Monterey, Massachusetts Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Monterey, Massachusetts? Based on AirROI's 2026 dataset (July 2025 – June 2026), the short answer is $60,838 per year — at a $485 nightly rate, 42.5% occupancy, and a $224 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 42 active listings, Monterey is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply has held steady year over year while revenue and nightly rates climbed — a mature market where existing hosts capture more value per listing. Stable inventory paired with rising returns reflects healthy demand.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Monterey?
In Monterey, the headline Airbnb metrics are $60,838 in average annual revenue,42.5% occupancy, $485 ADR, and $224 in RevPAR, and guests book about 63 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Monterey?
Understanding the monthly revenue variations for Airbnb listings in Monterey is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Monterey is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Monterey across different performance tiers:
- Best-in-class properties (Top 10%) achieve $13,551+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $8,570 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $4,978 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,819, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Monterey
What Is the Monthly Airbnb Occupancy Rate in Monterey?
Maximize your bookings by understanding the Monterey STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Monterey:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Monterey
What Is the Average Airbnb Nightly Rate in Monterey?
Effective short term rental pricing strategy in Monterey involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Monterey typically peaks in June and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $876+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $577 or more.
- Typical properties (Median) charge around $378 per night.
- Entry-level properties (Bottom 25%) earn around $271 per night.
Average Daily Rate (ADR) Trend by Month in Monterey
What Is the RevPAR for Airbnb in Monterey?
RevPAR in Monterey is currently $224. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $131 RevPAR.
- Typical properties (Median) generate $196 RevPAR.
- Strong performers (Top 25%) earn $270 RevPAR.
- Best-in-class (Top 10%) achieve $361 RevPAR.
Average Monthly RevPAR Trend in Monterey
RevPAR Insights for Monterey
- The average RevPAR in Monterey is $224. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($361) and bottom 25% ($131) is $230, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Aug and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Monterey benchmarks. If your RevPAR falls below the median of $196, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $270+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Monterey?
Monterey's peak Airbnb season falls in August, July, December, while the softest stretch is March, April, June. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, December)
- Revenue averages $10,287 per month
- Occupancy rates average 60.2%
- Daily rates average $455
Shoulder Season
- Revenue averages $6,108 per month
- Occupancy maintains around 41.7%
- Daily rates hold near $438
Low Season (March, April, June)
- Revenue drops to average $4,301 per month
- Occupancy decreases to average 31.4%
- Daily rates adjust to average $471
Seasonality Insights for Monterey
- Airbnb seasonality in Monterey is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Monterey's highest earning potential, with monthly revenues climbing to $12,030, occupancy reaching 69.9%, and ADRs peaking at $537.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $3,235, occupancy could drop to 25.1%, and ADRs may adjust to $411.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Monterey.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Monterey, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Monterey?
Low regulation and minimal registration activity in Monterey, Massachusetts, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Monterey to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Monterey?
