Airbnb market data · 202612 months to May 2026
Nájera, Spain Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Nájera brought in €9,260 over the 12 months through May 2026, across just 20 active listings, so a single property can move that figure.
AirROI's latest figures for Nájera run through May 2026.
The short answer
Nájera Airbnb Market at a Glance
Listings averaged €96 a night and were booked on 34% of available nights.
Timing matters: in August, the best month, the average listing earned about 3.7 times as much as in January, the slowest. With only 20 active listings, a few bookings can reorder the months.
With 20 active listings, Nájera is the sixth-largest of 6 Rioja markets AirROI tracks.
Browse the live Nájera Airbnb market See Every Nájera ListingRevenue
How Much Do Airbnb Hosts Make in Nájera?
Gross bookings per Nájera listing averaged €9,260 over the 12 months to May 2026 (Rioja average: €17,228), before cleaning, platform and management costs and taxes.
The average Nájera listing brought in €1,640 in August, its best month, and €439 in January, its slowest. The three strongest months bring in 36% of a full year's revenue, where an even calendar would give any three months 25%.
Across Nájera's 20 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn €1,690+ a month, about 1.8 times the typical property.
- Strong performers (top 25%) earn €1,330 or more, roughly €400 a month above the median.
- Typical properties (median) earn about €931 a month.
- Entry-level properties (bottom 25%) earn €579 or less, about 62% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earned about 3.7 times what January did
Average revenue per active listing, by month
The dashed line is the average of the months shown, €1,010.
Nájera Airbnb Data by Month
Latest 12 months in the May 2026 data.
August led on revenue and bookings; nightly rates peaked in May.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Jun 2025 | €982 | 32.0% | €90 | €33 | 50 days | 1.8 nights |
| Jul 2025 | €1,304 | 47.6% | €90 | €42 | 67 days | 2.6 nights |
| Aug 2025 | €1,640 | 54.6% | €90 | €53 | 69 days | 2.4 nights |
| Sep 2025 | €1,392 | 46.9% | €89 | €46 | 78 days | 4 nights |
| Oct 2025 | €1,099 | 41.9% | €86 | €35 | 74 days | 2.5 nights |
| Nov 2025 | €566 | 21.3% | €84 | €19 | 41 days | 2 nights |
| Dec 2025 | €755 | 27.0% | €85 | €24 | 37 days | 3.1 nights |
| Jan 2026 | €439 | 15.7% | €94 | €14 | 22 days | 2.1 nights |
| Feb 2026 | €591 | 21.7% | €95 | €21 | 32 days | 2.5 nights |
| Mar 2026 | €823 | 26.1% | €99 | €27 | 43 days | 1.8 nights |
| Apr 2026 | €1,164 | 38.2% | €101 | €39 | 81 days | 1.4 nights |
| May 2026 | €1,387 | 40.8% | €108 | €45 | 74 days | 2.6 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Nájera address, run it through the Airbnb income calculator.
Profit
Is an Airbnb in Nájera Profitable?
Yes, when it's run well. The average Nájera Airbnb took in €9,260 in the 12 months to May 2026, and run by its owner at everyday costs, about €570 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about €820 a month.
Cleaning it yourself keeps the €270 a year guests pay in cleaning fees, for about €600 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about €500 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Nájera Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | €8,990 | €12,820 |
| Cleaning fees guests pay3% of Nájera bookings | €270 | €390 |
| Gross bookings | €9,260 | €13,210 |
| Running costs | ||
| Airbnb's feeAbout 11%: 15.5% for the 65% of Nájera listings on Simplified Pricing, 3% for the rest | −€1,030 | −€1,470 |
| Cleaning and laundryPaid for by the cleaning fee; €0 if you clean yourself | −€270 | −€390 |
| Utilities and internetAbout 5% of bookings | −€460 | −€660 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −€190 | −€260 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −€280 | −€400 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −€90 | −€90 |
| Permit and registrationWhere one is required | −€50 | −€50 |
| Management€0 when you run it; co-hosts charge from about 10% of nightly bookings | €0 | €0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | €0 | €0 |
| Lodging taxesAdded to the guest's bill and passed on | €0 | €0 |
| Total running costsAbout 23% of bookings, plus cleaning paid for by the cleaning fee | −€2,370 | −€3,320 |
| Left for housing costs, then profit | €6,890about €570 a month | €9,890about €820 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Nájera Airbnb Profit
The estimate starts from Nájera's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Nájera home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Nájera's Top Earners Get There
- More nights booked. The busiest quarter of Nájera listings are booked on 46% or more of their nights, against 32% for the median listing. Ten more booked nights a year at the median rate of €90 adds about €901 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge €110 a night or more, against a median of €90. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about €900 a year.
