Hengchun, Pingtung County Airbnb Market Data 2026: STR Report & Statistics

Source: AirROI Reviewed by Jun Zhou, Founder @ AirROI

Updated: 2026-04-09

How much can you earn on Airbnb in Hengchun, Pingtung County? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $6,942 per year — at a $157 nightly rate, 17.0% occupancy, and a $28 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.

Hengchun's 542 active listings and selective demand that rewards strong listing quality and pricing strategy position it as a midsize vacation rental market. Active supply contracted 5.6% year over year, yet revenue and nightly rates both rose — fewer listings are capturing more of the market. Remaining and incoming hosts benefit from reduced competition and stronger pricing.

Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.

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What Are the Key Airbnb Metrics in Hengchun?

In Hengchun, the headline Airbnb metrics are $6,942 in average annual revenue,17.0% occupancy, $157 ADR, and $28 in RevPAR, and guests book about 58 days in advance.

Avg. Daily Rate (ADR)(?)

$157

The average rental revenue earned for an occupied room per day in Hengchun.

Occupancy Rate(?)

17.0%

Lower demand, potentially seasonal or market factors at play.

Avg. Annual Revenue(?)

$6,942

Average annual income for an Airbnb listing in Hengchun. Factors like property type, size, and location influence actual earnings.

RevPAR(?)

$28

Revenue per available rental night, combining occupancy and ADR into one efficiency metric.

Revenue Growth YoY(?)

27.7%

Strong growth (27.7%) vs. last year.

Active Airbnb Listings(?)

542

Total number of active short-term rentals listed.

Avg. Booking Lead Time(?)

58 days

How far in advance guests typically book in Hengchun. Longer lead times indicate planned travel; shorter ones suggest last-minute demand.

STR Regulation Level(?)

Low

Fewer regulations, offering more operational flexibility.

Peak Revenue Month(?)

August

The month with the highest average earnings, indicating peak season in Hengchun.

Lowest Revenue Month(?)

March

The month with the lowest average earnings, indicating the low season in Hengchun.

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How Much Do Airbnb Hosts Earn Monthly in Hengchun?

Understanding the monthly revenue variations for Airbnb listings in Hengchun is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hengchun is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hengchun across different performance tiers:

Best-in-class properties (Top 10%) achieve $2,498+ monthly, often utilizing dynamic pricing and superior guest experiences.
Strong performing properties (Top 25%) earn $1,089 or more, indicating effective management and desirable locations/amenities.
Typical properties (Median) generate around $472 per month, representing the average market performance.
Entry-level properties (Bottom 25%) see earnings around $198, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Hengchun

What Is the Monthly Airbnb Occupancy Rate in Hengchun?

Maximize your bookings by understanding the Hengchun STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hengchun:

Best-in-class properties (Top 10%) achieve 39%+ occupancy, indicating high desirability and potentially optimized availability.
Strong performing properties (Top 25%) maintain 27% or higher occupancy, suggesting good market fit and guest satisfaction.
Typical properties (Median) have an occupancy rate around 15%.
Entry-level properties (Bottom 25%) average 8% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Hengchun

What Is the Average Airbnb Nightly Rate in Hengchun?

Effective short term rental pricing strategy in Hengchun involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hengchun typically peaks in August and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

Best-in-class properties (Top 10%) command rates of $353+ per night, often due to premium features or locations.
Strong performing properties (Top 25%) achieve nightly rates of $174 or more.
Typical properties (Median) charge around $88 per night.
Entry-level properties (Bottom 25%) earn around $55 per night.

Average Daily Rate (ADR) Trend by Month in Hengchun

What Is the RevPAR for Airbnb in Hengchun?

RevPAR in Hengchun is currently $28. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.

Entry-level properties (Bottom 25%) see $7 RevPAR.
Typical properties (Median) generate $14 RevPAR.
Strong performers (Top 25%) earn $31 RevPAR.
Best-in-class (Top 10%) achieve $74 RevPAR.

