Shoufeng, Hualien County Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Shoufeng, Hualien County? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $4,513 per year — at a $116 nightly rate, 21.7% occupancy, and a $22 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With just 27 active listings, Shoufeng is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply declined 10.0% and revenue has grown even as nightly rates softened, pointing to strengthened occupancy among remaining listings. Fewer competitors and resilient demand create favorable conditions for well-run properties.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Shoufeng?
In Shoufeng, the headline Airbnb metrics are $4,513 in average annual revenue,21.7% occupancy, $116 ADR, and $22 in RevPAR, and guests book about 30 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Shoufeng?
Understanding the monthly revenue variations for Airbnb listings in Shoufeng is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Shoufeng is typically April, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Shoufeng across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,665+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,067 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $585 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $313, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Shoufeng
What Is the Monthly Airbnb Occupancy Rate in Shoufeng?
Maximize your bookings by understanding the Shoufeng STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Shoufeng:
- Best-in-class properties (Top 10%) achieve 55%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 43% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 22%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Shoufeng
What Is the Average Airbnb Nightly Rate in Shoufeng?
Effective short term rental pricing strategy in Shoufeng involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Shoufeng typically peaks in April and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $269+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $185 or more.
- Typical properties (Median) charge around $101 per night.
- Entry-level properties (Bottom 25%) earn around $66 per night.
Average Daily Rate (ADR) Trend by Month in Shoufeng
What Is the RevPAR for Airbnb in Shoufeng?
RevPAR in Shoufeng is currently $22. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $12 RevPAR.
- Typical properties (Median) generate $16 RevPAR.
- Strong performers (Top 25%) earn $28 RevPAR.
- Best-in-class (Top 10%) achieve $44 RevPAR.
Average Monthly RevPAR Trend in Shoufeng
RevPAR Insights for Shoufeng
- The average RevPAR in Shoufeng is $22. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($44) and bottom 25% ($12) is $32, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Apr and bottoms out in Dec, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Shoufeng benchmarks. If your RevPAR falls below the median of $16, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $28+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Shoufeng?
Shoufeng's peak Airbnb season falls in April, August, February, while the softest stretch is January, June, December. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (April, August, February)
- Revenue averages $1,106 per month
- Occupancy rates average 38.8%
- Daily rates average $159
Shoulder Season
- Revenue averages $849 per month
- Occupancy maintains around 29.4%
- Daily rates hold near $159
Low Season (January, June, December)
- Revenue drops to average $500 per month
- Occupancy decreases to average 16.7%
- Daily rates adjust to average $137
Seasonality Insights for Shoufeng
- Airbnb seasonality in Shoufeng is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Shoufeng's highest earning potential, with monthly revenues climbing to $1,274, occupancy reaching 41.9%, and ADRs peaking at $181.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $428, occupancy could drop to 15.7%, and ADRs may adjust to $115.
- Lower occupancy paired with meaningful seasonality means hosts in Shoufeng need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Shoufeng, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Shoufeng?
Low regulation and minimal registration activity in Shoufeng, Hualien County, Taiwan point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Shoufeng to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Shoufeng?
