Airbnb market data · 202612 months to September 2026
Pazar, Turkey Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Pazar brought in ₺209,585 over the 12 months through September 2026, across just 23 active listings, so a single property can move that figure.
The short answer
Pazar Airbnb Market at a Glance
Pazar is priced below the Rize average. Listings averaged ₺4,136 a night, about 31% less than that average of ₺6,025, and were booked on 24% of available nights, close to its 25% occupancy.
Timing matters: in August, usually the best month, the average listing earns about 2.8 times as much as in February, usually the slowest. With only 23 active listings, a few bookings can reorder the months.
With 23 active listings, Pazar is the sixth-largest of 6 Rize markets AirROI tracks.
Browse the live Pazar Airbnb market See Every Pazar ListingRevenue
How Much Do Airbnb Hosts Make in Pazar?
Gross bookings per Pazar listing averaged ₺209,585 over the 12 months to September 2026 (Rize average: ₺291,253), before cleaning, platform and management costs and taxes.
In a typical year, the average Pazar listing brings in ₺64,200 in August, its best month, and ₺22,600 in February, its slowest. Both ends are close calls: August leads July by 5%, and February sits just 1% below March, so either pair can swap places in a given year. The three strongest months bring in 39% of a full year's revenue, where an even calendar would give any three months 25%.
Across Pazar's 23 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn ₺95,200+ a month, about 3.7 times the typical property.
- Strong performers (top 25%) earn ₺53,900 or more, roughly ₺28,000 a month above the median.
- Typical properties (median) earn about ₺25,500 a month.
- Entry-level properties (bottom 25%) earn ₺13,200 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earns about 2.8 times what February does
Average revenue per active listing, by month, September 2024 to August 2026
The dashed line is the average of the months shown, ₺35,500. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Pazar Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
August 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | ₺33,380 | 23.8% | ₺4,570 | ₺1,113 | 11 days | 1.9 nights |
| Oct 2025 | ₺33,805 | 24.3% | ₺4,566 | ₺1,090 | 17 days | 2.4 nights |
| Nov 2025 | ₺33,537 | 27.1% | ₺4,590 | ₺1,118 | 5 days | 3 nights |
| Dec 2025 | ₺28,767 | 21.0% | ₺4,478 | ₺928 | 8 days | 2.7 nights |
| Jan 2026 | ₺26,157 | 22.0% | ₺4,357 | ₺844 | 8 days | 1.6 nights |
| Feb 2026 | ₺27,806 | 26.2% | ₺4,385 | ₺993 | 11 days | 2 nights |
| Mar 2026 | ₺25,375 | 24.0% | ₺4,444 | ₺819 | 5 days | 2.1 nights |
| Apr 2026 | ₺37,153 | 24.0% | ₺4,528 | ₺1,238 | 17 days | 8.6 nights |
| May 2026 | ₺38,594 | 23.0% | ₺4,430 | ₺1,245 | 21 days | 3.4 nights |
| Jun 2026 | ₺36,084 | 18.6% | ₺4,656 | ₺1,203 | 26 days | 2.7 nights |
| Jul 2026 | ₺71,914 | 36.5% | ₺4,753 | ₺2,320 | 47 days | 5 nights |
| Aug 2026 | ₺80,659 | 43.1% | ₺4,767 | ₺2,602 | 29 days | 3.3 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole Pazar market, enter its address and size in the Airbnb calculator, which compares it with similar listings nearby.
Profit
Is an Airbnb in Pazar Profitable?
Yes, when it's run well. The average Pazar Airbnb took in ₺209,585 in the 12 months to September 2026, an average that counts every active listing, including those open only part of the year. A listing in the top quarter took in about ₺442,700, and run by its owner at everyday costs, about ₺28,000 a month of that is left after running costs, so a home that costs less than that to own or rent makes money.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Pazar Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | ₺205,785 | ₺434,800 |
| Cleaning fees guests pay2% of Pazar bookings | ₺3,800 | ₺7,900 |
| Gross bookings | ₺209,585 | ₺442,700 |
| Running costs | ||
| Airbnb's feeAbout 12%: 15.5% for the 70% of Pazar listings on Simplified Pricing, 3% for the rest | −₺24,500 | −₺51,800 |
| Cleaning and laundryPaid for by the cleaning fee; ₺0 if you clean yourself | −₺3,800 | −₺7,900 |
| Utilities and internetAbout 5% of bookings | −₺10,500 | −₺22,100 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −₺4,200 | −₺8,900 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −₺6,300 | −₺13,300 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −₺2,100 | −₺2,100 |
| Permit and registrationWhere one is required | −₺1,000 | −₺1,000 |
| Management₺0 when you run it; co-hosts charge from about 10% of nightly bookings | ₺0 | ₺0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | ₺0 | ₺0 |
| Lodging taxesAdded to the guest's bill and passed on | ₺0 | ₺0 |
| Total running costsAbout 23% of bookings, plus cleaning paid for by the cleaning fee | −₺52,400 | −₺107,100 |
| Left for housing costs, then profit | ₺157,185about ₺13,100 a month | ₺335,600about ₺28,000 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Pazar Airbnb Profit
The estimate starts from Pazar's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Pazar home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Pazar's Top Earners Get There
- More nights booked. The busiest quarter of Pazar listings are booked on 38% or more of their nights, against 18% for the median listing. Ten more booked nights a year at the median rate of ₺3,810 adds about ₺38,100 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge ₺5,165 a night or more, against a median of ₺3,810. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about ₺20,600 a year.