Average Monthly RevPAR Trend in Hengchun

RevPAR Insights for Hengchun

The average RevPAR in Hengchun is $28. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
The gap between the top 10% ($74) and bottom 25% ($7) is $67, suggesting a relatively compressed market where operational differences yield moderate returns.
RevPAR peaks in Aug and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.

Recommendations for Hosts

Track your own RevPAR monthly against these Hengchun benchmarks. If your RevPAR falls below the median of $14, examine whether low occupancy or low ADR is the primary drag.
Top-quartile listings achieve $31+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.

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When Is the Peak Season for Airbnb in Hengchun?

Hengchun's peak Airbnb season falls in August, July, October, while the softest stretch is January, March, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.

Peak Season (August, July, October)

Revenue averages $1,313 per month
Occupancy rates average 22.0%
Daily rates average $165

Shoulder Season

Revenue averages $963 per month
Occupancy maintains around 19.3%
Daily rates hold near $156

Low Season (January, March, November)

Revenue drops to average $681 per month
Occupancy decreases to average 16.6%
Daily rates adjust to average $147

Seasonality Insights for Hengchun

Airbnb seasonality in Hengchun is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
During the high season, the absolute peak month showcases Hengchun's highest earning potential, with monthly revenues climbing to $1,511, occupancy reaching 23.1%, and ADRs peaking at $167.
Conversely, the slowest single month marks the market's lowest point — revenue may dip to $601, occupancy could drop to 15.4%, and ADRs may adjust to $146.
Lower occupancy paired with meaningful seasonality means hosts in Hengchun need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.

Seasonal Strategies for Maximizing Profit

Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
In a highly seasonal market like Hengchun, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.

Do You Need a License for Airbnb in Hengchun?

Hengchun, Pingtung County, Taiwan currently shows a low regulation profile despite having 542 active listings. Larger markets with light regulation can attract new supply quickly, but that also means regulatory frameworks may evolve as local governments respond to growth — staying informed protects your investment. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Hengchun to ensure full compliance before hosting.

(Source: AirROI data, 2026, finding no licensed listings among those analyzed)

What Are the Best Neighborhoods for Airbnb in Hengchun?

Location within Hengchun matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.

Best neighborhoods for Airbnb in Hengchun
Neighborhood / Area	Why Host Here? (Target Guests & Appeal)	Key Attractions & Landmarks
Kenting National Park	Renowned for its stunning natural beauty, Kenting National Park is a hotspot for tourists seeking outdoor adventure and relaxation. Its beaches, tropical climate and variety of activities make it a prime location for Airbnb hosting.	Kenting Beach, Eluanbi Lighthouse, Maobitou Park, Sichongxi Hot Springs, Kenting Night Market
Hengchun Old Town	Culturally rich and historic, Hengchun Old Town offers a glimpse into Taiwan's past with its ancient city walls and temples. It's a favored spot for travelers looking for quaint charm and local experiences.	Hengchun Ancient City, Kenting Street Night Market, Chuhuo Scenic Area, Hengchun Presbyterian Church, South Bay
White Sand Beach	Known for its soft, white sand and crystal clear waters, this area is a favorite among beachgoers and water sports enthusiasts. It offers a laid-back atmosphere for visitors.	White Sand Beach, Water sports activities, Camping sites, Scuba diving spots, Sunset viewing points
Nanwan (South Bay)	This area features a beautiful beach that is popular for swimming, sunbathing, and water sports. It attracts both families and young travelers looking for beach activities.	Nanwan Beach, Water sports rental shops, Local eateries, Sunset viewing spots, Scenic viewpoints
Sichongxi Hot Springs	Famous for its natural hot springs and therapeutic waters, this locale provides a unique relaxation experience for tourists, ideal for wellness-focused Airbnb listings.	Sichongxi Hot Springs, Hot Spring Resort, Nature hiking trails, Local food vendors, Wellness retreats
Cape Eluanbi	This scenic cape is home to the Eluanbi Lighthouse and offers breathtaking views of the coastline. Perfect for tourists who enjoy hiking and photography.	Eluanbi Lighthouse, Tropical hiking trails, Breathtaking viewpoints, Coastal walking paths, Natural scenery
Xiaowan Beach	A quiet beach that is less crowded, making it ideal for families and couples seeking a peaceful getaway. It's great for relaxing and enjoying nature.	Xiaowan Beach, Picnic areas, Snorkeling spots, Calm waters, Scenic views
Kenting Night Market	A vibrant and bustling night market that showcases local food, handicrafts, and culture. A must-visit for those wanting to experience local Taiwanese nightlife.	Kenting Night Market, Street food stalls, Local crafts, Entertainment options, Shopping for souvenirs

