Hagåtña, Guam Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Hagåtña, Guam? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $12,657 per year — at a $230 nightly rate, 26.0% occupancy, and a $57 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With just 25 active listings, Hagåtña is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 19.0% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Hagåtña?
In Hagåtña, the headline Airbnb metrics are $12,657 in average annual revenue,26.0% occupancy, $230 ADR, and $57 in RevPAR, and guests book about 28 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Hagåtña?
Understanding the monthly revenue variations for Airbnb listings in Hagåtña is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hagåtña is typically July, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hagåtña across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,710+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,238 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,425 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $754, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Hagåtña
What Is the Monthly Airbnb Occupancy Rate in Hagåtña?
Maximize your bookings by understanding the Hagåtña STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hagåtña:
- Best-in-class properties (Top 10%) achieve 58%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 43% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 25%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Hagåtña
What Is the Average Airbnb Nightly Rate in Hagåtña?
Effective short term rental pricing strategy in Hagåtña involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hagåtña typically peaks in February and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $509+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $335 or more.
- Typical properties (Median) charge around $159 per night.
- Entry-level properties (Bottom 25%) earn around $137 per night.
Average Daily Rate (ADR) Trend by Month in Hagåtña
What Is the RevPAR for Airbnb in Hagåtña?
RevPAR in Hagåtña is currently $57. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $32 RevPAR.
- Typical properties (Median) generate $46 RevPAR.
- Strong performers (Top 25%) earn $72 RevPAR.
- Best-in-class (Top 10%) achieve $129 RevPAR.
Average Monthly RevPAR Trend in Hagåtña
RevPAR Insights for Hagåtña
- The average RevPAR in Hagåtña is $57. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($129) and bottom 25% ($32) is $97, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Jul and bottoms out in May, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Hagåtña benchmarks. If your RevPAR falls below the median of $46, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $72+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Hagåtña?
Hagåtña's peak Airbnb season falls in July, February, January, while the softest stretch is March, May, October. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, February, January)
- Revenue averages $2,495 per month
- Occupancy rates average 38.5%
- Daily rates average $267
Shoulder Season
- Revenue averages $1,782 per month
- Occupancy maintains around 28.5%
- Daily rates hold near $241
Low Season (March, May, October)
- Revenue drops to average $1,132 per month
- Occupancy decreases to average 20.0%
- Daily rates adjust to average $245
Seasonality Insights for Hagåtña
- Airbnb seasonality in Hagåtña is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Hagåtña's highest earning potential, with monthly revenues climbing to $3,213, occupancy reaching 47.1%, and ADRs peaking at $279.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $922, occupancy could drop to 16.1%, and ADRs may adjust to $198.
- Lower occupancy paired with meaningful seasonality means hosts in Hagåtña need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Hagåtña, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Hagåtña?
Low regulation and minimal registration activity in Hagåtña, Guam, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Hagåtña to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Hagåtña?
With a compact short-term rental market, Hagåtña gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Hagåtña Plaza | The heart of Hagåtña, this area is rich in culture and history, making it a great spot for tourists. Close to many government buildings and cultural sites. | Hagåtña Cathedral, Plaza de España, Hagåtña Boat Basin, Guam Museum, Statue of Liberty, Hagåtña War Memorial |
| Agana Shopping Center | A popular shopping destination with a variety of shops and restaurants. This location sees a lot of foot traffic from locals and tourists alike. | Agana Shopping Center, Dulce Nombre de Maria Cathedral, Micronesia Mall, Government of Guam Building, Hagåtña Heritage House |
| Chamorro Village | Known for its vibrant night market and cultural gatherings, this area attracts food lovers and those interested in Chamorro culture. | Chamorro Village Night Market, Cultural performances, Local artisan shops |
| Ritidian Point | A beautiful natural reserve known for its stunning beaches and wildlife, perfect for nature lovers and beach enthusiasts. | Ritidian Beach, Guam National Wildlife Refuge, Scenic hiking trails |
| Two Lovers Point | A cliffside park known for its views of Tumon Bay and the legendary story behind it. A romantic spot popular with couples. | Two Lovers Point, Tumon Bay overlooks |
| Tumon Bay | The tourism hub of Guam, known for its beautiful beaches and vast array of hotels, restaurants, and entertainment options. | Tumon Beach, Resort World Guam, Underwater World Guam, The Plaza Shopping Center |
| Mangilao | A more residential area with access to golf courses and other outdoor activities, attracting families and golf enthusiasts. | Mangilao Golf Course, Father Duenas Memorial School, Tamuning Shopping Center |
| Ylig Bay | A tranquil bay area known for its stunning sunsets and relaxed atmosphere, appealing to those seeking peace away from the tourist crowds. | Ylig Bay Beach, Scenic views, Water sports |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Hagåtña offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Hagåtña?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Hagåtña
- The Hagåtña Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92% of the 25 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Hagåtña, Apartment/Condo properties are the most common (92%), reflecting the local real estate landscape.
