La Asunción Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Heredia Province, Costa Rica
Is Airbnb profitable in La Asunción in 2025? Explore comprehensive Airbnb analytics for La Asunción, Heredia Province, Costa Rica to uncover income potential. This 2025 STR market report for La Asunción, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 59 active listings.
Whether you're considering an Airbnb investment in La Asunción, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the La Asunción Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key La Asunción Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in La Asunción (2025)
Understanding the monthly revenue variations for Airbnb listings in La Asunción is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in La Asunción is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in La Asunción across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,084+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,460 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $445 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $165, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in La Asunción
La Asunción Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the La Asunción STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in La Asunción:
- Best-in-class properties (Top 10%) achieve 62%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 33% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 18%.
- Entry-level properties (Bottom 25%) average 8% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in La Asunción
Average Daily Rate (ADR) Airbnb Trends in La Asunción (2025)
Effective short term rental pricing strategy in La Asunción involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in La Asunción typically peaks in July and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $405+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $121 or more.
- Typical properties (Median) charge around $61 per night.
- Entry-level properties (Bottom 25%) earn around $39 per night.
Average Daily Rate (ADR) Trend by Month in La Asunción
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Airbnb Seasonality Analysis & Trends in La Asunción (2025)
Peak Season (July, November, December)
- Revenue averages $1,702 per month
- Occupancy rates average 24.1%
- Daily rates average $157
Shoulder Season
- Revenue averages $1,266 per month
- Occupancy maintains around 26.9%
- Daily rates hold near $145
Low Season (February, March, April)
- Revenue drops to average $1,006 per month
- Occupancy decreases to average 25.7%
- Daily rates adjust to average $147
Seasonality Insights for La Asunción
- The Airbnb seasonality in La Asunción shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases La Asunción's highest earning potential, with monthly revenues capable of climbing to $1,866, occupancy reaching a high of 31.7%, and ADRs peaking at $183.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $845, occupancy could drop to 21.6%, and ADRs may adjust down to $115.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in La Asunción.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these La Asunción seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in La Asunción (2025)
Exploring the top neighborhoods for short-term rentals in La Asunción? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro de La Asunción | The heart of La Asunción, offering easy access to local shops, restaurants, and cultural sites. Ideal for travelers looking to immerse themselves in the local lifestyle. | La Asunción Parish, Plaza de La Asunción, Local markets, Cultural festivals, Restaurants and cafes |
| San Francisco de Dos Ríos | A peaceful residential area with a mix of urban and suburban charm. Attracts families and long-term guests looking for a quiet stay near the city. | Parque de San Francisco, Local bakeries, Cafes, Community events, Hiking trails nearby |
| Concepción | A vibrant community known for its local art and craft scene. Perfect for tourists interested in local culture and community experiences. | Artisan markets, Local artist studios, Galleries, Traditional restaurants, Community workshops |
| Mercedes | A suburban area with lush greenery and parks, ideal for nature lovers. Guests can enjoy outdoor activities and tranquility while being close to the city. | Parque Mercedes, Nature trails, Picnic areas, Local eateries, Nearby coffee farms |
| Santa Lucía | A charming neighborhood with a strong sense of community, attracting visitors looking for a local experience and hospitality. | Community plaza, Cultural events, Local schools, Family-run restaurants, Parks and recreational areas |
| San Pablo | Known for its scenic views and access to nature, San Pablo is great for guests looking to relax and enjoy the mountains and views. | Views of the Central Valley, Hiking trails, Nature reserves, Coffee tours, Local coffee shops |
| Rosario | A quieter neighborhood that offers a retreat from busy tourist areas. Suitable for guests seeking a peaceful environment with local charm. | Local markets, Parks, Traditional cuisine, Cultural heritage sites, Scenic viewpoints |
| Barva | Famous for its natural beauty and historical significance, Barva attracts visitors interested in ecotourism and Costa Rican history. | Barva Volcano, Historical sites, Cultural festivals, Natural parks, Coffee plantations |
Understanding Airbnb License Requirements & STR Laws in La Asunción (2025)
While La Asunción, Heredia Province, Costa Rica currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for La Asunción to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in La Asunción (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in La Asunciónbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Beautiful house with private pool
Entire Place • 4 bedrooms
Serafina Villa French Mansion near SJO
Entire Place • 5 bedrooms
Spring Villa surrounded with an Amazing Garden!
