Tourism statisticsRegion2026
Jackson Hole Tourism Statistics: 3.3M Visitors in 2025
Jackson Hole, in Wyoming, United States, recorded 3.3 million overnight visitors in 2025, the Jackson Hole Travel & Tourism Board reports. AirROI estimates 25,819 Airbnb stays in Jackson Hole in the 12 months to October 2026, with Jackson the most booked town. The busiest month was August.
Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method
- Estimated Airbnb nights
- 134,273
- Typical Airbnb stay
- 5.2 nights
- Busiest Airbnb month
- August
- From within the United States, among guests who left a review
- 95.4%
Key facts
Jackson Hole Tourism Facts
Each sentence names its place, period and source, so it can be quoted alone.
Official
- The Jackson Hole Travel & Tourism Board puts Jackson Hole at 3.3 million overnight visitors in 2025.
Airbnb stays
- AirROI puts Airbnb stays in Jackson Hole at 25,819 in the 12 months to October 2026.
- AirROI estimates Airbnb stays in Jackson Hole added up to 134,273 nights in the 12 months to October 2026.
- AirROI estimates a typical Airbnb stay in Jackson Hole lasted 5.2 nights in the 12 months to October 2026, booked about 82 days ahead.
Busiest months
- AirROI ranks August the busiest Airbnb month in Jackson Hole in the 12 months to October 2026, followed by July and September, with April the quietest.
- AirROI estimates the four busiest Airbnb months in Jackson Hole ran unbroken from June to September in the 12 months to October 2026.
- AirROI estimates Airbnb stays in Jackson Hole in September were booked furthest ahead, about 104 days, against 45 days for November, in the 12 months to October 2026.
Guests
- AirROI estimates 95.4% of Jackson Hole Airbnb guests who left a review as of October 2026 were from within the United States.
- Among Jackson Hole Airbnb guests who left a review as of October 2026, New York was the top origin city at 3.5%, ahead of Denver at 2.1%, AirROI estimates.
By place
- AirROI estimates Jackson had the most Airbnb stays of Jackson Hole's 3 towns in the 12 months to October 2026, at 10,793, ahead of Wilson and Teton Village.
Official numbers
How Many Tourists Visit Jackson Hole?
The Jackson Hole Travel & Tourism Board counted 3.3 million overnight visitors in 2025.
| Figure | What it counts | Year | Publisher |
|---|---|---|---|
| 3.3 millionOvernight visitors | Overnight visitors to Teton County / Jackson Hole | 2025 | Jackson Hole Travel & Tourism Board |
Airbnb stays
Airbnb Stays in Jackson Hole
Jackson Hole had 906 Airbnb homes in the 12 months to October 2026. They took an estimated 25,819 stays and 134,273 nights. A typical stay lasted 5.2 nights and was booked about 82 days ahead. AirROI's figures cover the 3 towns it tracks in Jackson Hole; places it does not track are not counted, so every total is a floor.
- Airbnb homes
- 906
- Airbnb stays, estimate
- 25,819
- Airbnb nights, estimate
- 134,273
- Typical stay
- 5.2 nights
- Booked ahead
- 82 days
Busiest months
When Is the Busiest Time in Jackson Hole?
On Airbnb, August was the busiest month in Jackson Hole in the 12 months to October 2026, then July and September. April was the quietest. The four busiest months run unbroken from June to September.
August ranks first, April last
Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
From busiest to quietest: August, July, September, June, February, March, January, October, May, December, November, April.
Month by month: rank, typical stay and days booked ahead
| Month | Share of nights | Booked ahead |
|---|---|---|
| August | 11.5% | 94 days |
| July | 11.4% | 98 days |
| September | 11.2% | 104 days |
| June | 10.9% | 94 days |
| February | 8.9% | 98 days |
| March | 8.6% | 79 days |
| January | 8.1% | 73 days |
| October | 7.4% | 75 days |
| May | 7.3% | 75 days |
| December | 5.6% | 75 days |
| November | 4.7% | 45 days |
| April | 4.4% | 58 days |
Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.
Where guests come from
Where Do Jackson Hole Airbnb Guests Come From?
Nearly all Jackson Hole Airbnb guests who left a review as of October 2026 were from within the United States (95.4%), AirROI estimates. Among the same guests, New York was the top origin city at 3.5%, ahead of Denver at 2.1%. The figures rest on 63,940 reviews, written over many years.
95.4% from within the United States
Among guests who left a review, as of October 2026
- From within the United States 95.4%
- From abroad 4.6%
Top origin cities
Among guests who left a review
By town
Most Booked Towns in Jackson Hole
Jackson, Wilson and Teton Village took 100% of Airbnb stays in Jackson Hole in the 12 months to October 2026. September is the busiest Airbnb month in 1 of the 3 towns, led by Jackson, and August in 1, led by Wilson. Among guests who left a review, the share from abroad across these towns runs from 3.7% in Teton Village to 5.2% in Jackson.
| Jackson | 10,793 |
| Wilson | 7,575 |
| Teton Village | 7,451 |
* Among guests who left a review. Stays, nights and other figures are AirROI estimates for the 12 months to October 2026, and cover Airbnb only. US is the top origin in every town, among guests who left a review, so this column names the top country abroad. A town with no tourism page of its own links to its Airbnb market page.
FAQ
Questions About Tourism in Jackson Hole
How many tourists visit Jackson Hole?
Jackson Hole had 3.3 million overnight visitors in 2025, according to the Jackson Hole Travel & Tourism Board. AirROI estimates 25,819 Airbnb stays in Jackson Hole in the 12 months to October 2026, which is a separate count of bookings.
When is high season in Jackson Hole?
The busiest Airbnb month in Jackson Hole in the 12 months to October 2026 was August, then July and September. The four busiest months run from June to September.
What is the quietest month in Jackson Hole?
April was the quietest Airbnb month in Jackson Hole in the 12 months to October 2026, ranking 12th of 12, and November ranked 11th. Stays in April were booked about 58 days ahead, against 104 days for September.
How long is a typical Airbnb stay in Jackson Hole?
A typical Airbnb stay in Jackson Hole lasted 5.2 nights in the 12 months to October 2026, booked about 82 days ahead. By month, stays ran from 4.2 nights in September to 5.8 nights in April.
Where do Airbnb guests in Jackson Hole come from?
Of Jackson Hole Airbnb guests who left a review as of October 2026, 95.4% were from within the United States, AirROI estimates. Among the same guests, the top origin city was New York at 3.5%, ahead of Denver at 2.1%.
What is the most booked town in Jackson Hole on Airbnb?
Jackson was the most booked town in Jackson Hole on Airbnb, with an estimated 10,793 stays in the 12 months to October 2026, ahead of Wilson and Teton Village.
Are Airbnb stays the same as tourists?
No. The Jackson Hole Travel & Tourism Board counts overnight visitors (3.3 million in 2025). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 25,819 stays are estimates for the 12 months to October 2026.
Method
How These Numbers Are Made
Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights add up each town's stays times its typical stay, across 3 towns. Month ranks compare each month's part of Airbnb nights. Origin rests on 63,940 reviews and describes guests who left a review, not everyone who stayed. Read the method page.