La Nucia, Spain Airbnb Market Data: Revenue, Occupancy & Trends

In a typical year, the average La Nucia listing brings in €3,510 in August, its best month, and €879 in February, its slowest. The three strongest months bring in 44% of a full year's revenue, where an even calendar would give any three months 25%.

Across La Nucia's 25 active listings, monthly revenue by tier:

• Best-in-class properties (top 10%) earn €3,560+ a month, about 2.4 times the typical property.
• Strong performers (top 25%) earn €2,350 or more, roughly €840 a month above the median.
• Typical properties (median) earn about €1,510 a month.
• Entry-level properties (bottom 25%) earn €528 or less, about a third of the median.

These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.

La Nucia listings were booked on 38% of the nights they were open over the past year, 5 percentage points below the Valencian Community average (43%) and 6 points below the Spain average (44%). In a typical year, occupancy swings from 24% in January to 54% in July.

Across La Nucia's 25 active listings, the share of open nights booked by tier:

• Best-in-class properties (top 10%) are booked 66%+ of open nights, 37 points above the median.
• Strong performers (top 25%) fill 49% or more, roughly three nights a week.
• Typical properties (median) fill about 29% of open nights.
• Entry-level properties (bottom 25%) fill 14% or less, under two nights a week.

The average nightly rate in La Nucia, known as ADR (average daily rate), was €175 over the past year, about 6% above the Valencian Community average of €165 and about 10% below the Spain average of €195. In a typical year, rates peak in July and August at about €185 and bottom out in February and March at about €145.

Across La Nucia's 25 active listings, nightly rates by tier:

• Best-in-class properties (top 10%) charge €300+ a night, about twice the median.
• Strong performers (top 25%) charge €225 or more, about €75 above the median.
• Typical properties (median) charge about €150 a night.
• Entry-level properties (bottom 25%) charge €81 or less, about half of the median.

What Is the RevPAR for Airbnb in La Nucia?

RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In La Nucia it averaged €66 over the past year, from about €31 in a typical January to about €113 in a typical August.

Across La Nucia's 25 active listings, RevPAR by tier:

• Best-in-class properties (top 10%) earn €117+ per open night, about 1.8 times the median.
• Strong performers (top 25%) earn €98 or more, about €35 a night above the median.
• Typical properties (median) earn about €64 per open night.
• Entry-level properties (bottom 25%) earn €32 or less, about half of the median.

With only 25 active listings, the monthly pattern in La Nucia is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in August and bottom out in February.

How Far in Advance Do Guests Book Airbnb in La Nucia?

Guests book La Nucia stays 83 days ahead on average (about two and a half months), so guests here plan well ahead. July stays are booked furthest out, about 91 days ahead, and January stays closest to arrival, about 28 days. A typical July booking is made in mid-April.

68% of the 25 active listings in La Nucia display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.

Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in La Nucia.