Wildwood Ranch- Pool, Media Rm, Sport Ct on 160 ac Entire home · 4 bedrooms Rated 5.00 - Revenue
- $135,040
- Occupancy
- 47.4%
- Daily rate
- $753
Airbnb market data · 202612 months to September 2026
The average Airbnb in Whitesboro brought in $24,584 over the 12 months through September 2026, about 9% less than the Texas average of $26,925.
The short answer
Listings averaged $256 a night and were booked on 36% of available nights, close to the Texas average on both counts.
Timing matters: in July, usually the best month, the average listing earns about 2.6 times as much as in September, usually the slowest. With only 31 active listings, a few bookings can reorder the months.
With 31 active listings, Whitesboro is the 303rd-largest of 442 Texas markets AirROI tracks.
Browse the live Whitesboro Airbnb market See Every Whitesboro ListingRevenue
Gross bookings per Whitesboro listing averaged $24,584 over the 12 months to September 2026 (Texas average: $26,925), before cleaning, platform and management costs and taxes.
In a typical year, the average Whitesboro listing brings in $3,810 in July, its best month, and $1,490 in September, its slowest. The three strongest months bring in 35% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 2.9 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 2.6 times what September does
Average revenue per active listing, by month, September 2024 to August 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue and nightly rate; bookings peaked in May 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $1,252 | 25.4% | $235 | $42 | 28 days | 2.5 nights |
| Oct 2025 | $2,529 | 40.0% | $236 | $82 | 43 days | 3.2 nights |
| Nov 2025 | $2,322 | 36.1% | $235 | $77 | 32 days | 2.3 nights |
| Dec 2025 | $2,068 | 34.7% | $232 | $67 | 26 days | 4 nights |
| Jan 2026 | $1,779 | 34.1% | $230 | $57 | 23 days | 4.6 nights |
| Feb 2026 | $1,707 | 34.2% | $229 | $61 | 32 days | 3 nights |
| Mar 2026 | $2,797 | 36.3% | $231 | $90 | 34 days | 3.1 nights |
| Apr 2026 | $2,447 | 34.6% | $238 | $82 | 51 days | 2.8 nights |
| May 2026 | $4,132 | 45.0% | $249 | $133 | 46 days | 3.9 nights |
| Jun 2026 | $4,191 | 45.0% | $249 | $140 | 40 days | 4.7 nights |
| Jul 2026 | $4,941 | 42.9% | $257 | $159 | 67 days | 4.5 nights |
| Aug 2026 | $3,439 | 41.9% | $251 | $111 | 38 days | 3.7 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Whitesboro address, run it through the Airbnb calculator.
Profit
Yes, when it's run well. The average Whitesboro Airbnb took in $24,584 in the 12 months to September 2026, and run by its owner at everyday costs, about $1,290 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $2,070 a month.
Cleaning it yourself keeps the $3,010 a year guests pay in cleaning fees, for about $1,540 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,110 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $21,574 | $34,260 |
| Cleaning fees guests pay12% of Whitesboro bookings | $3,010 | $4,790 |
| Gross bookings | $24,584 | $39,050 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 81% of Whitesboro listings on Simplified Pricing, 3% for the rest | −$3,220 | −$5,110 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$3,010 | −$4,790 |
| Utilities and internetAbout 5% of bookings | −$1,230 | −$1,950 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$490 | −$780 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$740 | −$1,170 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$250 | −$250 |
| Permit and registrationWhere one is required | −$120 | −$120 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −$9,060 | −$14,170 |
| Left for housing costs, then profit | $15,524about $1,290 a month | $24,880about $2,070 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
The estimate starts from Whitesboro's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Whitesboro home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $3,250 a month, against $2,050 for the average one.
Occupancy
Whitesboro listings were booked on 36% of the nights they were open over the past year, in line with the Texas average and 5 percentage points below the U.S. average (41%). In a typical year, occupancy climbs to 41% in November and falls to 30% in September.
The busiest tenth of listings are booked about 4.3 times as often as the bottom quarter.
November is usually the busiest month in Whitesboro, September the quietest
Share of open nights booked, by month, September 2024 to August 2026
Nightly rates
The average nightly rate in Whitesboro, known as ADR (average daily rate), was $256 over the past year, about the same as the Texas average ($265) and about 20% below the U.S. average of $320. Averaged month by month over the past two years, rates peak in July and August at about $245 and bottom out in September and October at about $195.
Prices span a wide range: the top 10% charge about 6.4 times the rate of the bottom quarter.
July rates run 25% above September's
Average nightly rate (ADR), by month, September 2024 to August 2026
The 12-month ADR of $256 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Whitesboro it averaged $86 over the past year, from about $50 in a typical September to about $123 in a typical July.
Per open night, by tier:
July RevPAR is about 2.5 times September's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
Seasonality
With only 31 active listings, the monthly pattern in Whitesboro is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in September.
