Beautiful home walking distance to Ocean Beach Entire home · 7 bedrooms Rated 4.96 - Revenue
- $176,019
- Occupancy
- 47.5%
- Daily rate
- $958
Airbnb market data · 202612 months to September 2026
New London, CT Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in New London brought in $35,621 over the 12 months through September 2026, about 24% less than the Southeastern Connecticut Planning Region average of $47,159.
The short answer
New London Airbnb Market at a Glance
Rates and bookings both trail the Southeastern Connecticut Planning Region average. Listings averaged $321 a night and were booked on 40% of available nights, against $375 and 43% for the Southeastern Connecticut Planning Region average.
Timing matters: in July, usually the best month, the average listing earns about 3.7 times as much as in January, usually the slowest.
With 99 active listings, New London is the fifth-largest of 10 Southeastern Connecticut Planning Region markets AirROI tracks. From a year earlier, average revenue fell 19% while the number of active listings grew 27%.
Browse the live New London Airbnb market See Every New London ListingRevenue
How Much Do Airbnb Hosts Make in New London?
Gross bookings per New London listing averaged $35,621 over the 12 months to September 2026 (Southeastern Connecticut Planning Region average: $47,159), before cleaning, platform and management costs and taxes.
In a typical year, the average New London listing brings in $8,850 in July, its best month, and $2,400 in January, its slowest. Both ends are close calls: July leads August by 1%, and January sits just 1% below February, so either pair can swap places in a given year. The three strongest months bring in 41% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 4.8 times as much as a bottom-quarter one.
- Best-in-class properties (top 10%) earn $9,690+ a month, about 2.8 times the typical property.
- Strong performers (top 25%) earn $6,170 or more, roughly $2,700 a month above the median.
- Typical properties (median) earn about $3,430 a month.
- Entry-level properties (bottom 25%) earn $1,280 or less, about a third of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 3.7 times what January does
Average revenue per active listing, by month, September 2024 to August 2026
Monthly average $4,680 $9,510 $1,840
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
New London Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $4,703 | 42.2% | $312 | $157 | 67 days | 3.8 nights |
| Oct 2025 | $4,226 | 40.8% | $306 | $136 | 38 days | 2.5 nights |
| Nov 2025 | $3,796 | 38.1% | $293 | $127 | 43 days | 3.9 nights |
| Dec 2025 | $2,509 | 31.5% | $289 | $81 | 29 days | 6.3 nights |
| Jan 2026 | $1,841 | 24.2% | $278 | $59 | 15 days | 3 nights |
| Feb 2026 | $2,149 | 32.0% | $273 | $77 | 19 days | 6.2 nights |
| Mar 2026 | $2,504 | 33.7% | $281 | $81 | 30 days | 6.3 nights |
| Apr 2026 | $3,831 | 42.8% | $293 | $128 | 31 days | 6.5 nights |
| May 2026 | $4,848 | 41.9% | $328 | $156 | 75 days | 4 nights |
| Jun 2026 | $5,824 | 49.0% | $332 | $194 | 58 days | 4.7 nights |
| Jul 2026 | $8,843 | 58.3% | $351 | $285 | 77 days | 4.7 nights |
| Aug 2026 | $7,986 | 57.3% | $350 | $258 | 60 days | 3.7 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one New London address, run it through the Airbnb calculator.
Profit
Is an Airbnb in New London Profitable?
Yes, when it's run well. The average New London Airbnb took in $35,621 in the 12 months to September 2026, and run by its owner at everyday costs, about $1,980 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $3,590 a month.
Cleaning it yourself keeps the $3,620 a year guests pay in cleaning fees, for about $2,280 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,710 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
New London Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $32,001 | $57,470 |
| Cleaning fees guests pay10% of New London bookings | $3,620 | $6,490 |
| Gross bookings | $35,621 | $63,960 |
| Running costs | ||
| Airbnb's feeAbout 12%: 15.5% for the 69% of New London listings on Simplified Pricing, 3% for the rest | −$4,130 | −$7,410 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$3,620 | −$6,490 |
| Utilities and internetAbout 5% of bookings | −$1,780 | −$3,200 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$710 | −$1,280 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$1,070 | −$1,920 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$360 | −$360 |
| Permit and registrationWhere one is required | −$180 | −$180 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 23% of bookings, plus cleaning paid for by the cleaning fee | −$11,850 | −$20,840 |
| Left for housing costs, then profit | $23,771about $1,980 a month | $43,120about $3,590 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own New London Airbnb Profit
The estimate starts from New London's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one New London home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How New London's Top Earners Get There
- More nights booked. The busiest quarter of New London listings are booked on 59% or more of their nights, against 39% for the median listing. Ten more booked nights a year at the median rate of $225 adds about $2,240 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $400 a night or more, against a median of $225. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $3,200 a year.
