Morella, Valencian Community Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Morella, Valencian Community? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $12,009 per year — at a $182 nightly rate, 22.7% occupancy, and a $49 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With just 28 active listings, Morella is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 12.0% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is high and 64% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Morella?
In Morella, the headline Airbnb metrics are $12,009 in average annual revenue,22.7% occupancy, $182 ADR, and $49 in RevPAR, and guests book about 56 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Morella?
Understanding the monthly revenue variations for Airbnb listings in Morella is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Morella is typically April, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Morella across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,581+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,835 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,101 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $546, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Morella
What Is the Monthly Airbnb Occupancy Rate in Morella?
Maximize your bookings by understanding the Morella STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Morella:
- Best-in-class properties (Top 10%) achieve 48%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 34% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 22%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Morella
What Is the Average Airbnb Nightly Rate in Morella?
Effective short term rental pricing strategy in Morella involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Morella typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $267+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $182 or more.
- Typical properties (Median) charge around $149 per night.
- Entry-level properties (Bottom 25%) earn around $119 per night.
Average Daily Rate (ADR) Trend by Month in Morella
What Is the RevPAR for Airbnb in Morella?
RevPAR in Morella is currently $49. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $21 RevPAR.
- Typical properties (Median) generate $33 RevPAR.
- Strong performers (Top 25%) earn $53 RevPAR.
- Best-in-class (Top 10%) achieve $68 RevPAR.
Average Monthly RevPAR Trend in Morella
RevPAR Insights for Morella
- The average RevPAR in Morella is $49. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($68) and bottom 25% ($21) is $47, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Apr and bottoms out in Jun, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Morella benchmarks. If your RevPAR falls below the median of $33, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $53+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Morella?
Morella's peak Airbnb season falls in April, August, May, while the softest stretch is January, February, June. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (April, August, May)
- Revenue averages $2,034 per month
- Occupancy rates average 28.1%
- Daily rates average $177
Shoulder Season
- Revenue averages $1,351 per month
- Occupancy maintains around 25.9%
- Daily rates hold near $168
Low Season (January, February, June)
- Revenue drops to average $917 per month
- Occupancy decreases to average 19.7%
- Daily rates adjust to average $166
Seasonality Insights for Morella
- Airbnb seasonality in Morella is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Morella's highest earning potential, with monthly revenues climbing to $2,144, occupancy reaching 35.8%, and ADRs peaking at $182.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $896, occupancy could drop to 17.0%, and ADRs may adjust to $158.
- Lower occupancy paired with meaningful seasonality means hosts in Morella need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Morella, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Morella, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Morella?
Yes, Morella, Valencian Community, Spain enforces high STR regulations and 64% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Morella to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 64% licensed listings)
What Are the Best Neighborhoods for Airbnb in Morella?
With a compact short-term rental market, Morella gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Center | Morella's historic center is famous for its medieval architecture, including the impressive Morella Castle. It attracts tourists interested in history and culture. | Morella Castle, Basilica de Santa María, Museo Temps de Flastu, Plaza de Torres, Les Neus Church |
| Natural Parks | Surrounding Morella are beautiful natural parks perfect for hiking and nature lovers. This area is ideal for those seeking outdoor experiences. | Puig de la Creu, El Tormo Natural Park, Coves de Morella, Rio Bergantes, Caminos de la Plana |
| Cultural Festivals | Morella hosts various cultural festivals throughout the year, attracting guests interested in local traditions and celebrations. | Fiesta del Lleno, Festival de la Cerveza Artesanal, Muestra de Teatro, Traditional Gastronomy Events |
| Culinary Scene | Morella is known for its rich culinary heritage, making it a popular spot for food tourism. | Local restaurants, Cheese tasting, Toyos de Morella, Local markets, Traditional cooking classes |
| Religious Sites | The region is home to several important religious sites, drawing visitors interested in spirituality and architecture. | San Francisco Monastery, Convent of San Agustín, Ermita de San Juan Bautista |
| Artisan Workshops | Morella features artisan workshops where visitors can see traditional crafts, attracting art lovers and souvenir hunters. | Pottery workshops, Local craft markets, Artisan food shops |
| Local Wineries | There are several wineries just outside Morella that offer tours and tastings, appealing to wine enthusiasts. | Wineries of La Terra Bobal, Wine tasting tours, Ruta del Vino |
| Gastronomic Routes | Morella offers routes dedicated to its culinary specialities, popular among foodies and tourists experiencing local cuisine. | Gastronomic routes, Local delis, Food festivals |
Because Morella has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Morella?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Morella
- The Morella Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 28 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Morella, Apartment/Condo properties are the most common (53.6%), reflecting the local real estate landscape.
