Mid Ulster, Northern Ireland Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Mid Ulster, Northern Ireland? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $21,899 per year — at a $175 nightly rate, 39.1% occupancy, and a $73 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 40 active listings, Mid Ulster is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 233.3% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Mid Ulster?
In Mid Ulster, the headline Airbnb metrics are $21,899 in average annual revenue,39.1% occupancy, $175 ADR, and $73 in RevPAR, and guests book about 42 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Mid Ulster?
Understanding the monthly revenue variations for Airbnb listings in Mid Ulster is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mid Ulster is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mid Ulster across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,753+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,111 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,901 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,018, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mid Ulster
What Is the Monthly Airbnb Occupancy Rate in Mid Ulster?
Maximize your bookings by understanding the Mid Ulster STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mid Ulster:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mid Ulster
What Is the Average Airbnb Nightly Rate in Mid Ulster?
Effective short term rental pricing strategy in Mid Ulster involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mid Ulster typically peaks in March and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $270+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $211 or more.
- Typical properties (Median) charge around $151 per night.
- Entry-level properties (Bottom 25%) earn around $121 per night.
Average Daily Rate (ADR) Trend by Month in Mid Ulster
What Is the RevPAR for Airbnb in Mid Ulster?
RevPAR in Mid Ulster is currently $73. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $41 RevPAR.
- Typical properties (Median) generate $62 RevPAR.
- Strong performers (Top 25%) earn $91 RevPAR.
- Best-in-class (Top 10%) achieve $140 RevPAR.
Average Monthly RevPAR Trend in Mid Ulster
RevPAR Insights for Mid Ulster
- The average RevPAR in Mid Ulster is $73. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($140) and bottom 25% ($41) is $99, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Mid Ulster benchmarks. If your RevPAR falls below the median of $62, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $91+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Mid Ulster?
Mid Ulster's peak Airbnb season falls in August, July, April, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, April)
- Revenue averages $2,930 per month
- Occupancy rates average 50.6%
- Daily rates average $168
Shoulder Season
- Revenue averages $2,232 per month
- Occupancy maintains around 38.7%
- Daily rates hold near $173
Low Season (January, February, March)
- Revenue drops to average $1,734 per month
- Occupancy decreases to average 32.8%
- Daily rates adjust to average $189
Seasonality Insights for Mid Ulster
- Airbnb seasonality in Mid Ulster is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Mid Ulster's highest earning potential, with monthly revenues climbing to $3,514, occupancy reaching 58.2%, and ADRs peaking at $195.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,620, occupancy could drop to 30.3%, and ADRs may adjust to $157.
- Lower occupancy paired with meaningful seasonality means hosts in Mid Ulster need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Mid Ulster, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Mid Ulster?
Low regulation and minimal registration activity in Mid Ulster, Northern Ireland, United Kingdom point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Mid Ulster to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Mid Ulster?
With a compact short-term rental market, Mid Ulster gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Cookstown | Cookstown is a historical town with rich heritage and close proximity to scenic countryside. It's ideal for tourists exploring Northern Ireland's natural beauty, with easy access to various outdoor activities. | Burnavon Arts and Cultural Centre, Holy Trinity Church, Drum Manor Forest Park, Cormoyle House, Cookstown Leisure Centre |
| Magherafelt | Known for its vibrant market and food scene, Magherafelt is a great base for traveling in Mid Ulster. It attracts visitors looking for local attractions and cultural experiences. | Magherafelt Market, The Bridewell, St. Joseph's Church, Glenone Forest, The Meadowbank Sports Arena |
| Dungannon | Dungannon is a lively town with historical significance and a range of shops and eateries. It's conveniently located for visitors wanting to explore the surrounding areas. | Dungannon Park, Hill of The O'Neill, Dungannon Library, Castle Hill, The Linen Museum |
| Portadown | Portadown is a charming town with good transport links and various local amenities that make it attractive for short stays and family visits in the area. | Portadown Town Centre, The River Bann, St. Mark's Church, Navan Fort, Portadown Golf Club |
| Armagh | Close to Mid Ulster, Armagh is famous for its rich history and heritage as the ecclesiastical capital of Ireland. A great spot for visitors interested in culture and history. | Armagh Observatory, St. Patrick's Cathedral, Royal Irish Fusiliers Museum, The Apple Orchard, Armagh City Library |
| Tyrone | Tyrone offers beautiful landscapes, rural escapes, and traditional charm, attracting tourists who seek a relaxing getaway closer to nature and heritage sites. | Owen Roe O'Neill Heritage Centre, Killymoon Castle, Tullyhogue Fort, The Sperrin Mountains, The Ulster American Folk Park |
| Castlecaulfield | This picturesque village is perfect for those who want a peaceful rural retreat while exploring the historical sites of Mid Ulster, providing a charming atmosphere for visitors. | Castlecaulfield Castle, The Old Mill, Local hiking trails, Culhagh Mountain, The Derry/Strabane District |
| Sandholes | A small and scenic area perfect for nature lovers and those looking for a quiet escape. It's great for travelers seeking tranquility without straying far from local attractions in Mid Ulster. | Local walking paths, Rural countryside views, The River Finn, Outdoor recreational areas, Historic landmarks |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Mid Ulster offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Mid Ulster?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mid Ulster
- The Mid Ulster Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.5% of the 40 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mid Ulster, House properties are the most common (47.5%), reflecting the local real estate landscape.
