Smögen, Västra Götaland County Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Smögen, Västra Götaland County? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $16,798 per year — at a $234 nightly rate, 35.3% occupancy, and a $88 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 59 active listings, Smögen is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply grew 43.9% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Smögen?
In Smögen, the headline Airbnb metrics are $16,798 in average annual revenue,35.3% occupancy, $234 ADR, and $88 in RevPAR, and guests book about 70 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Smögen?
Understanding the monthly revenue variations for Airbnb listings in Smögen is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Smögen is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Smögen across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,297+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,629 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,464 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $894, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Smögen
What Is the Monthly Airbnb Occupancy Rate in Smögen?
Maximize your bookings by understanding the Smögen STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Smögen:
- Best-in-class properties (Top 10%) achieve 54%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 37% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 24%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Smögen
What Is the Average Airbnb Nightly Rate in Smögen?
Effective short term rental pricing strategy in Smögen involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Smögen typically peaks in July and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $378+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $290 or more.
- Typical properties (Median) charge around $209 per night.
- Entry-level properties (Bottom 25%) earn around $149 per night.
Average Daily Rate (ADR) Trend by Month in Smögen
What Is the RevPAR for Airbnb in Smögen?
RevPAR in Smögen is currently $88. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $54 RevPAR.
- Typical properties (Median) generate $78 RevPAR.
- Strong performers (Top 25%) earn $117 RevPAR.
- Best-in-class (Top 10%) achieve $162 RevPAR.
Average Monthly RevPAR Trend in Smögen
RevPAR Insights for Smögen
- The average RevPAR in Smögen is $88. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($162) and bottom 25% ($54) is $108, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Feb, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Smögen benchmarks. If your RevPAR falls below the median of $78, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $117+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Smögen?
Smögen's peak Airbnb season falls in July, August, June, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, June)
- Revenue averages $4,113 per month
- Occupancy rates average 52.2%
- Daily rates average $248
Shoulder Season
- Revenue averages $1,516 per month
- Occupancy maintains around 23.3%
- Daily rates hold near $220
Low Season (January, February, March)
- Revenue drops to average $726 per month
- Occupancy decreases to average 11.5%
- Daily rates adjust to average $232
Seasonality Insights for Smögen
- Airbnb seasonality in Smögen is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Smögen's highest earning potential, with monthly revenues climbing to $5,694, occupancy reaching 69.8%, and ADRs peaking at $250.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $541, occupancy could drop to 10.4%, and ADRs may adjust to $210.
- Lower occupancy paired with meaningful seasonality means hosts in Smögen need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Smögen, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Smögen?
Low regulation and minimal registration activity in Smögen, Västra Götaland County, Sweden point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Smögen to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Smögen?
Smögen is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Smögen Island | Famous for its picturesque harbor, Smögen is a popular summer destination for tourists looking for beautiful beaches and seafood. | Smögenbryggan, Smögen Church, Fiskebäckskils Havsbad, Havets Hus, Kårevik, Gullmarns Fjord |
| Kungshamn | Located just next to Smögen, Kungshamn offers charming coastal views and is known for its fishing culture. It's great for those looking to explore the Bohuslän archipelago. | Kungshamnviken, Kungshamn Church, Nordens Ark, Restaurant Sotekärr, Kyrkviken, Sotenäs Golf Club |
| Brastad | A quieter destination offering a mix of countryside and coastal experiences, Brastad is ideal for guests seeking tranquility while still being close to Smögen. | Brastads Hembygdsgård, Björnsjön, Brastads Å |
| Långesjö | Beautiful nature surrounding Långesjö makes it peaceful for guests who enjoy outdoor activities like hiking, canoeing, and fishing in serene environments. | Långesjö Lake, nature reserves, local hiking trails, fishing spots |
| Gullholmen | A small island with stunning views, Gullholmen attracts visitors looking to experience authentic Swedish island life away from the crowds. | Gullholmen's Archipelago, fishing port, local eateries, scenic walking paths |
| Havstenssund | Quaint village atmosphere with picturesque surroundings, ideal for those seeking a cozy retreat with access to water activities and nature. | Havstenssund Marina, local cafés, sea kayaking, cycling routes |
| Fiskebäckskil | Known for its lush green scenery and cozy seaside charm, Fiskebäckskil offers a perfect nature getaway while still being near Smögen. | Fiskebäckskil Marina, Fiskebäckskil Church, beachfront parks, local seafood restaurants |
| Lysekil | A bit further but offers a vibrant town experience with coastal attractions and is a hub for exploring the surrounding archipelago. | Lysekil Aquarium, Stora Lejonet, crowded beaches, local shops and restaurants, Kårevik Beach |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Smögen offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Smögen?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Smögen
- The Smögen Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.9% of the 59 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Smögen, Apartment/Condo properties are the most common (67.8%), reflecting the local real estate landscape.
- Houses represent a significant 23.7% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, others, hotel/boutique (combined 8.5%) offer potential for unique stay experiences.
