Rock garden super view bungalow Entire home · 1 bedroom Rated 4.72 - Revenue
- ₫594M
- Occupancy
- 88.8%
- Daily rate
- ₫1.7M
Airbnb market data · 202612 months to September 2026
The average Airbnb in Xã Mường Hoa brought in ₫109,156,154 over the 12 months through September 2026, about 27% more than the Lào Cai Province average of ₫85,710,812.
The short answer
Rates in Xã Mường Hoa run ahead of the Lào Cai Province average, with bookings close to it. Listings averaged ₫1,704,243 a night and were booked on 25% of available nights, against ₫1,200,000 and 27% for the Lào Cai Province average.
July, usually the best month, brings in about 67% more per listing than September, usually the slowest. With only 31 active listings, a few bookings can reorder the months.
With 31 active listings, Xã Mường Hoa is the third-largest of 4 Lào Cai Province markets AirROI tracks. From a year earlier, average revenue fell 11% while the number of active listings shrank 16%.
Browse the live Xã Mường Hoa Airbnb market See Every Xã Mường Hoa ListingRevenue
Gross bookings per Xã Mường Hoa listing averaged ₫109,156,154 over the 12 months to September 2026 (Lào Cai Province average: ₫85,710,812), before cleaning, platform and management costs and taxes.
In a typical year, the average Xã Mường Hoa listing brings in ₫17,100,000 in July, its best month, and ₫10,200,000 in September, its slowest. The three strongest months bring in 29% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 5.1 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 1.7 times what September does
Average revenue per active listing, by month, September 2024 to August 2026
The dashed line is the average of the months shown, ₫14,100,000. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue. Nightly rates peaked in August 2026 and bookings in February 2026, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | ₫9,511,848 | 21.3% | ₫1,320,242 | ₫317,062 | 41 days | 1.5 nights |
| Oct 2025 | ₫12,378,346 | 20.9% | ₫1,308,901 | ₫399,301 | 53 days | 2.5 nights |
| Nov 2025 | ₫13,321,769 | 30.3% | ₫1,317,027 | ₫444,059 | 41 days | 2.9 nights |
| Dec 2025 | ₫16,378,485 | 31.8% | ₫1,338,833 | ₫528,338 | 48 days | 1.8 nights |
| Jan 2026 | ₫15,288,879 | 35.2% | ₫1,393,261 | ₫493,190 | 39 days | 2.2 nights |
| Feb 2026 | ₫15,705,757 | 39.7% | ₫1,412,553 | ₫560,920 | 43 days | 2.7 nights |
| Mar 2026 | ₫11,297,321 | 21.3% | ₫1,437,107 | ₫364,430 | 34 days | 2.3 nights |
| Apr 2026 | ₫16,455,529 | 31.9% | ₫1,516,265 | ₫548,518 | 34 days | 3.9 nights |
| May 2026 | ₫13,866,716 | 24.1% | ₫1,710,142 | ₫447,313 | 29 days | 2.1 nights |
| Jun 2026 | ₫16,029,671 | 26.9% | ₫1,765,189 | ₫534,322 | 31 days | 2.5 nights |
| Jul 2026 | ₫21,745,041 | 27.1% | ₫1,773,402 | ₫701,453 | 50 days | 5.2 nights |
| Aug 2026 | ₫20,858,038 | 22.6% | ₫1,797,336 | ₫672,840 | 48 days | 1.7 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Xã Mường Hoa address, run it through the Airbnb income calculator.
Profit
Yes, when it's run well. The average Xã Mường Hoa Airbnb took in ₫109,156,154 in the 12 months to September 2026, an average that counts every active listing, including those open only part of the year. A listing in the top quarter took in about ₫210,500,000, and run by its owner at everyday costs, about ₫13,100,000 a month of that is left after running costs, so a home that costs less than that to own or rent makes money.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | ₫106,656,154 | ₫205,800,000 |
| Cleaning fees guests pay2% of Xã Mường Hoa bookings | ₫2,500,000 | ₫4,700,000 |
| Gross bookings | ₫109,156,154 | ₫210,500,000 |
| Running costs | ||
| Airbnb's feeAbout 12%: 15.5% for the 74% of Xã Mường Hoa listings on Simplified Pricing, 3% for the rest | −₫13,400,000 | −₫25,800,000 |
| Cleaning and laundryPaid for by the cleaning fee; ₫0 if you clean yourself | −₫2,500,000 | −₫4,700,000 |
| Utilities and internetAbout 5% of bookings | −₫5,500,000 | −₫10,500,000 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −₫2,200,000 | −₫4,200,000 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −₫3,300,000 | −₫6,300,000 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −₫1,100,000 | −₫1,100,000 |
| Permit and registrationWhere one is required | −₫500,000 | −₫500,000 |
| Management₫0 when you run it; co-hosts charge from about 10% of nightly bookings | ₫0 | ₫0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | ₫0 | ₫0 |
| Lodging taxesAdded to the guest's bill and passed on | ₫0 | ₫0 |
| Total running costsAbout 24% of bookings, plus cleaning paid for by the cleaning fee | −₫28,500,000 | −₫53,100,000 |
| Left for housing costs, then profit | ₫80,656,154about ₫6,700,000 a month | ₫157,400,000about ₫13,100,000 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Xã Mường Hoa's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Xã Mường Hoa home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about ₫17,500,000 a month, against ₫9,100,000 for the average one.