With a compact short-term rental market, Shoufeng gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Farglory Ocean Park | A popular attraction in Shoufeng known for its marine shows and ocean-themed rides. This location draws families and tourists looking to enjoy seaside entertainment and leisure activities. | Farglory Ocean Park, Shoufeng Beach, Hualien Chenghuan Temple |
| Shoufeng Township | A charming township that offers a glimpse into local culture and rural life. It's a great spot for those looking to experience the quieter side of Hualien, close to nature and local farms. | Shoufeng Park, Local markets, Rural scenery, Hualien Cultural and Creative Industries Park |
| Chishingtan Beach | Known for its stunning coastline and beautiful landscapes, Chishingtan Beach attracts tourists looking to relax by the ocean or engage in water sports. Perfect for seaside accommodations. | Chishingtan Beach, Ocean view restaurants, Scenic cycling paths |
| Li Guang Park | A small yet beautiful park that serves as a serene getaway and picnic spot for families and friends. It offers locals and tourists a place to unwind amidst nature. | Li Guang Park, Picnic areas, Walking trails |
| Taroko National Park | Although slightly inland, Taroko National Park is a major tourist attraction known for its breathtaking gorges, hiking trails, and natural beauty. Ideal for nature enthusiasts and adventure seekers. | Taroko Gorge, Eternal Spring Shrine, Hiking trails, Scenic viewpoints |
| Lienchiang Flower Sea | A stunning flower field that blooms seasonally, this area is perfect for photography lovers and families looking to enjoy a day outdoors. It's popular during flower festivals. | Flower fields, Photography spots, Seasonal festivals |
| Hualien Night Market | A vibrant night market that showcases local street food and shopping. It attracts visitors looking to immerse themselves in the local culture and culinary delights. | Street food stalls, Local crafts, Live entertainment |
| Beicheng Village | A picturesque village that is popular among tourists seeking tranquility and an authentic cultural experience. Great for visitors wanting to see local craftsmanship and traditions. | Local artisan shops, Cultural experiences, Scenic countryside |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Shoufeng offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Shoufeng?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Shoufeng
- The Shoufeng Airbnb market composition is heavily skewed towards Private Room listings, which make up 70.4% of the 27 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Shoufeng, House properties are the most common (44.4%), reflecting the local real estate landscape.
- Houses represent a significant 44.4% portion, catering likely to families or larger groups.
- The presence of 18.5% Hotel/Boutique listings indicates integration with traditional hospitality.
Shoufeng Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Shoufeng
- The dominant room capacity in Shoufeng is 1 bedroom listings, making up 37% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 4 bedrooms properties represent 44.4% of the active Airbnb listings in Shoufeng, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (7.4%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Shoufeng.
Shoufeng Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Shoufeng
- The most common guest capacity trend in Shoufeng vacation rentals is listings accommodating 2 guests (22.2%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 6 guests dominate the Shoufeng STR market, accounting for 29.6% of listings.
- 11.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Shoufeng.
- On average, properties in Shoufeng are equipped to host 1.6 guests.
How Do Listings in Shoufeng Compare on Quality?
Listing quality in Shoufeng can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Shoufeng
- At 23 photos per listing on average, Shoufeng hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 11.1% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Shoufeng averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Shoufeng?
Amenity Prevalence
Amenity Insights for Shoufeng
- Essential amenities in Shoufeng that guests expect include: Air conditioning, Shampoo. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Hair dryer, Essentials are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Shoufeng: Air conditioning, Shampoo.
- Prioritize adding missing essentials: Air conditioning, Shampoo.
- Consider adding popular differentiators like Free parking on premises or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Shoufeng to stay competitive.
Which Airbnb Amenities Boost Revenue in Shoufeng?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Shoufeng, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Hair dryer | 81.5% | $5,305 | $1,029 | 415.5% |
Hot water kettle | 33.3% | $9,181 | $2,179 | 321.2% |
Books and reading material | 22.2% | $10,872 | $2,696 | 303.2% |
Shower gel | 44.4% | $7,667 | $1,990 | 285.3% |
Drying rack for clothing | 18.5% | $10,843 | $3,074 | 252.7% |
Portable fans | 22.2% | $10,179 | $2,894 | 251.7% |
Beach access | 22.2% | $9,998 | $2,946 | 239.4% |
Microwave | 18.5% | $10,322 | $3,193 | 223.3% |
Dedicated workspace | 22.2% | $9,473 | $3,096 | 206.0% |
Dining table | 22.2% | $9,433 | $3,108 | 203.5% |
Revenue Impact Insights for Shoufeng
- Hair dryer tops the revenue impact list with a 415.5% uplift — listings with this amenity earn $5,305 vs. $1,029 without it.