Hagåtña Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Hagåtña
- The dominant room capacity in Hagåtña is 1 bedroom listings, making up 44% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 68.0% of the active Airbnb listings in Hagåtña, indicating a high concentration in these sizes.
- A significant 24.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Hagåtña.
Hagåtña Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Hagåtña
- The most common guest capacity trend in Hagåtña vacation rentals is listings accommodating 4 guests (40%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Hagåtña STR market, accounting for 72.0% of listings.
- 20.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hagåtña.
- On average, properties in Hagåtña are equipped to host 3.5 guests.
How Do Listings in Hagåtña Compare on Quality?
Listing quality in Hagåtña can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Hagåtña
- At 22 photos per listing on average, Hagåtña hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 8.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Hagåtña averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Hagåtña?
Amenity Prevalence
Amenity Insights for Hagåtña
- Essential amenities in Hagåtña that guests expect include: Air conditioning, TV, Wifi, Smoke alarm, Free parking on premises, Essentials, Hangers. Lacking these (any) could significantly impact bookings.
- Popular amenities like Shampoo, Iron, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Hagåtña: Air conditioning, TV, Wifi, Smoke alarm, Free parking on premises, Essentials, Hangers.
- Prioritize adding missing essentials: Air conditioning, Smoke alarm, Free parking on premises, Essentials, Hangers.
- Consider adding popular differentiators like Shampoo or Iron to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Hagåtña to stay competitive.
Which Airbnb Amenities Boost Revenue in Hagåtña?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Hagåtña, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Waterfront | 68.0% | $15,441 | $6,741 | 129.1% |
Luggage dropoff allowed | 24.0% | $21,611 | $9,829 | 119.9% |
Outdoor dining area | 36.0% | $18,294 | $9,486 | 92.8% |
Private entrance | 80.0% | $13,804 | $8,068 | 71.1% |
Outdoor furniture | 72.0% | $14,163 | $8,785 | 61.2% |
Conditioner | 72.0% | $14,163 | $8,785 | 61.2% |
Shower gel | 72.0% | $14,163 | $8,785 | 61.2% |
Gym | 32.0% | $16,503 | $10,847 | 52.1% |
Cable TV | 36.0% | $15,112 | $11,276 | 34.0% |
Dedicated workspace | 76.0% | $13,469 | $10,085 | 33.6% |
Revenue Impact Insights for Hagåtña
- Waterfront tops the revenue impact list with a 129.1% uplift — listings with this amenity earn $15,441 vs. $6,741 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Hagåtña STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hagåtña. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHagåtña Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Hagåtña
- The typical guest profile for Airbnb in Hagåtña consists of a mix of domestic (59%) and international guests, often arriving from nearby Lambesc, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 59.0% of guests.
- Key international markets include United States (59%) and Japan (12.8%).
- Top languages spoken are English (56.3%) followed by Spanish (15.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Hagåtña?
Listings in Hagåtña average 4.68 out of 5 overall, with about 32.4 reviews per active listing and 20.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Hagåtña
- An average rating of 4.68 places Hagåtña in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Check-in (4.74), while Value (4.65) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 20.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 20.0% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Hagåtña Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Hagåtña
- The most common availability pattern in Hagåtña falls within the 271-366 days range, representing 76% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 96.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Hagåtña (44%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 4.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Hagåtña?
Average Booking Lead Time by Month
Booking Lead Time Insights for Hagåtña
- The overall average booking lead time for vacation rentals in Hagåtña is 28 days.
- Guests book furthest in advance for stays during March (average 99 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 12 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (44 days avg.) sees the longest lead times, while Summer (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (28 days) as a baseline for your pricing and availability strategy in Hagåtña.
- For March stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 99 days out to capitalize on advance planning.
- During April, focus on last-minute booking availability and promotions, as guests book with very short notice (12 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 44 days) to capture early planners.
- Monitor your own booking lead times against these Hagåtña averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Hagåtña?
Guests in Hagåtña stay about 5.3 nights on average, generating roughly 267 reservations and 10.7 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 12:00 PM.
Monthly Length of Stay in Hagåtña
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Hagåtña
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 10.7 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Feb (6.7 nights) and shorten in Apr (2.7 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Hagåtña Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1 listings
4% of total
2 Nights
17 listings
68% of total
3 Nights
2 listings
8% of total
4-6 Nights
2 listings
8% of total
7-29 Nights
1 listings
4% of total
30+ Nights
2 listings
8% of total
Key Insights
- The most prevalent minimum stay requirement in Hagåtña is 2 Nights, adopted by 68% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (72.0%) of the Hagåtña Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 68% of Hagåtña hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 4% currently do.
- A 2-night minimum appears standard (68%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hagåtña.
