewer, and none take eight or more. Shares are of the 33 listings with a guest capacity on file (94% of the market).
Seongu-ri listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 18.2% | 6 |
| 3 guests | 30.3% | 10 |
| 4 guests | 36.4% | 12 |
| 5 guests | 3.0% | 1 |
| 6 guests | 12.1% | 4 |
Seongu-ri listings compete on the household basics: the ten most common amenities are staples led by air conditioning, a kitchen and a smoke alarm, with no pool, hot tub or free on-site parking among them.
Share of Seongu-ri listings with each common amenity
Guests
Seongu-ri splits its demand between home and abroad: 37% of guests who left reviews live outside South Korea, led by visitors from Mongolia and Switzerland. Guests speak a mix of languages: English leads at 44%, followed by Korean and French.
63% of Seongu-ri guests are domestic
Where guests who left reviews live
Where Seongu-ri guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Seoul | 33.3% |
| Jinju-si | 6.7% |
| Namyangju-si | 6.7% |
| Gwangju | 6.7% |
| Geneva | 6.7% |
Where Seongu-ri guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| South Korea | 63.2% |
| Mongolia | 5.3% |
| Switzerland | 5.3% |
| France | 5.3% |
| Canada | 5.3% |
Languages spoken by Seongu-ri guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 43.8% |
| Korean | 37.5% |
| French | 12.5% |
| German | 6.3% |
Booking patterns
Nearly all Seongu-ri listings are open to guests more than 180 days a year, but only 3% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 71% of listings; blocked nights include any the host closes off.
Days a year Seongu-ri listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 88.6% | 31 |
| 181-270 days | 8.6% | 3 |
| 31-90 days | 2.9% | 1 |
Days a year Seongu-ri listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 2.9% | 1 |
| 91-180 days | 8.6% | 3 |
| 31-90 days | 71.4% | 25 |
| 1-30 days | 17.1% | 6 |
All listings in Seongu-ri accept stays of one or two nights.
Minimum stay set by Seongu-ri listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Moderate is the most common cancellation policy in Seongu-ri, used by 83% of listings with a policy on file; it refunds guests in full if they cancel at least five days before check-in. Hosts here lean flexible: about nine in ten listings with a policy on file offer Flexible or Moderate terms, against 11% on Firm or stricter ones.
Cancellation policies of Seongu-ri listings, from most to least flexible
Share of listings by the policy they use
Top earners
The top-grossing Airbnb in Seongu-ri, a one-bedroom unit, took in ₩45,700,000 over the past year, about 4.3 times the city's average of ₩10,500,000. All six listings below have two bedrooms or fewer, so size alone doesn't explain the top of this market.
Shamu- Superior room where you can watch the green waters of the Namhae in bed Entire home · 1 bedroom Rated 4.95
Namhae Old Beautiful Soul Mate (Heidi) Entire home · 1 bedroom Rated 4.98
A beautiful yellow mate pension with a Namhae Sea Entire home · 1 bedroom Rated 4.89
Pico - Superior room where you can watch the green waters of the Namhae in bed Entire home · 1 bedroom Rated 4.98
남해의 맑은 바다와 하늘, 온전한 휴식을 Entire home · 1 bedroom
남해의 맑은 바다와 하늘, 온전한 휴식을 Entire home · 1 bedroom Nearby markets
Of the eight nearby markets in the table, all within 51 km, Suncheon-si (42 km away) earned the most per listing, about 24% more than Seongu-ri.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Seokgyo-ri 3 km | 41 | ₩7,853,881 | ₩152,575 | 20% |
| Namhae-gun 14 km | 90 | ₩10,820,259 | ₩196,296 | 21% |
| Yeosu-si 15 km | 1,006 | ₩9,847,391 | ₩163,607 | 22% |
| Dongcheon-ri 19 km | 37 | ₩9,051,145 | ₩147,392 | 20% |
| Changseon-myeon 22 km | 31 | ₩12,146,371 | ₩223,962 | 20% |
| Suncheon-si 42 km | 117 | ₩13,126,477 | ₩159,119 | 26% |
| Gwangyang-si 43 km | 33 | ₩12,159,400 | ₩196,977 | 23% |
| Tongyeong-si 51 km | 257 | ₩10,226,694 | ₩159,597 | 23% |
See all 21 South Gyeongsang Airbnb markets
Markets elsewhere in South Korea with a similar nightly rate and occupancy to Seongu-ri:
FAQ
An active Seongu-ri Airbnb grossed ₩10,547,674 on average in the 12 months to May 2025, according to AirROI's tracking of 35 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in ₩1,570,000 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Seongu-ri listings earn between ₩512,000 and ₩1,570,000 in a typical month, and the top tenth ₩2,370,000 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Seongu-ri were booked on 23% of available nights over the past year. That compares with 23% for the South Gyeongsang average. December was the busiest month.
The average booked night in Seongu-ri cost ₩168,227 before fees. Half of listings charge between ₩137,000 and ₩194,000, so bedroom count and location move the price more than the average suggests.
In Seongu-ri, 3% of active listings display a registration, permit or license number. A low share doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Seongu-ri Airbnb grossed ₩10,547,674 in the 12 months to May 2025, in line with the South Gyeongsang average, counting listings open only part of the year. A listing at the top-quarter mark, run by its owner with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, has about ₩1,090,000 a month left before the mortgage or rent, so a home that costs less than that to own or rent makes a profit. Check a specific home in the Airbnb estimator.
July paid best over the past year, at ₩1,700,000 per active listing, and February paid least. The month-by-month table above shows how rates and bookings each move.
Seongu-ri stays were booked 18 days (about three weeks) before arrival on average over the past year, so a listing can still fill close to the date.
Seongju-eup, Haman-gun and Milyang draw the most short-term rental interest in Seongu-ri. The neighborhood guide explains what brings guests to each.
AirROI counted 35 active Airbnb listings in Seongu-ri as of May 2025. The closest tracked market is Seokgyo-ri, 3 km away.
Method
Figures on this page cover 35 active Airbnb listings in Seongu-ri from June 2024 to May 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in South Korean won at ₩1,448 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.