Ridgeland, Mississippi Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Ridgeland, Mississippi? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $16,987 per year — at a $157 nightly rate, 40.4% occupancy, and a $63 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 19 active listings, Ridgeland is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply expanded 280.0% as revenue climbed even while nightly rates softened — occupancy gains are outrunning rate pressure. For hosts entering now, strengthening demand means there is still room to build a profitable listing.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Ridgeland?
In Ridgeland, the headline Airbnb metrics are $16,987 in average annual revenue,40.4% occupancy, $157 ADR, and $63 in RevPAR, and guests book about 19 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Ridgeland?
Understanding the monthly revenue variations for Airbnb listings in Ridgeland is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ridgeland is typically May, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ridgeland across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,571+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,890 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,800 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,194, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ridgeland
What Is the Monthly Airbnb Occupancy Rate in Ridgeland?
Maximize your bookings by understanding the Ridgeland STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ridgeland:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ridgeland
What Is the Average Airbnb Nightly Rate in Ridgeland?
Effective short term rental pricing strategy in Ridgeland involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ridgeland typically peaks in October and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $202+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $174 or more.
- Typical properties (Median) charge around $149 per night.
- Entry-level properties (Bottom 25%) earn around $124 per night.
Average Daily Rate (ADR) Trend by Month in Ridgeland
What Is the RevPAR for Airbnb in Ridgeland?
RevPAR in Ridgeland is currently $63. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $47 RevPAR.
- Typical properties (Median) generate $63 RevPAR.
- Strong performers (Top 25%) earn $82 RevPAR.
- Best-in-class (Top 10%) achieve $93 RevPAR.
Average Monthly RevPAR Trend in Ridgeland
RevPAR Insights for Ridgeland
- The average RevPAR in Ridgeland is $63. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($93) and bottom 25% ($47) is $45, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in May and bottoms out in Nov, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Ridgeland benchmarks. If your RevPAR falls below the median of $63, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $82+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Ridgeland?
Ridgeland's peak Airbnb season falls in May, July, August, while the softest stretch is February, April, November. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (May, July, August)
- Revenue averages $2,644 per month
- Occupancy rates average 51.6%
- Daily rates average $150
Shoulder Season
- Revenue averages $1,961 per month
- Occupancy maintains around 40.3%
- Daily rates hold near $151
Low Season (February, April, November)
- Revenue drops to average $1,712 per month
- Occupancy decreases to average 40.3%
- Daily rates adjust to average $146
Seasonality Insights for Ridgeland
- The Airbnb seasonality pattern in Ridgeland shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ridgeland's highest earning potential, with monthly revenues climbing to $2,837, occupancy reaching 61.1%, and ADRs peaking at $155.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,575, occupancy could drop to 32.5%, and ADRs may adjust to $138.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ridgeland.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Ridgeland seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Ridgeland?
Low regulation and minimal registration activity in Ridgeland, Mississippi, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Ridgeland to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Ridgeland?
