Mullartown, Northern Ireland Airbnb Market Data 2025: STR Report & Statistics
How much can you earn on Airbnb in Mullartown, Northern Ireland? Based on AirROI's 2025 dataset (May 2024 – April 2025), the short answer is $33,900 per year — at a $328 nightly rate, 33.4% occupancy, and a N/A RevPAR.
With just 20 active listings, Mullartown is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 42.9% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Mullartown?
In Mullartown, the headline Airbnb metrics are $33,900 in average annual revenue,33.4% occupancy, $328 ADR, and $0 in RevPAR, and guests book about 46 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Mullartown?
Understanding the monthly revenue variations for Airbnb listings in Mullartown is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mullartown is typically May, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mullartown across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,713+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,974 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,735 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,283, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mullartown
What Is the Monthly Airbnb Occupancy Rate in Mullartown?
Maximize your bookings by understanding the Mullartown STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mullartown:
- Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mullartown
What Is the Average Airbnb Nightly Rate in Mullartown?
Effective short term rental pricing strategy in Mullartown involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mullartown typically peaks in January and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $512+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $313 or more.
- Typical properties (Median) charge around $238 per night.
- Entry-level properties (Bottom 25%) earn around $128 per night.
Average Daily Rate (ADR) Trend by Month in Mullartown
What Is the RevPAR for Airbnb in Mullartown?
RevPAR in Mullartown is currently N/A. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see N/A RevPAR.
- Typical properties (Median) generate N/A RevPAR.
- Strong performers (Top 25%) earn N/A RevPAR.
- Best-in-class (Top 10%) achieve N/A RevPAR.
Average Monthly RevPAR Trend in Mullartown
RevPAR Insights for Mullartown
- RevPAR peaks in Jan and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Mullartown benchmarks. If your RevPAR falls below the median of N/A, examine whether low occupancy or low ADR is the primary drag.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Mullartown?
Mullartown's peak Airbnb season falls in May, June, August, while the softest stretch is January, March, December. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (May, June, August)
- Revenue averages $6,501 per month
- Occupancy rates average 42.2%
- Daily rates average $317
Shoulder Season
- Revenue averages $3,463 per month
- Occupancy maintains around 36.9%
- Daily rates hold near $339
Low Season (January, March, December)
- Revenue drops to average $2,459 per month
- Occupancy decreases to average 24.2%
- Daily rates adjust to average $354
Seasonality Insights for Mullartown
- Airbnb seasonality in Mullartown is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Mullartown's highest earning potential, with monthly revenues climbing to $7,689, occupancy reaching 52.6%, and ADRs peaking at $368.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,898, occupancy could drop to 20.5%, and ADRs may adjust to $309.
- Lower occupancy paired with meaningful seasonality means hosts in Mullartown need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Mullartown, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Mullartown?
Low regulation and minimal registration activity in Mullartown, Northern Ireland, United Kingdom point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Mullartown to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Mullartown?
With a compact short-term rental market, Mullartown gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Mullartown Beach | A serene coastal area known for its stunning views and peaceful environment. Attracts visitors looking for relaxation and beach activities. | Mullartown Beach, Water Sports, Coastal Walks, Local Cafes |
| Kilkeel | A charming coastal town that is a gateway to the Mourne Mountains, ideal for outdoor enthusiasts and those looking for adventure. | Mourne Mountains, Kilkeel Harbour, Local Seafood Restaurants, St. Thomas's Church |
| Rostrevor | Known for its picturesque setting and outdoor activities. Popular among hikers and nature lovers seeking a rural escape. | Rostrevor Forest, Kilbroney Park, Carlingford Lough, Local Shops and Pubs |
| Newcastle | A well-known tourist destination at the foot of the Mourne Mountains, famous for its scenic beauty and hiking trails. | Mourne Coastal Path, Tollymore Forest Park, Newcastle Beach, Henrys Bar |
| Annalong | A small and tranquil village known for its fishing heritage and proximity to the Mourne Mountains, offering a quiet retreat. | Annalong Harbour, Mourne Mountains Access, Local Scenic Walks, Traditional Pubs |
| Castlewellan | Famous for its forest park and beautiful castle, attracting families and nature lovers. | Castlewellan Forest Park, Castlewellan Castle, Mountain Biking Trails, Scenic Walks |
| Dromara | A quaint village with rich history, perfect for visitors interested in local culture and countryside experiences. | Dromara Heritage Trail, Local Markets, Historical Sites |
| Ballymartin | A small village known for its beautiful coastal scenery and access to local hiking routes, ideal for nature enthusiasts. | Ballymartin Beach, Mourne Walking Trails, Local Scenic Drives |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Mullartown offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Mullartown?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mullartown
- The Mullartown Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mullartown, House properties are the most common (60%), reflecting the local real estate landscape.
