Airbnb market data · 202612 months to October 2026
Villena, Spain Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Villena brought in €8,492 over the 12 months through October 2026, across just 23 active listings, so a single property can move that figure.
The short answer
Villena Airbnb Market at a Glance
Rates and bookings both trail the Valencian Community average. Listings averaged €128 a night and were booked on 36% of available nights, against €165 and 43% for the Valencian Community average.
Timing matters: in August, usually the best month, the average listing earns about three times as much as in February, usually the slowest. With only 23 active listings, a few bookings can reorder the months.
With 23 active listings, Villena is the 103rd-largest of 149 Valencian Community markets AirROI tracks.
Browse the live Villena Airbnb market See Every Villena ListingRevenue
How Much Do Airbnb Hosts Make in Villena?
Gross bookings per Villena listing averaged €8,492 over the 12 months to October 2026 (Valencian Community average: €17,973), before cleaning, platform and management costs and taxes.
In a typical year, the average Villena listing brings in €2,150 in August, its best month, and €695 in February, its slowest. January runs within 1% of February, so either can be the slowest in a given year. The three strongest months bring in 40% of a full year's revenue, where an even calendar would give any three months 25%.
Across Villena's 23 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn €2,750+ a month, about 3.4 times the typical property.
- Strong performers (top 25%) earn €1,550 or more, roughly €750 a month above the median.
- Typical properties (median) earn about €802 a month.
- Entry-level properties (bottom 25%) earn €348 or less, about 43% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earns about three times what February does
Average revenue per active listing, by month, October 2024 to September 2026
The dashed line is the average of the months shown, €1,240. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Villena Airbnb Data by Month
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
September 2026 led on revenue. Nightly rates peaked in May 2026 and bookings in August 2026, so the best-paying month is not always the busiest or the priciest. Across the past two years, August is usually the strongest month.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | €1,203 | 28.3% | €137 | €39 | 41 days | 6.8 nights |
| Nov 2025 | €1,025 | 33.1% | €135 | €34 | 18 days | 6.3 nights |
| Dec 2025 | €873 | 29.6% | €137 | €28 | 73 days | 4 nights |
| Jan 2026 | €558 | 26.6% | €137 | €18 | 112 days | 2.5 nights |
| Feb 2026 | €454 | 29.9% | €136 | €16 | 19 days | 4.2 nights |
| Mar 2026 | €792 | 33.6% | €137 | €26 | 41 days | 3.3 nights |
| Apr 2026 | €835 | 32.6% | €139 | €28 | 42 days | 6.4 nights |
| May 2026 | €1,522 | 43.2% | €139 | €49 | 41 days | 7.1 nights |
| Jun 2026 | €1,774 | 41.5% | €129 | €59 | 63 days | 6.6 nights |
| Jul 2026 | €1,465 | 28.8% | €129 | €47 | 19 days | 5.5 nights |
| Aug 2026 | €1,549 | 49.0% | €133 | €50 | 85 days | 3.8 nights |
| Sep 2026 | €2,044 | 47.1% | €130 | €68 | 88 days | 5 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Villena address, run it through the Airbnb estimator.
Profit
Is an Airbnb in Villena Profitable?
Yes, when it's run well. The average Villena Airbnb took in €8,492 in the 12 months to October 2026, and run by its owner at everyday costs, about €490 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about €950 a month.
Cleaning it yourself keeps the €430 a year guests pay in cleaning fees, for about €530 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about €420 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Villena Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | €8,062 | €15,570 |
| Cleaning fees guests pay5% of Villena bookings | €430 | €840 |
| Gross bookings | €8,492 | €16,410 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 91% of Villena listings on Simplified Pricing, 3% for the rest | −€1,220 | −€2,360 |
| Cleaning and laundryPaid for by the cleaning fee; €0 if you clean yourself | −€430 | −€840 |
| Utilities and internetAbout 5% of bookings | −€420 | −€820 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −€170 | −€330 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −€250 | −€490 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −€80 | −€80 |
| Permit and registrationWhere one is required | −€40 | −€40 |
| Management€0 when you run it; co-hosts charge from about 10% of nightly bookings | €0 | €0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | €0 | €0 |
| Lodging taxesAdded to the guest's bill and passed on | €0 | €0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −€2,610 | −€4,960 |
| Left for housing costs, then profit | €5,882about €490 a month | €11,450about €950 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Villena Airbnb Profit
The estimate starts from Villena's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Villena home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Villena's Top Earners Get There
- More nights booked. The busiest quarter of Villena listings are booked on 47% or more of their nights, against 32% for the median listing. Ten more booked nights a year at the median rate of €87 adds about €871 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge €135 a night or more, against a median of €87. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about €810 a year.