- Houses represent a significant 42.9% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 3.6%) offer potential for unique stay experiences.
Morella Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Morella
- The dominant room capacity in Morella is 1 bedroom listings, making up 32.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 57.1% of the active Airbnb listings in Morella, indicating a high concentration in these sizes.
- A significant 42.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Morella.
Morella Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Morella
- The most common guest capacity trend in Morella vacation rentals is listings accommodating 4 guests (32.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Morella STR market, accounting for 64.2% of listings.
- 53.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Morella.
- On average, properties in Morella are equipped to host 5.4 guests.
How Do Listings in Morella Compare on Quality?
Listing quality in Morella can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Morella
- At 33.1 photos per listing on average, Morella hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 10.7% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Morella averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Morella?
Amenity Prevalence
Amenity Insights for Morella
- Essential amenities in Morella that guests expect include: TV, Heating, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hangers, Washer, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Morella: TV, Heating, Kitchen.
- Prioritize adding missing essentials: Heating, Kitchen.
- Consider adding popular differentiators like Hangers or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Morella to stay competitive.
Which Airbnb Amenities Boost Revenue in Morella?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Morella, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Coffee | 39.3% | $20,247 | $6,679 | 203.2% |
Wifi | 71.4% | $14,775 | $5,095 | 190.0% |
Body soap | 64.3% | $15,476 | $5,768 | 168.3% |
Cleaning products | 57.1% | $16,275 | $6,320 | 157.5% |
Clothing storage | 57.1% | $16,180 | $6,448 | 150.9% |
Drying rack for clothing | 57.1% | $16,180 | $6,448 | 150.9% |
Freezer | 60.7% | $15,560 | $6,522 | 138.6% |
Dining table | 60.7% | $15,560 | $6,522 | 138.6% |
Toaster | 60.7% | $15,560 | $6,522 | 138.6% |
Long term stays allowed | 25.0% | $20,961 | $9,025 | 132.3% |
Revenue Impact Insights for Morella
- Coffee tops the revenue impact list with a 203.2% uplift — listings with this amenity earn $20,247 vs. $6,679 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Morella STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Morella. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMorella Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Morella
- The typical guest profile for Airbnb in Morella consists of primarily domestic travelers (75%), often arriving from nearby Valencia, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 75.0% of guests.
- Key international markets include Spain (75%) and United States (5.4%).
- Top languages spoken are Spanish (38%) followed by English (36%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Valencia and Barcelona.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Morella?
Listings in Morella average 4.78 out of 5 overall, with about 21.5 reviews per active listing and 25.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Morella
- An average rating of 4.78 places Morella in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.83), while Value (4.64) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 25.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 25.0% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Morella Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Morella
- The most common availability pattern in Morella falls within the 271-366 days range, representing 75% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Morella (46.4%), reflecting common guest stay durations or potential owner blocking patterns.
How Far in Advance Do Guests Book Airbnb in Morella?
Average Booking Lead Time by Month
Booking Lead Time Insights for Morella
- The overall average booking lead time for vacation rentals in Morella is 56 days.
- Guests book furthest in advance for stays during December (average 79 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (62 days avg.) sees the longest lead times, while Winter (49 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (56 days) as a baseline for your pricing and availability strategy in Morella.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 79 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 62 days) to capture early planners.
- Monitor your own booking lead times against these Morella averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Morella?
Guests in Morella stay about 2.6 nights on average, generating roughly 515 reservations and 18.4 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 12:00 PM.
Monthly Length of Stay in Morella
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Morella
- Very short stays drive high turnover. Cleaning costs, consumable restocking, and check-in coordination become significant operational factors at this frequency.
- 18.4 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Mar (4.3 nights) and shorten in May (1.9 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Morella Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
28.6% of total
2 Nights
13 listings
46.4% of total
30+ Nights
7 listings
25% of total
Key Insights
- The most prevalent minimum stay requirement in Morella is 2 Nights, adopted by 46.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (75.0%) of the Morella Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (25%) caters to monthly stays (30+ nights) in Morella, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 46.4% of Morella hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 28.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 25% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Morella.
Morella Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
5 listings
17.9% of total
Moderate
11 listings
39.3% of total
Firm
9 listings
32.1% of total
Strict
3 listings
10.7% of total
Cancellation Policy Insights for Morella
- The prevailing Airbnb cancellation policy trend in Morella is Moderate, used by 39.3% of listings.