Occupancy
Xã Mường Hoa listings were booked on 25% of the nights they were open over the past year, 2 percentage points below the Lào Cai Province average (27%) and 10 points below the Vietnam average (35%). In a typical year, occupancy climbs to 35% in January and falls to 21% in August.
The busiest tenth of listings are booked about 6.1 times as often as the bottom quarter.
January is usually the busiest month in Xã Mường Hoa, August the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 25% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Xã Mường Hoa, known as ADR (average daily rate), was ₫1,704,243 over the past year, about 42% above the Lào Cai Province average of ₫1,200,000 and about the same as the Vietnam average (₫1,690,000). Averaged month by month over the past two years, rates peak in June and August at about ₫1,560,000 and bottom out in September and October at about ₫1,280,000.
Prices span a wide range: the top 10% charge about 5.5 times the rate of the bottom quarter.
August rates run 22% above September's
Average nightly rate (ADR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, ₫1,400,000. The 12-month ADR of ₫1,704,243 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Xã Mường Hoa it averaged ₫387,000 over the past year, from about ₫340,000 in a typical September to about ₫551,000 in a typical July.
A small group of listings earns several times more per open night than the rest.
July RevPAR is about 1.6 times September's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, ₫464,000. The 12-month RevPAR of ₫387,000 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
With only 31 active listings, the monthly pattern in Xã Mường Hoa is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in September.
Average revenue by month in Xã Mường Hoa
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, ₫14,100,000.
| Month | Revenue per listing |
|---|---|
| January | ₫14,700,000 |
| February | ₫13,700,000 |
| March | ₫13,600,000 |
| April | ₫15,700,000 |
| May | ₫13,300,000 |
| June | ₫13,700,000 |
| July | ₫17,100,000 |
| August | ₫15,900,000 |
| September | ₫10,200,000 |
| October | ₫14,400,000 |
| November | ₫12,200,000 |
| December | ₫14,900,000 |
Guests book Xã Mường Hoa stays 36 days ahead on average (about five weeks). October stays are booked furthest out, about 47 days ahead, and March stays closest to arrival, about 31 days. A typical October booking is made in late August.
October stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 36 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 31 active listings in Xã Mường Hoa display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Xã Mường Hoa.
Neighborhoods
AirROI's area guide picks eight Xã Mường Hoa neighborhoods that draw short-term rental guests, led by Sapa Town, Ta Phin Village and Ham Rong Mountain. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Sapa Town | Popular tourist destination known for its stunning terraced rice fields and vibrant ethnic culture. A great spot for visitors exploring the natural beauty and local culture of Northern Vietnam. | Fansipan Mountain, Sapa Market, Cat Cat Village, Muong Hoa Valley, Silver Waterfall, Tafang Valley |
| Ta Phin Village | Famous for its traditional textile handicrafts and stunning landscapes, Ta Phin offers an authentic cultural experience. Ideal for travelers interested in local culture and community-based tourism. | Ta Phin Cave, Traditional Dao Spa, Ta Phin Ethnic Minority Culture, Rice Terraces, Local Handicraft Shops |
| Ham Rong Mountain | A popular hiking destination in Sapa with beautiful views and diverse flora. Attracts outdoor enthusiasts and those looking to explore nature. | Ham Rong Flower Garden, Dragon Mount, High View Point, Forest Trails, Cultural Shows |
| Muong Hoa Valley | Known for its breathtaking scenery and rich cultural diversity. It offers a peaceful environment for tourists who enjoy nature and relaxation. | Muong Hoa Stone Field, Local Ethnic Markets, Scenic Hiking Trails, Stunning Surroundings, Cultural Interactions |
| O Quy Ho Pass | One of the highest mountain passes in Vietnam, offering spectacular views and a thrilling drive. Popular with adventure seekers and photographers. | Legendary Pass Views, Dramatic Landscapes, Photography Spots, Motorbike Adventures |
| Bac Ha Market | Major cultural market held every Sunday, known for vibrant local products and cultural exchanges. Ideal for tourists interested in local experiences and shopping. | Bac Ha Market, Local Produce and Handicrafts, Cultural Exchanges, Ethnic Minority Goods, Vibrant Atmosphere |
| Dinh Lu Mountain | A lesser-known spot with stunning views and tranquility. Perfect for those looking for off-the-beaten-path experiences. | Peaceful Hiking Trails, Panoramic Viewpoints, Serene Environment, Wildlife Watching, Picnic Spots |
| Sapa Lake | A peaceful area in the center of Sapa Town, great for relaxing walks and enjoying the scenery. Suitable for families and couples looking for a serene getaway. | Pedestrian Bridge, Surrounding Gardens, Boating, Photography Opportunities, Scenic Lakeside |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Xã Mường Hoa is a room-rental market as much as a whole-home one: private rooms account for 58% of listings, against 32% for entire homes. Houses are the most common property type at 61%, about 2.7 times the share of cabins and other outdoor stays (23%).
