Region market dataAndalusia2026
Costa del Sol Airbnb Data: Revenue and Occupancy by Town
AirROI tracks 33,507 active Airbnb homes in 22 Costa del Sol towns, led by Málaga, Marbella, Benalmádena, Torremolinos, Mijas and Fuengirola. These homes took an estimated 659,408 stays in the 12 months to October 2026, 61% of them in Málaga, Marbella and Benalmádena. A typical stay ran 6.5 nights and the average home earned €24,578 at 46% occupancy. Of these homes, 81% are apartments or condos, 18% are houses and 9.8% sleep 8 or more.
A listed town needs 50 or more active Airbnb homes, with at least 75% of them near the region. Figures are AirROI estimates. How they are made
- Active Airbnb homes
- 33,507
- Avg. revenue per home
- €24,578
- Occupancy rate
- 46%
- Avg. nightly rate
- €214
Towns
Costa del Sol Towns by Airbnb Stays
Each row links to the town's own market page. Select a column to sort by it.
| 1 | Málaga | 265,010 | €174 |
|---|---|---|---|
| 2 | Marbella | 79,505 | €329 |
| 3 | Benalmádena | 55,559 | €174 |
| 4 | Torremolinos | 47,370 | €150 |
| 5 | Mijas | 41,103 | €232 |
| 6 | Fuengirola | 37,830 | €184 |
| 7 | Nerja | 36,143 | €195 |
| 8 | Estepona | 30,585 | €232 |
| 9 | Torrox | 10,851 | €191 |
| 10 | Vélez-Málaga | 8,246 | €179 |
| 11 | Rincón de la Victoria | 8,036 | €181 |
| 12 | Frigiliana | 7,562 | €229 |
| 13 | Manilva | 7,215 | €166 |
| 14 | Benahavís | 5,419 | €395 |
| 15 | Casares | 4,391 | €191 |
| 16 | Las Lagunas | 3,553 | €253 |
| 17 | San Roque | 3,430 | €323 |
| 18 | Ojén | 2,026 | €279 |
| 19 | Torre del Mar | 1,686 | €185 |
| 20 | Algarrobo | 1,499 | €155 |
| 21 | Sitio de Calahonda | 1,462 | €184 |
| 22 | La Cala de Mijas | 927 | €279 |
Figures cover the 12 months to October 2026. Region figures add up these 22 towns. Occupancy counts only nights a home was open, so rate x occupancy x 365 runs higher than revenue per home. How these numbers are made.
Money figures on this page are in euros, converted from US dollars at €0.86 per US$, the typical rate from November 2025 to October 2026.
Earnings
Revenue, Occupancy and Nightly Rate on the Costa del Sol
Across the 20 towns with 100 or more Airbnb homes, revenue per home runs from €12,300 in Manilva to €31,448 in Benahavís a year. Gaps like these often reflect home size and mix more than the town, so compare towns with similar homes.
Revenue per home, top 5
A year, AirROI estimate
- Benahavís €31,448
- Marbella €31,326
- Las Lagunas €30,522
- Ojén €28,834
- Málaga €26,623
Occupancy, top 5
Nights booked, AirROI estimate
- Málaga 52%
- Benalmádena 50%
- Torremolinos 49%
- Las Lagunas 48%
- Fuengirola 47%
Lowest nightly rates among towns
With 100 or more homes, AirROI estimate
- Torremolinos €150
- Algarrobo €155
- Manilva €166
- Málaga €174
- Benalmádena €174
Among the 20 towns with 100 or more Airbnb homes, 12 months to Oct 2026.
Town by town
Where the Top Towns Stand Out on the Costa del Sol
Among guests who left a review, the United Kingdom is the top home country in all 8. Apartments and condos are the largest home type in all 8. The lines below add what the table can't show, where one of the 8 most booked towns leads its peers or differs from the rest.
- Málaga
Of the 20 towns on the Costa del Sol with 100 or more homes, Málaga had the most Airbnb homes, at 8,621, and had the highest occupancy, at 52%, in the 12 months to October 2026.
- 4Torremolinos
Of the 20 towns on the Costa del Sol with 100 or more homes, Torremolinos had the lowest nightly rate, at €150, and had the biggest share of apartments and condos, at 94%, in the 12 months to October 2026.