- Open for the busy months. August brought the average listing about €1,640, against €439 in January, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Nájera listings average 4.75 stars, and 35% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about €1,100 a month, against €770 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Nájera?
Nájera listings were booked on 34% of the nights they were open over the past year, 3 percentage points below the Rioja average (37%) and 10 points below the Spain average (44%). Occupancy swings from 16% in January to 55% in August.
Across Nájera's 20 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 59%+ of open nights, 27 points above the median.
- Strong performers (top 25%) fill 46% or more, roughly three nights a week.
- Typical properties (median) fill about 32% of open nights.
- Entry-level properties (bottom 25%) fill 21% or less, under two nights a week.
August was the busiest month in Nájera, January the quietest
Share of open nights booked, by month
Nightly rates
How Much Does an Airbnb Cost per Night in Nájera?
The average nightly rate in Nájera, known as ADR (average daily rate), was €96 over the past year, about 34% below the Rioja average of €145 and about 51% below the Spain average of €195. Rates peak in May at about €110 and bottom out in November at about €84.
Across Nájera's 20 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge €125+ a night, about 38% above the median.
- Strong performers (top 25%) charge €110 or more, about €20 above the median.
- Typical properties (median) charge about €90 a night.
- Entry-level properties (bottom 25%) charge €76 or less, about 15% below the median.
May rates ran 29% above November's
Average nightly rate (ADR), by month
The dashed line is the average of the months shown, €93.
What Is the RevPAR for Airbnb in Nájera?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Nájera it averaged €33 over the past year, from about €14 in January to about €53 in August.
Across Nájera's 20 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn €46+ per open night, about 37% above the median.
- Strong performers (top 25%) earn €37 or more.
- Typical properties (median) earn about €34 per open night.
- Entry-level properties (bottom 25%) earn €29 or less, about 13% below the median.
August RevPAR was about 3.7 times January's
Revenue per open night (RevPAR), by month
The dashed line is the average of the months shown, €33.
Seasonality
Best and Worst Months for Airbnb in Nájera
With only 20 active listings, the monthly pattern in Nájera is noisy, since a few long or pricey stays can lift a month; revenue peaked in August and bottomed out in January.
How Far in Advance Do Guests Book Airbnb in Nájera?
Guests book Nájera stays 55 days ahead on average (about eight weeks). April stays are booked furthest out, about 81 days ahead, and January stays closest to arrival, about 22 days. A typical April booking is made in late January.
April stays are booked furthest ahead
Average days between booking and check-in, by month of stay
Permits
Airbnb Permits and Registration in Nájera
All 20 active listings in Nájera display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Nájera.
Neighborhoods
Best Neighborhoods for Airbnb in Nájera
AirROI's area guide picks eight Nájera neighborhoods that draw short-term rental guests, led by Centro de Nájera, Nájera Wine Region and Natural Park of Sierra de la Demanda. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Centro de Nájera | The historic center of Nájera is known for its charming streets and historical significance. It attracts visitors interested in cultural heritage and local cuisine, making it a prime location for Airbnb hosts. | Historic architecture, Local tapas bars, Cultural events |
| Nájera Wine Region | This area is part of the renowned Rioja wine country, attracting wine enthusiasts and tourists looking for vineyard experiences. It offers an opportunity for hosts to provide experiences centered around wine tourism. | Wine tours, Gastronomy experiences, Gastronomic fairs |
| Natural Park of Sierra de la Demanda | Located close to Nájera, this natural park provides outdoor activities such as hiking and nature exploration. Ideal for nature lovers seeking a peaceful retreat. | Adventure sports, Eco-tourism, Nature observation |
| Calle de la Paloma | This lively street is known for its shops and local eateries, attracting tourists looking for a local experience. A vibrant location for Airbnb rentals near amenities. | Cultural festivals, Street fairs, Local gatherings |
| Plaza de Santo Domingo | This central square is a hub for community events and socializing, making it a desirable location for visitors who want to immerse themselves in local life. | Social gatherings, Local art displays, Historical walks |