With 8 distinct neighborhoods showing meaningful short-term rental activity, Hengchun offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.

What Types of Properties Are on Airbnb in Hengchun?

Room Type Distribution

Property Type Distribution

Market Composition Insights for Hengchun

The Hengchun Airbnb market composition is heavily skewed towards Private Room listings, which make up 66.6% of the 542 active rentals. This indicates strong guest preference for privacy and space.
Looking at the property type distribution in Hengchun, House properties are the most common (44.1%), reflecting the local real estate landscape.
Houses represent a significant 44.1% portion, catering likely to families or larger groups.
The presence of 34.3% Hotel/Boutique listings indicates integration with traditional hospitality.
Smaller segments like outdoor/unique, unique stays (combined 4.8%) offer potential for unique stay experiences.

Hengchun Airbnb Room Capacity Analysis (2026): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Hengchun

The dominant room capacity in Hengchun is 1 bedroom listings, making up 44.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
Together, 1 bedroom and 2 bedrooms properties represent 52.0% of the active Airbnb listings in Hengchun, indicating a high concentration in these sizes.

Hengchun Vacation Rental Guest Capacity Trends (2026)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Hengchun

The most common guest capacity trend in Hengchun vacation rentals is listings accommodating 2 guests (22.9%). This suggests the primary traveler segment is likely couples or solo travelers.
Properties designed for 2 guests and 8+ guests dominate the Hengchun STR market, accounting for 40.8% of listings.
22.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hengchun.
On average, properties in Hengchun are equipped to host 3.0 guests.

How Do Listings in Hengchun Compare on Quality?

Listing quality in Hengchun can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.

Average Photos per Listing(?)

20.8

More photos correlate with higher conversion rates.

Average Beds per Listing(?)

2.7

Reflects the capacity profile of the local supply.

Exact Location Enabled(?)

16.1%

Builds guest trust and improves booking confidence.

Listing Quality Insights for Hengchun

At 20.8 photos per listing on average, Hengchun hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
16.1% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.

Recommendations for Hosts

Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
Use these quality indicators as a self-audit checklist. Listings that exceed the Hengchun averages across all three metrics are better positioned for premium pricing.

What Amenities Do Airbnb Guests Expect in Hengchun?

Amenity Prevalence

Amenity Insights for Hengchun

Essential amenities in Hengchun that guests expect include: Air conditioning, Wifi, TV. Lacking these (any) could significantly impact bookings.
Popular amenities like Hair dryer, Shampoo, Fire extinguisher are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

Ensure your listing includes all essential amenities for Hengchun: Air conditioning, Wifi, TV.
Prioritize adding missing essentials: Air conditioning, Wifi, TV.
Consider adding popular differentiators like Hair dryer or Shampoo to increase appeal.
Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
Regularly check competitor amenities in Hengchun to stay competitive.

Which Airbnb Amenities Boost Revenue in Hengchun?

Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Hengchun, which makes it more useful for prioritizing upgrades than a simple popularity list alone.