- Houses represent a significant 60% portion, catering likely to families or larger groups.
Mullartown Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mullartown
- The dominant room capacity in Mullartown is 1 bedroom listings, making up 30% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 55.0% of the active Airbnb listings in Mullartown, indicating a high concentration in these sizes.
- A significant 45.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mullartown.
Mullartown Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mullartown
- The most common guest capacity trend in Mullartown vacation rentals is listings accommodating 2 guests (30%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Mullartown STR market, accounting for 50.0% of listings.
- 35.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mullartown.
- On average, properties in Mullartown are equipped to host 4.7 guests.
What Amenities Do Airbnb Guests Expect in Mullartown?
Amenity Prevalence
Amenity Insights for Mullartown
- Essential amenities in Mullartown that guests expect include: Hot water, Kitchen, Essentials, Refrigerator, Cooking basics, Heating, Smoke alarm, Free parking on premises, Hangers. Lacking these (any) could significantly impact bookings.
- Popular amenities like Carbon monoxide alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mullartown: Hot water, Kitchen, Essentials, Refrigerator, Cooking basics, Heating, Smoke alarm, Free parking on premises, Hangers.
- Prioritize adding missing essentials: Free parking on premises, Hangers.
- Consider adding popular differentiators like Carbon monoxide alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mullartown to stay competitive.
Dive Deeper: Advanced Mullartown STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mullartown. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMullartown Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Mullartown
- The typical guest profile for Airbnb in Mullartown consists of primarily domestic travelers (71%), often arriving from nearby Belfast, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 70.8% of guests.
- Key international markets include United Kingdom (70.8%) and Ireland (14.2%).
- Top languages spoken are English (62.2%) followed by French (13.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Belfast and Northern Ireland.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Mullartown Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mullartown
- The most common availability pattern in Mullartown falls within the 271-366 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Mullartown (45%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 15.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Mullartown?
Average Booking Lead Time by Month
Booking Lead Time Insights for Mullartown
- The overall average booking lead time for vacation rentals in Mullartown is 46 days.
- Guests book furthest in advance for stays during May (average 81 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (63 days avg.) sees the longest lead times, while Winter (25 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (46 days) as a baseline for your pricing and availability strategy in Mullartown.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 81 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 63 days) to capture early planners.
- Monitor your own booking lead times against these Mullartown averages to identify opportunities for dynamic pricing adjustments.
Mullartown Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
35% of total
2 Nights
8 listings
40% of total
4-6 Nights
1 listings
5% of total
30+ Nights
4 listings
20% of total
Key Insights
- The most prevalent minimum stay requirement in Mullartown is 2 Nights, adopted by 40% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (75.0%) of the Mullartown Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (20%) caters to monthly stays (30+ nights) in Mullartown, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 40% of Mullartown hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 20% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mullartown.
Mullartown Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
5 listings
35.7% of total
Moderate
3 listings
21.4% of total
Firm
3 listings
21.4% of total
Strict
3 listings
21.4% of total
Cancellation Policy Insights for Mullartown
- The prevailing Airbnb cancellation policy trend in Mullartown is Flexible, used by 35.7% of listings.
- There's a relatively balanced mix between guest-friendly (57.1%) and stricter (42.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 35.7% market standard in Mullartown.