- Open for the busy months. In a typical year, July brings the average listing about $8,850, against $2,400 in January, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. New London listings average 4.84 stars, and 54% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $5,330 a month, against $2,970 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in New London?
New London listings were booked on 40% of the nights they were open over the past year, 3 percentage points below the Southeastern Connecticut Planning Region average (43%) and in line with the U.S. average. In a typical year, occupancy swings from 24% in January to 61% in August.
The busiest tenth of listings are booked about 3.5 times as often as the bottom quarter.
- Best-in-class properties (top 10%) are booked 74%+ of open nights, 35 points above the median.
- Strong performers (top 25%) fill 59% or more, roughly four nights a week.
- Typical properties (median) fill about 39% of open nights.
- Entry-level properties (bottom 25%) fill 21% or less, under two nights a week.
August is usually the busiest month in New London, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
Monthly average 42% 66% 24%
Nightly rates
How Much Does an Airbnb Cost per Night in New London?
The average nightly rate in New London, known as ADR (average daily rate), was $321 over the past year, about 14% below the Southeastern Connecticut Planning Region average of $375 and about the same as the U.S. average ($320). In a typical year, rates peak in July and August at about $340 and bottom out in January and February at about $270.
Prices span a wide range: the top 10% charge about 4.6 times the rate of the bottom quarter.
- Best-in-class properties (top 10%) charge $610+ a night, about 2.7 times the median.
- Strong performers (top 25%) charge $400 or more, about $180 above the median.
- Typical properties (median) charge about $225 a night.
- Entry-level properties (bottom 25%) charge $135 or less, about 59% of the median.
August rates run 27% above February's
Average nightly rate (ADR), by month, September 2024 to August 2026
Monthly average $301 $351 $263
The 12-month ADR of $321 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in New London?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In New London it averaged $138 over the past year, from about $78 in a typical January to about $285 in a typical July.
Per open night, by tier:
- Best-in-class properties (top 10%) earn $302+ per open night, about three times the median.
- Strong performers (top 25%) earn $215 or more, about $110 a night above the median.
- Typical properties (median) earn about $104 per open night.
- Entry-level properties (bottom 25%) earn $40 or less, about 39% of the median.
July RevPAR is about 3.7 times January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
Monthly average $153 $307 $59
The 12-month RevPAR of $138 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in New London
New London has one high season, June through August, which makes it a highly seasonal market. Business is slowest from November to April. A listing earns about 2.8 times as much a month in June through August as in December through February.
Average revenue by month in New London
Average revenue per active listing, each calendar month averaged over the past two years
Monthly average $4,680 $8,850 $2,400
Revenue by month in New London in numbers
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | $2,400 |
| February | Low season | $2,410 |
| March | Low season | $2,720 |
| April | Low season | $4,110 |
| May | Shoulder season | $4,960 |
| June | High season | $5,670 |
| July | High season | $8,850 |
| August | High season | $8,750 |
| September | Shoulder season | $4,590 |
| October | Shoulder season | $4,450 |
| November | Low season | $3,760 |
| December | Low season | $3,490 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJune–August | $7,760 | 56% | $337 |
| Shoulder seasonMay, September–October | $4,670 | 42% | $302 |
| Low seasonNovember–April | $3,150 | 34% | $282 |
How Far in Advance Do Guests Book Airbnb in New London?
Guests book New London stays 51 days ahead on average (about seven weeks). May stays are booked furthest out, about 85 days ahead, and February stays closest to arrival, about 22 days. A typical May booking is made in mid-February.
May stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Monthly average 49 days 95 days 15 days
Permits
Airbnb Permits and Registration in New London
None of the 99 active listings in New London display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in New London.
