Lerum, Västra Götaland County Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Lerum, Västra Götaland County? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $15,055 per year — at a $234 nightly rate, 37.1% occupancy, and a $88 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 66 active listings, Lerum is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply grew 112.9% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Lerum?
In Lerum, the headline Airbnb metrics are $15,055 in average annual revenue,37.1% occupancy, $234 ADR, and $88 in RevPAR, and guests book about 71 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Lerum?
Understanding the monthly revenue variations for Airbnb listings in Lerum is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Lerum is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Lerum across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,807+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,987 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,486 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $563, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Lerum
What Is the Monthly Airbnb Occupancy Rate in Lerum?
Maximize your bookings by understanding the Lerum STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Lerum:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Lerum
What Is the Average Airbnb Nightly Rate in Lerum?
Effective short term rental pricing strategy in Lerum involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Lerum typically peaks in March and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $428+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $289 or more.
- Typical properties (Median) charge around $207 per night.
- Entry-level properties (Bottom 25%) earn around $140 per night.
Average Daily Rate (ADR) Trend by Month in Lerum
What Is the RevPAR for Airbnb in Lerum?
RevPAR in Lerum is currently $88. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $37 RevPAR.
- Typical properties (Median) generate $68 RevPAR.
- Strong performers (Top 25%) earn $123 RevPAR.
- Best-in-class (Top 10%) achieve $194 RevPAR.
Average Monthly RevPAR Trend in Lerum
RevPAR Insights for Lerum
- The average RevPAR in Lerum is $88. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($194) and bottom 25% ($37) is $157, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Lerum benchmarks. If your RevPAR falls below the median of $68, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $123+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Lerum?
Lerum's peak Airbnb season falls in July, August, June, while the softest stretch is February, March, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, June)
- Revenue averages $3,539 per month
- Occupancy rates average 46.9%
- Daily rates average $236
Shoulder Season
- Revenue averages $1,974 per month
- Occupancy maintains around 32.3%
- Daily rates hold near $235
Low Season (February, March, November)
- Revenue drops to average $1,289 per month
- Occupancy decreases to average 23.6%
- Daily rates adjust to average $249
Seasonality Insights for Lerum
- Airbnb seasonality in Lerum is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Lerum's highest earning potential, with monthly revenues climbing to $4,230, occupancy reaching 56.2%, and ADRs peaking at $255.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,222, occupancy could drop to 17.4%, and ADRs may adjust to $218.
- Lower occupancy paired with meaningful seasonality means hosts in Lerum need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Lerum, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Lerum?
Low regulation and minimal registration activity in Lerum, Västra Götaland County, Sweden point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Lerum to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Lerum?
Lerum is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lerum Centrum | The central hub of Lerum, featuring shops, cafes, and easy access to public transport. Ideal for travelers who want convenience and proximity to local amenities. | Lerum Church, Lerum Library, Local shops and cafes, Public transport connections, Parks and green spaces |
| Hindås | A picturesque area with charming countryside and beautiful lakes. Perfect for nature lovers and those seeking a peaceful retreat away from the city. | Lake Hindås, Björboholm Castle, Hindås village, Hiking trails, Fishing opportunities |
| Stora Haga | A residential area known for its tranquility and family-friendly environment, making it appealing for long-term stays and family vacations. | Parks, Local schools, Playgrounds, Sports facilities, Community events |
| Floda | A scenic village located by the river Säveån, offering beautiful nature and outdoor activities. Attractive for visitors wanting to explore nature. | Säveån river, Hiking and biking trails, Local cafes, Fishing spots, Floda Church |
| Gråbo | A quaint village feel with proximity to both nature and the city, ideal for those who want a balance of rural and urban living. | Nature reserves, Cozy cafes, Local markets, Community centers, Outdoor activities |
| Öjersjö | Located near the lake and surrounded by nature, making it a great spot for relaxation and outdoor adventures. | Öjersjö lake, Walking paths, Fishing areas, Nature parks, Picnic spots |
| Lerum's nature reserves | Ideal for eco-tourism and nature enthusiasts, offering a variety of activities such as hiking, birdwatching, and photography in a beautiful setting. | Nature trails, Birdwatching spots, Beautiful landscapes, Flora and fauna diversity, Guided tours |
| Nya Lerum | The developing area of Lerum with modern amenities and new infrastructure, appealing for business travelers and families. | New shopping areas, Modern amenities, Sport facilities, Cafes and restaurants, Cultural events |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Lerum offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Lerum?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Lerum
- The Lerum Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.4% of the 66 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Lerum, House properties are the most common (81.8%), reflecting the local real estate landscape.
- Houses represent a significant 81.8% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, hotel/boutique (combined 9.0%) offer potential for unique stay experiences.
Lerum Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Lerum
- The dominant room capacity in Lerum is 4 bedrooms listings, making up 34.8% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 4 bedrooms and 3 bedrooms properties represent 60.6% of the active Airbnb listings in Lerum, indicating a high concentration in these sizes.