- Regularly review your cancellation policy against competitors and market demand shifts in Mullartown.
What Do the Top Airbnb Listings in Mullartown Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mullartownbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Pebble Beach Cottage near Newcastle County Down
Entire Place • 5 bedrooms
Stunning Harbourside apartment transfers available
Entire Place • 4 bedrooms
Cabin: Hot Tub & Mountain Views
Entire Place • 1 bedroom
Seefin Cottage
Entire Place • 3 bedrooms
Mountain-View Cabin with Hot Tub
Entire Place • 1 bedroom
Harbour view Apartment
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Mullartown?
Learn from the best! This table showcases top-performing Airbnb hosts in Mullartown based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ciara | 5 | $172,039 | 115 | 3.91/5.0 |
| Una | 1 | $114,765 | 136 | 4.94/5.0 |
| Host #67930209 | 4 | $104,421 | 0 | 0.00/5.0 |
| Host #18432101 | 1 | $104,065 | 0 | 0.00/5.0 |
| Lorraine | 1 | $36,157 | 16 | 5.00/5.0 |
| Beverly | 1 | $34,385 | 83 | 4.73/5.0 |
| Fingal | 1 | $27,989 | 6 | 4.83/5.0 |
| Jenna | 1 | $24,476 | 61 | 5.00/5.0 |
| Fionnuala | 1 | $15,213 | 23 | 5.00/5.0 |
| Glenda | 1 | $15,033 | 164 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mullartown.
How Does Mullartown's Airbnb Market Compare to Nearby Cities?
How does the Mullartown Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Bruichladdich, Mullartown has 26 percentage points lower occupancy and about $32 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Galston | 12 | $8,558 | $880.40 | 42% |
| Bailliesmill | 10 | $6,354 | $1264.38 | 19% |
| Rhoscolyn | 18 | $4,856 | $507.01 | 42% |
| Bontnewydd | 27 | $4,327 | $338.27 | 47% |
| Isle of Man | 12 | $4,162 | $373.24 | 33% |
| Bruichladdich | 17 | $4,159 | $296.23 | 59% |
| Valley | 18 | $4,143 | $261.79 | 45% |
| Loans | 10 | $3,939 | $560.41 | 46% |
| Braichmelyn | 40 | $3,933 | $253.49 | 51% |
| Howth | 33 | $3,559 | $329.70 | 46% |
Frequently Asked Questions About Airbnb in Mullartown
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Mullartown.
How much do Airbnb hosts make in Mullartown?
Mullartown hosts earn about $33,900 per year on average, with an average nightly rate of $328 and RevPAR of N/A. Those figures describe the typical revenue environment for active listings in Mullartown, Northern Ireland, not the ceiling for the best operators. Source: AirROI 2025 data, Mullartown market, May 2024 to April 2025.
What is the average Airbnb occupancy rate in Mullartown?
The average Airbnb occupancy rate in Mullartown is 33.4%. May is the strongest month and December is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Mullartown?
Listings in Mullartown average $328 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Mullartown?
Mullartown currently has about 20 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Mullartown?
AirROI currently classifies the short-term rental regulation level in Mullartown as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Mullartown?
RevPAR in Mullartown is about N/A. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Mullartown?
Occupancy of 33.4% means Mullartown is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $33,900, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Mullartown?
The average booking lead time in Mullartown is about 46 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Mullartown?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Mullartown include Mullartown Beach, Kilkeel, Rostrevor. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Mullartown?
entire_home listings make up 100.0% of the active supply in Mullartown. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Mullartown compare to nearby Airbnb markets?
Among neighboring markets, Galston posts $102,694 in average annual revenue with 41.6% occupancy, compared to Mullartown's $33,900 and 33.4%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
When is the peak season for Airbnb in Mullartown?
May is the highest-revenue month in Mullartown, while December is the softest. The revenue spread between them indicates a highly seasonal market — revenue in the peak month is more than double the low month, so cash-flow planning and pricing automation are critical.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2025-04-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.