With a compact short-term rental market, Ridgeland gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Ridgeland Town Center | A central hub for shopping, dining, and entertainment, making it a popular choice for visitors looking for convenience and a local experience. | Ridgeland's Renaissance at Colony Park, Natchez Trace Parkway, Old Trace Park, Ridgeland Lakes, The Reserve Golf Club |
| Lake Ridgeland | Scenic lakefront area offering recreational activities and a peaceful environment, appealing to families and outdoor enthusiasts. | Ridgeland Lake Park, Fishing and boating on Lake Ridgeland, Biking trails, Picnic areas, Playgrounds |
| Old Town Ridgeland | Historic area with unique charm, featuring boutique shops and local eateries, attracting visitors interested in culture and history. | Historic sites, Local restaurants, Art galleries, Annual events and festivals, Local markets |
| Northpark Mall Area | Commercial and retail hotspot with proximity to major shopping and dining experiences, ideal for travelers seeking urban conveniences. | Northpark Mall, Restaurants and cafes, Nearby hotels, Family-friendly entertainment options, Cinemas |
| Natchez Trace Parkway | Picturesque scenic byway that attracts nature lovers and road trip enthusiasts, offering beautiful landscapes and outdoor activities. | Natchez Trace Parkway, Hiking trails, Scenic overlooks, Historic sites along the Parkway, Wildlife viewing |
| Morgan Place | A residential neighborhood that offers nearby shopping and easy access to major roads, suitable for families and longer-term stays. | Community parks, Local shops, Family-friendly amenities, Close to schools and services, Quiet residential areas |
| Gluckstadt | Expanding suburban area with family-friendly amenities and a growing community, appealing to those looking for a quieter stay close to Ridgeland. | Parks and recreation areas, Community activities, Shopping centers nearby, Residential feel, Family-oriented services |
| Renaissance at Colony Park | An upscale shopping and dining complex that attracts visitors looking for a premium experience with diverse options. | Luxury shopping, Fine dining restaurants, Cafes and bistros, Event spaces, Cultural events |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Ridgeland offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Ridgeland?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ridgeland
- The Ridgeland Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.7% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ridgeland, House properties are the most common (89.5%), reflecting the local real estate landscape.
- Houses represent a significant 89.5% portion, catering likely to families or larger groups.
Ridgeland Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ridgeland
- The dominant room capacity in Ridgeland is 2 bedrooms listings, making up 47.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 68.5% of the active Airbnb listings in Ridgeland, indicating a high concentration in these sizes.
- A significant 21.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ridgeland.
Ridgeland Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ridgeland
- The most common guest capacity trend in Ridgeland vacation rentals is listings accommodating 4 guests (31.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Ridgeland STR market, accounting for 52.7% of listings.
- 31.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ridgeland.
- On average, properties in Ridgeland are equipped to host 4.5 guests.
How Do Listings in Ridgeland Compare on Quality?
Listing quality in Ridgeland can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Ridgeland
- At 23.4 photos per listing on average, Ridgeland hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 57.9% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Ridgeland averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Ridgeland?
Amenity Prevalence
Amenity Insights for Ridgeland
- Essential amenities in Ridgeland that guests expect include: Free parking on premises, Kitchen, TV, Carbon monoxide alarm, Smoke alarm, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Long term stays allowed, Coffee maker, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ridgeland: Free parking on premises, Kitchen, TV, Carbon monoxide alarm, Smoke alarm, Hot water.
- Consider adding popular differentiators like Long term stays allowed or Coffee maker to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ridgeland to stay competitive.
Which Airbnb Amenities Boost Revenue in Ridgeland?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Ridgeland, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Wine glasses | 68.4% | $20,736 | $8,864 | 133.9% |
First aid kit | 68.4% | $20,397 | $9,598 | 112.5% |
Pets allowed | 68.4% | $20,388 | $9,616 | 112.0% |
Laundromat nearby | 47.4% | $22,100 | $12,385 | 78.4% |
Exterior security cameras on property | 73.7% | $19,040 | $11,236 | 69.5% |
Body soap | 63.2% | $19,785 | $12,189 | 62.3% |
Single level home | 57.9% | $18,905 | $14,349 | 31.8% |
Conditioner | 26.3% | $18,824 | $16,330 | 15.3% |
Extra pillows and blankets | 68.4% | $17,722 | $15,394 | 15.1% |
Dining table | 68.4% | $17,310 | $16,286 | 6.3% |
Revenue Impact Insights for Ridgeland
- Wine glasses tops the revenue impact list with a 133.9% uplift — listings with this amenity earn $20,736 vs. $8,864 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Ridgeland STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ridgeland. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRidgeland Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Ridgeland
- The typical guest profile for Airbnb in Ridgeland consists of primarily domestic travelers (96%), often arriving from nearby Mississippi, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.0% of guests.
- Key international markets include United States (96%) and Germany (0.8%).