- Open for the busy months. In a typical year, August brings the average listing about €2,150, against €695 in February, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Villena listings average 4.72 stars, and 39% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about €1,370 a month, against €710 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Villena?
Villena listings were booked on 36% of the nights they were open over the past year, 7 percentage points below the Valencian Community average (43%) and 8 points below the Spain average (44%). In a typical year, occupancy climbs to 44% in August and falls to 28% in October.
Across Villena's 23 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 68%+ of open nights, 36 points above the median.
- Strong performers (top 25%) fill 47% or more, roughly three nights a week.
- Typical properties (median) fill about 32% of open nights.
- Entry-level properties (bottom 25%) fill 17% or less, under two nights a week.
August is usually the busiest month in Villena, October the quietest
Share of open nights booked, by month, October 2024 to September 2026
The 12-month rate of 36% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Villena?
The average nightly rate in Villena, known as ADR (average daily rate), was €128 over the past year, about 22% below the Valencian Community average of €165 and about 34% below the Spain average of €195. Averaged month by month over the past two years, rates barely change through the year, staying between about €130 and €140.
Across Villena's 23 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge €210+ a night, about 2.4 times the median.
- Strong performers (top 25%) charge €135 or more, about €50 above the median.
- Typical properties (median) charge about €87 a night.
- Entry-level properties (bottom 25%) charge €56 or less, about two-thirds of the median.
Average nightly rate by month in Villena
Average nightly rate (ADR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, €133.
What Is the RevPAR for Airbnb in Villena?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Villena it averaged €41 over the past year, from about €23 in a typical January to about €70 in a typical August.
Across Villena's 23 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn €55+ per open night, about 2.3 times the median.
- Strong performers (top 25%) earn €47 or more, about €25 a night above the median.
- Typical properties (median) earn about €24 per open night.
- Entry-level properties (bottom 25%) earn €15 or less, about 61% of the median.
August RevPAR is about three times January's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, €41.
Seasonality
Best and Worst Months for Airbnb in Villena
With only 23 active listings, the monthly pattern in Villena is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in August and bottom out in February.
Average revenue by month in Villena
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, €1,240.
Revenue by month in Villena in numbers
| Month | Revenue per listing |
|---|---|
| January | €699 |
| February | €695 |
| March | €794 |
| April | €817 |
| May | €1,410 |
| June | €1,460 |
| July | €1,850 |
| August | €2,150 |
| September | €1,870 |
| October | €1,130 |
| November | €1,080 |
| December | €867 |
How Far in Advance Do Guests Book Airbnb in Villena?
Guests book Villena stays 57 days ahead on average (about eight weeks). August stays are booked furthest out, about 102 days ahead, and February stays closest to arrival, about 18 days. A typical August booking is made in early May.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
The 12-month figure of 57 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Villena
48% of the 23 active listings in Villena display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Villena.
Neighborhoods
Best Neighborhoods for Airbnb in Villena
AirROI's area guide picks eight Villena neighborhoods that draw short-term rental guests, led by Historic Center, City Park Area and Calle Nueva. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Historic Center | The heart of Villena, known for its rich history and cultural heritage. It's an attractive location for tourists looking to explore historical sites and the local culture. | Castle of Villena, Church of Our Lady of the Assumption, Archaeological Museum, Plaza de Santiago, Cultural events and festivals |
| City Park Area | A family-friendly area featuring parks and recreational facilities. Ideal for hosting families and travelers seeking outdoor activities. | Parque de La Virgen del Remedio, Parque de La Paz, Playgrounds, Walking trails, Outdoor sports facilities |
| Calle Nueva | A bustling street known for its shops and local gastronomy. It attracts food lovers and those interested in shopping and local experiences. | Local restaurants, Cafes, Grocery stores, Boutique shops, Street markets |
| Villena Wine Region | Famous for its vineyards and wineries, perfect for wine enthusiasts and tourists looking for wine tasting experiences. | Wine tours, Local wineries, Vineyard walks, Wine events, Gastronomy |
| Industrial Park | A growing area for business travelers, with proximity to industrial activities. Suitable for longer stays and corporate travelers. | Business facilities, Corporate offices, Industrial parks, Transport links, Logistical advantages |