Smögen Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Smögen
- The dominant room capacity in Smögen is 2 bedrooms listings, making up 37.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 69.5% of the active Airbnb listings in Smögen, indicating a high concentration in these sizes.
- A significant 27.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Smögen.
Smögen Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Smögen
- The most common guest capacity trend in Smögen vacation rentals is listings accommodating 4 guests (35.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Smögen STR market, accounting for 55.9% of listings.
- 39.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Smögen.
- On average, properties in Smögen are equipped to host 4.7 guests.
How Do Listings in Smögen Compare on Quality?
Listing quality in Smögen can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Smögen
- At 23.3 photos per listing on average, Smögen hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 44.1% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Smögen averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Smögen?
Amenity Prevalence
Amenity Insights for Smögen
- Essential amenities in Smögen that guests expect include: Kitchen, TV, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Coffee maker, Refrigerator are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Smögen: Kitchen, TV, Smoke alarm.
- Prioritize adding missing essentials: Kitchen, TV, Smoke alarm.
- Consider adding popular differentiators like Wifi or Coffee maker to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Smögen to stay competitive.
Which Airbnb Amenities Boost Revenue in Smögen?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Smögen, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Free parking on premises | 83.1% | $18,303 | $9,426 | 94.2% |
High chair | 22.0% | $26,904 | $13,942 | 93.0% |
Refrigerator | 88.1% | $17,794 | $9,403 | 89.2% |
Baking sheet | 25.4% | $25,736 | $13,751 | 87.2% |
Gym | 18.6% | $26,633 | $14,544 | 83.1% |
Washer | 67.8% | $19,635 | $10,827 | 81.4% |
Pack ’n play/Travel crib | 13.6% | $27,365 | $15,140 | 80.7% |
Resort access | 8.5% | $28,236 | $15,739 | 79.4% |
Dishes and silverware | 86.4% | $17,855 | $10,059 | 77.5% |
Children’s books and toys | 16.9% | $26,094 | $14,901 | 75.1% |
Revenue Impact Insights for Smögen
- Free parking on premises tops the revenue impact list with a 94.2% uplift — listings with this amenity earn $18,303 vs. $9,426 without it.
- Free parking on premises, Refrigerator, Dishes and silverware — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Smögen STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Smögen. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSmögen Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Smögen
- The typical guest profile for Airbnb in Smögen consists of a mix of domestic (55%) and international guests, often arriving from nearby Stockholm, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Swedish.
- Domestic travelers account for 54.5% of guests.
- Key international markets include Sweden (54.5%) and Norway (11.6%).
- Top languages spoken are English (38.3%) followed by Swedish (24.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Smögen?
Listings in Smögen average 4.83 out of 5 overall, with about 53.9 reviews per active listing and 40.7% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Smögen
- With an overall rating of 4.83, Smögen listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Location (4.92), while Cleanliness (4.69) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 40.7% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Cleanliness — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Smögen Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Smögen
- The most common availability pattern in Smögen falls within the 271-366 days range, representing 72.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Smögen (55.9%), reflecting common guest stay durations or potential owner blocking patterns.
How Far in Advance Do Guests Book Airbnb in Smögen?
Average Booking Lead Time by Month
Booking Lead Time Insights for Smögen
- The overall average booking lead time for vacation rentals in Smögen is 70 days.
- Guests book furthest in advance for stays during July (average 98 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 11 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (85 days avg.) sees the longest lead times, while Winter (21 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (70 days) as a baseline for your pricing and availability strategy in Smögen.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 98 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (11 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 85 days) to capture early planners.
- Monitor your own booking lead times against these Smögen averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Smögen?
Guests in Smögen stay about 5.1 nights on average, generating roughly 860 reservations and 14.6 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Smögen
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Smögen
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 14.6 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Jul (6.4 nights) and shorten in Jan (2 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Smögen Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
17 listings
28.8% of total
2 Nights
11 listings
18.6% of total
3 Nights
6 listings
10.2% of total
4-6 Nights
3 listings
5.1% of total
7-29 Nights
2 listings
3.4% of total
30+ Nights
20 listings
33.9% of total
Key Insights
- The most prevalent minimum stay requirement in Smögen is 30+ Nights, adopted by 33.9% of listings. This highlights the market's preference for longer commitments.
- A significant segment (33.9%) caters to monthly stays (30+ nights) in Smögen, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 33.9% of Smögen hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 28.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 33.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Smögen.
Smögen Airbnb Cancellation Policy Trends Analysis (2026)
Limited
2 listings
3.4% of total
Flexible
5 listings
8.5% of total
Moderate
18 listings
30.5% of total
Firm
25 listings
42.4% of total
Strict
9 listings
15.3% of total
Cancellation Policy Insights for Smögen
- The prevailing Airbnb cancellation policy trend in Smögen is Firm, used by 42.4% of listings.