Private rooms are a large share of supply
Xã Mường Hoa Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Private room | 58.1% | 18 |
| Entire home | 32.3% | 10 |
| Hotel room | 6.5% | 2 |
| Shared room | 3.2% | 1 |
Listings by property type
Xã Mường Hoa Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 61.3% | 19 |
| Cabin/Outdoor | 22.6% | 7 |
| Hotel/Boutique | 9.7% | 3 |
| Apartment/Condo | 6.5% | 2 |
The most common size among Xã Mường Hoa's 10 entire homes with a bedroom count is one bedroom (5 homes).
Xã Mường Hoa entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 50.0% | 5 |
| 2 bedrooms | 20.0% | 2 |
| 3 bedrooms | 20.0% | 2 |
| 4 bedrooms | 10.0% | 1 |
Most Xã Mường Hoa listings are sized for couples and small families: 81% sleep four guests or fewer, and just 10% take eight or more. Shares are of the 21 listings with a guest capacity on file (68% of the market).
Xã Mường Hoa listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 38.1% | 8 |
| 3 guests | 28.6% | 6 |
| 4 guests | 14.3% | 3 |
| 6 guests | 9.5% | 2 |
| 8+ guests | 9.5% | 2 |
Xã Mường Hoa hosts set up an average of 2.4 beds per listing. 55% of listings show their exact location on the listing map; the rest show an approximate area.
Fire pits are common in Xã Mường Hoa: 52% of listings have one, and 94% have an outdoor dining area.
Share of Xã Mường Hoa listings with each common amenity
Guests
Xã Mường Hoa runs on foreign visitors: 98% of guests who left reviews live outside Vietnam. The United States leads with 12% of reviewers, ahead of Malaysia at 10%. Guests speak a mix of languages: English leads at 49%, followed by German and French.
98% of Xã Mường Hoa guests come from abroad
Where guests who left reviews live
Where Xã Mường Hoa guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Kuala Lumpur | 4.6% |
| Sydney | 3.8% |
| Paris | 3.1% |
| Berlin | 3.1% |
| London | 2.3% |
Where Xã Mường Hoa guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United States | 12.4% |
| Malaysia | 9.9% |
| Singapore | 9.9% |
| Australia | 9.9% |
| United Kingdom | 8.7% |
Languages spoken by Xã Mường Hoa guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 49.0% |
| German | 8.3% |
| French | 6.9% |
| Chinese | 5.5% |
| Malay | 4.8% |
Xã Mường Hoa Airbnbs average 4.83 stars, and 29% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on cleanliness: it scores 4.72, against 4.89 for host communication.
Communication scores highest in Xã Mường Hoa; cleanliness is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.84 |
| Cleanliness | 4.72 |
| Communication | 4.89 |
| Location | 4.74 |
| Check-in | 4.86 |
| Value | 4.81 |
Booking patterns
94% of Xã Mường Hoa listings are open to guests more than 180 days a year, but only 6% are booked or blocked that many days. The most common booked-or-blocked total is 1 to 30 days a year, covering 45% of listings; blocked nights include any the host closes off.
