Airbnb market data · 202512 months to August 2025
Shelton, CT Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Shelton brought in $18,820 over the 12 months through August 2025, across just 18 active listings, so a single property can move that figure.
AirROI's latest figures for Shelton run through August 2025.
The short answer
Shelton Airbnb Market at a Glance
Listings averaged $192 a night and were booked on 36% of available nights.
Timing matters: in July, the best month, the average listing earned about 2.3 times as much as in February, the slowest. With only 18 active listings, a few bookings can reorder the months.
With 18 active listings, Shelton is the sixth-largest of 6 Naugatuck Valley Planning Region markets AirROI tracks.
Browse the live Shelton Airbnb market See Every Shelton ListingRevenue
How Much Do Airbnb Hosts Make in Shelton?
Gross bookings per Shelton listing averaged $18,820 over the 12 months to August 2025 (Naugatuck Valley Planning Region average: $20,883), before cleaning, platform and management costs and taxes.
The average Shelton listing brought in $3,210 in July, its best month, and $1,400 in February, its slowest. The three strongest months bring in 32% of a full year's revenue, where an even calendar would give any three months 25%.
Across Shelton's 18 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $5,580+ a month, about 4.3 times the typical property.
- Strong performers (top 25%) earn $2,840 or more, roughly $1,500 a month above the median.
- Typical properties (median) earn about $1,310 a month.
- Entry-level properties (bottom 25%) earn $662 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earned about 2.3 times what February did
Average revenue per active listing, by month
Dashed: August left out, as the latest month's data looks incomplete.
Shelton Airbnb Data by Month
Latest 12 months in the August 2025 data.
July led on revenue. Nightly rates peaked in June and bookings in September, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| Sep 2024 | $2,679 | 53.3% | $219 | 35 days |
| Oct 2024 | $2,349 | 42.8% | $216 | 35 days |
| Nov 2024 | $1,592 | 33.1% | $216 | 26 days |
| Dec 2024 | $1,767 | 31.6% | $215 | 28 days |
| Jan 2025 | $2,334 | 34.9% | $214 | 22 days |
| Feb 2025 | $1,404 | 28.6% | $213 | 17 days |
| Mar 2025 | $2,110 | 27.2% | $210 | 20 days |
| Apr 2025 | $1,856 | 39.0% | $179 | 20 days |
| May 2025 | $2,595 | 38.7% | $222 | 59 days |
| Jun 2025 | $2,362 | 38.2% | $223 | 49 days |
| Jul 2025 | $3,208 | 50.2% | $220 | 64 days |
| Aug 2025* | $2,069 | 32.3% | $222 | 71 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month. *Aug 2025 is the latest month and looks incomplete: its occupancy sits well below the calendar months either side of it, as the latest month often does before late bookings are recorded. It may be revised and is not counted as a best or worst month.
The typical Shelton listing earns about $1,310 a month, but one property can land well above or below that. The Airbnb profit calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Is an Airbnb in Shelton Profitable?
Yes, when it's run well. The average Shelton Airbnb took in $18,820 in the 12 months to August 2025, and run by its owner at everyday costs, about $1,150 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $2,510 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Shelton Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | $18,820 | $40,850 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −$2,920 | −$6,330 |
| Utilities and internetAbout 5% of bookings | −$940 | −$2,040 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$380 | −$820 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$560 | −$1,230 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$190 | −$190 |
| Permit and registrationWhere one is required | −$90 | −$90 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 27% of bookings | −$5,080 | −$10,700 |
| Left for housing costs, then profit | $13,740about $1,150 a month | $30,150about $2,510 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Shelton Airbnb Profit
The estimate starts from Shelton's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Shelton home, with its price, its mortgage or rent and your own costs, use the Airbnb income calculator. It starts from the comparable listings around the address.
How Shelton's Top Earners Get There
- More nights booked. The busiest quarter of Shelton listings are booked on 59% or more of their nights, against 31% for the median listing. Ten more booked nights a year at the median rate of $140 adds about $1,410 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $285 a night or more, against a median of $140. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $1,880 a year.
- Open for the busy months. July brought the average listing about $3,210, against $1,400 in February, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $3,400 a month, against $1,570 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Shelton?
Shelton listings were booked on 36% of the nights they were open over the past year, 4 percentage points below the Naugatuck Valley Planning Region average (40%) and 5 points below the U.S. average (41%). Occupancy swings from 27% in March to 53% in September.
Across Shelton's 18 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 74%+ of open nights, 43 points above the median.
- Strong performers (top 25%) fill 59% or more, roughly four nights a week.
- Typical properties (median) fill about 31% of open nights.
- Entry-level properties (bottom 25%) fill 17% or less, under two nights a week.
September was the busiest month in Shelton, March the quietest
Share of open nights booked, by month
Dashed: August data incomplete. The 12-month rate of 36% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Shelton?
The average nightly rate in Shelton, known as ADR (average daily rate), was $192 over the past year, about 7% above the Naugatuck Valley Planning Region average of $180 and about 43% below the U.S. average of $335. Rates peak in May and June at about $225 and bottom out in April at about $180.
Across Shelton's 18 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $470+ a night, about 3.3 times the median.
- Strong performers (top 25%) charge $285 or more, about $150 above the median.
- Typical properties (median) charge about $140 a night.
- Entry-level properties (bottom 25%) charge $100 or less, about three-quarters of the median.
June rates ran 24% above April's
Average nightly rate (ADR), by month
Dashed: August data incomplete. The 12-month ADR of $192 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
Seasonality
Best and Worst Months for Airbnb in Shelton
With only 18 active listings, the monthly pattern in Shelton is noisy, since a few long or pricey stays can lift a month; revenue peaked in July and bottomed out in February.