- Houses represent a significant 47.5% portion, catering likely to families or larger groups.
- Smaller segments like unique stays (combined 2.5%) offer potential for unique stay experiences.
Mid Ulster Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mid Ulster
- The dominant room capacity in Mid Ulster is 1 bedroom listings, making up 37.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 62.5% of the active Airbnb listings in Mid Ulster, indicating a high concentration in these sizes.
- A significant 32.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mid Ulster.
Mid Ulster Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mid Ulster
- The most common guest capacity trend in Mid Ulster vacation rentals is listings accommodating 4 guests (27.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Mid Ulster STR market, accounting for 55.0% of listings.
- 35.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mid Ulster.
- On average, properties in Mid Ulster are equipped to host 4.3 guests.
How Do Listings in Mid Ulster Compare on Quality?
Listing quality in Mid Ulster can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Mid Ulster
- At 24.3 photos per listing on average, Mid Ulster hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 47.5% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Mid Ulster averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Mid Ulster?
Amenity Prevalence
Amenity Insights for Mid Ulster
- Essential amenities in Mid Ulster that guests expect include: Free parking on premises, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Heating, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mid Ulster: Free parking on premises, Smoke alarm.
- Prioritize adding missing essentials: Smoke alarm.
- Consider adding popular differentiators like Wifi or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mid Ulster to stay competitive.
Which Airbnb Amenities Boost Revenue in Mid Ulster?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Mid Ulster, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Refrigerator | 75.0% | $25,385 | $11,439 | 121.9% |
Hot tub | 30.0% | $34,872 | $16,339 | 113.4% |
Coffee maker | 32.5% | $32,723 | $16,687 | 96.1% |
Single level home | 22.5% | $33,717 | $18,468 | 82.6% |
Bathtub | 25.0% | $33,092 | $18,168 | 82.1% |
Free street parking | 25.0% | $32,824 | $18,257 | 79.8% |
Pack ’n play/Travel crib | 27.5% | $31,939 | $18,090 | 76.6% |
High chair | 25.0% | $32,436 | $18,386 | 76.4% |
Children’s books and toys | 12.5% | $34,289 | $20,128 | 70.4% |
Outdoor dining area | 60.0% | $26,180 | $15,477 | 69.2% |
Revenue Impact Insights for Mid Ulster
- Refrigerator tops the revenue impact list with a 121.9% uplift — listings with this amenity earn $25,385 vs. $11,439 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Mid Ulster STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mid Ulster. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMid Ulster Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Mid Ulster
- The typical guest profile for Airbnb in Mid Ulster consists of a mix of domestic (60%) and international guests, often arriving from nearby Belfast, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 60.3% of guests.
- Key international markets include United Kingdom (60.3%) and Ireland (20.6%).
- Top languages spoken are English (56.4%) followed by Spanish (9.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Belfast and Dublin.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Mid Ulster?
Listings in Mid Ulster average 4.93 out of 5 overall, with about 47.4 reviews per active listing and 77.5% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Mid Ulster
- With an overall rating of 4.93, Mid Ulster listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.96), while Value (4.88) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 77.5% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Mid Ulster Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mid Ulster
- The most common availability pattern in Mid Ulster falls within the 271-366 days range, representing 42.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Mid Ulster (45%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 15.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Mid Ulster?
Average Booking Lead Time by Month
Booking Lead Time Insights for Mid Ulster
- The overall average booking lead time for vacation rentals in Mid Ulster is 42 days.
- Guests book furthest in advance for stays during August (average 59 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (51 days avg.) sees the longest lead times, while Winter (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (42 days) as a baseline for your pricing and availability strategy in Mid Ulster.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 59 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 51 days) to capture early planners.
- Monitor your own booking lead times against these Mid Ulster averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Mid Ulster?
Guests in Mid Ulster stay about 3.5 nights on average, generating roughly 995 reservations and 24.9 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Mid Ulster
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Mid Ulster
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 24.9 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Aug (4.8 nights) and shorten in Mar (2 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Mid Ulster Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
26 listings
65% of total
2 Nights
11 listings
27.5% of total
30+ Nights
3 listings
7.5% of total
Key Insights
- The most prevalent minimum stay requirement in Mid Ulster is 1 Night, adopted by 65% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (92.5%) of the Mid Ulster Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 65% of Mid Ulster hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 7.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mid Ulster.
Mid Ulster Airbnb Cancellation Policy Trends Analysis (2026)
Limited
1 listings
2.5% of total
Flexible
19 listings
47.5% of total
Moderate
8 listings
20% of total
Firm
8 listings
20% of total
Strict
4 listings
10% of total
Cancellation Policy Insights for Mid Ulster
- The prevailing Airbnb cancellation policy trend in Mid Ulster is Flexible, used by 47.5% of listings.