- There's a relatively balanced mix between guest-friendly (57.2%) and stricter (42.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 39.3% market standard in Morella.
- Using a Strict policy might deter some guests, as only 10.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Morella.
How Much Are Airbnb Cleaning Fees in Morella?
Cleaning fees in Morella are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Morella
- Only 17.9% of listings charge a cleaning fee, suggesting that most hosts in Morella bundle cleaning costs into the nightly rate.
- The average cleaning fee of $21 is close to the median ($23), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 3.9% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Morella median of $23. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Morella Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Morellabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Masía La Perera
Entire Place • 6 bedrooms
Ca Pitarch in the heart of Morella
Entire Place • 4 bedrooms
Central duplex with views in Morella
Entire Place • 3 bedrooms
Seidia by CASALEA
Entire Place • 2 bedrooms
Rosella by CASALEA
Entire Place • 1 bedroom
Centrally located apartment in Morella
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Morella?
Learn from the best! This table showcases top-performing Airbnb hosts in Morella based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Casalea | 4 | $78,997 | 124 | 4.94/5.0 |
| Wilian | 1 | $37,247 | 12 | 4.33/5.0 |
| Inmaculada | 1 | $33,024 | 10 | 4.60/5.0 |
| Paz | 1 | $25,038 | 118 | 4.96/5.0 |
| Cases De Morella | 3 | $24,518 | 28 | 4.74/5.0 |
| Verónica | 2 | $22,489 | 4 | Not Rated |
| Nati | 1 | $20,471 | 20 | 4.85/5.0 |
| Julian | 3 | $19,921 | 36 | 4.74/5.0 |
| Miguel Angel | 1 | $17,459 | 6 | 5.00/5.0 |
| Pilar | 1 | $13,673 | 4 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Morella.
Who Are the Airbnb Hosts in Morella?
Morella has a relatively balanced host base.
Host Profile Insights for Morella
- Only 21.4% of hosts hold Superhost status, suggesting a relatively young or casual market where quality improvements can pay outsized dividends.
- 3.6% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 60.7% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 35.7% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Morella averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Morella's Airbnb Market Compare to Nearby Cities?
How does the Morella Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Picassent, Morella has 24 percentage points lower occupancy and about $119 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Olocau | 11 | $3,121 | $439.13 | 36% |
| Corbera | 16 | $2,805 | $234.96 | 46% |
| Picassent | 15 | $2,739 | $300.37 | 47% |
| Macastre | 15 | $2,541 | $319.78 | 34% |
| Manises | 28 | $2,463 | $203.36 | 42% |
| Bétera | 20 | $2,459 | $315.25 | 44% |
| Alboraia / Alboraya | 232 | $2,339 | $207.70 | 46% |
| l'Eliana | 35 | $2,332 | $344.35 | 38% |
| Alboraya | 14 | $2,261 | $239.96 | 40% |
| Fuentespalda / Fontdespatla | 13 | $2,140 | $246.28 | 31% |
Frequently Asked Questions About Airbnb in Morella
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Morella.
How much do Airbnb hosts make in Morella?
Morella hosts earn about $12,009 per year on average, with an average nightly rate of $182 and RevPAR of $49. Those figures describe the typical revenue environment for active listings in Morella, Valencian Community, not the ceiling for the best operators. Source: AirROI 2026 data, Morella market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Morella?
The average Airbnb occupancy rate in Morella is 22.7%. April is the strongest month and June is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Morella?
Listings in Morella average $182 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Morella?
Morella currently has about 28 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Morella?
AirROI currently classifies the short-term rental regulation level in Morella as High. The dataset also shows about 64.3% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Morella?
RevPAR in Morella is about $49. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Morella?
Occupancy of 22.7% means Morella is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $12,009, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Morella?
The average booking lead time in Morella is about 56 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Morella?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Morella include Historic Center, Natural Parks, Cultural Festivals. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Morella?
entire_home listings make up 100.0% of the active supply in Morella. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Morella compare to nearby Airbnb markets?
Among neighboring markets, Olocau posts $37,448 in average annual revenue with 35.8% occupancy, compared to Morella's $12,009 and 22.7%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Morella?
The average Airbnb stay length in Morella is about 2.6 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Morella?
Airbnb listings in Morella average 4.78 out of 5 overall. About 25.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Morella?
Coffee and Wifi are among the strongest revenue-linked amenities in Morella. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Morella?
Yes. About 17.9% of active Airbnb listings in Morella charge a cleaning fee, and the average fee is $21. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Morella?
At 21.4%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.