| Santa Maria del Castillo | A quieter residential area that offers a more local experience for tourists, with proximity to community amenities. | Local markets, Neighborhood parks, Restaurants, Community events, Family-friendly atmosphere |
| Museo de Villena Area | Close to the local museum, this area attracts those interested in culture and art, making it favorable for cultural tourism. | Museo de Villena, Art exhibitions, Cultural workshops, Historical tours, Local artists showcases |
| Villena Railway Station | Convenient for travelers due to its accessibility, this area provides connections to other cities, making it a strategic location for guests. | Train access to Madrid and Alicante, Bus connections, Railway history, Nearby eateries, Transport convenience |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Villena vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 49 km, Mutxamel (42 km away, 87 listings) earned the most per listing, about three times as much as Villena. Alcoi / Alcoy was the busiest, booked on 42% of nights against 36% in Villena.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Yecla 21 km | 33 | €11,114 | €140 | 33% |
| Bocairent 27 km | 33 | €7,873 | €89 | 29% |
| Ontinyent 31 km | 30 | €12,194 | €145 | 35% |
| Alcoi / Alcoy 35 km | 41 | €9,931 | €93 | 42% |
| Sant Vicent del Raspeig / San Vicente del Raspeig 40 km | 48 | €14,404 | €196 | 39% |
| Busot 42 km | 35 | €22,615 | €261 | 41% |
| Mutxamel 42 km | 87 | €25,929 | €235 | 41% |
| Elx / Elche 49 km | 398 | €16,208 | €150 | 41% |
Other Airbnb Markets in Valencian Community
- Valencia Airbnb data 6,784 listings
- Alicante Airbnb data 3,419 listings
- Torrevieja Airbnb data 2,988 listings
- Benidorm Airbnb data 2,264 listings
- Calp Airbnb data 2,061 listings
- Dénia Airbnb data 1,997 listings
- Orihuela Airbnb data 1,610 listings
- Xàbia / Jávea Airbnb data 1,399 listings
See all 149 Valencian Community Airbnb markets
Markets Similar to Villena
Markets elsewhere in Spain with a similar nightly rate and occupancy to Villena:
- Águilas Airbnb data Spain · €127/night · 36.6%
- San Fernando Airbnb data Spain · €123/night · 35.8%
- Frontera Airbnb data Spain · €133/night · 35.6%
- Vitoria-Gasteiz Airbnb data Spain · €124/night · 34.9%
- Roquetas de Mar Airbnb data Spain · €129/night · 37.8%
- Carboneras Airbnb data Spain · €132/night · 37.5%
FAQ
Villena Airbnb FAQ
How much do Airbnb hosts make in Villena?
An active Villena Airbnb grossed €8,492 on average in the 12 months to October 2026, according to AirROI's tracking of 23 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in €1,550 or more in a typical month.
How much can I make on Airbnb in Villena?
It depends most on the home's size, location and how it's run. The middle half of Villena listings earn between €348 and €1,550 in a typical month, and the top tenth €2,750 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Villena?
Listings in Villena were booked on 36% of available nights over the past year. That compares with 43% for the Valencian Community average. August is usually the busiest month.
How much does an Airbnb cost per night in Villena?
The average booked night in Villena cost €128 before fees. Half of listings charge between €56 and €135, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Villena?
In Villena, 48% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Villena?
Yes, when it's run well. The average Villena Airbnb grossed €8,492 in the 12 months to October 2026, 53% below the Valencian Community average of €17,973, though with only 23 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, €5,882 a year (about €490 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about €950 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Villena?
August usually pays best, averaging €2,150 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Villena?
Each night a Villena listing was open to book earned €41 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made €55 or more.
How far in advance do guests book Airbnbs in Villena?
Villena stays were booked 57 days (about eight weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Villena?
The average Villena Airbnb stay lasted 5.5 nights over the past year. A listing took 15 reservations over the year on average.
How are Airbnbs in Villena rated?
Guests rate Villena Airbnbs 4.72 out of 5 on average. Guests score communication highest and value lowest.
What are the best neighborhoods for Airbnb in Villena?
Historic Center, City Park Area and Calle Nueva draw the most short-term rental interest in Villena. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Villena?
AirROI counted 23 active Airbnb listings in Villena as of October 2026. The closest tracked market is Yecla, 21 km away.
How much are Airbnb cleaning fees in Villena?
In Villena, nearly two-thirds of listings add a cleaning fee. The median fee is €24, but a minority of much higher fees lifts the average to €49, so the median is the better guide.
How many tourists visit Villena, Spain?
All of Spain had 93.8 million international tourist arrivals in 2024, UN Tourism reports, via Our World in Data. AirROI estimates 345 Airbnb stays in Villena, Spain in the 12 months to October 2026, which counts bookings and not tourists. See Spain tourism statistics.
Method
About This Data
Figures on this page cover 23 active Airbnb listings in Villena from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in euros at €0.86 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.