- A majority (57.7%) of hosts in Smögen utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 42.4% market standard in Smögen.
- Regularly review your cancellation policy against competitors and market demand shifts in Smögen.
How Much Are Airbnb Cleaning Fees in Smögen?
Cleaning fees in Smögen are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Smögen
- About 50.8% of Smögen listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $83 is close to the median ($68), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 7.4% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Smögen median of $68. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Smögen Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Smögenbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
House on Smögen, for both small and large groups.
Entire Place • 7 bedrooms
Gorgeous villa with ocean views
Entire Place • 3 bedrooms
Penthouse with a sea view
Entire Place • 2 bedrooms
Dream location in Smögen, balcony, parking space and Wi-Fi
Entire Place • 2 bedrooms
Lovely large house with the best location in Smögen!
Entire Place • 6 bedrooms
Summer accommodation with Smögen's most wonderful location
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Smögen?
Learn from the best! This table showcases top-performing Airbnb hosts in Smögen based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Rikard | 1 | $50,502 | 65 | 5.00/5.0 |
| Charlotte | 1 | $46,025 | 74 | 4.91/5.0 |
| Jørgen | 1 | $39,656 | 39 | 5.00/5.0 |
| Geir | 3 | $35,895 | 45 | 4.67/5.0 |
| Daniel | 1 | $34,368 | 200 | 4.96/5.0 |
| Annika | 1 | $33,888 | 96 | 4.96/5.0 |
| Frida | 1 | $31,448 | 9 | 4.89/5.0 |
| Catarina | 1 | $30,862 | 88 | 4.94/5.0 |
| Daniel | 1 | $30,254 | 51 | 4.78/5.0 |
| Peter | 1 | $29,893 | 25 | 4.56/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Smögen.
Who Are the Airbnb Hosts in Smögen?
Smögen has a relatively balanced host base.
Host Profile Insights for Smögen
- A 45.8% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 1.7% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 1.7% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 69.5% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 22.0% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Smögen averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Smögen
These are the highest-grossing professional property management operations in Smögen, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Elsa - DANCENTER | 1 | $1,711 | $336 | 22.6% | N/A |
Management Company Insights for Smögen
- The leading management company, Elsa - DANCENTER, operates 1 listings with $1,711 in gross revenue — a useful benchmark for what scale looks like in Smögen.
- Top managers average 1 properties each, suggesting professional management in Smögen still operates at a relatively boutique scale.
Recommendations
- With only 1.7% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Smögen's Airbnb Market Compare to Nearby Cities?
How does the Smögen Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Frogner, Smögen has 21 percentage points lower occupancy and about $23 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Frogner | 11 | $2,417 | $211.14 | 56% |
| Øster Knasborg | 17 | $2,296 | $399.58 | 39% |
| Lerums kommun | 34 | $2,287 | $302.00 | 45% |
| Starrkärr och Näs | 12 | $2,211 | $257.66 | 23% |
| Kandestederne | 21 | $2,029 | $240.71 | 43% |
| Trönningenäs | 18 | $2,021 | $314.98 | 44% |
| Sentrum | 19 | $1,999 | $177.90 | 46% |
| Modum | 26 | $1,874 | $190.54 | 35% |
| Enebakk | 36 | $1,723 | $154.73 | 45% |
| Särö | 15 | $1,713 | $321.07 | 34% |
Frequently Asked Questions About Airbnb in Smögen
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Smögen.
How much do Airbnb hosts make in Smögen?
Smögen hosts earn about $16,798 per year on average, with an average nightly rate of $234 and RevPAR of $88. Those figures describe the typical revenue environment for active listings in Smögen, Västra Götaland County, not the ceiling for the best operators. Source: AirROI 2026 data, Smögen market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Smögen?
The average Airbnb occupancy rate in Smögen is 35.3%. July is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Smögen?
Listings in Smögen average $234 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Smögen?
Smögen currently has about 59 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Smögen?
AirROI currently classifies the short-term rental regulation level in Smögen as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Smögen?
RevPAR in Smögen is about $88. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Smögen?
Occupancy of 35.3% means Smögen is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $16,798, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Smögen?
The average booking lead time in Smögen is about 70 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Smögen?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Smögen include Smögen Island, Kungshamn, Brastad. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Smögen?
entire_home listings make up 94.9% of the active supply in Smögen. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Smögen compare to nearby Airbnb markets?
Among neighboring markets, Frogner posts $29,000 in average annual revenue with 56.2% occupancy, compared to Smögen's $16,798 and 35.3%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Smögen?
The average Airbnb stay length in Smögen is about 5.1 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Smögen?
Airbnb listings in Smögen average 4.83 out of 5 overall. About 40.7% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Smögen?
Free parking on premises and High chair are among the strongest revenue-linked amenities in Smögen. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Smögen?
Yes. About 50.8% of active Airbnb listings in Smögen charge a cleaning fee, and the average fee is $83. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Smögen?
A 45.8% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.