Central, St. John Airbnb Market Data 2025: STR Report & Statistics
How much can you earn on Airbnb in Central, St. John? Based on AirROI's 2025 dataset (May 2024 – April 2025), the short answer is $83,548 per year — at a $1,120 nightly rate, 44.4% occupancy, and a N/A RevPAR.
With just 17 active listings, Central is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 21.4% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Central?
In Central, the headline Airbnb metrics are $83,548 in average annual revenue,44.4% occupancy, $1,120 ADR, and $0 in RevPAR, and guests book about 97 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Central?
Understanding the monthly revenue variations for Airbnb listings in Central is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Central is typically March, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Central across different performance tiers:
- Best-in-class properties (Top 10%) achieve $27,733+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $15,724 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $6,642 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $3,476, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Central
What Is the Monthly Airbnb Occupancy Rate in Central?
Maximize your bookings by understanding the Central STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Marchsees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Central:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 29% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Central
What Is the Average Airbnb Nightly Rate in Central?
Effective short term rental pricing strategy in Central involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Central typically peaks in February and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $2,791+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $1,972 or more.
- Typical properties (Median) charge around $716 per night.
- Entry-level properties (Bottom 25%) earn around $233 per night.
Average Daily Rate (ADR) Trend by Month in Central
What Is the RevPAR for Airbnb in Central?
RevPAR in Central is currently N/A. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see N/A RevPAR.
- Typical properties (Median) generate N/A RevPAR.
- Strong performers (Top 25%) earn N/A RevPAR.
- Best-in-class (Top 10%) achieve N/A RevPAR.
Average Monthly RevPAR Trend in Central
RevPAR Insights for Central
- RevPAR peaks in Jan and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Central benchmarks. If your RevPAR falls below the median of N/A, examine whether low occupancy or low ADR is the primary drag.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Central?
Central's peak Airbnb season falls in March, May, February, while the softest stretch is September, October, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (March, May, February)
- Revenue averages $16,722 per month
- Occupancy rates average 71.9%
- Daily rates average $1,225
Shoulder Season
- Revenue averages $11,226 per month
- Occupancy maintains around 46.9%
- Daily rates hold near $1,147
Low Season (September, October, November)
- Revenue drops to average $8,144 per month
- Occupancy decreases to average 24.8%
- Daily rates adjust to average $984
Seasonality Insights for Central
- Airbnb seasonality in Central is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Central's highest earning potential, with monthly revenues climbing to $21,859, occupancy reaching 85.3%, and ADRs peaking at $1,343.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $5,901, occupancy could drop to 20.0%, and ADRs may adjust to $975.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Central.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Central, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Central?
Low regulation and minimal registration activity in Central, St. John, U.S. Virgin Islands point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Central to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Central?
With a compact short-term rental market, Central gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Cruz Bay | Cruz Bay is the main town on St. John with beautiful beaches and a vibrant community. It attracts tourists looking for a mix of relaxation, shopping, and dining, making it an ideal Airbnb location. | Virgin Islands National Park, Trunk Bay, Cinnamon Bay Beach, Maho Bay, Cruz Bay Harbor, Coral Bay |
| Coral Bay | Coral Bay offers a more laid-back vibe compared to Cruz Bay and appeals to travelers seeking tranquility and natural beauty. It is perfect for those wanting to explore the island's beaches and marine life. | Salt Pond Bay, Brown Bay, Coral Bay Beach, Annaberg Sugar Plantation, Lameshur Bay, Leinster Bay |
| Maho Bay | Maho Bay is known for its picturesque views and calm waters, making it popular for snorkeling and family-friendly activities. It’s a paradise for water lovers and nature enthusiasts. | Maho Bay Beach, Sargassum Beach, Snorkeling spots, Local restaurants, Wildlife viewing |
| Trunk Bay | Trunk Bay is one of the most photographed beaches in the Caribbean, famous for its stunning turquoise waters and coral reef, attracting tourists looking for the ultimate beach experience. | Trunk Bay Beach, Underwater Snorkel Trail, Virgin Islands National Park, Sunbathing spots, Historical landmarks |
| Chocolate Hole | Chocolate Hole is a quieter area with beautiful villas and access to nearby beaches, appealing to visitors seeking a luxurious and peaceful getaway. | Chocolate Hole Beach, Beachfront restaurants, Scenic views, Water sports |
