Region market dataOhio2026
Hocking Hills Airbnb Data: Revenue and Occupancy by Town
AirROI tracks 1,503 active Airbnb homes in 5 Hocking Hills towns: Logan, Rockbridge, Laurelville, South Bloomingville and Swan Township. These homes took an estimated 69,532 stays in the 12 months to October 2026, 82% of them in Logan, Rockbridge and Laurelville. A typical stay ran 2.5 nights and the average home earned $60,694 at 44% occupancy. Of these homes, 74% are cabins, campers and other outdoor stays, 22% are houses, 1.3% are apartments or condos and 37% sleep 8 or more.
A listed town needs 50 or more active Airbnb homes, with at least 75% of them near the region. Figures are AirROI estimates. How they are made
- Active Airbnb homes
- 1,503
- Avg. revenue per home
- $60,694
- Occupancy rate
- 44%
- Avg. nightly rate
- $404
Towns
Hocking Hills Towns by Airbnb Stays
Each row links to the town's own market page. Select a column to sort by it.
| 1 | Logan | 36,214 | $413 |
|---|---|---|---|
| 2 | Rockbridge | 12,877 | $439 |
| 3 | Laurelville | 7,768 | $389 |
| 4 | South Bloomingville | 7,524 | $335 |
| 5 | Swan Township | 5,149 | $371 |
Figures cover the 12 months to October 2026. Region figures add up these 5 towns. Occupancy counts only nights a home was open, so rate x occupancy x 365 runs higher than revenue per home. AirROI files some homes under a county, district or township, so a row such as Swan Township can cover several places. How these numbers are made.
Earnings
Revenue, Occupancy and Nightly Rate in the Hocking Hills
Across the 5 towns with 100 or more Airbnb homes, revenue per home runs from $52,210 in South Bloomingville to $67,258 in Rockbridge a year. Gaps like these often reflect home size and mix more than the town, so compare towns with similar homes.
Revenue per home
A year, AirROI estimate
- Rockbridge $67,258
- Logan $61,432
- Swan Township $59,712
- Laurelville $55,459
- South Bloomingville $52,210
Occupancy
Nights booked, AirROI estimate
- Swan Township 44%
- Rockbridge 44%
- Laurelville 43%
- Logan 43%
Lowest nightly rates among towns
With 100 or more homes, AirROI estimate
- South Bloomingville $335
- Swan Township $371
- Laurelville $389
- Logan $413
- Rockbridge $439
Among the 5 towns with 100 or more Airbnb homes, 12 months to Oct 2026.
Town by town
Where the Top Towns Stand Out in the Hocking Hills
Among guests who left a review, Columbus is the top home city in all 5. Cabins, campers and other outdoor stays are the largest home type in all 5. The lines below add what the table can't show, where one of the towns leads its peers or differs from the rest.
- Logan
Of the 5 towns in the Hocking Hills with 100 or more homes, Logan had the most Airbnb homes, at 802, and was booked furthest ahead, about 56 days before arrival, in the 12 months to October 2026.
- Rockbridge
Of the 5 towns in the Hocking Hills with 100 or more homes, Rockbridge had the highest revenue per home, at $67,258, and had the biggest share of homes that sleep 8 or more, at 42%, in the 12 months to October 2026.
- Laurelville
Of the 5 towns in the Hocking Hills with 100 or more homes, Laurelville had the longest typical stay, at 2.8 nights, and had the biggest share of houses, at 26%, in the 12 months to October 2026.
- 4South Bloomingville
Of the 5 towns in the Hocking Hills with 100 or more homes, South Bloomingville had the highest occupancy, at 45%, and had the lowest nightly rate, at $335, in the 12 months to October 2026.
When
Busiest and Quietest Months in the Hocking Hills
October, July and June rank as the busiest months for Airbnb nights in the Hocking Hills, and January and February as the quietest. October is the busiest month in 4 of the 5 towns, while Laurelville peaks in July. Across the 5 towns, nightly rates run lowest in February, at about $352, and highest in July, at about $447.
October ranks first, February last
Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
From busiest to quietest: October, July, June, August, September, May, November, March, April, December, January, February.
Month by month: rank, share of nights, typical stay and nightly rate
| Rank | Month | Share of nights | Nightly rate |
|---|---|---|---|
| 1 | October | 10.6% | $432 |
| 2 | July | 10.1% | $447 |
| 3 | June | 10.0% | $434 |
| 4 | August | 9.5% | $416 |
| 5 | September | 9.1% | $402 |
| 6 | May | 8.7% | $408 |
| 7 | November | 8.4% | $404 |
| 8 | March | 7.8% | $374 |
| 9 | April | 7.7% | $384 |
| 10 | December | 7.0% | $403 |
| 11 | January | 5.7% | $369 |
| 12 | February | 5.3% | $352 |
Who comes
Where Guests Come From in the Hocking Hills
Among guests who left a review, 99% come from within the United States. The top home cities among those guests are Columbus, Cincinnati and Cleveland. South Bloomingville and Swan Township draw the most from abroad, at 1.4%, among towns with 100 or more homes.
99% from within the United States
Among guests who left a review, as of October 2026
- From within the United States 99%
- From abroad 1%
Top home cities
Among guests who left a review
FAQ
Questions About Hocking Hills Airbnb Data
How much do Airbnb homes earn in the Hocking Hills?
AirROI estimates the average Airbnb home in the Hocking Hills earned $60,694 in the 12 months to October 2026, at 44% occupancy and $404 a night. Across towns with 100 or more homes, revenue per home runs from $52,210 in South Bloomingville to $67,258 in Rockbridge.
Which of the 5 Hocking Hills towns get the most Airbnb stays?
Logan (36,214), Rockbridge (12,877) and Laurelville (7,768) in the Hocking Hills, by AirROI's estimated stays in the 12 months to October 2026.
When is the Hocking Hills busiest on Airbnb?
AirROI ranks October first for Airbnb nights in the Hocking Hills and February last, in the 12 months to October 2026.
How long do Airbnb guests stay in the Hocking Hills?
AirROI puts the typical Airbnb stay in the Hocking Hills at 2.5 nights in the 12 months to October 2026. Across towns with 100 or more homes, it runs from 2.4 nights in Rockbridge to 2.8 nights in Laurelville.
How many Airbnb homes are there in the Hocking Hills?
AirROI counts 1,503 active Airbnb homes in the Hocking Hills, as of October 2026. Town by town, that runs from 102 in Swan Township to 802 in Logan.
Method
How These Numbers Are Made
Every figure is an AirROI estimate for the 12 months to October 2026, from the market page of each town listed here, and covers Airbnb only. Stays count bookings. For a file that spreads over 40 km, only homes within 40 km of another listed town's centre count as near the region. Homes and stays add up across the rows. Occupancy, nightly rate and revenue are averages weighted by each town's active homes, the way AirROI's state pages work them out, and a town's stale figures would be left out of them. The typical stay weights each town's stay by its stays. Busiest and quietest months weight each town by its Airbnb nights. These are region averages, not medians, and they cover only the rows on this page, so they do not count every home that uses the Hocking Hills name. Typical stay is a booking's length, occupancy the share of available nights booked, and revenue the yearly average per home, based on asking prices on booked nights, before cleaning, management, tax and any loan. Guest rating is out of 5. Origin counts guests who left a review.