How Far in Advance Do Guests Book Airbnb in Shelton?
Guests book Shelton stays 37 days ahead on average (about five weeks). July stays are booked furthest out, about 64 days ahead, and February stays closest to arrival, about 17 days. A typical July booking is made in mid-May.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay
Dashed: August data incomplete. The 12-month figure of 37 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Shelton
6% of the 18 active listings in Shelton display a registration, permit or license number. A low share doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Shelton.
Neighborhoods
Best Neighborhoods for Airbnb in Shelton
AirROI's area guide picks eight Shelton neighborhoods that draw short-term rental guests, led by Downtown Shelton, Sunnyside and Housatonic River. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Downtown Shelton | The heart of Shelton with easy access to restaurants, shops, and entertainment. Perfect for travelers looking to explore the local culture and amenities. | Shelton Historical Society, Indian Well State Park, Shelton Greenway, Belaire Park, Downtown shops and cafes |
| Sunnyside | A picturesque neighborhood offering a family-friendly atmosphere with parks and schools. Great for families vacationing or traveling for events in the region. | Sunnyside Park, Pond Point Avenue Park, Local restaurants, Shelton Athletic Fields, Community events |
| Housatonic River | Scenic riverfront location popular for outdoor activities and relaxation. Ideal for nature lovers and those seeking a peaceful getaway with options for recreation. | Housatonic River Walk, Fishing and boating, Scenic views, Nature trails, Picnic areas |
| Barnum Square | A vibrant area filled with local businesses, eateries, and community events. Attractive to those interested in local culture and cuisine. | Local diners and cafes, Monthly farmers market, Cultural festivals, Nearby parks, Art shows |
| Bunnell | A suburban neighborhood with easy access to larger cities and nearby attractions. Offers a quiet stay while being close to the action. | Bunnell Park, Recreation Center, Shopping centers, Public transportation access, Easy access to Naugatuck Valley attractions |
| Shelton Lakes Greenway | A serene nature area offering hiking and outdoor activities. Ideal for eco-tourists and outdoor enthusiasts. | Hiking trails, Nature observation, Wildlife, Picnic areas, Biking paths |
| Valley View | A hillside neighborhood providing beautiful views and a tranquil atmosphere. Best for guests looking for relaxation and nature. | Scenic overlooks, Walking trails, Nature reserves, Local wildlife, Community parks |
| White Hills | A suburban area with beautiful homes and access to nature. Perfect for longer-term visitors or families looking for comfort and space. | White Hills Park, Community activities, Local shops, Schools and educational institutions, Nearby hiking areas |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Shelton vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 19 km, Fairfield (19 km away) earned the most per listing, about 2.4 times as much as Shelton. Milford and Stratford were the busiest, each booked on 44% of nights against 36% in Shelton.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Milford 12 km | 184 | $44,070 | $407 | 44% |
| Stratford 12 km | 47 | $26,603 | $245 | 44% |
| Bridgeport 14 km | 139 | $15,343 | $167 | 35% |
| West Haven 15 km | 90 | $24,659 | $259 | 39% |
| New Haven 17 km | 630 | $20,314 | $181 | 42% |
| Newtown 19 km | 30 | $39,777 | $380 | 42% |
| Hamden 19 km | 56 | $17,478 | $227 | 36% |
| Fairfield 19 km | 150 | $45,478 | $573 | 39% |
Other Airbnb Markets in Naugatuck Valley Planning Region
- Waterbury Airbnb data 66 listings
See all 6 Naugatuck Valley Planning Region Airbnb markets
Markets Similar to Shelton
Markets elsewhere in the United States with a similar nightly rate and occupancy to Shelton:
- Warsaw Airbnb data MO · $192/night · 35.9%
- Vicksburg Airbnb data MS · $196/night · 35.1%
- Pearland Airbnb data TX · $191/night · 36.7%
- Aransas Pass Airbnb data TX · $186/night · 35.1%
- Mableton Airbnb data GA · $197/night · 36.5%
- Odessa Airbnb data TX · $179/night · 35.6%
FAQ
Shelton Airbnb FAQ
How much do Airbnb hosts make in Shelton?
An active Shelton Airbnb grossed $18,820 on average in the 12 months to August 2025, according to AirROI's tracking of 18 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $2,840 or more in a typical month.
How much can I make on Airbnb in Shelton?
It depends most on the home's size, location and how it's run. The middle half of Shelton listings earn between $662 and $2,840 in a typical month, and the top tenth $5,580 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Shelton?
Listings in Shelton were booked on 36% of available nights over the past year. That compares with 40% for the Naugatuck Valley Planning Region average. September was the busiest month.
How much does an Airbnb cost per night in Shelton?
The average booked night in Shelton cost $192 before fees. Half of listings charge between $100 and $285, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Shelton?
In Shelton, 6% of active listings display a registration, permit or license number. A low share doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Shelton?
Yes, when it's run well. The average Shelton Airbnb grossed $18,820 in the 12 months to August 2025, 10% below the Naugatuck Valley Planning Region average of $20,883, though with only 18 active listings a single property can move that figure. Run by its owner, with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $13,740 a year (about $1,150 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $2,510 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Shelton?
July paid best over the past year, at $3,210 per active listing, and February paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in Shelton?
Shelton stays were booked 37 days (about five weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
What are the best neighborhoods for Airbnb in Shelton?
Downtown Shelton, Sunnyside and Housatonic River draw the most short-term rental interest in Shelton. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Shelton?
AirROI counted 18 active Airbnb listings in Shelton as of August 2025. The closest tracked market is Milford, 12 km away.
Method
About This Data
Figures on this page cover 18 active Airbnb listings in Shelton from September 2024 to August 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.