Mörrum, Blekinge County Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Mörrum, Blekinge County? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $7,423 per year — at a $105 nightly rate, 31.7% occupancy, and a $33 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With just 32 active listings, Mörrum is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 100.0% year over year, and the market is recalibrating around a new competitive baseline. This is the stage where hosts who invest in amenities, guest experience, and dynamic pricing build durable advantages that compound as the market matures.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Mörrum?
In Mörrum, the headline Airbnb metrics are $7,423 in average annual revenue,31.7% occupancy, $105 ADR, and $33 in RevPAR, and guests book about 58 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Mörrum?
Understanding the monthly revenue variations for Airbnb listings in Mörrum is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mörrum is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mörrum across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,075+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,352 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $733 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $420, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mörrum
What Is the Monthly Airbnb Occupancy Rate in Mörrum?
Maximize your bookings by understanding the Mörrum STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mörrum:
- Best-in-class properties (Top 10%) achieve 64%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 44% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 26%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mörrum
What Is the Average Airbnb Nightly Rate in Mörrum?
Effective short term rental pricing strategy in Mörrum involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mörrum typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $159+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $124 or more.
- Typical properties (Median) charge around $97 per night.
- Entry-level properties (Bottom 25%) earn around $75 per night.
Average Daily Rate (ADR) Trend by Month in Mörrum
What Is the RevPAR for Airbnb in Mörrum?
RevPAR in Mörrum is currently $33. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $17 RevPAR.
- Typical properties (Median) generate $30 RevPAR.
- Strong performers (Top 25%) earn $42 RevPAR.
- Best-in-class (Top 10%) achieve $58 RevPAR.
Average Monthly RevPAR Trend in Mörrum
RevPAR Insights for Mörrum
- The average RevPAR in Mörrum is $33. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($58) and bottom 25% ($17) is $41, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Jul and bottoms out in Feb, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Mörrum benchmarks. If your RevPAR falls below the median of $30, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $42+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Mörrum?
Mörrum's peak Airbnb season falls in July, August, May, while the softest stretch is February, October, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, May)
- Revenue averages $1,553 per month
- Occupancy rates average 50.1%
- Daily rates average $106
Shoulder Season
- Revenue averages $933 per month
- Occupancy maintains around 29.3%
- Daily rates hold near $108
Low Season (February, October, November)
- Revenue drops to average $568 per month
- Occupancy decreases to average 20.1%
- Daily rates adjust to average $109
Seasonality Insights for Mörrum
- Airbnb seasonality in Mörrum is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Mörrum's highest earning potential, with monthly revenues climbing to $1,959, occupancy reaching 61.4%, and ADRs peaking at $114.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $491, occupancy could drop to 17.3%, and ADRs may adjust to $97.
- Lower occupancy paired with meaningful seasonality means hosts in Mörrum need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Mörrum, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Mörrum?
Low regulation and minimal registration activity in Mörrum, Blekinge County, Sweden point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Mörrum to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Mörrum?
With a compact short-term rental market, Mörrum gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Mörrum River Area | Located by the Mörrum River, known for salmon fishing, this area attracts nature enthusiasts and fishing lovers. Ideal for those looking for a tranquil retreat close to nature. | Mörrum River, Laxens Hus, Mörrum Sportsfishing, nature trails |
| Kronoberg's Nature Reserve | A beautiful nature reserve offering hiking, canoeing, and an escape from urban life. This area is popular with outdoor adventurers and nature lovers. | Scenic hiking trails, Bird watching, Canoeing, Picnic areas |
| Mörrum Village Center | The village center offers a charming small-town experience with local shops and restaurants. It is ideal for travelers wanting to experience local culture and lifestyle. | Local shops, Cafes and restaurants, Historic buildings, Artisan markets |
| Karlshamn | A nearby coastal town with a charming harbor and lovely beaches, popular for families and beachgoers looking for sun and leisure activities. | Karlshamn Harbor, Sandvik's Beach, Furuskogsparken, Karlshamn's Cultural Center |
| Hasslö | A picturesque island located off the coast, known for its beautiful beaches and relaxing atmosphere. Perfect for summer vacationers and those looking to escape. | Beaches, Local seafood restaurants, Walking trails, Water sports activities |
| Sölvesborg | A vibrant community with a rich history. Sölvesborg offers historical landmarks and an active cultural scene, catering to tourists interested in history and architecture. | Sölvesborg Castle, Sölvesborg Bridge, Local festivals, Water activities |
| Löderup | A small village close to the coast, known for its proximity to beautiful beaches and nature areas. Favorable for those wanting to engage in outdoor sports and relaxation. | Beaches, Nature walking paths, Local camping areas, Scenic viewpoints |
| Bräkne-Hoby | A quiet, family-friendly village offering easy access to lush forests and recreational activities. It is suitable for families and those looking for a peaceful getaway. | Local parks, Forest trails, Fishing spots, Cultural heritage sites |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Mörrum offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Mörrum?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mörrum
- The Mörrum Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.9% of the 32 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mörrum, House properties are the most common (40.6%), reflecting the local real estate landscape.
