Rueil-Malmaison Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Ile-de-France, France

Source: AirROI
Last updated: 2025-07-01

Is Airbnb profitable in Rueil-Malmaison in 2025? Explore comprehensive Airbnb analytics for Rueil-Malmaison, Ile-de-France, France to uncover income potential. This 2025 STR market report for Rueil-Malmaison, based on AirROI data from July 2024 to June 2025, reveals key trends in the market of 302 active listings.

Whether you're considering an Airbnb investment in Rueil-Malmaison, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Rueil-Malmaison Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Rueil-Malmaison Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$131
The average rental revenue earned for an occupied room per day in Rueil-Malmaison.
Occupancy Rate(?)
41.6%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$12,198
Typical annual income for an Airbnb listing in Rueil-Malmaison. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-6.2%
Slight decrease (-6.2%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Rueil-Malmaison.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Rueil-Malmaison.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
302
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Rueil-Malmaison (2025)

Understanding the monthly revenue variations for Airbnb listings in Rueil-Malmaison is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rueil-Malmaison is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rueil-Malmaison across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,246+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,181 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,315 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $666, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Rueil-Malmaison

Rueil-Malmaison Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Rueil-Malmaison STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rueil-Malmaison:

  • Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 43%.
  • Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Rueil-Malmaison

Average Daily Rate (ADR) Airbnb Trends in Rueil-Malmaison (2025)

Effective short term rental pricing strategy in Rueil-Malmaison involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rueil-Malmaison typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $218+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $138 or more.
  • Typical properties (Median) charge around $99 per night.
  • Entry-level properties (Bottom 25%) earn around $74 per night.

Average Daily Rate (ADR) Trend by Month in Rueil-Malmaison

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Airbnb Seasonality Analysis & Trends in Rueil-Malmaison (2025)

Peak Season (August, July, December)
  • Revenue averages $2,143 per month
  • Occupancy rates average 45.0%
  • Daily rates average $136
Shoulder Season
  • Revenue averages $1,600 per month
  • Occupancy maintains around 45.9%
  • Daily rates hold near $126
Low Season (January, February, March)
  • Revenue drops to average $1,332 per month
  • Occupancy decreases to average 42.7%
  • Daily rates adjust to average $122

Seasonality Insights for Rueil-Malmaison

  • The Airbnb seasonality in Rueil-Malmaison shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Rueil-Malmaison's highest earning potential, with monthly revenues capable of climbing to $2,366, occupancy reaching a high of 50.8%, and ADRs peaking at $145.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,270, occupancy could drop to 40.6%, and ADRs may adjust down to $120.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Rueil-Malmaison.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Rueil-Malmaison seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Rueil-Malmaison (2025)

Exploring the top neighborhoods for short-term rentals in Rueil-Malmaison? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Rueil Centre
The heart of Rueil-Malmaison with a charming town center, offering a mix of shops, cafés, and cultural venues. Ideal for visitors who want to experience local life and easy access to transportation.
Rueil-Malmaison Park, Château de Malmaison, Saint-Pierre-Saint-Paul Church, Les Quatre Temps shopping mall, Rueil city center markets
La Varenne
A picturesque residential area that offers a peaceful atmosphere yet is close to the hustle and bustle. Great for families or those seeking a serene getaway near Paris.
La Varenne Park, riverbanks of the Seine, local markets and bakeries, scenic walking paths
Buzenval
A vibrant neighborhood known for its cultural diversity and community spirit. Offers a mix of local eateries and parks, appealing to younger travelers and families alike.
Parc de la Varenne, local festivals and events, variety of international restaurants
Rueil-Malmaison Riverbanks
Beautiful scenic area along the Seine River, perfect for outdoor enthusiasts and those looking to unwind in nature while having good access to city attractions.
Seine River walks, Bicycle routes, Picnic areas, Scenic views, Riverside dining options
Mont Valérien
Historic area with commanding views and rich history. This area attracts history buffs and those interested in wartime heritage and historic architecture.
Fort Mont Valérien, parc Mont Valérien, historical monuments, walking trails
Rueil-Malmaison Business District
Modern business hub attracting corporate travelers and professionals. Close to transport links and business services, making it ideal for short-term rentals for working travelers.
offices and coworking spaces, business events and conferences, transport connections to central Paris
Parc de la Malmaison
A serene park area surrounding the historical Château de Malmaison, perfect for those seeking a relaxing environment close to beautiful gardens and French history.
Château de Malmaison, beautiful gardens, scenic walking paths, summer cultural events, historical exhibitions
Bord de Seine
Charming riverside location that offers tranquility and picturesque views. Attractive for tourists looking to combine relaxation with easy access to Paris.
seine river walks, water sports, charming cafés by the river, weekend markets

Understanding Airbnb License Requirements & STR Laws in Rueil-Malmaison (2025)

While Rueil-Malmaison, Ile-de-France, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Rueil-Malmaison to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 8% licensed listings)

Top Performing Airbnb Properties in Rueil-Malmaison (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Rueil-Malmaisonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Place to stay & experiences in the West of Paris

Place to stay & experiences in the West of Paris

Entire Place • 5 bedrooms

$124,786
Revenue
50.2%
Occupancy
$723.88
Daily Rate
Architect-designed wooden house near Paris

Architect-designed wooden house near Paris

Entire Place • 5 bedrooms

$73,029
Revenue
34.3%
Occupancy
$487.83
Daily Rate
Peaceful family home for 12 people

Peaceful family home for 12 people

Entire Place • 5 bedrooms

$63,795
Revenue
69.0%
Occupancy
$695.51
Daily Rate
House with 5 bedrooms and 2 parking spaces, family-friendly!