Amenity	Prevalence	Revenue With	Revenue Without	Revenue Uplift
Trash compactorHigh opportunity	2.0%	$40,160	$6,254	542.2%
BidetHigh opportunity	3.7%	$26,979	$6,174	337.0%
Kitchen	19.9%	$17,611	$4,287	310.8%
Baking sheetHigh opportunity	5.7%	$23,247	$5,953	290.5%
Sound system	11.3%	$20,052	$5,279	279.8%
PoolHigh opportunity	9.6%	$20,694	$5,483	277.5%
WaterfrontHigh opportunity	1.5%	$23,458	$6,695	250.4%
Wine glassesHigh opportunity	5.9%	$20,789	$6,073	242.3%
Sun loungersHigh opportunity	1.8%	$22,344	$6,652	235.9%
Fire pitHigh opportunity	2.0%	$21,992	$6,630	231.7%

Revenue Impact Insights for Hengchun

Trash compactor tops the revenue impact list with a 542.2% uplift — listings with this amenity earn $40,160 vs. $6,254 without it.
High-opportunity amenities — Trash compactor, Bidet, Baking sheet — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.

Recommendations for Hosts

Prioritize adding Trash compactor — it has the best combination of high revenue impact and low market saturation in Hengchun.
Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.

Dive Deeper: Advanced Hengchun STR Market Data (2026)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hengchun. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Hengchun Airbnb Guest Demographics & Profile Analysis (2026)

Guest Origin: Domestic vs. International

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Guest Age Distribution (Birth Decade)

Guest Profile Summary for Hengchun

The typical guest profile for Airbnb in Hengchun consists of a mix of domestic (38%) and international guests, with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
Domestic travelers account for 38.4% of guests.
Key international markets include Taiwan (38.4%) and United States (10.6%).
Top languages spoken are English (38.8%) followed by Chinese (30.3%).
A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

Focus marketing internationally, particularly towards travelers from United States.
Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
Highlight unique local experiences or amenities relevant to the primary guest profile.
Consider seasonal promotions aligned with peak travel times for key origin markets.

What Are Airbnb Guest Ratings in Hengchun?

Listings in Hengchun average 4.78 out of 5 overall, with about 38.3 reviews per active listing and 18.8% of listings carrying the Guest Favorite badge.

Rating Breakdown by Category

Guest Rating Insights for Hengchun

An average rating of 4.78 places Hengchun in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
The strongest subcategory is Communication (4.88), while Value (4.74) trails behind — a useful signal for hosts looking to prioritize upgrades.
18.8% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.

Recommendations for Hosts

Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
With only 18.8% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.

Hengchun Airbnb Booking Patterns (2026): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Hengchun

The most common availability pattern in Hengchun falls within the 271-366 days range, representing 89.1% of listings. This suggests many properties have significant open periods on their calendars.
Approximately 99.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
For booked days, the 1-30 days range is most frequent in Hengchun (51.5%), reflecting common guest stay durations or potential owner blocking patterns.
A notable 0.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

How Far in Advance Do Guests Book Airbnb in Hengchun?

Average Booking Lead Time by Month

Booking Lead Time Insights for Hengchun

The overall average booking lead time for vacation rentals in Hengchun is 58 days.
Guests book furthest in advance for stays during November (average 79 days), likely coinciding with peak travel demand or local events.
The shortest booking windows occur for stays in June (average 24 days), indicating more last-minute travel plans during this time.
Seasonally, Fall (67 days avg.) sees the longest lead times, while Summer (34 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

Use the overall average lead time (58 days) as a baseline for your pricing and availability strategy in Hengchun.
For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 79 days out to capitalize on advance planning.
Target marketing efforts for the Fall season well in advance (at least 67 days) to capture early planners.
Monitor your own booking lead times against these Hengchun averages to identify opportunities for dynamic pricing adjustments.

What Is the Average Length of Stay for Airbnb in Hengchun?

