Gorgeous villa with ocean views Entire home · 3 bedrooms Rated 4.93 - Revenue
- kr 652,277
- Occupancy
- 46.1%
- Daily rate
- kr 4,122
Airbnb market data · 202612 months to October 2026
The average Airbnb in Smögen brought in kr 167,175 over the 12 months through October 2026, about 18% more than the Västra Götaland County average of kr 141,487.
The short answer
Rates in Smögen run ahead of the Västra Götaland County average, with bookings close to it. Listings averaged kr 2,304 a night and were booked on 38% of available nights, against kr 1,860 and 39% for the Västra Götaland County average.
Timing matters: in July, usually the best month, the average listing earns about 10 times as much as in February, usually the slowest.
With 76 active listings, Smögen is the 16th-largest of 97 Västra Götaland County markets AirROI tracks. From a year earlier, the number of active listings grew 33%.
Browse the live Smögen Airbnb market See Every Smögen ListingRevenue
Gross bookings per Smögen listing averaged kr 167,175 over the 12 months to October 2026 (Västra Götaland County average: kr 141,487), before cleaning, platform and management costs and taxes.
In a typical year, the average Smögen listing brings in kr 58,600 in July, its best month, and kr 5,860 in February, its slowest. The three strongest months bring in 55% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.1 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 10 times what February does
Average revenue per active listing, by month, October 2024 to September 2026
The dashed line is the average of the months shown, kr 20,100. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
July 2026 led on revenue and bookings; nightly rates peaked in June 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | kr 16,134 | 26.8% | kr 2,130 | kr 520 | 47 days | 3.7 nights |
| Nov 2025 | kr 14,564 | 25.0% | kr 2,101 | kr 485 | 13 days | 4.7 nights |
| Dec 2025 | kr 8,758 | 13.1% | kr 2,125 | kr 283 | 33 days | 4.1 nights |
| Jan 2026 | kr 6,686 | 11.9% | kr 2,187 | kr 216 | 19 days | 2 nights |
| Feb 2026 | kr 5,860 | 11.6% | kr 2,162 | kr 209 | 10 days | 2.3 nights |
| Mar 2026 | kr 6,210 | 10.2% | kr 2,202 | kr 200 | 38 days | 3 nights |
| Apr 2026 | kr 10,877 | 15.2% | kr 2,269 | kr 363 | 57 days | 3.8 nights |
| May 2026 | kr 15,509 | 22.0% | kr 2,322 | kr 500 | 54 days | 4.2 nights |
| Jun 2026 | kr 36,118 | 43.7% | kr 2,611 | kr 1,204 | 84 days | 3.9 nights |
| Jul 2026 | kr 60,330 | 69.1% | kr 2,587 | kr 1,946 | 98 days | 7.2 nights |
| Aug 2026 | kr 38,445 | 53.3% | kr 2,444 | kr 1,240 | 62 days | 3.2 nights |
| Sep 2026 | kr 18,869 | 31.6% | kr 2,211 | kr 629 | 41 days | 2.8 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Smögen home could earn, enter its address, bedrooms and guests in the Airbnb estimator; it compares the home with similar listings nearby.
Profit
Yes, when it's run well. The average Smögen Airbnb took in kr 167,175 in the 12 months to October 2026, and run by its owner at everyday costs, about kr 9,400 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about kr 16,900 a month.
Cleaning it yourself keeps the kr 11,100 a year guests pay in cleaning fees, for about kr 10,400 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about kr 8,100 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | kr 156,075 | kr 276,500 |
| Cleaning fees guests pay7% of Smögen bookings | kr 11,100 | kr 19,700 |
| Gross bookings | kr 167,175 | kr 296,200 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 89% of Smögen listings on Simplified Pricing, 3% for the rest | −kr 23,700 | −kr 42,000 |
| Cleaning and laundryPaid for by the cleaning fee; kr 0 if you clean yourself | −kr 11,100 | −kr 19,700 |
| Utilities and internetAbout 5% of bookings | −kr 8,400 | −kr 14,800 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −kr 3,300 | −kr 5,900 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −kr 5,000 | −kr 8,900 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −kr 1,700 | −kr 1,700 |
| Permit and registrationWhere one is required | −kr 800 | −kr 800 |
| Managementkr 0 when you run it; co-hosts charge from about 10% of nightly bookings | kr 0 | kr 0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | kr 0 | kr 0 |
| Lodging taxesAdded to the guest's bill and passed on | kr 0 | kr 0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −kr 54,000 | −kr 93,800 |
| Left for housing costs, then profit | kr 113,175about kr 9,400 a month | kr 202,400about kr 16,900 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Smögen's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Smögen home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about kr 24,700 a month, against kr 13,900 for the average one.
