San Pablo Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Heredia Province, Costa Rica

Source: AirROI
Last updated: 2025-06-01

Is Airbnb profitable in San Pablo in 2025? Explore comprehensive Airbnb analytics for San Pablo, Heredia Province, Costa Rica to uncover income potential. This 2025 STR market report for San Pablo, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 27 active listings.

Whether you're considering an Airbnb investment in San Pablo, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the San Pablo Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key San Pablo Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$74
The average rental revenue earned for an occupied room per day in San Pablo.
Occupancy Rate(?)
42.2%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$5,462
Typical annual income for an Airbnb listing in San Pablo. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
109.0%
Strong growth (109.0%) vs. last year.
Peak Revenue Month(?)
January
The month with the highest average earnings, indicating peak season in San Pablo.
Lowest Revenue Month(?)
June
The month with the lowest average earnings, indicating the low season in San Pablo.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
27
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in San Pablo (2025)

Understanding the monthly revenue variations for Airbnb listings in San Pablo is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in San Pablo is typically January, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in San Pablo across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $1,711+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,035 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $564 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $263, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in San Pablo

San Pablo Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the San Pablo STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Novembersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in San Pablo:

  • Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 34%.
  • Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in San Pablo

Average Daily Rate (ADR) Airbnb Trends in San Pablo (2025)

Effective short term rental pricing strategy in San Pablo involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in San Pablo typically peaks in January and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $138+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $73 or more.
  • Typical properties (Median) charge around $40 per night.
  • Entry-level properties (Bottom 25%) earn around $21 per night.

Average Daily Rate (ADR) Trend by Month in San Pablo

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Airbnb Seasonality Analysis & Trends in San Pablo (2025)

Peak Season (January, April, November)
  • Revenue averages $994 per month
  • Occupancy rates average 45.6%
  • Daily rates average $68
Shoulder Season
  • Revenue averages $831 per month
  • Occupancy maintains around 43.6%
  • Daily rates hold near $62
Low Season (June, September, October)
  • Revenue drops to average $464 per month
  • Occupancy decreases to average 37.1%
  • Daily rates adjust to average $47

Seasonality Insights for San Pablo

  • The Airbnb seasonality in San Pablo shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases San Pablo's highest earning potential, with monthly revenues capable of climbing to $1,125, occupancy reaching a high of 53.7%, and ADRs peaking at $82.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $315, occupancy could drop to 27.8%, and ADRs may adjust down to $46.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in San Pablo.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these San Pablo seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in San Pablo (2025)

Exploring the top neighborhoods for short-term rentals in San Pablo? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
San Pablo Centro
The heart of San Pablo with easy access to amenities, shops, and local attractions. Ideal for guests wanting to experience local culture and community.
San Pablo Church, Locals' Market, Cafes and Restaurants, Public Parks, Community Events
Bosques de San Pablo
A tranquil residential area with lush greenery, perfect for families and those seeking a peaceful retreat. Close to nature attractions and hiking trails.
Nature Reserves, Hiking Trails, Biodiversity Parks, Picnic Areas
San Miguel
A growing area known for its welcoming atmosphere and friendly locals. Offers a mix of residential and tourist-friendly spots, great for cultural exchange.
Local Festivals, Cultural Events, Artisan Markets, Traditional Food Stalls
La Tigra
Known for its scenic views and proximity to nature, La Tigra attracts travelers looking for adventure and eco-tourism experiences.
Natural Parks, Adventurous Hiking Trails, Bird Watching, Eco-Friendly Lodges
Rincón de San Pablo
A quieter area that provides a more laid-back atmosphere, appealing to those who want to escape the hustle and enjoy peaceful surroundings.
Rural Landscapes, Scenic Views, Yoga Retreats, Farmers Markets
Calle Vieja
Rich in history and culture, this area offers a glimpse into the traditional Costa Rican lifestyle, making it attractive for culturally minded tourists.
Historical Sites, Cultural Museums, Traditional Cuisine, Local Handicrafts
Santa Rosa
Close to educational institutions and known for its vibrant local community, great for long-term stays and students.
Universities, Educational Workshops, Community Classes, Local Dining Options
El Carmen
An emerging area with modern amenities and a friendly vibe, attracting both travelers and expats seeking a new lifestyle in Costa Rica.
Shopping Centers, Cafés and Bars, Fitness Centers, Cultural Exchanges

Understanding Airbnb License Requirements & STR Laws in San Pablo (2025)

While San Pablo, Heredia Province, Costa Rica currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for San Pablo to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 4% licensed listings)

Top Performing Airbnb Properties in San Pablo (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in San Pablobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Casa's De Ferreira

Casa's De Ferreira

Entire Place • 4 bedrooms

$17,805
Revenue
85.9%
Occupancy
$119.07
Daily Rate
Mountain House 12 Bedrooms (+27 guests) Wifi + GYM

Mountain House 12 Bedrooms (+27 guests) Wifi + GYM

Entire Place • 12 bedrooms

$13,625
Revenue
20.7%
Occupancy
$255.06
Daily Rate
Modern & Comfy house in Heredia

Modern & Comfy house in Heredia

Entire Place • 2 bedrooms

$13,123
Revenue
63.4%
Occupancy
$61.52
Daily Rate
Casa en Paraíso! Gosen está cerca Airport & Bosque

Casa en Paraíso! Gosen está cerca Airport & Bosque

Entire Place • 1 bedroom

$11,284
Revenue
38.0%
Occupancy
$79.01
Daily Rate
Gosen Mountain Luxury House in Paradise, near SJO.