Hagåtña Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
1 listings
4% of total
Moderate
1 listings
4% of total
Firm
6 listings
24% of total
Strict
17 listings
68% of total
Cancellation Policy Insights for Hagåtña
- The prevailing Airbnb cancellation policy trend in Hagåtña is Strict, used by 68% of listings.
- A majority (92.0%) of hosts in Hagåtña utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 68% market standard in Hagåtña.
- With 68% using Strict terms, this is a viable option in Hagåtña, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Hagåtña.
How Much Are Airbnb Cleaning Fees in Hagåtña?
Cleaning fees in Hagåtña are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Hagåtña
- 92.0% of listings charge a cleaning fee, making it standard practice in Hagåtña. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $69 is close to the median ($55), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 7.6% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Hagåtña median of $55. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Hagåtña Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hagåtñabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
All room beautiful ocean view♡Direct to the beach!
Entire Place • 3 bedrooms
Beachfront Studio - Unit 207 Ocean Villa
Entire Place • N/A
Oceanview 2BR/1BA - Unit 209 Ocean Villa
Entire Place • 2 bedrooms
Beachfront Studio - Unit 206 Ocean Villa
Entire Place • 1 bedroom
Amazing ocean front condo
Entire Place • 3 bedrooms
Beautiful condo less than 1 min from the beach!
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Hagåtña?
Learn from the best! This table showcases top-performing Airbnb hosts in Hagåtña based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Anna | 15 | $178,414 | 613 | 4.74/5.0 |
| Kukuri | 2 | $74,073 | 31 | 4.79/5.0 |
| Maria Min-Sook | 2 | $31,218 | 12 | 4.33/5.0 |
| Kimberly | 1 | $17,728 | 48 | 4.67/5.0 |
| Sung | 1 | $6,041 | 1 | Not Rated |
| Dina | 2 | $5,869 | 22 | 4.54/5.0 |
| Sun | 1 | $2,444 | 32 | 5.00/5.0 |
| Asia | 1 | $637 | 50 | 4.30/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hagåtña.
Who Are the Airbnb Hosts in Hagåtña?
Hagåtña is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Hagåtña
- With 68.0% Superhosts, Hagåtña has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 60.0% of listings are professionally managed, indicating a mature, competitive market with institutional players.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 60.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- Benchmark your host metrics against these Hagåtña averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Hagåtña
These are the highest-grossing professional property management operations in Hagåtña, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Anna | 15 | $178,414 | $191 | 26.9% | 4.74/5 |
Management Company Insights for Hagåtña
- The leading management company, Anna, operates 15 listings with $178,414 in gross revenue — a useful benchmark for what scale looks like in Hagåtña.
- Top managers average 15 properties each, suggesting professional management in Hagåtña still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.74/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Hagåtña's Airbnb Market Compare to Nearby Cities?
How does the Hagåtña Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Dededo Municipality, Hagåtña has 14 percentage points lower occupancy and about $1 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Tamuning | 92 | $1,424 | $229.65 | 31% |
| Dededo Municipality | 10 | $1,214 | $229.64 | 40% |
| Upper Tumon | 10 | $247 | $68.54 | 19% |
| Mangilao | 14 | $239 | $86.14 | 24% |
Frequently Asked Questions About Airbnb in Hagåtña
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Hagåtña.
How much do Airbnb hosts make in Hagåtña?
Hagåtña hosts earn about $12,657 per year on average, with an average nightly rate of $230 and RevPAR of $57. Those figures describe the typical revenue environment for active listings in Hagåtña, Guam, not the ceiling for the best operators. Source: AirROI 2026 data, Hagåtña market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Hagåtña?
The average Airbnb occupancy rate in Hagåtña is 26.0%. July is the strongest month and May is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Hagåtña?
Listings in Hagåtña average $230 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Hagåtña?
Hagåtña currently has about 25 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Hagåtña?
AirROI currently classifies the short-term rental regulation level in Hagåtña as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Hagåtña?
RevPAR in Hagåtña is about $57. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Hagåtña?
Occupancy of 26.0% means Hagåtña is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $12,657, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Hagåtña?
The average booking lead time in Hagåtña is about 28 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Hagåtña?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Hagåtña include Hagåtña Plaza, Agana Shopping Center, Chamorro Village. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Hagåtña?
entire_home listings make up 92.0% of the active supply in Hagåtña. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Hagåtña compare to nearby Airbnb markets?
Among neighboring markets, Tamuning posts $17,083 in average annual revenue with 30.6% occupancy, compared to Hagåtña's $12,657 and 26.0%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Hagåtña?
The average Airbnb stay length in Hagåtña is about 5.3 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Hagåtña?
Airbnb listings in Hagåtña average 4.68 out of 5 overall. About 20.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Hagåtña?
Waterfront and Luggage dropoff allowed are among the strongest revenue-linked amenities in Hagåtña. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Hagåtña?
Yes. About 92.0% of active Airbnb listings in Hagåtña charge a cleaning fee, and the average fee is $69. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Hagåtña?
A 68.0% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.