| Johnson Bay | Johnson Bay is a secluded location that offers a more rustic and charming experience, making it attractive for those wanting to escape the crowds and enjoy nature. | Johnson Bay Beach, Hiking trails, Birdwatching, Kayaking opportunities |
| Cinnamon Bay | Cinnamon Bay is known for its campground and stunning beach, drawing those interested in outdoor activities and affordable lodging options close to nature. | Cinnamon Bay Beach, Cinnamon Bay Campground, Available water sports, National park trails |
| Leinster Bay | Leinster Bay is renowned for its clear waters and great snorkeling spots, making it a fantastic option for adventure-seekers and nature lovers. | Leinster Bay Beach, Snorkeling spots, Cinnamon Bay hiking trails, Kayaking routes |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Central offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Central?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Central
- The Central Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 17 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Central, House properties are the most common (76.5%), reflecting the local real estate landscape.
- Houses represent a significant 76.5% portion, catering likely to families or larger groups.
Central Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Central
- The dominant room capacity in Central is 3 bedrooms listings, making up 29.4% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 47.0% of the active Airbnb listings in Central, indicating a high concentration in these sizes.
- A significant 64.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Central.
Central Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Central
- The most common guest capacity trend in Central vacation rentals is listings accommodating 8+ guests (35.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Central STR market, accounting for 64.7% of listings.
- 64.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Central.
- On average, properties in Central are equipped to host 5.8 guests.
What Amenities Do Airbnb Guests Expect in Central?
Amenity Prevalence
Amenity Insights for Central
- Essential amenities in Central that guests expect include: Kitchen, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Hot water, Cooking basics are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Central: Kitchen, Wifi.
- Consider adding popular differentiators like Free parking on premises or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Central to stay competitive.
Dive Deeper: Advanced Central STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Central. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCentral Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Central
- The typical guest profile for Airbnb in Central consists of predominantly international visitors (96%), with top international origins including U.S. Virgin Islands, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 4.5% of guests.
- Key international markets include United States (91%) and U.S. Virgin Islands (4.5%).
- Top languages spoken are English (83.3%) followed by Spanish (10%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from U.S. Virgin Islands.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Central Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Central
- The most common availability pattern in Central falls within the 271-366 days range, representing 47.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 82.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Central (35.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 17.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Central?
Average Booking Lead Time by Month
Booking Lead Time Insights for Central
- The overall average booking lead time for vacation rentals in Central is 97 days.
- Guests book furthest in advance for stays during February (average 165 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 32 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (130 days avg.) sees the longest lead times, while Summer (65 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (97 days) as a baseline for your pricing and availability strategy in Central.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 165 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 130 days) to capture early planners.
- Monitor your own booking lead times against these Central averages to identify opportunities for dynamic pricing adjustments.
Central Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1 listings
6.3% of total
3 Nights
1 listings
6.3% of total
4-6 Nights
11 listings
68.8% of total
7-29 Nights
1 listings
6.3% of total
30+ Nights
2 listings
12.5% of total
Key Insights
- The most prevalent minimum stay requirement in Central is 4-6 Nights, adopted by 68.8% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (6.3%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (12.5%) caters to monthly stays (30+ nights) in Central, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 68.8% of Central hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 6.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 12.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Central.
Central Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
2 listings
18.2% of total
Moderate
2 listings
18.2% of total
Firm
6 listings
54.5% of total
Strict
1 listings
9.1% of total
Cancellation Policy Insights for Central
- The prevailing Airbnb cancellation policy trend in Central is Firm, used by 54.5% of listings.