Occupancy
Smögen listings were booked on 38% of the nights they were open over the past year, in line with the Västra Götaland County average and in line with the Sweden average. In a typical year, occupancy swings from 10% in March to 69% in July.
The busiest tenth of listings are booked about 4.3 times as often as the bottom quarter.
July is usually the busiest month in Smögen, March the quietest
Share of open nights booked, by month, October 2024 to September 2026
The 12-month rate of 38% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Smögen, known as ADR (average daily rate), was kr 2,304 over the past year, about 24% above the Västra Götaland County and Sweden averages (kr 1,860 and kr 1,865). In a typical year, rates peak in June and July at about kr 2,520 and bottom out in November and December at about kr 1,905.
The top 10% charge about 2.7 times the rate of the bottom quarter.
July rates run 32% above November's
Average nightly rate (ADR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, kr 2,170. The 12-month ADR of kr 2,304 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Smögen it averaged kr 1,020 over the past year, from about kr 200 in a typical March to about kr 1,890 in a typical July.
Per open night, by tier:
July RevPAR is about 9.4 times March's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, kr 658. The 12-month RevPAR of kr 1,020 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Smögen has one high season, June through August, which makes it a highly seasonal market. Business is slowest from October to May. A listing earns about 5.5 times as much a month in June through August as in December through February.
Average revenue by month in Smögen
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, kr 19,700.
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | kr 9,140 |
| February | Low season | kr 5,860 |
| March | Low season | kr 6,210 |
| April | Low season | kr 11,400 |
| May | Low season | kr 15,700 |
| June | High season | kr 35,200 |
| July | High season | kr 58,600 |
| August | High season | kr 36,600 |
| September | Shoulder season | kr 20,400 |
| October | Low season | kr 16,500 |
| November | Low season | kr 12,100 |
| December | Low season | kr 8,860 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJune–August | kr 43,500 | 54% | kr 2,484 |
| Shoulder seasonSeptember | kr 20,400 | 30% | kr 2,219 |
| Low seasonOctober–May | kr 10,700 | 18% | kr 2,074 |
Guests book Smögen stays 68 days ahead on average (about two months), so guests here plan well ahead. July stays are booked furthest out, about 98 days ahead, and February stays closest to arrival, about 10 days. A typical July booking is made in early April.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
The 12-month figure of 68 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 76 active listings in Smögen display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Smögen.
Neighborhoods
AirROI's area guide picks four Smögen neighborhoods that draw short-term rental guests, led by Smögen Island, Långesjö and Gullholmen. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Smögen Island | Famous for its picturesque harbor, Smögen is a popular summer destination for tourists looking for beautiful beaches and seafood. | Smögenbryggan, Smögen Church, Fiskebäckskils Havsbad, Havets Hus, Kårevik, Gullmarns Fjord |
| Långesjö | Beautiful nature surrounding Långesjö makes it peaceful for guests who enjoy outdoor activities like hiking, canoeing, and fishing in serene environments. | Långesjö Lake, nature reserves, local hiking trails, fishing spots |
| Gullholmen | A small island with stunning views, Gullholmen attracts visitors looking to experience authentic Swedish island life away from the crowds. | Gullholmen's Archipelago, fishing port, local eateries, scenic walking paths |
| Havstenssund | Quaint village atmosphere with picturesque surroundings, ideal for those seeking a cozy retreat with access to water activities and nature. | Havstenssund Marina, local cafés, sea kayaking, cycling routes |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
More than nine in ten Airbnbs in Smögen are entire homes (93%), with private rooms at 7%. Apartments and condos are the most common property type at 66%, about 2.6 times the share of houses (25%).
