Large, secluded cabin hosted by Marty & Merilee Entire home · 6 bedrooms Rated 4.89 - Revenue
- $67,279
- Occupancy
- 25.4%
- Daily rate
- $723
Airbnb market data · 202612 months to September 2026
The average Airbnb in Price brought in $18,015 over the 12 months through September 2026, about 49% less than the Utah average of $35,160.
The short answer
Price is cheaper but busier than the Utah average. Listings averaged $160 a night and were booked on 43% of available nights, against $350 and 40% for the Utah average.
July, usually the best month, brings in about 68% more per listing than January, usually the slowest. With only 40 active listings, a few bookings can reorder the months.
With 40 active listings, Price is the 80th-largest of 127 Utah markets AirROI tracks.
Browse the live Price Airbnb market See Every Price ListingRevenue
Gross bookings per Price listing averaged $18,015 over the 12 months to September 2026 (Utah average: $35,160), before cleaning, platform and management costs and taxes.
In a typical year, the average Price listing brings in $2,540 in July, its best month, and $1,510 in January, its slowest. The three strongest months bring in 30% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 2.5 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 1.7 times what January does
Average revenue per active listing, by month, September 2024 to August 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
August 2026 led on revenue and nightly rate; bookings peaked in June 2026. Across the past two years, July is usually the strongest month.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $1,798 | 37.0% | $159 | $60 | 69 days | 2.9 nights |
| Oct 2025 | $2,294 | 46.6% | $164 | $74 | 36 days | 4.2 nights |
| Nov 2025 | $2,138 | 52.3% | $153 | $71 | 34 days | 6.8 nights |
| Dec 2025 | $1,585 | 39.9% | $152 | $51 | 34 days | 5 nights |
| Jan 2026 | $1,613 | 46.8% | $151 | $52 | 13 days | 10.8 nights |
| Feb 2026 | $1,451 | 44.6% | $150 | $52 | 16 days | 7.8 nights |
| Mar 2026 | $2,212 | 46.3% | $151 | $71 | 20 days | 9.9 nights |
| Apr 2026 | $2,194 | 44.3% | $148 | $73 | 29 days | 5.1 nights |
| May 2026 | $2,211 | 46.6% | $160 | $71 | 34 days | 4.3 nights |
| Jun 2026 | $2,489 | 55.2% | $164 | $83 | 39 days | 6.4 nights |
| Jul 2026 | $2,844 | 49.6% | $178 | $92 | 41 days | 5.2 nights |
| Aug 2026 | $2,915 | 50.7% | $187 | $94 | 33 days | 5 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical Price listing earns about $1,750 a month, but one property can land well above or below that. The Airbnb calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Yes, when it's run well. The average Price Airbnb took in $18,015 in the 12 months to September 2026, and run by its owner at everyday costs, about $970 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $1,530 a month.
Cleaning it yourself keeps the $1,980 a year guests pay in cleaning fees, for about $1,130 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $840 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $16,035 | $25,040 |
| Cleaning fees guests pay11% of Price bookings | $1,980 | $3,090 |
| Gross bookings | $18,015 | $28,130 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 80% of Price listings on Simplified Pricing, 3% for the rest | −$2,340 | −$3,660 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$1,980 | −$3,090 |
| Utilities and internetAbout 5% of bookings | −$900 | −$1,410 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$360 | −$560 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$540 | −$840 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$180 | −$180 |
| Permit and registrationWhere one is required | −$90 | −$90 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 24% of bookings, plus cleaning paid for by the cleaning fee | −$6,390 | −$9,830 |
| Left for housing costs, then profit | $11,625about $970 a month | $18,300about $1,530 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
The estimate starts from Price's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Price home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $2,340 a month, against $1,500 for the average one.
Occupancy
Price listings were booked on 43% of the nights they were open over the past year, 3 percentage points above the Utah average (40%) and 2 points above the U.S. average (41%). In a typical year, occupancy climbs to 54% in November and falls to 42% in April.
The busiest tenth of listings are booked about 3.4 times as often as the bottom quarter.
November is usually the busiest month in Price, April the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 43% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Price, known as ADR (average daily rate), was $160 over the past year, about 54% below the Utah average of $350 and about 50% below the U.S. average of $320. In a typical year, rates peak in August at about $170 and bottom out in November at about $135.
The top 10% charge about three times the rate of the bottom quarter.
August rates run 26% above November's
Average nightly rate (ADR), by month, September 2024 to August 2026
The 12-month ADR of $160 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Price it averaged $64 over the past year, from about $49 in a typical January to about $82 in a typical July.
Per open night, by tier:
July RevPAR is about 1.7 times January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
Seasonality
With only 40 active listings, the monthly pattern in Price is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in January.
Average revenue by month in Price
Average revenue per active listing, each calendar month averaged over the past two years
| Month | Revenue per listing |
|---|---|
| January | $1,510 |
| February | $1,730 |
| March | $2,130 |
| April | $1,850 |
| May | $2,180 |
| June | $2,360 |
| July | $2,540 |
| August | $2,390 |
| September | $1,860 |
| October | $2,030 |
| November | $2,250 |
| December | $1,690 |
Guests book Price stays 34 days ahead on average (about five weeks). September stays are booked furthest out, about 58 days ahead, and February stays closest to arrival, about 13 days. A typical September booking is made in mid-July.
September stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 34 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 40 active listings in Price display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Price.
Neighborhoods
AirROI's area guide picks seven Price neighborhoods that draw short-term rental guests, led by Downtown Price, Castle Gate and Nine Mile Canyon. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Downtown Price | The heart of Price, providing easy access to local attractions, restaurants, and shops. Ideal for visitors who want to experience the local culture and history of the area. | Price River Trail, John Wesley Powell Museum, Carbon County Historical Society, Millsite State Park, Civic Center Park |
| Castle Gate | A scenic area known for its beautiful surroundings and outdoor recreation opportunities, making it popular with those who enjoy nature and adventure. | Castle Gate Lighthouse, Hiking Trails, Fishing at nearby lakes, Scenic views, Terrace Hills |
| Nine Mile Canyon | Famous for its rock art and stunning canyon views. Perfect for visitors interested in history, archaeology, and outdoor activities. | Nine Mile Canyon rock art, Hiking, Photography opportunities, Wildlife viewing, Historic sites |
| Grassy Trail | Known for its outdoor activities, including hiking and biking. Attracts outdoor enthusiasts and families looking for fun activities. | Grassy Trailhead, Biking Trails, Picnic areas, Wildlife spotting, Nature walks |
| Cleveland | A picturesque small town offering tranquility and access to natural attractions, making it ideal for tourists looking to escape city life. | Cleveland Reservoir, Hiking and fishing, Nature exploration, Peaceful scenery, Local farmers markets |
| Scofield Reservoir | A great destination for water activities and fishing, making it attractive for summer tourism and families. | Scofield State Park, Fishing, Boating, Picnicking, Camping |
| Green River | A popular stop for travelers along the way to various national parks and outdoor destinations, known for its stunning landscapes and outdoor opportunities. | Green River State Park, Fishing and boating, Access to national parks, Scenic views, Camping grounds |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Almost every Airbnb in Price is an entire home: 98% of listings, with private rooms at 3%. Houses are the most common property type at 65%, about 5 times the share of apartments and condos (13%).
Nearly all listings rent the whole place
Price Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 97.5% | 39 |
| Private room | 2.5% | 1 |
Listings by property type
Price Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 65.0% | 26 |
| Apartment/Condo | 12.5% | 5 |
| Hotel/Boutique | 12.5% | 5 |
| Cabin/Outdoor | 5.0% | 2 |
| Unique stay | 2.5% | 1 |
| Others | 2.5% | 1 |
Most Price homes are built for groups: 50% of entire homes have three or more bedrooms, and three-bedroom homes are the most common size (29%).
Price entire homes by number of bedrooms
Entire homes with each number of bedrooms
| Bedrooms | Share of entire homes | Entire homes |
|---|---|---|
| 1 bedroom | 23.7% | 9 |
| 2 bedrooms | 26.3% | 10 |
| 3 bedrooms | 28.9% | 11 |
| 4 bedrooms | 15.8% | 6 |
| 5+ bedrooms | 5.3% | 2 |
A typical two-bedroom home in Price earned $14,400 over the past year, against $18,000 for a three-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 2 bedrooms | 10 | $14,400 | $14,500 | $111 | 45% |
| 3 bedrooms | 11 | $18,000 | $15,800 | $170 | 38% |
Price is a group-trip market: 41% of listings sleep eight or more guests, about 1.6 times the share of the next most common size, six guests (26%).
Price listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 1 guest | 2.6% | 1 |
| 2 guests | 7.7% | 3 |
| 3 guests | 2.6% | 1 |
| 4 guests | 15.4% | 6 |
| 5 guests | 2.6% | 1 |
| 6 guests | 25.6% | 10 |
| 7 guests | 2.6% | 1 |
| 8+ guests | 41.0% | 16 |
Price hosts set up an average of 4.1 beds per listing. Only 28% of listings show their exact location on the listing map; the rest show an approximate area.
Self check-in is close to standard in Price: 93% of listings offer it, and 63% have a backyard.
Share of Price listings with each common amenity
Guests
Price draws mostly domestic guests: 97% of those who left reviews live in the United States. No single city dominates: Salt Lake City is the largest source outside Price, at about 10% of reviews. English is spoken by 75% of guests, and Spanish by 16%.
97% of Price guests are domestic
Where guests who left reviews live
Where Price guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Salt Lake City | 9.5% |
| Price | 3.3% |
| Meridian | 2.2% |
| St. George | 1.9% |
| Denver | 1.9% |
Where Price guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United States | 96.8% |
| Germany | 0.8% |
| Puerto Rico | 0.3% |
| France | 0.3% |
| Canada | 0.3% |
Languages spoken by Price guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 74.9% |
| Spanish | 16.0% |
| French | 2.3% |
| German | 2.3% |
| Hindi | 1.7% |
Price Airbnbs average 4.83 stars, and 53% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on location: it scores 4.78, against 4.94 for check-in. Listings here carry long review histories, about 84 reviews each on average.