With a compact short-term rental market, Monterey gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Monterey Center | The heart of Monterey, featuring historical sites, local shops, and a vibrant community. Ideal for tourists who want to experience local culture and cuisine. | Monterey Museum of Art, Cannery Row, Old Fisherman's Wharf, Monterey Bay Aquarium, Pacific Grove |
| Cannery Row | Famous for its picturesque waterfront and rich maritime history, Cannery Row offers tourists a mix of dining, shopping, and entertainment close to the ocean. | Monterey Bay Aquarium, Cannery Row Antique Mall, Ghirardelli Square, waterfront dining, Scenic Drive |
| Pacific Grove | Known for its beautiful coastal views and charming Victorian architecture, Pacific Grove is a peaceful alternative with excellent access to nature. | Lovers Point Park, Monarch Butterfly Sanctuary, Asilomar State Beach, Point Pinos Lighthouse, Pacific Grove Museum of Natural History |
| 17-Mile Drive | A scenic drive renowned for its stunning coastal views, golf courses, and luxury homes, attracting tourists who appreciate natural beauty and outdoor activities. | Pebble Beach Golf Links, Cypress Point Lookout, Bird Rock, The Lone Cypress, Spanish Bay |
| Big Sur | Famed for its dramatic scenery along California's central coast, Big Sur attracts adventurous travelers looking for hiking and breathtaking landscapes. | Pfeiffer Beach, McWay Falls, Big Sur River, Point Lobos State Natural Reserve, Bixby Creek Bridge |
| Carmel-by-the-Sea | Artistic and picturesque, Carmel is known for its fairy-tale cottages and pristine beach, popular among tourists and artists alike. | Carmel Beach, Carmel Mission Basilica, Famous art galleries, Pacific Grove Museum of Natural History, Point Lobos |
| Monterey Tides | A beachfront hotel area that offers direct access to the beach and local attractions, making it a preferred choice for families and groups. | Monterey State Beach, Sand Dollar Beach, family-friendly dining, Bicycle rentals, whale watching cruises |
| Fort Ord National Monument | A unique location for outdoor enthusiasts with hiking and biking trails, appealing to tourists interested in nature and adventure activities. | Fort Ord trails, diverse ecosystems, mountain biking routes, educational programs, historic sites |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Monterey offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Monterey?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Monterey
- The Monterey Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.2% of the 42 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Monterey, House properties are the most common (90.5%), reflecting the local real estate landscape.
- Houses represent a significant 90.5% portion, catering likely to families or larger groups.
- Smaller segments like unique stays (combined 2.4%) offer potential for unique stay experiences.
Monterey Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Monterey
- The dominant room capacity in Monterey is 4 bedrooms listings, making up 35.7% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 4 bedrooms and 3 bedrooms properties represent 66.7% of the active Airbnb listings in Monterey, indicating a high concentration in these sizes.
- A significant 85.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Monterey.
Monterey Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Monterey
- The most common guest capacity trend in Monterey vacation rentals is listings accommodating 8+ guests (61.9%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Monterey STR market, accounting for 85.7% of listings.
- 90.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Monterey.
- On average, properties in Monterey are equipped to host 6.9 guests.
How Do Listings in Monterey Compare on Quality?
Listing quality in Monterey can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Monterey
- At 37.7 photos per listing on average, Monterey hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 21.4% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Monterey averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Monterey?
Amenity Prevalence
Amenity Insights for Monterey
- Essential amenities in Monterey that guests expect include: Free parking on premises, TV, Smoke alarm, Heating, Hot water, Wifi, Carbon monoxide alarm, Washer, Refrigerator, Dishes and silverware. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Monterey: Free parking on premises, TV, Smoke alarm, Heating, Hot water, Wifi, Carbon monoxide alarm, Washer, Refrigerator, Dishes and silverware.
- Prioritize adding missing essentials: Free parking on premises, Hot water, Wifi, Carbon monoxide alarm, Washer, Refrigerator, Dishes and silverware.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Monterey to stay competitive.
Which Airbnb Amenities Boost Revenue in Monterey?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Monterey, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Self check-in | 81.0% | $70,621 | $19,258 | 266.7% |
Ping pong table | 14.3% | $127,462 | $49,733 | 156.3% |
Hot tub | 16.7% | $110,361 | $50,933 | 116.7% |
First aid kit | 85.7% | $65,062 | $35,492 | 83.3% |
Private entrance | 59.5% | $73,661 | $41,980 | 75.5% |
Indoor fireplace | 85.7% | $64,557 | $38,519 | 67.6% |
Patio or balcony | 85.7% | $64,486 | $38,946 | 65.6% |
Keypad | 28.6% | $82,881 | $52,020 | 59.3% |
Pets allowed | 64.3% | $69,672 | $44,935 | 55.0% |
Ethernet connection | 33.3% | $78,678 | $51,917 | 51.5% |
Revenue Impact Insights for Monterey
- Self check-in tops the revenue impact list with a 266.7% uplift — listings with this amenity earn $70,621 vs. $19,258 without it.
- Self check-in, First aid kit, Indoor fireplace, Patio or balcony — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Monterey STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Monterey. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMonterey Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Monterey
- The typical guest profile for Airbnb in Monterey consists of primarily domestic travelers (96%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.5% of guests.