Average revenue by month in Whitesboro
Average revenue per active listing, each calendar month averaged over the past two years
| Month | Revenue per listing |
|---|---|
| January | $1,630 |
| February | $1,680 |
| March | $2,640 |
| April | $2,150 |
| May | $3,110 |
| June | $3,390 |
| July | $3,810 |
| August | $2,970 |
| September | $1,490 |
| October | $2,290 |
| November | $2,360 |
| December | $2,250 |
Guests book Whitesboro stays 37 days ahead on average (about five weeks). July stays are booked furthest out, about 48 days ahead, and January stays closest to arrival, about 19 days. A typical July booking is made in late May.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 37 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 31 active listings in Whitesboro display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Whitesboro.
Neighborhoods
AirROI's area guide picks six Whitesboro neighborhoods that draw short-term rental guests, led by Lake Texoma, Historic Downtown Whitesboro and Nocona. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Lake Texoma | A popular destination for water sports, fishing, and outdoor activities. It's close to nature and attracts tourists seeking a lake getaway. | Lake Texoma State Park, Highport Marina, Tishomingo National Wildlife Refuge, Carden Park, Willow Springs Water Park |
| Historic Downtown Whitesboro | Charming small-town feel with unique shops and eateries. Ideal for those looking to explore local history and hospitality. | Whitesboro Historical Museum, local antique shops, community parks, annual events and festivals |
| Nocona | Nearby Nocona is known for its Texas culture and offers rustic charm. It’s perfect for visitors looking for a peaceful escape while exploring unique attractions. | Nocona Hills Golf Course, Nocona Boot Company, Nocona Rodeo, local wineries |
| Sanger | It's a growing community on the way to Denton and Dallas, attracting visitors for its local events and conveniences. | Lake Ray Roberts, local sports complexes, festivals, nearby outdoor activities |
| Whitesboro Brews | A local brewery that has become a social hub, attracting tourists who enjoy craft beer and local music events. | Whitesboro Brews, craft beer tastings, live music events, community gathering spots |
| Bowie | Known for its rich history and cultural heritage which attracts visitors looking for off-the-beaten-path adventures. | Bowie Heritage Park, local historical buildings, annual festivals, art galleries |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Almost every Airbnb in Whitesboro is an entire home: 97% of listings, with private rooms at 3%. Houses are the most common property type at 48%, ahead of cabins and other outdoor stays (39%).
Nearly all listings rent the whole place
Whitesboro Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 96.8% | 30 |
| Private room | 3.2% | 1 |
Listings by property type
Whitesboro Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 48.4% | 15 |
| Cabin/Outdoor | 38.7% | 12 |
| Hotel/Boutique | 6.5% | 2 |
| Apartment/Condo | 3.2% | 1 |
| Unique stay | 3.2% | 1 |
The most common size among Whitesboro's 27 entire homes with a bedroom count is three bedrooms (9 homes).
Whitesboro entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 3.7% | 1 |
| 1 bedroom | 18.5% | 5 |
| 2 bedrooms | 29.6% | 8 |
| 3 bedrooms | 33.3% | 9 |
| 4 bedrooms | 11.1% | 3 |
| 5+ bedrooms | 3.7% | 1 |
The most common capacity in Whitesboro is four guests (33% of listings), and 43% of listings sleep six or more.
Whitesboro listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 16.7% | 5 |
| 3 guests | 6.7% | 2 |
| 4 guests | 33.3% | 10 |
| 6 guests | 10.0% | 3 |
| 7 guests | 3.3% | 1 |
| 8+ guests | 30.0% | 9 |
Whitesboro hosts set up an average of 3.9 beds per listing. About two in ten listings (19%) show their exact location on the listing map; the rest show an approximate area.
Barbecue grills are common in Whitesboro: 71% of listings have one, and 68% have a backyard.
Share of Whitesboro listings with each common amenity
Guests
Whitesboro draws mostly domestic guests: 97% of those who left reviews live in the United States. No single city dominates: Dallas is the largest source, at about 7% of reviews. English is spoken by 80% of guests, and Spanish by 12%.
97% of Whitesboro guests are domestic
Where guests who left reviews live
Where Whitesboro guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Dallas | 6.9% |
| Fort Worth | 3.4% |
| Plano | 3.0% |
| Irving | 1.7% |
| Weatherford | 1.3% |
Where Whitesboro guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United States | 96.6% |
| Italy | 0.9% |
| France | 0.4% |
| Sweden | 0.4% |
| South Africa | 0.4% |
Languages spoken by Whitesboro guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 80.0% |
| Spanish | 11.8% |
| French | 3.6% |
| Swedish | 2.7% |
| Korean | 0.9% |
Whitesboro Airbnbs average 4.86 stars, and 68% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.83.
Check-in scores highest in Whitesboro; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.89 |
| Cleanliness | 4.84 |
| Communication | 4.92 |
| Location | 4.87 |
| Check-in | 4.93 |
| Value | 4.83 |
Booking patterns
94% of Whitesboro listings are open to guests more than 180 days a year, but only 6% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 48% of listings; blocked nights include any the host closes off.