- Open for the busy months. In a typical year, August brings the average listing about ₺64,200, against ₺22,600 in February, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Pazar listings average 4.76 stars, and 35% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about ₺36,900 a month, against ₺17,500 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Pazar?
Pazar listings were booked on 24% of the nights they were open over the past year, in line with the Rize average and 9 percentage points below the Turkey average (33%). In a typical year, occupancy climbs to 38% in August and falls to 18% in June.
Across Pazar's 23 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 61%+ of open nights, 43 points above the median.
- Strong performers (top 25%) fill 38% or more, roughly two and a half nights a week.
- Typical properties (median) fill about 18% of open nights.
- Entry-level properties (bottom 25%) fill 9% or less, less than one night a week.
August is usually the busiest month in Pazar, June the quietest
Share of open nights booked, by month, September 2024 to August 2026
Nightly rates
How Much Does an Airbnb Cost per Night in Pazar?
The average nightly rate in Pazar, known as ADR (average daily rate), was ₺4,136 over the past year, about 31% below the Rize average of ₺6,025 and about 37% below the Turkey average of ₺6,540. Averaged month by month over the past two years, rates peak in September at about ₺4,930 and bottom out in February and May at about ₺4,455.
Across Pazar's 23 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge ₺6,580+ a night, about 1.7 times the median.
- Strong performers (top 25%) charge ₺5,165 or more, about ₺1,400 above the median.
- Typical properties (median) charge about ₺3,810 a night.
- Entry-level properties (bottom 25%) charge ₺2,650 or less, about two-thirds of the median.
September rates run 11% above May's
Average nightly rate (ADR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, ₺4,650. The 12-month ADR of ₺4,136 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Pazar?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Pazar it averaged ₺1,140 over the past year, from about ₺730 in a typical March to about ₺2,070 in a typical August.
Across Pazar's 23 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn ₺2,390+ per open night, about 3.2 times the median.
- Strong performers (top 25%) earn ₺1,790 or more, about ₺1,000 a night above the median.
- Typical properties (median) earn about ₺746 per open night.
- Entry-level properties (bottom 25%) earn ₺600 or less, about 20% below the median.
August RevPAR is about 2.8 times March's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, ₺1,160.
Seasonality
Best and Worst Months for Airbnb in Pazar
With only 23 active listings, the monthly pattern in Pazar is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in August and bottom out in February.
Average revenue by month in Pazar
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, ₺35,500.
Revenue by month in Pazar in numbers
| Month | Revenue per listing |
|---|---|
| January | ₺24,900 |
| February | ₺22,600 |
| March | ₺22,600 |
| April | ₺27,100 |
| May | ₺40,600 |
| June | ₺29,300 |
| July | ₺61,200 |
| August | ₺64,200 |
| September | ₺40,800 |
| October | ₺38,500 |
| November | ₺29,000 |
| December | ₺25,100 |
How Far in Advance Do Guests Book Airbnb in Pazar?
Guests book Pazar stays 21 days ahead on average (about three weeks). July stays are booked furthest out, about 33 days ahead, and March stays closest to arrival, about 4 days. A typical July booking is made in mid-June.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 21 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Pazar
83% of the 23 active listings in Pazar display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Pazar.