- Key international markets include United States (95.5%) and Australia (1%).
- Top languages spoken are English (58.5%) followed by Spanish (15.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Boston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Monterey?
Listings in Monterey average 4.88 out of 5 overall, with about 76.1 reviews per active listing and 64.3% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Monterey
- With an overall rating of 4.88, Monterey listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.92), while Value (4.74) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 64.3% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Monterey Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Monterey
- The most common availability pattern in Monterey falls within the 181-270 days range, representing 38.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 76.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Monterey (38.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 23.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Monterey?
Average Booking Lead Time by Month
Booking Lead Time Insights for Monterey
- The overall average booking lead time for vacation rentals in Monterey is 63 days.
- Guests book furthest in advance for stays during July (average 108 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (96 days avg.) sees the longest lead times, while Spring (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (63 days) as a baseline for your pricing and availability strategy in Monterey.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 108 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 96 days) to capture early planners.
- Monitor your own booking lead times against these Monterey averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Monterey?
Guests in Monterey stay about 8.1 nights on average, generating roughly 954 reservations and 23.3 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Monterey
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Monterey
- Longer stays mean fewer turnovers and lower cleaning costs per revenue dollar. This pattern also opens the door to monthly discount strategies that attract remote workers and extended-stay travelers.
- At 23.3 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jun (7.9 nights) and shorten in May (3.4 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Monterey Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2 listings
4.8% of total
2 Nights
11 listings
26.2% of total
3 Nights
8 listings
19% of total
4-6 Nights
1 listings
2.4% of total
7-29 Nights
4 listings
9.5% of total
30+ Nights
16 listings
38.1% of total
Key Insights
- The most prevalent minimum stay requirement in Monterey is 30+ Nights, adopted by 38.1% of listings. This highlights the market's preference for longer commitments.
- A significant segment (38.1%) caters to monthly stays (30+ nights) in Monterey, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 38.1% of Monterey hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 4.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 38.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Monterey.
Monterey Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
2 listings
4.8% of total
Super Strict 30 Days
1 listings
2.4% of total
Flexible
2 listings
4.8% of total
Moderate
9 listings
21.4% of total
Firm
23 listings
54.8% of total
Strict
5 listings
11.9% of total
Cancellation Policy Insights for Monterey
- The prevailing Airbnb cancellation policy trend in Monterey is Firm, used by 54.8% of listings.
- A majority (66.7%) of hosts in Monterey utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 54.8% market standard in Monterey.
- Using a Strict policy might deter some guests, as only 11.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Monterey.
How Much Are Airbnb Cleaning Fees in Monterey?
Cleaning fees in Monterey are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Monterey
- 95.2% of listings charge a cleaning fee, making it standard practice in Monterey. Guests expect it and factor it into their booking decisions.
- The gap between the average ($274) and median ($225) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 10.3% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Monterey median of $225. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Monterey Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Montereybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Monterey Home w/ Hot Tub, Pool & Game Room!
Entire Place • 6 bedrooms
Forget-Me-Not by AvantStay | Bold Lakefront Escape
Entire Place • 4 bedrooms
Exotic Mountain Retreat in the Berkshires.
Entire Place • 5 bedrooms
Jaw dropping mountain & lake views
Entire Place • 4 bedrooms
Hupi House: A Peaceful, Wooded, Lakeside Sanctuary
Entire Place • 4 bedrooms
Berkshires Retreat | Hiking & Swim | Fenced Yard
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Monterey?
Learn from the best! This table showcases top-performing Airbnb hosts in Monterey based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jaryn | 5 | $324,264 | 323 | 4.91/5.0 |
| Evolve | 2 | $285,062 | 80 | 4.75/5.0 |
| Berkshire Rental Properties | 3 | $220,811 | 88 | 4.94/5.0 |
| AvantStay Berkshires | 1 | $209,818 | 68 | 4.90/5.0 |
| Lance | 1 | $190,637 | 206 | 4.90/5.0 |
| Johanna | 1 | $131,657 | 299 | 4.96/5.0 |
| Lucas | 1 | $125,695 | 50 | 4.96/5.0 |
| Jim | 1 | $102,927 | 44 | 5.00/5.0 |
| Stephen | 1 | $69,712 | 49 | 4.84/5.0 |
| Jake | 1 | $68,560 | 11 | 4.73/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Monterey.