House with 5 bedrooms and 2 parking spaces, family-friendly!

Entire Place • 5 bedrooms

$42,461
Revenue
28.8%
Occupancy
$423.98
Daily Rate
Urban Charm & Comfort – 6 Guests

Urban Charm & Comfort – 6 Guests

Entire Place • 3 bedrooms

$42,111
Revenue
51.4%
Occupancy
$224.84
Daily Rate
Le Spacieux Paris La Défense (no parties)

Le Spacieux Paris La Défense (no parties)

Entire Place • 3 bedrooms

$41,957
Revenue
46.3%
Occupancy
$237.47
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Rueil-Malmaison (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Rueil-Malmaison based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Célina7$210,3713094.91/5.0
Thierry4$78,0241684.71/5.0
Maison Holya Living10$76,921544.90/5.0
Catherine1$73,029284.75/5.0
Charles-Henri1$63,7952Not Rated
Aicia2$45,710654.87/5.0
Maison Holya10$44,839304.86/5.0
Valérie Et Jean3$43,0997514.80/5.0
Guillaume2$43,0612844.95/5.0
Noura1$42,46164.50/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rueil-Malmaison.

Dive Deeper: Advanced Rueil-Malmaison STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rueil-Malmaison. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Rueil-Malmaison Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Rueil-Malmaison

  • The Rueil-Malmaison Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 81.8% of the 302 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Rueil-Malmaison, Apartment/Condo properties are the most common (76.5%), reflecting the local real estate landscape.
  • Houses represent a significant 19.2% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique, others, outdoor/unique (combined 4.3%) offer potential for unique stay experiences.

Rueil-Malmaison Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Rueil-Malmaison

  • The dominant room capacity in Rueil-Malmaison is 1 bedroom listings, making up 43% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 66.5% of the active Airbnb listings in Rueil-Malmaison, indicating a high concentration in these sizes.
  • Listings with 3+ bedrooms (9.9%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Rueil-Malmaison.

Rueil-Malmaison Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Rueil-Malmaison

  • The most common guest capacity trend in Rueil-Malmaison vacation rentals is listings accommodating 2 guests (27.5%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Rueil-Malmaison STR market, accounting for 53.3% of listings.
  • 14.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rueil-Malmaison.
  • On average, properties in Rueil-Malmaison are equipped to host 3.1 guests.

Rueil-Malmaison Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Rueil-Malmaison

  • The most common availability pattern in Rueil-Malmaison falls within the 271-366 days range, representing 55.3% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 82.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Rueil-Malmaison (32.8%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 18.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Rueil-Malmaison Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (22.7%)

1 Night

64 listings

22.7% of total

2 Nights (26.6%)

2 Nights

75 listings

26.6% of total

3 Nights (11.3%)

3 Nights

32 listings

11.3% of total

4-6 Nights (13.8%)

4-6 Nights

39 listings

13.8% of total

7-29 Nights (2.8%)

7-29 Nights

8 listings

2.8% of total

30+ Nights (22.7%)

30+ Nights

64 listings

22.7% of total

Key Insights

  • The most prevalent minimum stay requirement in Rueil-Malmaison is 2 Nights, adopted by 26.6% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (22.7%) caters to monthly stays (30+ nights) in Rueil-Malmaison, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 26.6% of Rueil-Malmaison hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 22.7% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 22.7% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rueil-Malmaison.

Rueil-Malmaison Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days

1 listings

0.4% of total

Flexible (26.8%)

Flexible

74 listings

26.8% of total

Moderate (34.1%)

Moderate

94 listings

34.1% of total

Firm (22.5%)

Firm

62 listings

22.5% of total

Strict (16.3%)

Strict

45 listings

16.3% of total

Cancellation Policy Insights for Rueil-Malmaison

  • The prevailing Airbnb cancellation policy trend in Rueil-Malmaison is Moderate, used by 34.1% of listings.
  • There's a relatively balanced mix between guest-friendly (60.9%) and stricter (38.8%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 34.1% market standard in Rueil-Malmaison.
  • Regularly review your cancellation policy against competitors and market demand shifts in Rueil-Malmaison.

Rueil-Malmaison STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Rueil-Malmaison

  • The overall average booking lead time for vacation rentals in Rueil-Malmaison is 33 days.
  • Guests book furthest in advance for stays during July (average 50 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 23 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (42 days avg.) sees the longest lead times, while Winter (27 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (33 days) as a baseline for your pricing and availability strategy in Rueil-Malmaison.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 50 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 42 days) to capture early planners.
  • Monitor your own booking lead times against these Rueil-Malmaison averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Rueil-Malmaison (2025)

Amenity data is currently unavailable for Rueil-Malmaison.

Rueil-Malmaison Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Rueil-Malmaison

  • The typical guest profile for Airbnb in Rueil-Malmaison consists of primarily domestic travelers (69%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
  • Domestic travelers account for 68.9% of guests.
  • Key international markets include France (68.9%) and United Kingdom (4.3%).
  • Top languages spoken are English (34.6%) followed by French (34.5%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Paris and Rueil-Malmaison.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Rueil-Malmaison Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Morienval12$4,931$374.6830%
Rosoy-en-Multien14$4,067$358.6956%
La Couture-Boussey11$3,981$426.2331%
Saint-Rémy-l'Honoré13$3,413$262.3141%
Mesnils-sur-Iton24$3,222$343.6241%
Muids14$3,160$378.2038%
Trigny10$3,134$260.1543%
Verdelot14$3,117$303.9443%
Millançay12$3,035$347.6835%
Dizy10$2,999$246.6240%

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