Neighborhoods
Best Neighborhoods for Airbnb in Pazar
AirROI's area guide picks seven Pazar neighborhoods that draw short-term rental guests, led by Zilkale, Ayder Plateau and Cimil Plateau. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Zilkale | A picturesque medieval castle located in the heart of Rize, offering stunning views and historical significance. Popular with tourists seeking culture and nature experiences. | Zilkale Castle, Çamlıhemşin, Fırtına Valley, Hiking Trails, Nature Photography Opportunities |
| Ayder Plateau | Known for its lush green landscapes and thermal springs, Ayder is a prime location for visitors seeking relaxation and outdoor activities such as hiking and nature walks. | Ayder Plateau Hot Springs, Kackar Mountains, Waterfalls, Hiking Trails, Tea Plantations |
| Cimil Plateau | A serene and lesser-known plateau offering beautiful views and a tranquil atmosphere. Ideal for visitors looking to escape the crowds and enjoy nature. | Nature Walks, Scenic Views, Traditional Villages, Local Cuisine, Wildlife Observation |
| Rize City Center | The heart of Rize with local markets, shops, and cultural sites. A convenient location for visitors who want to experience daily life and local culture. | Rize Castle, Tea Museum, Local Markets, Cultural Events, Rize Botanical Garden |
| Pazar Beach | A charming coastal area that attracts visitors during summer for its beach and recreational activities. Great for families and those seeking sun and sea. | Pazar Beach, Water Sports, Charming Cafés, Seafood Restaurants, Beachfront Activities |
| Fırtına Valley | Famous for its natural beauty, rafting, and adventure sports, Fırtına Valley is a must-visit for thrill-seekers and nature lovers. | Rafting Tours, Scenic Views, Historic Bridges, Local Festivals, Nature Trails |
| Dester | Known for its lush forests and traditional Turkish village life, Dester offers a unique opportunity to experience local culture and stunning landscapes. | Local Villages, Tea Picking, Nature Treks, Cultural Exchanges, Village Cuisine |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Pazar vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 91 km, Çayeli (15 km away, 42 listings) earned the most per listing, about 86% more than Pazar. Batumi was the busiest, booked on 36% of nights against 24% in Pazar.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Ardeşen 3 km | 120 | ₺372,635 | ₺6,095 | 26% |
| Rize 13 km | 31 | ₺254,277 | ₺5,239 | 30% |
| Çayeli 15 km | 42 | ₺389,752 | ₺6,017 | 28% |
| Çamlıhemşin 18 km | 142 | ₺214,603 | ₺6,446 | 22% |
| Çaykara 77 km | 74 | ₺348,176 | ₺6,381 | 29% |
| Batumi Georgia · 80 km | 3,813 | ₺166,525 | ₺2,518 | 36% |
| Arsin 82 km | 30 | ₺134,193 | ₺5,014 | 25% |
| Yomra 91 km | 39 | ₺335,880 | ₺8,195 | 31% |
Markets Similar to Pazar
Markets elsewhere in Turkey with a similar nightly rate and occupancy to Pazar:
- Ataşehir Airbnb data Turkey · ₺4,238/night · 22.9%
FAQ
Pazar Airbnb FAQ
How much do Airbnb hosts make in Pazar?
An active Pazar Airbnb grossed ₺209,585 on average in the 12 months to September 2026, according to AirROI's tracking of 23 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in ₺53,900 or more in a typical month.
How much can I make on Airbnb in Pazar?
It depends most on the home's size, location and how it's run. The middle half of Pazar listings earn between ₺13,200 and ₺53,900 in a typical month, and the top tenth ₺95,200 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Pazar?
Listings in Pazar were booked on 24% of available nights over the past year. That compares with 25% for the Rize average. August is usually the busiest month.
How much does an Airbnb cost per night in Pazar?
The average booked night in Pazar cost ₺4,136 before fees. Half of listings charge between ₺2,650 and ₺5,165, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Pazar?
In Pazar, 83% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Pazar?
Yes, when it's run well. The average Pazar Airbnb grossed ₺209,585 in the 12 months to September 2026, 28% below the Rize average of ₺291,253, though with only 23 active listings a single property can move that figure, counting listings open only part of the year. A listing at the top-quarter mark, run by its owner with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, has about ₺28,000 a month left before the mortgage or rent, so a home that costs less than that to own or rent makes a profit. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Pazar?
August usually pays best, averaging ₺64,200 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Pazar?
Each night a Pazar listing was open to book earned ₺1,140 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made ₺2,390 or more.
How far in advance do guests book Airbnbs in Pazar?
Pazar stays were booked 21 days (about three weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Pazar?
The average Pazar Airbnb stay lasted 3.5 nights over the past year. A listing took 9 reservations over the year on average.
How are Airbnbs in Pazar rated?
Guests rate Pazar Airbnbs 4.76 out of 5 on average. Guests score communication highest and location lowest.
What are the best neighborhoods for Airbnb in Pazar?
Zilkale, Ayder Plateau and Cimil Plateau draw the most short-term rental interest in Pazar. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Pazar?
AirROI counted 23 active Airbnb listings in Pazar as of September 2026. The closest tracked market is Ardeşen, 3 km away.
How much are Airbnb cleaning fees in Pazar?
In Pazar, about a quarter of listings add a cleaning fee, but the amounts on file are too irregular to quote a typical fee. Check the fee on the specific listings you compare against.
Method
About This Data
Figures on this page cover 23 active Airbnb listings in Pazar from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Turkish Lira at ₺44.2 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.