Entire Place • 5 bedrooms
Georgeus Villa, pool, additional jacuzzi, A/C
Entire Place • 4 bedrooms
Private rooms, 10 minutes from SJO, 11Rm, 12Br
Private Room • 11 bedrooms
7H Near Double Tree Hotel/SJO Wi-Fi 300MBS! Rm2
Private Room • N/A
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in La Asunción (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in La Asunción based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Marlene | 6 | $122,573 | 293 | 4.91/5.0 |
| Shell | 1 | $72,634 | 158 | 4.94/5.0 |
| Lily | 2 | $70,670 | 178 | 4.88/5.0 |
| Rentarama | 3 | $57,822 | 12 | 5.00/5.0 |
| Estefania | 1 | $52,966 | 51 | 4.86/5.0 |
| Cariari House | 9 | $40,446 | 41 | 5.00/5.0 |
| Johanna | 1 | $22,804 | 19 | 4.84/5.0 |
| Ana Luisa | 1 | $18,636 | 77 | 4.99/5.0 |
| Fer Y Godfrey | 1 | $13,267 | 57 | 4.95/5.0 |
| Marleny | 1 | $11,557 | 32 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in La Asunción.
Dive Deeper: Advanced La Asunción STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for La Asunción. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLa Asunción Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for La Asunción
- The La Asunción Airbnb market composition is heavily skewed towards Private Room listings, which make up 71.2% of the 59 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in La Asunción, House properties are the most common (62.7%), reflecting the local real estate landscape.
- Houses represent a significant 62.7% portion, catering likely to families or larger groups.
- The presence of 27.1% Hotel/Boutique listings indicates integration with traditional hospitality.
La Asunción Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for La Asunción
- The dominant room capacity in La Asunción is 1 bedroom listings, making up 47.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 5+ bedrooms properties represent 59.4% of the active Airbnb listings in La Asunción, indicating a high concentration in these sizes.
- A significant 22.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in La Asunción.
La Asunción Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for La Asunción
- The most common guest capacity trend in La Asunción vacation rentals is listings accommodating 2 guests (18.6%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the La Asunción STR market, accounting for 35.5% of listings.
- 23.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in La Asunción.
- On average, properties in La Asunción are equipped to host 3.2 guests.
La Asunción Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for La Asunción
- The most common availability pattern in La Asunción falls within the 271-366 days range, representing 79.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 91.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in La Asunción (50.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 8.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
La Asunción Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
42 listings
71.2% of total
2 Nights
10 listings
16.9% of total
3 Nights
1 listings
1.7% of total
30+ Nights
6 listings
10.2% of total
Key Insights
- The most prevalent minimum stay requirement in La Asunción is 1 Night, adopted by 71.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (88.1%) of the La Asunción Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (10.2%) caters to monthly stays (30+ nights) in La Asunción, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 71.2% of La Asunción hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 10.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in La Asunción.
La Asunción Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
34 listings
57.6% of total
Moderate
10 listings
16.9% of total
Firm
10 listings
16.9% of total
Strict
5 listings
8.5% of total
Cancellation Policy Insights for La Asunción
- The prevailing Airbnb cancellation policy trend in La Asunción is Flexible, used by 57.6% of listings.
- The market strongly favors guest-friendly terms, with 74.5% of listings offering Flexible or Moderate policies. This suggests guests in La Asunción may expect booking flexibility.
- Strict cancellation policies are quite rare (8.5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 57.6% market standard in La Asunción.
- Given the high prevalence of Flexible policies (57.6%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 8.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in La Asunción.
La Asunción STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for La Asunción
- The overall average booking lead time for vacation rentals in La Asunción is 34 days.
- Guests book furthest in advance for stays during July (average 78 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (47 days avg.) sees the longest lead times, while Spring (30 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (34 days) as a baseline for your pricing and availability strategy in La Asunción.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 78 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 47 days) to capture early planners.
- Monitor your own booking lead times against these La Asunción averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in La Asunción (2025)
Amenity Prevalence
Amenity Insights for La Asunción
- Essential amenities in La Asunción that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Free parking on premises, TV, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for La Asunción: Wifi.
- Consider adding popular differentiators like Free parking on premises or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in La Asunción to stay competitive.
La Asunción Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for La Asunción
- The typical guest profile for Airbnb in La Asunción consists of a mix of domestic (44%) and international guests, with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 43.8% of guests.
- Key international markets include Costa Rica (43.8%) and United States (30.4%).
- Top languages spoken are English (43.3%) followed by Spanish (39.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the La Asunción Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Nacascolo | 32 | $6,610 | $1146.15 | 36% |
| Playa Tamarindo | 21 | $5,459 | $400.94 | 48% |
| Pinilla | 78 | $5,319 | $601.54 | 36% |
| Playa Langosta | 171 | $4,589 | $492.74 | 42% |
| Punta Islita | 28 | $4,514 | $522.58 | 37% |
| Tamarindo | 1,275 | $4,266 | $394.58 | 44% |
| Cabo Velas | 975 | $3,428 | $383.18 | 40% |
| Nosara | 913 | $3,331 | $419.09 | 41% |
| Tempate | 709 | $3,044 | $375.70 | 37% |
| Quepos | 1,173 | $2,689 | $247.58 | 40% |