Gosen Mountain Luxury House in Paradise, near SJO.

Entire Place • 2 bedrooms

$10,553
Revenue
31.6%
Occupancy
$101.27
Daily Rate
Beutiful & spacious 2BD apartment (unit2)

Beutiful & spacious 2BD apartment (unit2)

Entire Place • 2 bedrooms

$8,499
Revenue
74.4%
Occupancy
$33.76
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in San Pablo (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in San Pablo based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Rolando3$22,6151744.92/5.0
Eduardo2$21,8371384.89/5.0
John Martin1$17,80595.00/5.0
Hermano Cesar2$16,82085.00/5.0
Adrian1$13,123854.91/5.0
Host #3594978312$9,5292N/A/5.0
Johann3$6,555814.76/5.0
Claudia2$6,234674.58/5.0
Randall1$6,164314.94/5.0
Host #2847418751$6,1381N/A/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in San Pablo.

Dive Deeper: Advanced San Pablo STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for San Pablo. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

San Pablo Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for San Pablo

  • The San Pablo Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 70.4% of the 27 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in San Pablo, House properties are the most common (48.1%), reflecting the local real estate landscape.
  • Houses represent a significant 48.1% portion, catering likely to families or larger groups.
  • The presence of 11.1% Hotel/Boutique listings indicates integration with traditional hospitality.

San Pablo Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for San Pablo

  • The dominant room capacity in San Pablo is 2 bedrooms listings, making up 25.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 48.1% of the active Airbnb listings in San Pablo, indicating a high concentration in these sizes.
  • A significant 25.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in San Pablo.

San Pablo Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for San Pablo

  • The most common guest capacity trend in San Pablo vacation rentals is listings accommodating 4 guests (22.2%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 2 guests dominate the San Pablo STR market, accounting for 40.7% of listings.
  • 22.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in San Pablo.
  • On average, properties in San Pablo are equipped to host 3.2 guests.

San Pablo Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for San Pablo

  • The most common availability pattern in San Pablo falls within the 271-366 days range, representing 51.9% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 88.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in San Pablo (44.4%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 11.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

San Pablo Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (34.6%)

1 Night

9 listings

34.6% of total

2 Nights (38.5%)

2 Nights

10 listings

38.5% of total

3 Nights (11.5%)

3 Nights

3 listings

11.5% of total

4-6 Nights (7.7%)

4-6 Nights

2 listings

7.7% of total

30+ Nights (7.7%)

30+ Nights

2 listings

7.7% of total

Key Insights

  • The most prevalent minimum stay requirement in San Pablo is 2 Nights, adopted by 38.5% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (73.1%) of the San Pablo Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 38.5% of San Pablo hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 7.7% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in San Pablo.

San Pablo Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (41.7%)

Flexible

10 listings

41.7% of total

Moderate (37.5%)

Moderate

9 listings

37.5% of total

Firm (8.3%)

Firm

2 listings

8.3% of total

Strict (12.5%)

Strict

3 listings

12.5% of total

Cancellation Policy Insights for San Pablo

  • The prevailing Airbnb cancellation policy trend in San Pablo is Flexible, used by 41.7% of listings.
  • The market strongly favors guest-friendly terms, with 79.2% of listings offering Flexible or Moderate policies. This suggests guests in San Pablo may expect booking flexibility.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 41.7% market standard in San Pablo.
  • Using a Strict policy might deter some guests, as only 12.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in San Pablo.

San Pablo STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for San Pablo

  • The overall average booking lead time for vacation rentals in San Pablo is 24 days.
  • Guests book furthest in advance for stays during September (average 48 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in July (average 15 days), indicating more last-minute travel plans during this time.
  • Seasonally, Fall (38 days avg.) sees the longest lead times, while Summer (26 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (24 days) as a baseline for your pricing and availability strategy in San Pablo.
  • For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 48 days out to capitalize on advance planning.
  • Target marketing efforts for the Fall season well in advance (at least 38 days) to capture early planners.
  • Monitor your own booking lead times against these San Pablo averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in San Pablo (2025)

Amenity Prevalence

Amenity Insights for San Pablo

  • Essential amenities in San Pablo that guests expect include: Wifi, Kitchen, Washer, Dishes and silverware, Hot water. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Refrigerator, Microwave, Essentials are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for San Pablo: Wifi, Kitchen, Washer, Dishes and silverware, Hot water.
  • Prioritize adding missing essentials: Kitchen, Washer, Dishes and silverware, Hot water.
  • Consider adding popular differentiators like Refrigerator or Microwave to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in San Pablo to stay competitive.

San Pablo Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for San Pablo

  • The typical guest profile for Airbnb in San Pablo consists of a mix of domestic (51%) and international guests, often arriving from nearby Heredia, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 51.3% of guests.
  • Key international markets include Costa Rica (51.3%) and United States (25%).
  • Top languages spoken are English (44.4%) followed by Spanish (44%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Balance marketing efforts between domestic and international channels based on the guest mix.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the San Pablo Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Pinilla60$6,074$666.8237%
Nacascolo37$5,874$1305.6932%
Playa Tamarindo21$5,749$402.6651%
Tamarindo139$5,016$467.6541%
Playa Langosta158$4,478$510.6843%
Punta Islita33$4,230$582.4736%
Tamarindo1,092$4,100$385.7943%
Cabo Velas901$3,465$388.3440%
Nosara895$3,198$410.9840%
Tempate708$3,015$399.0236%

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