Who Are the Airbnb Hosts in Monterey?
Monterey is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Monterey
- With 61.9% Superhosts, Monterey has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 28.6% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 2.4% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 71.4% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 14.3% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Monterey averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Monterey
These are the highest-grossing professional property management operations in Monterey, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Jaryn | 5 | $324,264 | $335 | 53.9% | 4.91/5 |
| Evolve | 2 | $285,062 | $683 | 53.8% | 4.75/5 |
| Berkshire Rental Properties | 3 | $220,811 | $499 | 58.3% | 4.94/5 |
| AvantStay Berkshires | 1 | $209,818 | $1,031 | 42.4% | 4.90/5 |
| Lucas | 1 | $125,695 | $714 | 45.6% | 4.96/5 |
| Red Cottage | 1 | $63,811 | $477 | 43.6% | 4.43/5 |
| Evolve | 1 | $7,062 | $254 | 18.1% | 4.80/5 |
Management Company Insights for Monterey
- The leading management company, Jaryn, operates 5 listings with $324,264 in gross revenue — a useful benchmark for what scale looks like in Monterey.
- Top managers average 2 properties each, suggesting professional management in Monterey still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.81/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Monterey's Airbnb Market Compare to Nearby Cities?
How does the Monterey Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Town of Kingston, Monterey has 4 percentage points lower occupancy and about $8 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Middletown Springs | 14 | $6,545 | $502.10 | 36% |
| Town of Monroe | 22 | $6,118 | $749.93 | 35% |
| Town of Northumberland | 14 | $6,110 | $431.50 | 46% |
| Town of Kingston | 11 | $6,079 | $492.37 | 47% |
| Fort Ann | 43 | $5,608 | $826.13 | 32% |
| Town of East Hampton | 1,282 | $5,510 | $1055.41 | 35% |
| Winchendon | 14 | $5,487 | $392.37 | 46% |
| Town of Ancram | 23 | $5,409 | $533.96 | 36% |
| Town of Pleasant Valley | 26 | $5,398 | $563.03 | 37% |
| Frankford Township | 11 | $5,325 | $530.24 | 37% |
Frequently Asked Questions About Airbnb in Monterey
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Monterey.
How much do Airbnb hosts make in Monterey?
Monterey hosts earn about $60,838 per year on average, with an average nightly rate of $485 and RevPAR of $224. Those figures describe the typical revenue environment for active listings in Monterey, Massachusetts, not the ceiling for the best operators. Source: AirROI 2026 data, Monterey market, July 2025 to June 2026.
What is the average Airbnb occupancy rate in Monterey?
The average Airbnb occupancy rate in Monterey is 42.5%. August is the strongest month and March is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Monterey?
Listings in Monterey average $485 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Monterey?
Monterey currently has about 42 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Monterey?
AirROI currently classifies the short-term rental regulation level in Monterey as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Monterey?
RevPAR in Monterey is about $224. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Monterey?
At 42.5% occupancy, Monterey can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $60,838, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Monterey?
The average booking lead time in Monterey is about 63 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Monterey?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Monterey include Monterey Center, Cannery Row, Pacific Grove. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Monterey?
entire_home listings make up 95.2% of the active supply in Monterey. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Monterey compare to nearby Airbnb markets?
Among neighboring markets, Middletown Springs posts $78,544 in average annual revenue with 36.2% occupancy, compared to Monterey's $60,838 and 42.5%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Monterey?
The average Airbnb stay length in Monterey is about 8.1 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Monterey?
Airbnb listings in Monterey average 4.88 out of 5 overall. About 64.3% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Monterey?
Self check-in and Ping pong table are among the strongest revenue-linked amenities in Monterey. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Monterey?
Yes. About 95.2% of active Airbnb listings in Monterey charge a cleaning fee, and the average fee is $274. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Monterey?
A 61.9% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-06-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.