- A significant 66.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Lerum.
Lerum Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Lerum
- The most common guest capacity trend in Lerum vacation rentals is listings accommodating 8+ guests (30.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Lerum STR market, accounting for 51.5% of listings.
- 56.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Lerum.
- On average, properties in Lerum are equipped to host 5.5 guests.
How Do Listings in Lerum Compare on Quality?
Listing quality in Lerum can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Lerum
- At 26 photos per listing on average, Lerum hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 27.3% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Lerum averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Lerum?
Amenity Prevalence
Amenity Insights for Lerum
- Essential amenities in Lerum that guests expect include: Free parking on premises, Smoke alarm, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Dishes and silverware, Fire extinguisher are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Lerum: Free parking on premises, Smoke alarm, Wifi.
- Prioritize adding missing essentials: Free parking on premises, Wifi.
- Consider adding popular differentiators like Kitchen or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Lerum to stay competitive.
Which Airbnb Amenities Boost Revenue in Lerum?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Lerum, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Kitchen | 92.4% | $15,844 | $5,436 | 191.5% |
Window guards | 19.7% | $30,237 | $11,331 | 166.8% |
TV | 84.8% | $16,541 | $6,734 | 145.6% |
Pack ’n play/Travel crib | 18.2% | $29,126 | $11,928 | 144.2% |
Dishwasher | 68.2% | $18,510 | $7,652 | 141.9% |
Refrigerator | 84.8% | $16,502 | $6,954 | 137.3% |
Coffee maker | 83.3% | $16,651 | $7,073 | 135.4% |
Cleaning before checkout | 13.6% | $29,791 | $12,728 | 134.1% |
High chair | 31.8% | $24,328 | $10,727 | 126.8% |
Heating | 84.8% | $16,389 | $7,587 | 116.0% |
Revenue Impact Insights for Lerum
- Kitchen tops the revenue impact list with a 191.5% uplift — listings with this amenity earn $15,844 vs. $5,436 without it.
- Kitchen, TV, Refrigerator, Coffee maker, Heating — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Lerum STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Lerum. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLerum Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Lerum
- The typical guest profile for Airbnb in Lerum consists of predominantly international visitors (70%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 29.6% of guests.
- Key international markets include Sweden (29.6%) and Germany (13.3%).
- Top languages spoken are English (36.7%) followed by German (16.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Lerum?
Listings in Lerum average 4.91 out of 5 overall, with about 19.3 reviews per active listing and 34.8% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Lerum
- With an overall rating of 4.91, Lerum listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.97), while Value (4.78) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 34.8% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Lerum Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Lerum
- The most common availability pattern in Lerum falls within the 271-366 days range, representing 71.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 92.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Lerum (48.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 7.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Lerum?
Average Booking Lead Time by Month
Booking Lead Time Insights for Lerum
- The overall average booking lead time for vacation rentals in Lerum is 71 days.
- Guests book furthest in advance for stays during June (average 84 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (76 days avg.) sees the longest lead times, while Winter (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (71 days) as a baseline for your pricing and availability strategy in Lerum.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 84 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 76 days) to capture early planners.
- Monitor your own booking lead times against these Lerum averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Lerum?
Guests in Lerum stay about 7 nights on average, generating roughly 672 reservations and 10.3 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Lerum
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Lerum
- Longer stays mean fewer turnovers and lower cleaning costs per revenue dollar. This pattern also opens the door to monthly discount strategies that attract remote workers and extended-stay travelers.
- 10.3 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Apr (9.6 nights) and shorten in Mar (3.4 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Lerum Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
16.7% of total
2 Nights
7 listings
10.6% of total
3 Nights
11 listings
16.7% of total
4-6 Nights
11 listings
16.7% of total
7-29 Nights
1 listings
1.5% of total
30+ Nights
25 listings
37.9% of total
Key Insights
- The most prevalent minimum stay requirement in Lerum is 30+ Nights, adopted by 37.9% of listings. This highlights the market's preference for longer commitments.
- A significant segment (37.9%) caters to monthly stays (30+ nights) in Lerum, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 37.9% of Lerum hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 16.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 37.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Lerum.
Lerum Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
2 listings
3% of total
Limited
1 listings
1.5% of total
Flexible
20 listings
30.3% of total
Moderate
24 listings
36.4% of total
Firm
17 listings
25.8% of total
Strict
2 listings
3% of total
Cancellation Policy Insights for Lerum
- The prevailing Airbnb cancellation policy trend in Lerum is Moderate, used by 36.4% of listings.
- There's a relatively balanced mix between guest-friendly (66.7%) and stricter (28.8%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (3%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 36.4% market standard in Lerum.
- Using a Strict policy might deter some guests, as only 3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Lerum.
How Much Are Airbnb Cleaning Fees in Lerum?