| Mirador del Najerilla | This viewpoint offers stunning views of the Najerilla River and surrounding landscapes, attracting visitors who appreciate nature and photography opportunities. | Nature walks, Photography tours, Relaxation spots |
| Ruta del Vino | This wine route offers a unique experience for tourists interested in exploring local vineyards and tasting the famous Rioja wines, making it a lucrative area for Airbnb. | Gastronomy tours, Cultural workshops, Wine festivals |
| Cercanías a Logroño | Being in proximity to Logroño, the capital of La Rioja, Nájera attracts visitors looking for a quieter stay but easy access to urban amenities, shopping, and nightlife. | Local nightlife, Diverse dining options, Urban attractions |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Nájera vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 80 km, Logroño (24 km away) earned the most per listing, about twice as much as Nájera. Logroño and Burgos were the busiest, each booked on 39% of nights against 34% in Nájera.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Laguardia 19 km | 31 | €13,211 | €240 | 23% |
| Haro 20 km | 90 | €16,088 | €163 | 37% |
| Logroño 24 km | 496 | €18,642 | €146 | 39% |
| Ezcaray 26 km | 79 | €9,648 | €135 | 28% |
| Vitoria-Gasteiz 48 km | 150 | €11,687 | €124 | 35% |
| Estella-Lizarra 64 km | 34 | €12,214 | €127 | 31% |
| Soria 76 km | 127 | €13,845 | €137 | 35% |
| Burgos 80 km | 385 | €16,757 | €147 | 39% |
Markets Similar to Nájera
Markets elsewhere in Spain with a similar nightly rate and occupancy to Nájera:
- Algeciras Airbnb data Spain · €100/night · 34.3%
- Mérida Airbnb data Spain · €99/night · 32.2%
- A Guarda Airbnb data Spain · €101/night · 34.9%
- Ponferrada Airbnb data Spain · €108/night · 33.7%
- Ourense Airbnb data Spain · €111/night · 33.3%
- Salamanca Airbnb data Spain · €101/night · 38.5%
FAQ
Nájera Airbnb FAQ
How much do Airbnb hosts make in Nájera?
An active Nájera Airbnb grossed €9,260 on average in the 12 months to May 2026, according to AirROI's tracking of 20 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in €1,330 or more in a typical month.
How much can I make on Airbnb in Nájera?
It depends most on the home's size, location and how it's run. The middle half of Nájera listings earn between €579 and €1,330 in a typical month, and the top tenth €1,690 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Nájera?
Listings in Nájera were booked on 34% of available nights over the past year. That compares with 37% for the Rioja average. August was the busiest month.
How much does an Airbnb cost per night in Nájera?
The average booked night in Nájera cost €96 before fees. Half of listings charge between €76 and €110, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Nájera?
All active Nájera listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Nájera?
Yes, when it's run well. The average Nájera Airbnb grossed €9,260 in the 12 months to May 2026, 46% below the Rioja average of €17,228, though with only 20 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, €6,890 a year (about €570 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about €820 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Nájera?
August paid best over the past year, at €1,640 per active listing, and January paid least. The month-by-month table above shows how rates and bookings each move.
What is the Airbnb RevPAR in Nájera?
Each night a Nájera listing was open to book earned €33 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made €46 or more.
How far in advance do guests book Airbnbs in Nájera?
Nájera stays were booked 55 days (about eight weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Nájera?
The average Nájera Airbnb stay lasted 2.5 nights over the past year. A listing took 17 reservations over the year on average.
How are Airbnbs in Nájera rated?
Guests rate Nájera Airbnbs 4.75 out of 5 on average. Guests score communication highest and location lowest.
What are the best neighborhoods for Airbnb in Nájera?
Centro de Nájera, Nájera Wine Region and Natural Park of Sierra de la Demanda draw the most short-term rental interest in Nájera. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Nájera?
AirROI counted 20 active Airbnb listings in Nájera as of May 2026. The closest tracked market is Laguardia, 19 km away.
How much are Airbnb cleaning fees in Nájera?
In Nájera, 55% of listings add a cleaning fee. The median fee is €15, but a minority of much higher fees lifts the average to €41, so the median is the better guide.
Method
About This Data
Figures on this page cover 20 active Airbnb listings in Nájera from June 2025 to May 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in euros at €0.86 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.