- Top languages spoken are English (77.6%) followed by Spanish (15.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Mississippi and Memphis.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Ridgeland?
Listings in Ridgeland average 4.86 out of 5 overall, with about 37.6 reviews per active listing and 42.1% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Ridgeland
- With an overall rating of 4.86, Ridgeland listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.94), while Value (4.78) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 42.1% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Ridgeland Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ridgeland
- The most common availability pattern in Ridgeland falls within the 181-270 days range, representing 47.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Ridgeland (52.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Ridgeland?
Average Booking Lead Time by Month
Booking Lead Time Insights for Ridgeland
- The overall average booking lead time for vacation rentals in Ridgeland is 19 days.
- Guests book furthest in advance for stays during April (average 33 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 8 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (27 days avg.) sees the longest lead times, while Winter (13 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (19 days) as a baseline for your pricing and availability strategy in Ridgeland.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 33 days out to capitalize on advance planning.
- During March, focus on last-minute booking availability and promotions, as guests book with very short notice (8 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 27 days) to capture early planners.
- Monitor your own booking lead times against these Ridgeland averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Ridgeland?
Guests in Ridgeland stay about 5.9 nights on average, generating roughly 348 reservations and 18.3 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Ridgeland
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Ridgeland
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 18.3 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Jun (10.1 nights) and shorten in Mar (3.1 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Ridgeland Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
47.4% of total
2 Nights
4 listings
21.1% of total
4-6 Nights
1 listings
5.3% of total
7-29 Nights
3 listings
15.8% of total
30+ Nights
2 listings
10.5% of total
Key Insights
- The most prevalent minimum stay requirement in Ridgeland is 1 Night, adopted by 47.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (68.5%) of the Ridgeland Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (10.5%) caters to monthly stays (30+ nights) in Ridgeland, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 47.4% of Ridgeland hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 10.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ridgeland.
Ridgeland Airbnb Cancellation Policy Trends Analysis (2026)
Limited
3 listings
15.8% of total
Flexible
1 listings
5.3% of total
Moderate
1 listings
5.3% of total
Firm
13 listings
68.4% of total
Strict
1 listings
5.3% of total
Cancellation Policy Insights for Ridgeland
- The prevailing Airbnb cancellation policy trend in Ridgeland is Firm, used by 68.4% of listings.
- A majority (73.7%) of hosts in Ridgeland utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
- Strict cancellation policies are quite rare (5.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 68.4% market standard in Ridgeland.
- Using a Strict policy might deter some guests, as only 5.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Ridgeland.
How Much Are Airbnb Cleaning Fees in Ridgeland?
Cleaning fees in Ridgeland are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Ridgeland
- 89.5% of listings charge a cleaning fee, making it standard practice in Ridgeland. Guests expect it and factor it into their booking decisions.
- The gap between the average ($106) and median ($75) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 10.7% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Ridgeland median of $75. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Ridgeland Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ridgelandbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Guest Favorite - Cozy Fun near Huge Lake
Entire Place • 3 bedrooms
#1 - High Noon
Entire Place • 2 bedrooms
#6 - Hooty's Place
Entire Place • N/A
3 Bed - 2 Bath Home in the Beautiful Lakeover Area
Entire Place • 3 bedrooms
Comfortable 2B/2BA off Spillway | King & Queen Bed
Entire Place • 2 bedrooms
#7 - Last Resort
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Ridgeland?
Learn from the best! This table showcases top-performing Airbnb hosts in Ridgeland based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Terry | 8 | $179,112 | 480 | 4.89/5.0 |
| William | 1 | $30,686 | 45 | 5.00/5.0 |
| Kristen | 2 | $25,945 | 18 | 4.88/5.0 |
| B Wash | 1 | $25,914 | 38 | 4.53/5.0 |
| Ashleigh | 1 | $25,808 | 16 | 4.94/5.0 |
| Kierra | 1 | $11,577 | 24 | 4.79/5.0 |
| Lynn & Roosevelt Properties, L | 1 | $10,566 | 9 | 4.67/5.0 |
| Amy | 2 | $8,711 | 82 | 4.88/5.0 |
| Michael | 1 | $3,498 | 1 | Not Rated |
| Bonnie | 1 | $928 | 1 | Not Rated |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ridgeland.