- There's a relatively balanced mix between guest-friendly (67.5%) and stricter (30.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 47.5% market standard in Mid Ulster.
- Using a Strict policy might deter some guests, as only 10% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Mid Ulster.
How Much Are Airbnb Cleaning Fees in Mid Ulster?
Cleaning fees in Mid Ulster are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Mid Ulster
- Only 37.5% of listings charge a cleaning fee, suggesting that most hosts in Mid Ulster bundle cleaning costs into the nightly rate.
- The average cleaning fee of $33 is close to the median ($40), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 5.2% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Mid Ulster median of $40. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Mid Ulster Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mid Ulsterbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Farsnagh Cottage
Entire Place • 3 bedrooms
Clannad Cottage
Entire Place • 3 bedrooms
Mac's Cottage | Sleeps 8 | Hot-Tub/Mini Bar
Entire Place • 3 bedrooms
Traditional cottage
Entire Place • 4 bedrooms
#Beautiful lodge,great privacy and private hot tub
Entire Place • 2 bedrooms
Gracelands Glamping pod & private hot tub
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Mid Ulster?
Learn from the best! This table showcases top-performing Airbnb hosts in Mid Ulster based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Deborah | 4 | $90,474 | 616 | 4.92/5.0 |
| Shaun | 2 | $90,096 | 83 | 4.58/5.0 |
| Nicky | 7 | $74,032 | 139 | 4.94/5.0 |
| John Francis | 1 | $61,409 | 43 | 4.98/5.0 |
| Laura | 1 | $54,579 | 113 | 4.95/5.0 |
| Michael | 1 | $51,347 | 60 | 5.00/5.0 |
| Tanya | 1 | $51,305 | 81 | 4.95/5.0 |
| Marianne | 2 | $40,892 | 176 | 4.91/5.0 |
| David | 1 | $37,326 | 74 | 5.00/5.0 |
| Jenny | 1 | $35,232 | 37 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mid Ulster.
Who Are the Airbnb Hosts in Mid Ulster?
Mid Ulster is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Mid Ulster
- With 72.5% Superhosts, Mid Ulster has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 87.5% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 15.0% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Mid Ulster averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Mid Ulster's Airbnb Market Compare to Nearby Cities?
How does the Mid Ulster Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Port Ellen, Mid Ulster has 26 percentage points lower occupancy and about $31 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Irvinestown | 10 | $4,268 | $359.85 | 40% |
| Dublin 2 | 17 | $4,108 | $310.16 | 50% |
| Bruichladdich | 17 | $4,095 | $326.41 | 51% |
| Kilchattan Bay | 10 | $3,950 | $345.63 | 50% |
| Kilcoo | 10 | $3,576 | $222.69 | 55% |
| Port Ellen | 29 | $3,460 | $205.49 | 65% |
| Bowmore | 24 | $3,457 | $240.97 | 59% |
| Howth | 38 | $3,353 | $378.26 | 43% |
| Colintraive | 10 | $3,247 | $638.91 | 26% |
| The Municipal District of Ratoath | 34 | $3,238 | $252.34 | 46% |
Frequently Asked Questions About Airbnb in Mid Ulster
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Mid Ulster.
How much do Airbnb hosts make in Mid Ulster?
Mid Ulster hosts earn about $21,899 per year on average, with an average nightly rate of $175 and RevPAR of $73. Those figures describe the typical revenue environment for active listings in Mid Ulster, Northern Ireland, not the ceiling for the best operators. Source: AirROI 2026 data, Mid Ulster market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Mid Ulster?
The average Airbnb occupancy rate in Mid Ulster is 39.1%. August is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Mid Ulster?
Listings in Mid Ulster average $175 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Mid Ulster?
Mid Ulster currently has about 40 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Mid Ulster?
AirROI currently classifies the short-term rental regulation level in Mid Ulster as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Mid Ulster?
RevPAR in Mid Ulster is about $73. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Mid Ulster?
Occupancy of 39.1% means Mid Ulster is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $21,899, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Mid Ulster?
The average booking lead time in Mid Ulster is about 42 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Mid Ulster?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Mid Ulster include Cookstown, Magherafelt, Dungannon. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Mid Ulster?
entire_home listings make up 97.5% of the active supply in Mid Ulster. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Mid Ulster compare to nearby Airbnb markets?
Among neighboring markets, Irvinestown posts $51,217 in average annual revenue with 39.5% occupancy, compared to Mid Ulster's $21,899 and 39.1%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Mid Ulster?
The average Airbnb stay length in Mid Ulster is about 3.5 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Mid Ulster?
Airbnb listings in Mid Ulster average 4.93 out of 5 overall. About 77.5% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Mid Ulster?
Refrigerator and Hot tub are among the strongest revenue-linked amenities in Mid Ulster. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Mid Ulster?
Yes. About 37.5% of active Airbnb listings in Mid Ulster charge a cleaning fee, and the average fee is $33. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Mid Ulster?
A 72.5% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.