Hue, Hue City Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Hue, Hue City? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $2,176 per year — at a $35 nightly rate, 24.8% occupancy, and a $9 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With just 40 active listings, Hue is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply expanded 3900.0% as revenue climbed even while nightly rates softened — occupancy gains are outrunning rate pressure. For hosts entering now, strengthening demand means there is still room to build a profitable listing.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Hue?
In Hue, the headline Airbnb metrics are $2,176 in average annual revenue,24.8% occupancy, $35 ADR, and $9 in RevPAR, and guests book about 24 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Hue?
Understanding the monthly revenue variations for Airbnb listings in Hue is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hue is typically June, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hue across different performance tiers:
- Best-in-class properties (Top 10%) achieve $662+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $392 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $197 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $93, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Hue
What Is the Monthly Airbnb Occupancy Rate in Hue?
Maximize your bookings by understanding the Hue STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hue:
- Best-in-class properties (Top 10%) achieve 58%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 39% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 23%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Hue
What Is the Average Airbnb Nightly Rate in Hue?
Effective short term rental pricing strategy in Hue involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hue typically peaks in May and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $53+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $38 or more.
- Typical properties (Median) charge around $31 per night.
- Entry-level properties (Bottom 25%) earn around $24 per night.
Average Daily Rate (ADR) Trend by Month in Hue
What Is the RevPAR for Airbnb in Hue?
RevPAR in Hue is currently $9. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $4 RevPAR.
- Typical properties (Median) generate $6 RevPAR.
- Strong performers (Top 25%) earn $12 RevPAR.
- Best-in-class (Top 10%) achieve $19 RevPAR.
Average Monthly RevPAR Trend in Hue
RevPAR Insights for Hue
- The average RevPAR in Hue is $9. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($19) and bottom 25% ($4) is $15, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Jun and bottoms out in May, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Hue benchmarks. If your RevPAR falls below the median of $6, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $12+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Hue?
Hue's peak Airbnb season falls in June, April, February, while the softest stretch is May, September, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (June, April, February)
- Revenue averages $394 per month
- Occupancy rates average 36.8%
- Daily rates average $36
Shoulder Season
- Revenue averages $280 per month
- Occupancy maintains around 27.8%
- Daily rates hold near $33
Low Season (May, September, November)
- Revenue drops to average $194 per month
- Occupancy decreases to average 17.9%
- Daily rates adjust to average $35
Seasonality Insights for Hue
- Airbnb seasonality in Hue is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Hue's highest earning potential, with monthly revenues climbing to $411, occupancy reaching 38.6%, and ADRs peaking at $37.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $177, occupancy could drop to 15.2%, and ADRs may adjust to $31.
- Lower occupancy paired with meaningful seasonality means hosts in Hue need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Hue, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Hue?
Low regulation and minimal registration activity in Hue, Hue City, Vietnam point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Hue to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Hue?
With a compact short-term rental market, Hue gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Imperial City | A UNESCO World Heritage site that attracts tourists with its rich history, ancient architecture, and cultural significance. Perfect for visitors wanting an authentic historical experience. | Imperial Citadel, Thien Mu Pagoda, Hue Royal Antiquities Museum, Forbidden Purple City, Tomb of Khai Dinh |
| Perfume River | Ideal for relaxing and scenic views, the Perfume River area offers a serene atmosphere with easy access to boat tours and riverside dining. A popular choice for travelers looking to unwind. | Perfume River Boat Tours, Truong Tien Bridge, Thien Mu Pagoda, Riverside Parks, Local Food Stalls |
| Tran Phu Street | A vibrant street in the heart of Hue city known for its dining and shopping options. It's a bustling area that is popular among both locals and tourists, making it ideal for short-term rentals. | Local markets, Street food, Shopping centers, Hue City Square, Night market |
| Thua Thien-Hue Province | Surrounding the city, this province includes natural attractions and countryside experiences. Ideal for guests who want a mix of city and nature, good for longer stays. | Lang Co Beach, Tam Giang Lagoon, Bach Ma National Park, Local villages, Scenic rice paddies |
| Kim Long | An area known for its traditional crafts and quiet residential neighborhoods, appealing to tourists looking for a more local experience while being close to the city center. | Handmade workshops, Traditional food spots, Hue’s traditional music, Beautiful views of the river, Local temples |
| Nguyen Du Street | Close to the city center, this area offers convenience and easy access to major sites, perfect for tourists looking to explore without the need for transportation. | Restaurants, Cafes, Shopping, Access to public transport, Nightlife |
| An Cuu | A developing neighborhood that provides a more urban experience with local amenities, ideal for budget travelers looking for affordable stays with proximity to attractions. | Local shops, Affordability, Access to Dong Ba Market, Cultural events, Local cuisine |
| Hoang Hoa Tham | A residential area that offers a local lifestyle experience, while still being close to tourist spots. Attractive to tourists looking to experience daily life in Hue. | Local cafes, Markets, Street vendors, Proximity to college areas, Cultural exchanges |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Hue offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Hue?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Hue
- The Hue Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 60% of the 40 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 37.5% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Hue, Apartment/Condo properties are the most common (62.5%), reflecting the local real estate landscape.