Guests in Hengchun stay about 2.2 nights on average, generating roughly 5,702 reservations and 10.7 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.

Monthly Length of Stay in Hengchun

Check-in Time Distribution

Check-out Time Distribution

Stay Pattern Insights for Hengchun

Very short stays drive high turnover. Cleaning costs, consumable restocking, and check-in coordination become significant operational factors at this frequency.
10.7 bookings per listing is a manageable pace that balances revenue with operational overhead.
Stay lengths peak in Feb (2.5 nights) and shorten in Oct (1.6 nights). Adjust minimum-night requirements seasonally to match.

Recommendations for Hosts

With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.

Hengchun Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (92.8%)

1 Night

503 listings

92.8% of total

2 Nights (1.5%)

2 Nights

8 listings

1.5% of total

3 Nights (0.2%)

3 Nights

1 listings

0.2% of total

4-6 Nights (1.1%)

4-6 Nights

6 listings

1.1% of total

30+ Nights (4.4%)

30+ Nights

24 listings

4.4% of total

Key Insights

The most prevalent minimum stay requirement in Hengchun is 1 Night, adopted by 92.8% of listings. This highlights the market's preference for shorter, flexible bookings.
A strong majority (94.3%) of the Hengchun Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

Align with the market by considering a 1 Night minimum stay, as 92.8% of Hengchun hosts use this setting.
Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hengchun.

Hengchun Airbnb Cancellation Policy Trends Analysis (2026)

Limited

23 listings

4.2% of total

Super Strict 30 Days

2 listings

0.4% of total

Flexible (11.1%)

Flexible

60 listings

11.1% of total

Moderate (24.9%)

Moderate

135 listings

24.9% of total

Firm (51.7%)

Firm

280 listings

51.7% of total

Strict (7.7%)

Strict

42 listings

7.7% of total

Cancellation Policy Insights for Hengchun

The prevailing Airbnb cancellation policy trend in Hengchun is Firm, used by 51.7% of listings.
A majority (59.4%) of hosts in Hengchun utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Strict cancellation policies are quite rare (7.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

Consider adopting a Firm policy to align with the 51.7% market standard in Hengchun.
Using a Strict policy might deter some guests, as only 7.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
Regularly review your cancellation policy against competitors and market demand shifts in Hengchun.

How Much Are Airbnb Cleaning Fees in Hengchun?

Cleaning fees in Hengchun are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.

Average Cleaning Fee

$12

Median Cleaning Fee

Listings Charging a Fee

13.1%

Fee as Revenue Share

3.7%

Cleaning Fee Insights for Hengchun

Only 13.1% of listings charge a cleaning fee, suggesting that most hosts in Hengchun bundle cleaning costs into the nightly rate.
The average cleaning fee of $12 is close to the median ($7), suggesting a relatively consistent fee structure across the market.
Cleaning fees represent 3.7% of gross revenue on average — a modest component of the overall booking price.

Recommendations for Hosts

Price your cleaning fee competitively against the Hengchun median of $7. Fees significantly above market norms can deter bookings, especially for shorter stays.
Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.

$320.80

Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Who Are the Top Airbnb Hosts in Hengchun?

Learn from the best! This table showcases top-performing Airbnb hosts in Hengchun based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Top Airbnb hosts in Hengchun by revenue
Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
阿建	4	$318,075	187	4.94/5.0
小華	13	$249,229	114	4.89/5.0
岳倫	11	$104,236	120	4.67/5.0
老余	3	$100,623	6	5.00/5.0
艾蜜堡	8	$97,081	396	4.98/5.0
Hsin Han	3	$95,495	35	5.00/5.0
旻鴻	8	$92,706	65	4.96/5.0
敬泓	3	$92,606	3	Not Rated
莎莉	7	$84,584	174	4.93/5.0
Yi-Chun	4	$70,998	328	4.71/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hengchun.

Who Are the Airbnb Hosts in Hengchun?