- Houses represent a significant 40.6% portion, catering likely to families or larger groups.
- The presence of 12.5% Hotel/Boutique listings indicates integration with traditional hospitality.
Mörrum Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mörrum
- The dominant room capacity in Mörrum is 2 bedrooms listings, making up 37.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 68.8% of the active Airbnb listings in Mörrum, indicating a high concentration in these sizes.
- A significant 28.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mörrum.
Mörrum Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mörrum
- The most common guest capacity trend in Mörrum vacation rentals is listings accommodating 4 guests (43.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Mörrum STR market, accounting for 65.7% of listings.
- 31.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mörrum.
- On average, properties in Mörrum are equipped to host 4.8 guests.
How Do Listings in Mörrum Compare on Quality?
Listing quality in Mörrum can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Mörrum
- At 26.3 photos per listing on average, Mörrum hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 28.1% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Mörrum averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Mörrum?
Amenity Prevalence
Amenity Insights for Mörrum
- Essential amenities in Mörrum that guests expect include: Free parking on premises, Refrigerator, Coffee maker, Dishes and silverware. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Kitchen, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mörrum: Free parking on premises, Refrigerator, Coffee maker, Dishes and silverware.
- Prioritize adding missing essentials: Refrigerator, Coffee maker, Dishes and silverware.
- Consider adding popular differentiators like Heating or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mörrum to stay competitive.
Which Airbnb Amenities Boost Revenue in Mörrum?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Mörrum, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Waterfront | 31.3% | $11,697 | $5,480 | 113.4% |
Blender | 15.6% | $13,221 | $6,349 | 108.2% |
Hot water | 81.3% | $8,184 | $4,125 | 98.4% |
Outdoor dining area | 40.6% | $10,425 | $5,369 | 94.2% |
Outdoor furniture | 59.4% | $9,228 | $4,785 | 92.9% |
Cleaning products | 78.1% | $8,232 | $4,533 | 81.6% |
BBQ grill | 65.6% | $8,772 | $4,847 | 81.0% |
Indoor fireplace | 31.3% | $10,316 | $6,108 | 68.9% |
First aid kit | 28.1% | $10,496 | $6,220 | 68.7% |
Backyard | 50.0% | $9,211 | $5,634 | 63.5% |
Revenue Impact Insights for Mörrum
- Waterfront tops the revenue impact list with a 113.4% uplift — listings with this amenity earn $11,697 vs. $5,480 without it.
- Hot water — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Mörrum STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mörrum. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMörrum Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Mörrum
- The typical guest profile for Airbnb in Mörrum consists of predominantly international visitors (77%), with top international origins including Sweden, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 23.3% of guests.
- Key international markets include Germany (31.4%) and Sweden (23.3%).
- Top languages spoken are English (34.4%) followed by German (17.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Sweden.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Mörrum?
Listings in Mörrum average 4.69 out of 5 overall, with about 48 reviews per active listing and 28.1% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Mörrum
- An average rating of 4.69 places Mörrum in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Check-in (4.9), while Cleanliness (4.53) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 28.1% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Cleanliness — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 28.1% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Mörrum Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mörrum
- The most common availability pattern in Mörrum falls within the 271-366 days range, representing 62.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 96.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Mörrum (40.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 3.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Mörrum?
Average Booking Lead Time by Month
Booking Lead Time Insights for Mörrum
- The overall average booking lead time for vacation rentals in Mörrum is 58 days.
- Guests book furthest in advance for stays during May (average 114 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (74 days avg.) sees the longest lead times, while Winter (28 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (58 days) as a baseline for your pricing and availability strategy in Mörrum.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 114 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 74 days) to capture early planners.
- Monitor your own booking lead times against these Mörrum averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Mörrum?
Guests in Mörrum stay about 5 nights on average, generating roughly 448 reservations and 14 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Mörrum
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Mörrum
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 14 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Mar (7.9 nights) and shorten in Nov (2.6 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Mörrum Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
13 listings
40.6% of total
2 Nights
9 listings
28.1% of total
3 Nights
1 listings
3.1% of total
4-6 Nights
3 listings
9.4% of total
30+ Nights
6 listings
18.8% of total
Key Insights
- The most prevalent minimum stay requirement in Mörrum is 1 Night, adopted by 40.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (68.7%) of the Mörrum Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (18.8%) caters to monthly stays (30+ nights) in Mörrum, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 40.6% of Mörrum hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 18.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mörrum.
Mörrum Airbnb Cancellation Policy Trends Analysis (2026)
Limited
1 listings
3.1% of total
Super Strict 60 Days
2 listings
6.3% of total
Flexible
8 listings
25% of total
Moderate
12 listings
37.5% of total
Firm
8 listings
25% of total
Strict
1 listings
3.1% of total
Cancellation Policy Insights for Mörrum
- The prevailing Airbnb cancellation policy trend in Mörrum is Moderate, used by 37.5% of listings.
- There's a relatively balanced mix between guest-friendly (62.5%) and stricter (28.1%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (3.1%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 37.5% market standard in Mörrum.