- A majority (63.6%) of hosts in Central utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
- Strict cancellation policies are quite rare (9.1%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 54.5% market standard in Central.
- Using a Strict policy might deter some guests, as only 9.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Central.
What Do the Top Airbnb Listings in Central Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Centralbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
CliffHouse villa: privacy, 4 bedrooms, 12,000sf
Entire Place • 4 bedrooms
Mykonos- freshly built Greek Inspired Luxury Villa
Entire Place • 3 bedrooms
Villa Carlota
Entire Place • 5 bedrooms
Brizan. A Quiet Reef Bay Villa
Entire Place • 3 bedrooms
Insane Views-Best Location-Simply Awesome!
Entire Place • 5 bedrooms
Casa Del Palmas ~ Full AC + pool
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Central?
Learn from the best! This table showcases top-performing Airbnb hosts in Central based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Host #31614815 | 1 | $329,673 | 0 | 0.00/5.0 |
| Vivica | 1 | $266,466 | 34 | 5.00/5.0 |
| Host #44831216 | 1 | $157,896 | 0 | 0.00/5.0 |
| Adriane | 1 | $121,401 | 12 | 5.00/5.0 |
| Jeff | 1 | $113,424 | 5 | 5.00/5.0 |
| Host #228403921 | 1 | $77,904 | 0 | 0.00/5.0 |
| John | 1 | $67,365 | 11 | 4.91/5.0 |
| Tristan | 1 | $51,465 | 142 | 4.99/5.0 |
| Shaw | 1 | $50,418 | 16 | 4.88/5.0 |
| Host #263475652 | 2 | $49,589 | 1 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Central.
How Does Central's Airbnb Market Compare to Nearby Cities?
How does the Central Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Cruz Bay, Central has 9 percentage points lower occupancy and about $488 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Buck Island | 14 | $9,698 | $2655.16 | 22% |
| Cruz Bay | 14 | $6,838 | $631.06 | 53% |
| Fortuna | 12 | $5,546 | $300.55 | 53% |
| Coral Harbour | 163 | $5,235 | $451.63 | 52% |
| Simpson Bay | 49 | $5,219 | $510.61 | 43% |
| Cruz Bay | 404 | $5,086 | $585.18 | 44% |
| West End Village | 17 | $4,642 | $620.91 | 41% |
| Road Town | 209 | $4,022 | $493.60 | 40% |
| Island Harbour | 36 | $4,002 | $466.07 | 41% |
| Isabel Segunda | 259 | $3,801 | $310.19 | 47% |
Frequently Asked Questions About Airbnb in Central
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Central.
How much do Airbnb hosts make in Central?
Central hosts earn about $83,548 per year on average, with an average nightly rate of $1,120 and RevPAR of N/A. Those figures describe the typical revenue environment for active listings in Central, St. John, not the ceiling for the best operators. Source: AirROI 2025 data, Central market, May 2024 to April 2025.
What is the average Airbnb occupancy rate in Central?
The average Airbnb occupancy rate in Central is 44.4%. March is the strongest month and October is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Central?
Listings in Central average $1,120 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Central?
Central currently has about 17 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Central?
AirROI currently classifies the short-term rental regulation level in Central as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Central?
RevPAR in Central is about N/A. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Central?
At 44.4% occupancy, Central can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $83,548, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Central?
The average booking lead time in Central is about 97 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Central?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Central include Cruz Bay, Coral Bay, Maho Bay. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Central?
entire_home listings make up 100.0% of the active supply in Central. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Central compare to nearby Airbnb markets?
Among neighboring markets, Buck Island posts $116,373 in average annual revenue with 21.8% occupancy, compared to Central's $83,548 and 44.4%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
When is the peak season for Airbnb in Central?
March is the highest-revenue month in Central, while October is the softest. The revenue spread between them indicates a highly seasonal market — revenue in the peak month is more than double the low month, so cash-flow planning and pricing automation are critical.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2025-04-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.