Days a year Xã Mường Hoa listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 77.4% | 24 |
| 181-270 days | 16.1% | 5 |
| 1-30 days | 6.5% | 2 |
Days a year Xã Mường Hoa listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 6.5% | 2 |
| 91-180 days | 16.1% | 5 |
| 31-90 days | 32.3% | 10 |
| 1-30 days | 45.2% | 14 |
The average Xã Mường Hoa booking lasts 2.8 nights, longest in July and shortest in September. Listings took about 16 bookings each over the year. Nearly six in ten listings that give a check-in time set it at 2 p.m., with check-out usually at noon.
Average length of stay by month in Xã Mường Hoa
Average nights per booking, by month of stay
Two-year average by calendar month.
All listings in Xã Mường Hoa accept stays of one or two nights.
Minimum stay set by Xã Mường Hoa listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Moderate is the most common cancellation policy in Xã Mường Hoa, used by 35% of listings; it refunds guests in full if they cancel at least five days before check-in. Hosts here lean flexible: 55% of listings offer Flexible or Moderate terms, against 32% on Firm or stricter ones.
Cancellation policies of Xã Mường Hoa listings, from most to least flexible
Share of listings by the policy they use
About a quarter of Xã Mường Hoa listings charge a cleaning fee. Fees here tend to be small: for listings that charge one, cleaning fees make up only about 2% of gross revenue.
Top earners
The top-grossing Airbnb in Xã Mường Hoa, a one-bedroom unit, took in ₫594,000,000 over the past year, about 5.4 times the city's average of ₫109,000,000.
Rock garden super view bungalow Entire home · 1 bedroom Rated 4.72
Rock garden homestay Round house Private room Rated 4.74
Rustic H'mong Chalet Sau Chua Homestay Entire home · 4 bedrooms Rated 4.89
Rock garden homestay villa Entire home · 1 bedroom Rated 4.73
Breathtaking View! Chilled Local Stay on the Hills Private room · 6 bedrooms Rated 4.87
A beautiful lodge with breathtaking view in Sapa Private room · 1 bedroom Rated 4.91 Fewer than 1% of Xã Mường Hoa listings are classed as professionally managed, though 42% of listings have a co-host. Superhosts run 39% of listings. 61% of listings accept Instant Book, so most stays are confirmed without the host's approval. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 74% of listings.
Nearby markets
Xã Mường Hoa out-earns every one of the two nearby markets in the table, all within 4 km; the best of them, Sa Pa, averaged about 16% less per listing.
Markets elsewhere in Vietnam with a similar nightly rate and occupancy to Xã Mường Hoa:
FAQ
An active Xã Mường Hoa Airbnb grossed ₫109,156,154 on average in the 12 months to September 2026, according to AirROI's tracking of 31 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in ₫19,900,000 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Xã Mường Hoa listings earn between ₫3,820,000 and ₫19,900,000 in a typical month, and the top tenth ₫37,400,000 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
Listings in Xã Mường Hoa were booked on 25% of available nights over the past year. That compares with 27% for the Lào Cai Province average. January is usually the busiest month.
The average booked night in Xã Mường Hoa cost ₫1,704,243 before fees. Half of listings charge between ₫649,000 and ₫1,810,000, so bedroom count and location move the price more than the average suggests.
None of the active Xã Mường Hoa listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Xã Mường Hoa Airbnb grossed ₫109,156,154 in the 12 months to September 2026, 27% above the Lào Cai Province average of ₫85,710,812, counting listings open only part of the year. A listing at the top-quarter mark, run by its owner with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, has about ₫13,100,000 a month left before the mortgage or rent, so a home that costs less than that to own or rent makes a profit. Check a specific home in the Airbnb estimator.
July usually pays best, averaging ₫17,100,000 per active listing over the past two years, and September usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Xã Mường Hoa listing was open to book earned ₫387,000 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made ₫843,000 or more.
Xã Mường Hoa stays were booked 36 days (about five weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Xã Mường Hoa Airbnb stay lasted 2.8 nights over the past year. A listing took 16 reservations over the year on average.
Guests rate Xã Mường Hoa Airbnbs 4.83 out of 5 on average. Guests score communication highest and cleanliness lowest.
Sapa Town, Ta Phin Village and Ham Rong Mountain draw the most short-term rental interest in Xã Mường Hoa. The neighborhood guide explains what brings guests to each.
AirROI counted 31 active Airbnb listings in Xã Mường Hoa as of September 2026. The closest tracked market is Tả Van, 2 km away.
In Xã Mường Hoa, about a quarter of listings add a cleaning fee, and the fees tend to be small: for listings that charge one, they make up only about 2% of gross revenue.
Method
Figures on this page cover 31 active Airbnb listings in Xã Mường Hoa from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Vietnamese dong at ₫26,308 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.