- Using a Strict policy might deter some guests, as only 3.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Mörrum.
How Much Are Airbnb Cleaning Fees in Mörrum?
Cleaning fees in Mörrum are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Mörrum
- About 65.6% of Mörrum listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($85) and median ($56) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 8.3% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Mörrum median of $56. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Mörrum Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mörrumbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Charming Private House in Mörrum just by the river
Entire Place • 2 bedrooms
Charming cabin cloose to nature and next to water
Entire Place • N/A
Close to nature cottage in Ruan
Entire Place • 1 bedroom
Ånära house
Entire Place • 2 bedrooms
Nice apartment overlooking Mörrumsån
Entire Place • 2 bedrooms
Charming Private house in Mörrum
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Mörrum?
Learn from the best! This table showcases top-performing Airbnb hosts in Mörrum based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sabina | 5 | $46,421 | 342 | 4.84/5.0 |
| Lars | 4 | $36,155 | 244 | 4.70/5.0 |
| Kåre | 1 | $21,148 | 66 | 4.67/5.0 |
| Nilla | 2 | $17,605 | 42 | 4.84/5.0 |
| Novasol | 2 | $13,191 | 8 | 4.60/5.0 |
| Li | 1 | $11,675 | 48 | 4.94/5.0 |
| Bodil | 1 | $10,487 | 12 | 4.92/5.0 |
| Omer | 1 | $8,672 | 75 | 4.59/5.0 |
| Anneli | 1 | $8,556 | 12 | 4.50/5.0 |
| Jonas | 1 | $8,307 | 52 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mörrum.
Who Are the Airbnb Hosts in Mörrum?
Mörrum has a relatively balanced host base.
Host Profile Insights for Mörrum
- A 37.5% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 9.4% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 3.1% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 78.1% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 28.1% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Mörrum averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Mörrum
These are the highest-grossing professional property management operations in Mörrum, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Novasol | 2 | $13,191 | $224 | 21.2% | 4.60/5 |
| Alice - Interhome | 1 | $7,272 | $98 | 32.9% | 5.00/5 |
Management Company Insights for Mörrum
- The leading management company, Novasol, operates 2 listings with $13,191 in gross revenue — a useful benchmark for what scale looks like in Mörrum.
- Top managers average 2 properties each, suggesting professional management in Mörrum still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.8/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 9.4% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Mörrum's Airbnb Market Compare to Nearby Cities?
How does the Mörrum Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Perstorps kommun, Mörrum has 18 percentage points lower occupancy and about $63 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Perstorps kommun | 13 | $2,165 | $168.83 | 50% |
| Hestra | 17 | $2,093 | $204.95 | 36% |
| Tejn | 56 | $2,082 | $283.23 | 43% |
| Örkelljunga | 17 | $1,984 | $322.03 | 27% |
| Gnosjö kommun | 22 | $1,880 | $176.52 | 41% |
| Vellinge | 17 | $1,857 | $187.47 | 42% |
| Årsdale | 35 | $1,763 | $217.38 | 40% |
| Allinge-Sandvig | 86 | $1,714 | $251.92 | 39% |
| Listed | 10 | $1,679 | $180.71 | 48% |
| Vittsjö | 18 | $1,671 | $201.26 | 37% |
Frequently Asked Questions About Airbnb in Mörrum
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Mörrum.
How much do Airbnb hosts make in Mörrum?
Mörrum hosts earn about $7,423 per year on average, with an average nightly rate of $105 and RevPAR of $33. Those figures describe the typical revenue environment for active listings in Mörrum, Blekinge County, not the ceiling for the best operators. Source: AirROI 2026 data, Mörrum market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Mörrum?
The average Airbnb occupancy rate in Mörrum is 31.7%. July is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Mörrum?
Listings in Mörrum average $105 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Mörrum?
Mörrum currently has about 32 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Mörrum?
AirROI currently classifies the short-term rental regulation level in Mörrum as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Mörrum?
RevPAR in Mörrum is about $33. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Mörrum?
Occupancy of 31.7% means Mörrum is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $7,423, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Mörrum?
The average booking lead time in Mörrum is about 58 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Mörrum?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Mörrum include Mörrum River Area, Kronoberg's Nature Reserve, Mörrum Village Center. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Mörrum?
entire_home listings make up 96.9% of the active supply in Mörrum. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Mörrum compare to nearby Airbnb markets?
Among neighboring markets, Perstorps kommun posts $25,978 in average annual revenue with 50.0% occupancy, compared to Mörrum's $7,423 and 31.7%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Mörrum?
The average Airbnb stay length in Mörrum is about 5 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Mörrum?
Airbnb listings in Mörrum average 4.69 out of 5 overall. About 28.1% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Mörrum?
Waterfront and Blender are among the strongest revenue-linked amenities in Mörrum. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Mörrum?
Yes. About 65.6% of active Airbnb listings in Mörrum charge a cleaning fee, and the average fee is $85. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Mörrum?
At 37.5%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.