Days a year Whitesboro listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 45.2% | 14 |
| 181-270 days | 48.4% | 15 |
| 91-180 days | 6.5% | 2 |
Days a year Whitesboro listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 6.5% | 2 |
| 91-180 days | 48.4% | 15 |
| 31-90 days | 29.0% | 9 |
| 1-30 days | 16.1% | 5 |
The average Whitesboro booking lasts 3.8 nights, longest in August and shortest in September. Listings took about 24 bookings each over the year. Nearly six in ten listings that give a check-in time set it at 3 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Whitesboro
Average nights per booking, by month of stay
Two-year average by calendar month.
Nearly all listings in Whitesboro accept stays of one or two nights.
Minimum stay set by Whitesboro listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Moderate is the most common cancellation policy in Whitesboro, used by 35% of listings; it refunds guests in full if they cancel at least five days before check-in. Hosts here lean flexible: nearly six in ten listings offer Flexible or Moderate terms, against 35% on Firm or stricter ones.
Cancellation policies of Whitesboro listings, from most to least flexible
Share of listings by the policy they use
Nearly nine in ten Whitesboro listings charge a cleaning fee. The typical fee is about $99. Spread over the average stay of 3.8 nights, that adds roughly $25 a night to what guests pay. For listings that charge one, cleaning fees make up about 12% of gross revenue.
Top earners
The top-grossing Airbnb in Whitesboro, a four-bedroom home, took in $135,000 over the past year, about 5.5 times the city's average of $24,600.
Wildwood Ranch- Pool, Media Rm, Sport Ct on 160 ac Entire home · 4 bedrooms Rated 5.00
All inclusive Winstar Casino Chauffeur Private room · 5 bedrooms Rated 5.00
Gated Estate, Pet friendly with Pool Entire home · 4 bedrooms Rated 4.11
Texas Rock Casita with Beautiful Ranch Views Entire home · 2 bedrooms Rated 4.99
It’s 5 O’clock Somewhere in Texas (Pool, 3 bed) Entire home · 3 bedrooms Rated 4.92
Texas Rock Casita with Incredible Ranch Views Entire home · 2 bedrooms Rated 4.99 Fewer than 1% of Whitesboro listings are classed as professionally managed, though 35% of listings have a co-host. 58% of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Most hosts still vet their guests: only 16% of listings accept Instant Book. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 81% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 36 km, Valley View (26 km away, 34 listings) earned the most per listing, about 2.3 times as much as Whitesboro.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Gainesville 16 km | 57 | $24,139 | $299 | 27% |
| Thackerville 19 km | 35 | $25,285 | $231 | 34% |
| Gordonville 20 km | 36 | $17,193 | $202 | 27% |
| Pottsboro 26 km | 176 | $20,747 | $255 | 26% |
| Valley View 26 km | 34 | $57,309 | $449 | 39% |
| Sherman 31 km | 105 | $16,492 | $184 | 37% |
| Kingston 32 km | 209 | $22,637 | $277 | 27% |
| Denison 36 km | 151 | $16,924 | $184 | 34% |
See all 442 Texas Airbnb markets
Markets elsewhere in the United States with a similar nightly rate and occupancy to Whitesboro:
FAQ
An active Whitesboro Airbnb grossed $24,584 on average in the 12 months to September 2026, according to AirROI's tracking of 31 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $3,270 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Whitesboro listings earn between $1,120 and $3,270 in a typical month, and the top tenth $5,970 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Whitesboro were booked on 36% of available nights over the past year. That compares with 37% for the Texas average. November is usually the busiest month.
The average booked night in Whitesboro cost $256 before fees. Half of listings charge between $115 and $275, so bedroom count and location move the price more than the average suggests.
None of the active Whitesboro listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Yes, when it's run well. The average Whitesboro Airbnb grossed $24,584 in the 12 months to September 2026, 9% below the Texas average of $26,925. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $15,524 a year (about $1,290 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $2,070 a month. Check a specific home in the Airbnb estimator.
July usually pays best, averaging $3,810 per active listing over the past two years, and September usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Whitesboro listing was open to book earned $86 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $169 or more.
Whitesboro stays were booked 37 days (about five weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Whitesboro Airbnb stay lasted 3.8 nights over the past year. A listing took 24 reservations over the year on average.
Guests rate Whitesboro Airbnbs 4.86 out of 5 on average. Guests score check-in highest and value lowest.
Lake Texoma, Historic Downtown Whitesboro and Nocona draw the most short-term rental interest in Whitesboro. The neighborhood guide explains what brings guests to each.
AirROI counted 31 active Airbnb listings in Whitesboro as of September 2026. The closest tracked market is Gainesville, 16 km away.
In Whitesboro, nearly nine in ten listings add a cleaning fee, and the typical fee is about $99.
Method
Figures on this page cover 31 active Airbnb listings in Whitesboro from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.