- 6Fuengirola
Of the 20 towns on the Costa del Sol with 100 or more homes, Fuengirola had the longest typical stay, at 8.2 nights, in the 12 months to October 2026.
- 7Nerja
Of the 20 towns on the Costa del Sol with 100 or more homes, Nerja was booked furthest ahead, about 91 days before arrival, in the 12 months to October 2026.
When
Busiest and Quietest Months on the Costa del Sol
August, July and September rank as the busiest months for Airbnb nights on the Costa del Sol, and December and January as the quietest. August is the busiest month in every one of these towns. Across the 22 towns, nightly rates run lowest in November, at about €176, and highest in August, at about €271. Across the 22 towns, stays run longest in January, at 8.6 nights, and shortest in September, at 5.8 nights.
August ranks first, January last
Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
From busiest to quietest: August, July, September, June, May, October, April, March, February, November, December, January.
Month by month: rank, share of nights, typical stay and nightly rate
| Rank | Month | Share of nights | Nightly rate |
|---|---|---|---|
| 1 | August | 11.2% | €271 |
| 2 | July | 10.3% | €264 |
| 3 | September | 9.2% | €223 |
| 4 | June | 9.1% | €231 |
| 5 | May | 8.9% | €203 |
| 6 | October | 8.7% | €190 |
| 7 | April | 8.2% | €193 |
| 8 | March | 7.5% | €184 |
| 9 | February | 7.1% | €178 |
| 10 | November | 6.9% | €176 |
| 11 | December | 6.6% | €182 |
| 12 | January | 6.3% | €180 |
Who comes
Where Guests Come From on the Costa del Sol
Among guests who left a review, 89% come from abroad. Among those guests, the largest groups from abroad come from the United Kingdom, Germany and France. The top home cities among those guests are London, Madrid and Paris. Ojén draws the most from abroad, at 93%, among towns with 100 or more homes.
89% from abroad
Among guests who left a review, as of October 2026
- From abroad 89%
- From within Spain 11%
Top countries abroad
Among guests who left a review
Top home cities
Among guests who left a review
FAQ
Questions About Costa del Sol Airbnb Data
How much do Airbnb homes earn on the Costa del Sol?
AirROI estimates the average Airbnb home on the Costa del Sol earned €24,578 in the 12 months to October 2026, at 46% occupancy and €214 a night. Across towns with 100 or more homes, revenue per home runs from €12,300 in Manilva to €31,448 in Benahavís.
Which of the 22 Costa del Sol towns get the most Airbnb stays?
Málaga (265,010), Marbella (79,505) and Benalmádena (55,559) on the Costa del Sol, by AirROI's estimated stays in the 12 months to October 2026.
When is the Costa del Sol busiest on Airbnb?
AirROI ranks August first for Airbnb nights on the Costa del Sol and January last, in the 12 months to October 2026.
How long do Airbnb guests stay on the Costa del Sol?
AirROI puts the typical Airbnb stay on the Costa del Sol at 6.5 nights in the 12 months to October 2026. Across towns with 100 or more homes, it runs from 5.5 nights in Málaga to 8.2 nights in Fuengirola.
How many Airbnb homes are there on the Costa del Sol?
AirROI counts 33,507 active Airbnb homes on the Costa del Sol, as of October 2026. Town by town, that runs from 61 in La Cala de Mijas to 8,621 in Málaga.
Method
How These Numbers Are Made
Every figure is an AirROI estimate for the 12 months to October 2026, from the market page of each town listed here, and covers Airbnb only. Stays count bookings. For a file that spreads over 40 km, only homes within 40 km of another listed town's centre count as near the region. Homes and stays add up across the rows. Occupancy, nightly rate and revenue are averages weighted by each town's active homes, the way AirROI's state pages work them out, and a town's stale figures would be left out of them. The typical stay weights each town's stay by its stays. Busiest and quietest months weight each town by its Airbnb nights. These are region averages, not medians, and they cover only the rows on this page, so they do not count every home that uses the Costa del Sol name. Typical stay is a booking's length, occupancy the share of available nights booked, and revenue the yearly average per home, based on asking prices on booked nights, before cleaning, management, tax and any loan. Guest rating is out of 5. Origin counts guests who left a review.