Neighborhoods
Best Neighborhoods for Airbnb in New London
AirROI's area guide picks four New London neighborhoods that draw short-term rental guests, led by New London Waterfront, Downtown New London and Mystic. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| New London Waterfront | A picturesque waterfront area that attracts tourists and offers stunning views of Long Island Sound. Visitors enjoy water activities and dining by the sea. | Ocean Beach Park, State Pier, Fort Trumbull State Park, Custom House Maritime Museum, Connecticut College Arboretum |
| Downtown New London | The cultural heart of the city, featuring a mix of historic architecture, local shops, and restaurants. Close to the Thames River and ferry services. | Lyman Allyn Art Museum, Garde Arts Center, United States Coast Guard Museum, New London City Hall, Waterfront Park |
| Mystic | Just outside New London, Mystic offers a historic seaport and charming downtown, drawing tourists for its maritime attractions and seafood. | Mystic Seaport Museum, Mystic Aquarium, Olde Mistick Village, Charles W. Morgan Ship, Mystic River Bascule Bridge |
| Niantic | A small coastal village with a charming atmosphere and a beautiful beach. Often sought after for summer vacations and getaways. | Niantic Bay Beach, Crescent Beach, Niantic River, Heathecote Park, Niantic Boardwalk |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
New London Airbnb Listings by Type and Size
Entire homes make up 72% of listings in New London, but private rooms are a real segment: more than one listing in four (28%) rents out a single room. Houses are the most common property type at 72%, about 3.7 times the share of apartments and condos (19%).
Mostly entire homes, with a private-room segment
New London Airbnb listings by room type
- Entire home 72%
- Private room 28%
Room types in numbers
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 71.7% | 71 |
| Private room | 28.3% | 28 |
Listings by property type
New London Airbnb listings by property type
- House 72%
- Apartment/Condo 19%
- Hotel/Boutique 9%
Property types in numbers
| Property type | Share of listings | Listings |
|---|---|---|
| House | 71.7% | 71 |
| Apartment/Condo | 19.2% | 19 |
| Hotel/Boutique | 9.1% | 9 |
How Many Bedrooms Do Airbnb Listings in New London Have?
Most New London homes are built for groups: 66% of entire homes have three or more bedrooms, and three-bedroom homes are the most common size (30%). Shares are of the 70 entire homes that give a bedroom count; rented rooms are left out.
New London entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
1%
9%
24%
30%
17%
19%
Bedroom counts in numbers
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 1.4% | 1 |
| 1 bedroom | 8.6% | 6 |
| 2 bedrooms | 24.3% | 17 |
| 3 bedrooms | 30.0% | 21 |
| 4 bedrooms | 17.1% | 12 |
| 5+ bedrooms | 18.6% | 13 |
What Each Home Size Earns in New London
A typical two-bedroom home in New London earned $18,000 over the past year, against $89,600 for a home with five or more bedrooms.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 2 bedrooms | 17 | $18,000 | $23,100 | $211 | 41% |
| 3 bedrooms | 21 | $48,000 | $43,000 | $365 | 41% |
| 4 bedrooms | 12 | $60,000 | $64,000 | $483 | 47% |
| 5+ bedrooms | 13 | $89,600 | $86,100 | $805 | 38% |
How Many Guests Do Airbnbs in New London Sleep?
New London is a group-trip market: 45% of listings sleep eight or more guests, about twice the share of the next most common size, six guests (22%). Shares are of the 73 listings with a guest capacity on file (74% of the market).
New London listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
10%
1%
12%
5%
22%
4%
45%
Guest capacity in numbers
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 9.6% | 7 |
| 3 guests | 1.4% | 1 |
| 4 guests | 12.3% | 9 |
| 5 guests | 5.5% | 4 |
| 6 guests | 21.9% | 16 |
| 7 guests | 4.1% | 3 |
| 8+ guests | 45.2% | 33 |
How New London Airbnb Listings Are Set Up
New London hosts set up an average of 3.8 beds per listing, close to one bed per bedroom. About a quarter of listings (25%) show their exact location on the listing map; the rest show an approximate area.
- Photos per listing
- 11
- Beds per listing
- 3.8
- Show exact location
- 25%
What Amenities Do Airbnb Listings in New London Offer?
Beach access is common in New London: 45% of listings offer it, and 77% offer self check-in.
Share of New London listings with each common amenity
Guests
Who Books Airbnbs in New London?
New London draws mostly domestic guests: 95% of those who left reviews live in the United States. New York alone accounts for 11% of reviews. English is spoken by 66% of guests, and Spanish by 12%.