Nearly all listings rent the whole place
Smögen Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 93.4% | 71 |
| Private room | 6.6% | 5 |
Listings by property type
Smögen Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| Apartment/Condo | 65.8% | 50 |
| House | 25.0% | 19 |
| Hotel/Boutique | 3.9% | 3 |
| Cabin/Outdoor | 2.6% | 2 |
| Others | 2.6% | 2 |
One-bedroom homes are the most common size in Smögen (39% of entire homes), followed by two-bedroom homes (33%). Shares are of the 70 entire homes that give a bedroom count; rented rooms are left out.
Smögen entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 38.6% | 27 |
| 2 bedrooms | 32.9% | 23 |
| 3 bedrooms | 18.6% | 13 |
| 4 bedrooms | 2.9% | 2 |
| 5+ bedrooms | 7.1% | 5 |
A typical one-bedroom home in Smögen earned kr 127,000 over the past year, against kr 155,000 for a three-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 27 | kr 127,000 | kr 129,000 | kr 1,680 | 39% |
| 2 bedrooms | 23 | kr 187,000 | kr 195,000 | kr 2,265 | 42% |
| 3 bedrooms | 13 | kr 155,000 | kr 174,000 | kr 3,399 | 29% |
The most common capacity in Smögen is four guests (36% of listings), and 35% of listings sleep six or more. Shares are of the 72 listings with a guest capacity on file (95% of the market).
Smögen listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 18.1% | 13 |
| 3 guests | 1.4% | 1 |
| 4 guests | 36.1% | 26 |
| 5 guests | 9.7% | 7 |
| 6 guests | 18.1% | 13 |
| 7 guests | 4.2% | 3 |
| 8+ guests | 12.5% | 9 |
Smögen hosts set up an average of 3.4 beds per listing. 55% of listings show their exact location on the listing map; the rest show an approximate area.
Beach access is common in Smögen: 61% of listings offer it, and 45% have a waterfront setting.
Share of Smögen listings with each common amenity
Guests
Smögen splits its demand between home and abroad: 54% of guests who left reviews live outside Sweden, led by visitors from Norway and France. Guests speak a mix of languages: English leads at 38%, followed by Swedish and German.
54% of Smögen guests come from abroad
Where guests who left reviews live
Where Smögen guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Stockholm | 10.0% |
| Gothenburg | 6.2% |
| Oslo | 5.0% |
| Copenhagen | 2.1% |
| Norrköping | 1.8% |
Where Smögen guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| Sweden | 45.8% |
| Norway | 14.7% |
| France | 5.9% |
| Germany | 5.6% |
| United Kingdom | 4.5% |
Languages spoken by Smögen guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 38.3% |
| Swedish | 20.3% |
| German | 9.0% |
| French | 8.0% |
| Norwegian | 7.5% |
Smögen Airbnbs average 4.82 stars, and 51% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.69, against 4.92 for check-in.
Check-in scores highest in Smögen; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.81 |
| Cleanliness | 4.71 |
| Communication | 4.91 |
| Location | 4.91 |
| Check-in | 4.92 |
| Value | 4.69 |
Booking patterns
All Smögen listings are open to guests more than 180 days a year, but none are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 53% of listings; blocked nights include any the host closes off.
Days a year Smögen listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 73.7% | 56 |
| 181-270 days | 26.3% | 20 |
Days a year Smögen listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 91-180 days | 27.6% | 21 |
| 31-90 days | 52.6% | 40 |
| 1-30 days | 19.7% | 15 |
The average Smögen booking lasts 4.2 nights, longest in July and shortest in February. Listings took about 15 bookings each over the year, some 1,120 in all. Nearly seven in ten listings that give a check-in time set it at 3 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Smögen
Average nights per booking, by month of stay
Two-year average by calendar month.
About three-quarters of listings in Smögen accept stays of one or two nights.
Minimum stay set by Smögen listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Smögen, used by 41% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: more than half of listings use Firm or stricter terms, against 39% on Flexible or Moderate.
Cancellation policies of Smögen listings, from most to least flexible
Share of listings by the policy they use
46% of Smögen listings charge a cleaning fee. The typical fee is about kr 811. Spread over the average stay of 4.2 nights, that adds roughly kr 195 a night to what guests pay. For listings that charge one, cleaning fees make up about 7% of gross revenue.