Who Are the Airbnb Hosts in Ridgeland?
Ridgeland is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Ridgeland
- With 78.9% Superhosts, Ridgeland has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 52.6% of listings are professionally managed, indicating a mature, competitive market with institutional players.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 84.2% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 31.6% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Ridgeland averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Ridgeland
These are the highest-grossing professional property management operations in Ridgeland, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Terry | 8 | $179,112 | $151 | 42.7% | 4.89/5 |
| Amy | 2 | $8,711 | $172 | 23.7% | 4.88/5 |
Management Company Insights for Ridgeland
- The leading management company, Terry, operates 8 listings with $179,112 in gross revenue — a useful benchmark for what scale looks like in Ridgeland.
- Top managers average 5 properties each, suggesting professional management in Ridgeland still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.89/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Ridgeland's Airbnb Market Compare to Nearby Cities?
How does the Ridgeland Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Winnsboro, Ridgeland has 5 percentage points lower occupancy and about $5 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Petal | 15 | $2,241 | $225.08 | 38% |
| Greenville | 15 | $2,050 | $245.33 | 32% |
| Laurel | 156 | $1,910 | $175.87 | 40% |
| Cleveland | 18 | $1,892 | $206.86 | 37% |
| Pearl | 12 | $1,878 | $204.51 | 42% |
| Brandon | 79 | $1,755 | $204.69 | 37% |
| Greenwood | 13 | $1,718 | $259.08 | 26% |
| Kosciusko | 11 | $1,664 | $168.57 | 32% |
| Winnsboro | 10 | $1,616 | $151.87 | 45% |
| Canton | 10 | $1,581 | $182.34 | 37% |
Frequently Asked Questions About Airbnb in Ridgeland
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Ridgeland.
How much do Airbnb hosts make in Ridgeland?
Ridgeland hosts earn about $16,987 per year on average, with an average nightly rate of $157 and RevPAR of $63. Those figures describe the typical revenue environment for active listings in Ridgeland, Mississippi, not the ceiling for the best operators. Source: AirROI 2026 data, Ridgeland market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Ridgeland?
The average Airbnb occupancy rate in Ridgeland is 40.4%. May is the strongest month and November is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Ridgeland?
Listings in Ridgeland average $157 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Ridgeland?
Ridgeland currently has about 19 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Ridgeland?
AirROI currently classifies the short-term rental regulation level in Ridgeland as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Ridgeland?
RevPAR in Ridgeland is about $63. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Ridgeland?
At 40.4% occupancy, Ridgeland can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $16,987, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Ridgeland?
The average booking lead time in Ridgeland is about 19 days — a relatively short booking window, meaning most guests decide within a few weeks of their trip — dynamic pricing can capture late demand. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Ridgeland?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Ridgeland include Ridgeland Town Center, Lake Ridgeland, Old Town Ridgeland. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Ridgeland?
entire_home listings make up 94.7% of the active supply in Ridgeland. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Ridgeland compare to nearby Airbnb markets?
Among neighboring markets, Petal posts $26,887 in average annual revenue with 37.9% occupancy, compared to Ridgeland's $16,987 and 40.4%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Ridgeland?
The average Airbnb stay length in Ridgeland is about 5.9 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Ridgeland?
Airbnb listings in Ridgeland average 4.86 out of 5 overall. About 42.1% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Ridgeland?
Wine glasses and First aid kit are among the strongest revenue-linked amenities in Ridgeland. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Ridgeland?
Yes. About 89.5% of active Airbnb listings in Ridgeland charge a cleaning fee, and the average fee is $106. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Ridgeland?
A 78.9% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.