95% of New London guests are domestic
Where guests who left reviews live
- Domestic 95%
- International 5%
Where New London guests come from: top cities
Share of guests who left reviews
Top origin cities in numbers
| Origin city | Share of guests |
|---|---|
| New York | 10.6% |
| Boston | 2.5% |
| Los Angeles | 1.2% |
| Philadelphia | 1.1% |
| Portland | 0.9% |
Where New London guests come from: top countries
Share of guests who left reviews
Top origin countries in numbers
| Origin country | Share of guests |
|---|---|
| United States | 95.2% |
| United Kingdom | 0.7% |
| Canada | 0.7% |
| Germany | 0.4% |
Languages spoken by New London guests
Share of guests who left reviews
Top languages in numbers
| Language | Share of guests |
|---|---|
| English | 66.3% |
| Spanish | 12.4% |
| French | 4.9% |
| German | 2.4% |
| Portuguese | 1.9% |
What Are Airbnb Guest Ratings in New London?
New London Airbnbs average 4.84 stars, and 54% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on location: it scores 4.72, against 4.93 for check-in.
Check-in scores highest in New London; location is lowest
Average guest rating out of 5 by category; the bars start at 4.0
Category scores in numbers
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.84 |
| Cleanliness | 4.85 |
| Communication | 4.92 |
| Location | 4.72 |
| Check-in | 4.93 |
| Value | 4.74 |
Booking patterns
How Guests Book in New London: Stays, Rules and Fees
86% of New London listings are open to guests more than 180 days a year, but only 16% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 37% of listings; blocked nights include any the host closes off.
Days a year New London listings are open to guests
Share of listings by days a year
- 271-366 days 48%
- 181-270 days 37%
- 91-180 days 14%
Open days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 48.5% | 48 |
| 181-270 days | 37.4% | 37 |
| 91-180 days | 14.1% | 14 |
Days a year New London listings are booked or blocked
Share of listings by days a year
- 181-270 days 16%
- 91-180 days 37%
- 31-90 days 24%
- 1-30 days 22%
Booked or blocked days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 16.2% | 16 |
| 91-180 days | 37.4% | 37 |
| 31-90 days | 24.2% | 24 |
| 1-30 days | 22.2% | 22 |
What Is the Average Length of Stay for Airbnb in New London?
The average New London booking lasts 5.8 nights, longest in April and shortest in October. Listings took about 22 bookings each over the year, some 2,140 in all. Check-in is split almost evenly between 3 p.m. and 4 p.m., with check-out usually at 11 a.m.
Average length of stay by month in New London
Average nights per booking, by month of stay
Average 4.5 nights 7.5 nights 3 nights
Two-year average by calendar month.
New London Airbnb Minimum Stay Requirements
About two-thirds of listings in New London accept stays of one or two nights.
Minimum stay set by New London listings
Share of listings by the shortest stay they accept, from one night to 30 or more
What Cancellation Policies Do Airbnb Hosts Use in New London?
Firm is the most common cancellation policy in New London, used by 42% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: about six in ten listings use Firm or stricter terms, against 37% on Flexible or Moderate.
Cancellation policies of New London listings, from most to least flexible
Share of listings by the policy they use
How Much Are Airbnb Cleaning Fees in New London?
Nearly eight in ten New London listings charge a cleaning fee. The typical fee is $178, and some higher fees lift the average to $270. Spread over the average stay of 5.8 nights, that adds roughly $30 a night to what guests pay. For listings that charge one, cleaning fees make up about 10% of gross revenue.
- Median cleaning fee
- $178
- Average cleaning fee
- $270
- Listings charging a fee
- 78.8%
- Share of gross revenue
- 10.2%
Top earners
Top-Earning Airbnbs and Hosts in New London
The top-grossing Airbnb in New London, a seven-bedroom home, took in $176,000 over the past year, about five times the city's average of $35,600. Four of the six listings below have five or more bedrooms; the other two have three and four bedrooms.