Hengchun is a quality-focused market, with a high Superhost share and fairly mature operating standards.

Superhosts

53.9%

Professional Management

0.0%

Cohosted Listings

21.0%

Instant Book Enabled

5.2%

Simplified Pricing

41.1%

Host Profile Insights for Hengchun

With 53.9% Superhosts, Hengchun has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
5.2% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
41.1% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. Lower adoption suggests a market with more independent hosts managing listings directly through Airbnb.

Recommendations for Hosts

Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
With 21.0% cohosted listings, there may be a growing local market for property management services.
Benchmark your host metrics against these Hengchun averages regularly and adjust your hosting strategy based on what top performers do differently.

How Does Hengchun's Airbnb Market Compare to Nearby Cities?

How does the Hengchun Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

Compared with Kaohsiung, Hengchun has 16 percentage points lower occupancy and about $72 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.

Airbnb markets near Hengchun — performance comparison
Market	Active Properties	Monthly Revenue	Daily Rate	Avg. Occupancy
Manzhou	10	$912	$183.08	28%
Kaohsiung	712	$635	$85.18	33%
Donghe	64	$518	$104.65	22%
Xiaoliuqiu	74	$472	$109.22	20%
Taitung City	299	$365	$93.51	21%
Dongang	30	$328	$122.84	19%
Pingtung City	24	$305	$54.89	28%
Orchid Island	29	$294	$73.33	21%
Beinan	24	$277	$72.17	20%
Green Island	44	$217	$83.99	18%

Frequently Asked Questions About Airbnb in Hengchun

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Hengchun.

How much do Airbnb hosts make in Hengchun?

Hengchun hosts earn about $6,942 per year on average, with an average nightly rate of $157 and RevPAR of $28. Those figures describe the typical revenue environment for active listings in Hengchun, Pingtung County, not the ceiling for the best operators. Source: AirROI 2026 data, Hengchun market, April 2025 to March 2026.

What is the average Airbnb occupancy rate in Hengchun?

The average Airbnb occupancy rate in Hengchun is 17.0%. August is the strongest month and March is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.

What is the average Airbnb daily rate in Hengchun?

Listings in Hengchun average $157 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.

How many Airbnb listings are active in Hengchun?

Hengchun currently has about 542 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.

How strict are short-term rental regulations in Hengchun?

AirROI currently classifies the short-term rental regulation level in Hengchun as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.

What is the RevPAR for Airbnb in Hengchun?

RevPAR in Hengchun is about $28. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.

Is Airbnb profitable in Hengchun?

Occupancy of 17.0% means Hengchun is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $6,942, but individual returns depend on property type, location within the city, and the host's operating efficiency.

How far in advance do guests book Airbnb in Hengchun?

The average booking lead time in Hengchun is about 58 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.

What are the best neighborhoods for Airbnb in Hengchun?

Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Hengchun include Kenting National Park, Hengchun Old Town, White Sand Beach. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.

What type of property performs best on Airbnb in Hengchun?

private_room listings make up 66.6% of the active supply in Hengchun. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.

How does Hengchun compare to nearby Airbnb markets?

Among neighboring markets, Manzhou posts $10,943 in average annual revenue with 28.4% occupancy, compared to Hengchun's $6,942 and 17.0%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.

What is the average length of stay in Hengchun?

The average Airbnb stay length in Hengchun is about 2.2 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.

What is the average Airbnb guest rating in Hengchun?

Airbnb listings in Hengchun average 4.78 out of 5 overall. About 18.8% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.

Which amenities boost Airbnb revenue in Hengchun?

Trash compactor and Bidet are among the strongest revenue-linked amenities in Hengchun. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.

Do Airbnb hosts charge cleaning fees in Hengchun?

Yes. About 13.1% of active Airbnb listings in Hengchun charge a cleaning fee, and the average fee is $12. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.

What percentage of Airbnb hosts are Superhosts in Hengchun?

A 53.9% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.

AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.