- Hair dryer — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Shoufeng STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Shoufeng. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsShoufeng Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Shoufeng
- The typical guest profile for Airbnb in Shoufeng consists of a mix of domestic (49%) and international guests, with top international origins including United States, typically belonging to the 1990s (Older Gen Z) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 49.1% of guests.
- Key international markets include Taiwan (49.1%) and United States (17%).
- Top languages spoken are English (35.7%) followed by Chinese (26.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant 1990s (Older Gen Z) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Shoufeng?
Listings in Shoufeng average 4.86 out of 5 overall, with about 62.9 reviews per active listing and 29.6% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Shoufeng
- With an overall rating of 4.86, Shoufeng listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.9), while Location (4.64) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 29.6% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 29.6% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Shoufeng Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Shoufeng
- The most common availability pattern in Shoufeng falls within the 271-366 days range, representing 77.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 96.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Shoufeng (55.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 3.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Shoufeng?
Average Booking Lead Time by Month
Booking Lead Time Insights for Shoufeng
- The overall average booking lead time for vacation rentals in Shoufeng is 30 days.
- Guests book furthest in advance for stays during October (average 54 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 12 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (37 days avg.) sees the longest lead times, while Winter (30 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (30 days) as a baseline for your pricing and availability strategy in Shoufeng.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 54 days out to capitalize on advance planning.
- During November, focus on last-minute booking availability and promotions, as guests book with very short notice (12 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 37 days) to capture early planners.
- Monitor your own booking lead times against these Shoufeng averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Shoufeng?
Guests in Shoufeng stay about 3 nights on average, generating roughly 288 reservations and 11.1 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Shoufeng
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Shoufeng
- Very short stays drive high turnover. Cleaning costs, consumable restocking, and check-in coordination become significant operational factors at this frequency.
- 11.1 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Aug (4.6 nights) and shorten in May (1.6 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Shoufeng Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
25 listings
92.6% of total
30+ Nights
2 listings
7.4% of total
Key Insights
- The most prevalent minimum stay requirement in Shoufeng is 1 Night, adopted by 92.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (92.6%) of the Shoufeng Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 92.6% of Shoufeng hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 7.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Shoufeng.
Shoufeng Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
9 listings
33.3% of total
Moderate
6 listings
22.2% of total
Firm
12 listings
44.4% of total
Cancellation Policy Insights for Shoufeng
- The prevailing Airbnb cancellation policy trend in Shoufeng is Firm, used by 44.4% of listings.
- There's a relatively balanced mix between guest-friendly (55.5%) and stricter (44.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 44.4% market standard in Shoufeng.
- Regularly review your cancellation policy against competitors and market demand shifts in Shoufeng.
How Much Are Airbnb Cleaning Fees in Shoufeng?
Cleaning fees in Shoufeng are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Shoufeng
- Only 33.3% of listings charge a cleaning fee, suggesting that most hosts in Shoufeng bundle cleaning costs into the nightly rate.
- The gap between the average ($85) and median ($19) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 3.6% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Shoufeng median of $19. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Shoufeng Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Shoufengbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Hualien : Haiyan, A Log Cabin Resort
Entire Place • 1 bedroom
Just you and me in the ocean view cottage, soaking in the bath with a full view of the Pacific Ocean
Entire Place • 1 bedroom
In Hualien B&B
Entire Place • 4 bedrooms
Sea View Bungalow (with a stream next to the mountain)
Private Room • 1 bedroom
Family room with balcony for stargazing and sunrise
Private Room • 1 bedroom
Sleep to the sound of the waves, enjoy the sunrise and starry sky in the wooden house, surf the camp
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Shoufeng?