Cleaning fees in Lerum are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Lerum
- About 65.2% of Lerum listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $138 is close to the median ($130), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 9.2% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Lerum median of $130. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Lerum Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Lerumbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Modern barn with large terrace & garden near lake
Entire Place • 4 bedrooms
Villa with beach property, private jetty. In the middle of nature
Entire Place • 3 bedrooms
Lakeside Architect Villa
Entire Place • 4 bedrooms
Large modern house just by the forest
Entire Place • 4 bedrooms
Apartment 100 sqm with balcony
Entire Place • 2 bedrooms
Scandinavian villa close to Gothenburg and nature
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Lerum?
Learn from the best! This table showcases top-performing Airbnb hosts in Lerum based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Björn | 1 | $84,985 | 25 | 5.00/5.0 |
| Christian | 2 | $80,063 | 52 | 4.95/5.0 |
| Emil | 1 | $56,940 | 19 | 4.95/5.0 |
| Sebastian | 1 | $41,062 | 42 | 4.93/5.0 |
| Ulrika | 1 | $34,812 | 33 | 4.91/5.0 |
| Stina | 1 | $33,250 | 33 | 4.97/5.0 |
| Kaisa | 1 | $31,618 | 5 | 5.00/5.0 |
| Linda | 1 | $31,370 | 9 | 4.89/5.0 |
| Jacob | 2 | $28,915 | 120 | 4.80/5.0 |
| Harald | 1 | $27,191 | 42 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Lerum.
Who Are the Airbnb Hosts in Lerum?
Lerum has a relatively balanced host base.
Host Profile Insights for Lerum
- Only 18.2% of hosts hold Superhost status, suggesting a relatively young or casual market where quality improvements can pay outsized dividends.
- 3.0% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 1.5% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 54.5% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 22.7% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Lerum averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Lerum
These are the highest-grossing professional property management operations in Lerum, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Novasol | 1 | $12,703 | $110 | 62.7% | 4.80/5 |
| Novasol | 1 | $7,840 | $240 | 20.0% | N/A |
Management Company Insights for Lerum
- The leading management company, Novasol, operates 1 listings with $12,703 in gross revenue — a useful benchmark for what scale looks like in Lerum.
- Top managers average 1 properties each, suggesting professional management in Lerum still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.8/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 3.0% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Lerum's Airbnb Market Compare to Nearby Cities?
How does the Lerum Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Perstorps kommun, Lerum has 13 percentage points lower occupancy and about $66 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lerums kommun | 34 | $2,287 | $302.00 | 45% |
| Starrkärr och Näs | 12 | $2,211 | $257.66 | 23% |
| Saunte | 10 | $2,209 | $222.06 | 43% |
| Perstorps kommun | 13 | $2,165 | $168.83 | 50% |
| Hestra | 17 | $2,093 | $204.95 | 36% |
| Trönningenäs | 18 | $2,021 | $314.98 | 44% |
| Örkelljunga | 17 | $1,984 | $322.03 | 27% |
| Gnosjö kommun | 22 | $1,880 | $176.52 | 41% |
| Laröd | 13 | $1,859 | $360.77 | 36% |
| Grevie | 10 | $1,744 | $262.96 | 30% |
Frequently Asked Questions About Airbnb in Lerum
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Lerum.
How much do Airbnb hosts make in Lerum?
Lerum hosts earn about $15,055 per year on average, with an average nightly rate of $234 and RevPAR of $88. Those figures describe the typical revenue environment for active listings in Lerum, Västra Götaland County, not the ceiling for the best operators. Source: AirROI 2026 data, Lerum market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Lerum?
The average Airbnb occupancy rate in Lerum is 37.1%. July is the strongest month and March is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Lerum?
Listings in Lerum average $234 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Lerum?
Lerum currently has about 66 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Lerum?
AirROI currently classifies the short-term rental regulation level in Lerum as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Lerum?
RevPAR in Lerum is about $88. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Lerum?
Occupancy of 37.1% means Lerum is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $15,055, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Lerum?
The average booking lead time in Lerum is about 71 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Lerum?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Lerum include Lerum Centrum, Hindås, Stora Haga. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Lerum?
entire_home listings make up 89.4% of the active supply in Lerum. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Lerum compare to nearby Airbnb markets?
Among neighboring markets, Lerums kommun posts $27,447 in average annual revenue with 44.9% occupancy, compared to Lerum's $15,055 and 37.1%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Lerum?
The average Airbnb stay length in Lerum is about 7 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Lerum?
Airbnb listings in Lerum average 4.91 out of 5 overall. About 34.8% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Lerum?
Kitchen and Window guards are among the strongest revenue-linked amenities in Lerum. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Lerum?
Yes. About 65.2% of active Airbnb listings in Lerum charge a cleaning fee, and the average fee is $138. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Lerum?
Only 18.2% of hosts hold Superhost status, suggesting the market has a large share of newer or less active operators — an opportunity for committed hosts to stand out.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.