- Houses represent a significant 30% portion, catering likely to families or larger groups.
- The presence of 7.5% Hotel/Boutique listings indicates integration with traditional hospitality.
Hue Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Hue
- The dominant room capacity in Hue is 2 bedrooms listings, making up 50% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 62.5% of the active Airbnb listings in Hue, indicating a high concentration in these sizes.
Hue Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Hue
- The most common guest capacity trend in Hue vacation rentals is listings accommodating 6 guests (22.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Hue STR market, accounting for 40.0% of listings.
- 25.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hue.
- On average, properties in Hue are equipped to host 3.0 guests.
How Do Listings in Hue Compare on Quality?
Listing quality in Hue can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Hue
- At 39.2 photos per listing on average, Hue hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 37.5% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Hue averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Hue?
Amenity Prevalence
Amenity Insights for Hue
- Essential amenities in Hue that guests expect include: Wifi, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Free parking on premises, Fire extinguisher are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Hue: Wifi, Air conditioning.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Kitchen or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Hue to stay competitive.
Which Airbnb Amenities Boost Revenue in Hue?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Hue, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Shower gel | 70.0% | $2,756 | $824 | 234.4% |
Cooking basics | 80.0% | $2,509 | $845 | 197.1% |
Hot water kettle | 80.0% | $2,509 | $845 | 197.1% |
Shampoo | 85.0% | $2,404 | $889 | 170.5% |
Hangers | 82.5% | $2,443 | $919 | 165.9% |
Hot water | 77.5% | $2,531 | $956 | 164.8% |
Iron | 80.0% | $2,474 | $984 | 151.5% |
Portable fans | 17.5% | $4,322 | $1,721 | 151.1% |
Microwave | 30.0% | $3,685 | $1,530 | 140.9% |
Hair dryer | 87.5% | $2,345 | $993 | 136.1% |
Revenue Impact Insights for Hue
- Shower gel tops the revenue impact list with a 234.4% uplift — listings with this amenity earn $2,756 vs. $824 without it.
- Shampoo, Hangers, Hair dryer — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Hue STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hue. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHue Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Hue
- The typical guest profile for Airbnb in Hue consists of predominantly international visitors (81%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 18.9% of guests.
- Key international markets include Vietnam (18.9%) and United States (13.7%).
- Top languages spoken are English (47.3%) followed by French (13.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Hue?
Listings in Hue average 4.9 out of 5 overall, with about 9.4 reviews per active listing and 32.5% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Hue
- With an overall rating of 4.9, Hue listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.97), while Location (4.8) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 32.5% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Hue Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Hue
- The most common availability pattern in Hue falls within the 271-366 days range, representing 77.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 97.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Hue (42.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 2.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Hue?
Average Booking Lead Time by Month
Booking Lead Time Insights for Hue
- The overall average booking lead time for vacation rentals in Hue is 24 days.
- Guests book furthest in advance for stays during November (average 48 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in May (average 6 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (32 days avg.) sees the longest lead times, while Spring (14 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (24 days) as a baseline for your pricing and availability strategy in Hue.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 48 days out to capitalize on advance planning.
- During May, focus on last-minute booking availability and promotions, as guests book with very short notice (6 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 32 days) to capture early planners.
- Monitor your own booking lead times against these Hue averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Hue?
Guests in Hue stay about 3.7 nights on average, generating roughly 587 reservations and 15.1 bookings per listing in the latest AirROI dataset. The most common check-in time is 2:00 PM and check-out is 12:00 PM.
Monthly Length of Stay in Hue
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Hue
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 15.1 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Apr (6.6 nights) and shorten in Nov (2.6 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 2:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Hue Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
37 listings
92.5% of total
30+ Nights
3 listings
7.5% of total
Key Insights
- The most prevalent minimum stay requirement in Hue is 1 Night, adopted by 92.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (92.5%) of the Hue Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 92.5% of Hue hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 7.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hue.
Hue Airbnb Cancellation Policy Trends Analysis (2026)
Limited
1 listings
2.5% of total
Flexible
21 listings
52.5% of total
Moderate
15 listings
37.5% of total
Firm
3 listings
7.5% of total
Cancellation Policy Insights for Hue
- The prevailing Airbnb cancellation policy trend in Hue is Flexible, used by 52.5% of listings.