Learn from the best! This table showcases top-performing Airbnb hosts in Shoufeng based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Tsung Hsi | 1 | $31,085 | 653 | 4.84/5.0 |
| Bridge12th B&B | 4 | $28,723 | 118 | 4.95/5.0 |
| 治國 | 2 | $11,900 | 342 | 4.98/5.0 |
| An-Chi | 1 | $10,826 | 5 | 4.80/5.0 |
| Yu-Chen | 1 | $10,220 | 6 | 5.00/5.0 |
| Yvette | 3 | $9,337 | 93 | 4.96/5.0 |
| Yin | 1 | $4,570 | 76 | 4.89/5.0 |
| JoJo | 3 | $3,160 | 12 | 4.76/5.0 |
| Charlotte | 1 | $3,033 | 1 | Not Rated |
| Coco | 1 | $2,449 | 1 | Not Rated |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Shoufeng.
Who Are the Airbnb Hosts in Shoufeng?
Shoufeng has a relatively balanced host base.
Host Profile Insights for Shoufeng
- Only 29.6% of hosts hold Superhost status, suggesting a relatively young or casual market where quality improvements can pay outsized dividends.
- 7.4% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 37.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. Lower adoption suggests a market with more independent hosts managing listings directly through Airbnb.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- Benchmark your host metrics against these Shoufeng averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Shoufeng's Airbnb Market Compare to Nearby Cities?
How does the Shoufeng Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Alishan Township, Shoufeng has 20 percentage points lower occupancy and about $41 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Zhuangwei | 20 | $2,629 | $283.02 | 30% |
| Alishan Township | 48 | $2,319 | $156.36 | 42% |
| Nanzhuang | 12 | $1,852 | $248.76 | 24% |
| Caotun Township | 10 | $1,636 | $205.58 | 28% |
| Huwei Township | 15 | $1,557 | $139.95 | 30% |
| Yuanshan | 37 | $1,414 | $223.39 | 25% |
| Fanlu Township | 29 | $1,362 | $195.94 | 32% |
| Dongshan | 80 | $1,292 | $228.26 | 21% |
| Zhuqi Township | 24 | $1,268 | $113.75 | 34% |
| Wujie | 91 | $1,241 | $249.23 | 22% |
Frequently Asked Questions About Airbnb in Shoufeng
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Shoufeng.
How much do Airbnb hosts make in Shoufeng?
Shoufeng hosts earn about $4,513 per year on average, with an average nightly rate of $116 and RevPAR of $22. Those figures describe the typical revenue environment for active listings in Shoufeng, Hualien County, not the ceiling for the best operators. Source: AirROI 2026 data, Shoufeng market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Shoufeng?
The average Airbnb occupancy rate in Shoufeng is 21.7%. April is the strongest month and December is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Shoufeng?
Listings in Shoufeng average $116 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Shoufeng?
Shoufeng currently has about 27 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Shoufeng?
AirROI currently classifies the short-term rental regulation level in Shoufeng as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Shoufeng?
RevPAR in Shoufeng is about $22. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Shoufeng?
Occupancy of 21.7% means Shoufeng is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $4,513, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Shoufeng?
The average booking lead time in Shoufeng is about 30 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Shoufeng?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Shoufeng include Farglory Ocean Park, Shoufeng Township, Chishingtan Beach. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Shoufeng?
private_room listings make up 70.4% of the active supply in Shoufeng. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Shoufeng compare to nearby Airbnb markets?
Among neighboring markets, Zhuangwei posts $31,548 in average annual revenue with 30.3% occupancy, compared to Shoufeng's $4,513 and 21.7%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Shoufeng?
The average Airbnb stay length in Shoufeng is about 3 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Shoufeng?
Airbnb listings in Shoufeng average 4.86 out of 5 overall. About 29.6% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Shoufeng?
Hair dryer and Hot water kettle are among the strongest revenue-linked amenities in Shoufeng. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Shoufeng?
Yes. About 33.3% of active Airbnb listings in Shoufeng charge a cleaning fee, and the average fee is $85. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Shoufeng?
At 29.6%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.