Beautiful home walking distance to Ocean Beach Entire home · 7 bedrooms Rated 4.96 
Historical New England coastal holiday home Entire home · 7 bedrooms Rated 4.95 - Revenue
- $173,275
- Occupancy
- 35.1%
- Daily rate
- $1,124
Spacious Oceanview Villa • Sleeps 22 • 8BR Entire home · 8 bedrooms Rated 4.93 - Revenue
- $146,275
- Occupancy
- 27.9%
- Daily rate
- $1,448
Sunset Oasis 1 @ Ocean Beach: $1Mil View 6 Queen Entire home · 4 bedrooms Rated 4.91 - Revenue
- $141,830
- Occupancy
- 52.8%
- Daily rate
- $608
Sunset Oasis 2 @ Ocean Beach: Ranch w/ 6 Queen Entire home · 3 bedrooms Rated 4.90 - Revenue
- $105,412
- Occupancy
- 42.0%
- Daily rate
- $569
Waterview Cove 1 @ Ocean Beach: 6 Queen 1 Sofa Bed Entire home · 5 bedrooms Rated 4.86 - Revenue
- $104,567
- Occupancy
- 52.9%
- Daily rate
- $511
Who Are the Airbnb Hosts in New London?
Only 7% of New London listings are classed as professionally managed. 64% of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 69% of listings.
- Superhosts
- 63.6%
- Professional management
- 7.1%
- Cohosted listings
- 24.2%
- Instant Book enabled
- 34.3%
- Simplified Pricing
- 68.7%
Nearby markets
New London vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 25 km, Montville (15 km away, 37 listings) earned the most per listing, about 61% more than New London. Groton was the busiest, booked on 45% of nights against 40% in New London.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Waterford 4 km | 82 | $38,131 | $349 | 41% |
| Groton 8 km | 230 | $53,439 | $411 | 45% |
| East Lyme 9 km | 108 | $47,560 | $378 | 43% |
| Stonington 15 km | 293 | $48,697 | $368 | 43% |
| Montville 15 km | 37 | $57,206 | $360 | 44% |
| Old Lyme 16 km | 93 | $31,266 | $375 | 36% |
| Norwich 20 km | 127 | $31,781 | $282 | 39% |
| Old Saybrook 25 km | 69 | $36,425 | $435 | 36% |
Markets Similar to New London
Markets elsewhere in the United States with a similar nightly rate and occupancy to New London:
- North Richland Hills Airbnb data TX · $318/night · 40.0%
- Norwalk Airbnb data CT · $328/night · 39.7%
- Laguna Hills Airbnb data CA · $332/night · 39.9%
- Panama City Airbnb data FL · $325/night · 40.6%
- Ocean Pines Airbnb data MD · $332/night · 40.1%
- Hampton Airbnb data NH · $317/night · 39.0%
FAQ
New London Airbnb FAQ
How much do Airbnb hosts make in New London?
An active New London Airbnb grossed $35,621 on average in the 12 months to September 2026, according to AirROI's tracking of 99 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $6,170 or more in a typical month.
How much can I make on Airbnb in New London?
It depends most on the home's size, location and how it's run. The middle half of New London listings earn between $1,280 and $6,170 in a typical month, and the top tenth $9,690 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in New London?
Listings in New London were booked on 40% of available nights over the past year. That compares with 43% for the Southeastern Connecticut Planning Region average. August is usually the busiest month.
How much does an Airbnb cost per night in New London?
The average booked night in New London cost $321 before fees. Half of listings charge between $135 and $400, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in New London?
None of the active New London listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in New London?
Yes, when it's run well. The average New London Airbnb grossed $35,621 in the 12 months to September 2026, 24% below the Southeastern Connecticut Planning Region average of $47,159. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $23,771 a year (about $1,980 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $3,590 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in New London?
July usually pays best, averaging $8,850 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in New London?
Each night a New London listing was open to book earned $138 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $302 or more.
How far in advance do guests book Airbnbs in New London?
New London stays were booked 51 days (about seven weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in New London?
The average New London Airbnb stay lasted 5.8 nights over the past year. A listing took 22 reservations over the year on average.
How are Airbnbs in New London rated?
Guests rate New London Airbnbs 4.84 out of 5 on average. Guests score check-in highest and location lowest.
What are the best neighborhoods for Airbnb in New London?
New London Waterfront, Downtown New London and Mystic draw the most short-term rental interest in New London. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in New London?
AirROI counted 99 active Airbnb listings in New London as of September 2026. The closest tracked market is Waterford, 4 km away.
How much are Airbnb cleaning fees in New London?
In New London, nearly eight in ten listings add a cleaning fee. The median fee is $178, and some higher fees lift the average to $270.
Method
About This Data
Figures on this page cover 99 active Airbnb listings in New London from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.