Top earners
The top-grossing Airbnb in Smögen, a three-bedroom home, took in kr 652,000 over the past year, about four times the city's average of kr 167,000. Three of the six listings below have two bedrooms or fewer, so size alone doesn't explain the top of this market.
Gorgeous villa with ocean views Entire home · 3 bedrooms Rated 4.93
House on Smögen, for both small and large groups. Entire home · 7 bedrooms Rated 5.00
Nice house on Smögen Entire home · 4 bedrooms Rated 4.88
Modern 3:a i Smogen Entire home · 2 bedrooms Rated 4.54
Penthouse with a sea view Entire home · 2 bedrooms Rated 5.00
Dream location in Smögen, balcony, parking space and Wi-Fi Entire home · 2 bedrooms Rated 4.96 Fewer than 1% of Smögen listings are classed as professionally managed. Superhosts run 46% of listings. Most hosts still vet their guests: only 24% of listings accept Instant Book. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 89% of listings.
Nearby markets
Smögen out-earns every one of the eight nearby markets in the table, all within 18 km; the best of them, Bovallstrand, averaged about 6% less per listing. Lysekil was the busiest, booked on 42% of nights against 38% in Smögen.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Kungshamn 2 km | 134 | kr 154,600 | kr 2,073 | 39% |
| Sotenäs kommun 9 km | 57 | kr 144,931 | kr 1,721 | 38% |
| Hunnebostrand 10 km | 61 | kr 133,214 | kr 2,025 | 39% |
| Lysekils kommun 15 km | 96 | kr 105,611 | kr 1,443 | 35% |
| Bovallstrand 15 km | 34 | kr 157,760 | kr 2,284 | 37% |
| Lysekil 15 km | 96 | kr 119,742 | kr 1,698 | 42% |
| Brastad 16 km | 34 | kr 121,516 | kr 1,748 | 37% |
| Fiskebäckskil 18 km | 39 | kr 120,195 | kr 2,050 | 35% |
See all 97 Västra Götaland County Airbnb markets
Markets elsewhere in Sweden with a similar nightly rate and occupancy to Smögen:
FAQ
An active Smögen Airbnb grossed kr 167,175 on average in the 12 months to October 2026, according to AirROI's tracking of 76 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in kr 26,700 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Smögen listings earn between kr 8,600 and kr 26,700 in a typical month, and the top tenth kr 42,200 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Smögen were booked on 38% of available nights over the past year. That compares with 39% for the Västra Götaland County average. July is usually the busiest month.
The average booked night in Smögen cost kr 2,304 before fees. Half of listings charge between kr 1,460 and kr 2,870, so bedroom count and location move the price more than the average suggests.
None of the active Smögen listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Smögen Airbnb grossed kr 167,175 in the 12 months to October 2026, 18% above the Västra Götaland County average of kr 141,487. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, kr 113,175 a year (about kr 9,400 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about kr 16,900 a month. Check a specific home in the Airbnb calculator.
July usually pays best, averaging kr 58,600 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Smögen listing was open to book earned kr 1,020 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made kr 1,750 or more.
Smögen stays were booked 68 days (about two months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
The average Smögen Airbnb stay lasted 4.2 nights over the past year. A listing took 15 reservations over the year on average.
Guests rate Smögen Airbnbs 4.82 out of 5 on average. Guests score check-in highest and value lowest.
Smögen Island, Långesjö and Gullholmen draw the most short-term rental interest in Smögen. The neighborhood guide explains what brings guests to each.
AirROI counted 76 active Airbnb listings in Smögen as of October 2026. The closest tracked market is Kungshamn, 2 km away.
In Smögen, 46% of listings add a cleaning fee, and the typical fee is about kr 811.
All of Sweden had 6.6 million international tourist arrivals in 2022, UN Tourism reports, via Our World in Data. AirROI estimates 1,124 Airbnb stays in Smögen, Sweden in the 12 months to October 2026, which counts bookings and not tourists. See Sweden tourism statistics.
Method
Figures on this page cover 76 active Airbnb listings in Smögen from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Swedish kronor at kr 9.43 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.