Check-in scores highest in Price; location is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.85 |
| Cleanliness | 4.87 |
| Communication | 4.93 |
| Location | 4.78 |
| Check-in | 4.94 |
| Value | 4.79 |
Booking patterns
Nearly two-thirds of Price listings are open to guests more than 180 days a year, but only 35% are booked or blocked that many days. The most common booked-or-blocked total is 181 to 270 days a year, covering 35% of listings; blocked nights include any the host closes off.
Days a year Price listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 45.0% | 18 |
| 181-270 days | 20.0% | 8 |
| 91-180 days | 35.0% | 14 |
Days a year Price listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 35.0% | 14 |
| 91-180 days | 25.0% | 10 |
| 31-90 days | 22.5% | 9 |
| 1-30 days | 17.5% | 7 |
The average Price booking lasts 5.9 nights, longest in January and shortest in September. Listings took about 22 bookings each over the year. Nearly six in ten listings that give a check-in time set it at 4 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Price
Average nights per booking, by month of stay
Two-year average by calendar month.
About eight in ten listings in Price accept stays of one or two nights.
Minimum stay set by Price listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Moderate is the most common cancellation policy in Price, used by 57% of listings; it refunds guests in full if they cancel at least five days before check-in. Hosts here lean flexible: about seven in ten listings offer Flexible or Moderate terms, against 28% on Firm or stricter ones.
Cancellation policies of Price listings, from most to least flexible
Share of listings by the policy they use
Nearly all Price listings charge a cleaning fee. The typical fee is $65, and some higher fees lift the average to $92. Spread over the average stay of 5.9 nights, that adds roughly $11 a night to what guests pay. For listings that charge one, cleaning fees make up about 11% of gross revenue.
Top earners
The top-grossing Airbnb in Price, a six-bedroom home, took in $67,300 over the past year, about 3.7 times the city's average of $18,000.
Large, secluded cabin hosted by Marty & Merilee Entire home · 6 bedrooms Rated 4.89
Hot Tub, BBQ, & Firepit by USU Eastern & Wave Pool Entire home · 4 bedrooms Rated 4.94
Spotless Gem: Open Floor-plan. Game room. Firepit Entire home · 4 bedrooms Rated 4.97
Stevie's Place - Big Home w/King Beds + Fast Wi-Fi Entire home · 5 bedrooms Rated 4.98
The Ponderosa - Rustic Comfort in Price Entire home · 2 bedrooms Rated 4.78
Big City Escape, Quiet Country Living Entire home · 4 bedrooms Rated 4.97 Only 3% of Price listings are classed as professionally managed, though 48% of listings have a co-host. Superhosts run 53% of listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 80% of listings.
Nearby markets
Of the seven nearby markets in the table, all within 92 km, Spanish Fork (88 km away, 50 listings) earned the most per listing, about 34% more than Price.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Helper 10 km | 41 | $13,105 | $200 | 37% |
| Mount Pleasant 54 km | 30 | $22,387 | $331 | 30% |
| Spring City 61 km | 31 | $11,414 | $178 | 24% |
| Ephraim 72 km | 31 | $14,710 | $171 | 35% |
| Spanish Fork 88 km | 50 | $24,178 | $177 | 50% |
| Springville 90 km | 49 | $23,948 | $178 | 42% |
| Payson 92 km | 43 | $22,153 | $165 | 46% |
See all 127 Utah Airbnb markets
Markets elsewhere in the United States with a similar nightly rate and occupancy to Price:
FAQ
An active Price Airbnb grossed $18,015 on average in the 12 months to September 2026, according to AirROI's tracking of 40 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $2,740 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Price listings earn between $1,080 and $2,740 in a typical month, and the top tenth $4,170 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Price were booked on 43% of available nights over the past year. That compares with 40% for the Utah average. November is usually the busiest month.
The average booked night in Price cost $160 before fees. Half of listings charge between $91 and $195, so bedroom count and location move the price more than the average suggests.
None of the active Price listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Yes, when it's run well. The average Price Airbnb grossed $18,015 in the 12 months to September 2026, 49% below the Utah average of $35,160. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $11,625 a year (about $970 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $1,530 a month. Check a specific home in the Airbnb estimator.
July usually pays best, averaging $2,540 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Price listing was open to book earned $64 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $109 or more.
Price stays were booked 34 days (about five weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Price Airbnb stay lasted 5.9 nights over the past year. A listing took 22 reservations over the year on average.
Guests rate Price Airbnbs 4.83 out of 5 on average. Guests score check-in highest and location lowest.
Downtown Price, Castle Gate and Nine Mile Canyon draw the most short-term rental interest in Price. The neighborhood guide explains what brings guests to each.
AirROI counted 40 active Airbnb listings in Price as of September 2026. The closest tracked market is Helper, 10 km away.
In Price, nearly all listings add a cleaning fee. The median fee is $65, and some higher fees lift the average to $92.
Method
Figures on this page cover 40 active Airbnb listings in Price from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.