- The market strongly favors guest-friendly terms, with 90.0% of listings offering Flexible or Moderate policies. This suggests guests in Hue may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 52.5% market standard in Hue.
- Given the high prevalence of Flexible policies (52.5%), offering this can enhance booking appeal, especially during shoulder seasons.
- Regularly review your cancellation policy against competitors and market demand shifts in Hue.
How Much Are Airbnb Cleaning Fees in Hue?
Cleaning fees in Hue are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Hue
- Only 15.0% of listings charge a cleaning fee, suggesting that most hosts in Hue bundle cleaning costs into the nightly rate.
- The average cleaning fee of $5 is close to the median ($1), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 3.0% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Hue median of $1. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Hue Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Huebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Pi House | Super cozy | Apartment in Hue
Entire Place • 2 bedrooms
Hue Charm Apa *3BR * Pool *Gym
Entire Place • 3 bedrooms
Chiuu Home|Chill vibe|1BR|2 pax
Entire Place • 1 bedroom
Lagom Home|3 Bedroom|Kitchen
Private Room • 3 bedrooms
The Nera Garden -2BR- City View - Free Gym & Pool
Entire Place • 2 bedrooms
Luxury apartment with swimming pool in Hue
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Hue?
Learn from the best! This table showcases top-performing Airbnb hosts in Hue based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Annie | 3 | $13,746 | 48 | 4.95/5.0 |
| Thu | 4 | $13,685 | 82 | 4.96/5.0 |
| Huy | 4 | $10,916 | 20 | 4.80/5.0 |
| Vanessa | 1 | $8,943 | 33 | 4.88/5.0 |
| Phuong | 1 | $6,405 | 8 | 5.00/5.0 |
| Vân | 1 | $5,865 | 3 | 5.00/5.0 |
| Monkey House | 2 | $4,932 | 17 | 4.81/5.0 |
| Minh Dung | 1 | $2,154 | 8 | 4.50/5.0 |
| Phước | 1 | $2,145 | 59 | 4.93/5.0 |
| LimdimHere | 4 | $2,087 | 27 | 4.78/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hue.
Who Are the Airbnb Hosts in Hue?
Hue is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Hue
- With 67.5% Superhosts, Hue has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 12.5% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 70.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 30.0% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Hue averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Hue's Airbnb Market Compare to Nearby Cities?
How does the Hue Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Quận Sơn Trà, Hue has 23 percentage points lower occupancy and about $9 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Điện Bàn | 44 | $932 | $204.87 | 36% |
| Quận Ngũ Hành Sơn | 26 | $807 | $99.91 | 45% |
| Đà Nẵng | 3,093 | $672 | $85.88 | 39% |
| Sơn Trà | 284 | $651 | $70.34 | 42% |
| Ngũ Hành Sơn | 179 | $640 | $88.87 | 40% |
| Hội An | 1,738 | $600 | $72.00 | 33% |
| Mỹ An | 19 | $596 | $74.54 | 44% |
| Hải Châu | 34 | $421 | $44.32 | 39% |
| Quận Sơn Trà | 60 | $394 | $44.02 | 48% |
| Thành phố Huế | 85 | $261 | $47.56 | 26% |
Frequently Asked Questions About Airbnb in Hue
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Hue.
How much do Airbnb hosts make in Hue?
Hue hosts earn about $2,176 per year on average, with an average nightly rate of $35 and RevPAR of $9. Those figures describe the typical revenue environment for active listings in Hue, Hue City, not the ceiling for the best operators. Source: AirROI 2026 data, Hue market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Hue?
The average Airbnb occupancy rate in Hue is 24.8%. June is the strongest month and May is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Hue?
Listings in Hue average $35 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Hue?
Hue currently has about 40 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Hue?
AirROI currently classifies the short-term rental regulation level in Hue as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Hue?
RevPAR in Hue is about $9. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Hue?
Occupancy of 24.8% means Hue is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $2,176, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Hue?
The average booking lead time in Hue is about 24 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Hue?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Hue include Imperial City, Perfume River, Tran Phu Street. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Hue?
entire_home listings make up 60.0% of the active supply in Hue. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Hue compare to nearby Airbnb markets?
Among neighboring markets, Điện Bàn posts $11,179 in average annual revenue with 35.8% occupancy, compared to Hue's $2,176 and 24.8%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Hue?
The average Airbnb stay length in Hue is about 3.7 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Hue?
Airbnb listings in Hue average 4.9 out of 5 overall. About 32.5% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Hue?
Shower gel and Cooking basics are among the strongest revenue-linked amenities in Hue. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Hue?
Yes. About 15.0% of active Airbnb listings in Hue charge a cleaning fee, and the average fee is $5. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Hue?
A 67.5% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.