El Hawaii Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Santa Rosa, Guatemala
Is Airbnb profitable in El Hawaii in 2025? Explore comprehensive Airbnb analytics for El Hawaii, Santa Rosa, Guatemala to uncover income potential. This 2025 STR market report for El Hawaii, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 25 active listings.
Whether you're considering an Airbnb investment in El Hawaii, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the El Hawaii Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key El Hawaii Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in El Hawaii (2025)
Understanding the monthly revenue variations for Airbnb listings in El Hawaii is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in El Hawaii is typically December, while July often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in El Hawaii across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,976+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,626 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $967 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $548, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in El Hawaii
El Hawaii Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the El Hawaii STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while July experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in El Hawaii:
- Best-in-class properties (Top 10%) achieve 43%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 23% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 14%.
- Entry-level properties (Bottom 25%) average 9% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in El Hawaii
Average Daily Rate (ADR) Airbnb Trends in El Hawaii (2025)
Effective short term rental pricing strategy in El Hawaii involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in El Hawaii typically peaks in April and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $481+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $326 or more.
- Typical properties (Median) charge around $210 per night.
- Entry-level properties (Bottom 25%) earn around $159 per night.
Average Daily Rate (ADR) Trend by Month in El Hawaii
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Airbnb Seasonality Analysis & Trends in El Hawaii (2025)
Peak Season (December, May, April)
- Revenue averages $2,248 per month
- Occupancy rates average 27.6%
- Daily rates average $268
Shoulder Season
- Revenue averages $1,271 per month
- Occupancy maintains around 18.8%
- Daily rates hold near $256
Low Season (July, September, October)
- Revenue drops to average $655 per month
- Occupancy decreases to average 11.6%
- Daily rates adjust to average $256
Seasonality Insights for El Hawaii
- The Airbnb seasonality in El Hawaii shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases El Hawaii's highest earning potential, with monthly revenues capable of climbing to $2,598, occupancy reaching a high of 32.9%, and ADRs peaking at $275.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $522, occupancy could drop to 10.4%, and ADRs may adjust down to $248.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in El Hawaii.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these El Hawaii seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in El Hawaii (2025)
Exploring the top neighborhoods for short-term rentals in El Hawaii? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Antigua | A UNESCO World Heritage Site known for its well-preserved Spanish Baroque architecture, cobblestone streets, and rich history. Attracts tourists looking for culture, history, and beautiful scenery. | Santa Catalina Arch, Antigua Guatemala Cathedral, La Merced Church, Pacaya Volcano, Cerro de la Cruz |
| Lake Atitlán | Famous for its stunning lake surrounded by volcanoes and picturesque villages. Popular among nature lovers and adventure seekers, offering a serene getaway. | San Pedro Volcano, Santiago Atitlán, Lake Atitlán boat tours, Santa Cruz La Laguna, Indian Nose hike |
| Guatemala City | The capital and largest city in Guatemala, offering a mix of vibrant urban life, culture, and history. Key location for business travelers and tourists. | Museo Nacional de Arqueología y Ethnología, Templo Mayor de Iximche, Plaza Mayor, National Palace of Culture, Zona 1 |
| Semuc Champey | An extraordinary natural monument and popular tourist destination known for its turquoise pools and limestone bridge. Great for eco-tourism and adventure travelers. | Semuc Champey Natural Monument, Cave of Kanba, Lanquin Caves, Rio Cahabon, Lago de Izabal |
| Monterrico | A coastal town known for its black sand beaches and sea turtle conservation projects. Attracts beachgoers and eco-tourists seeking relaxation and wildlife experiences. | Monterrico Beach, Monterrico Nature Reserve, Turtle conservation projects, Mayan ruins nearby, Mangrove tours |
| Xela (Quetzaltenango) | Known for its indigenous culture and vibrant arts scene, Xela is a top choice among travelers seeking authentic local experiences and adventures. | Cerro El Baul, Fuentes Georginas, Santa Maria Volcano, Quetzaltenango Central Park, Museo Ixkik |
| Tikal | One of the most famous archaeological sites of the Maya civilization, attracting history enthusiasts and adventure travelers eager to explore ancient ruins. | Tikal National Park, Temple I, Temple II, Great Plaza, Wildlife watching |
| Copán Ruinas | An important archaeological site for Mayan culture, located near the border with Honduras. Great for cultural tourism and those interested in history. | Copán Ruins, Macaw Mountain Bird Park, Coffee plantations, Las Sepulturas, Archaeological Museum |
Understanding Airbnb License Requirements & STR Laws in El Hawaii (2025)
While El Hawaii, Santa Rosa, Guatemala currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for El Hawaii to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 8% licensed listings)
Top Performing Airbnb Properties in El Hawaii (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in El Hawaiibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa Koloa_Hawaii Monterrico
Entire Place • 4 bedrooms
Beach Hawaii Oceanfront Home
Entire Place • 3 bedrooms
Comfortable family home in front of the beach.
Entire Place • 4 bedrooms
Villa Cayo San Ignacio
Entire Place • 3 bedrooms
MARES Beach Chalet Monterico GT
Entire Place • 3 bedrooms
Quiet Hawai, Spectacular Views
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in El Hawaii (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in El Hawaii based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Raul | 1 | $54,651 | 36 | 4.89/5.0 |
| Casa Mahalo | 1 | $27,964 | 114 | 4.75/5.0 |
| Luis Angel | 3 | $21,733 | 29 | 4.70/5.0 |
| Gladys | 1 | $18,152 | 39 | 4.79/5.0 |
| LuxHouse | 2 | $17,947 | 2 | N/A/5.0 |
| Marco & Claudia | 1 | $13,868 | 54 | 4.56/5.0 |
| Marvin | 1 | $11,616 | 9 | 4.67/5.0 |
| Bibi | 1 | $11,308 | 136 | 4.41/5.0 |
| Zulma | 1 | $10,983 | 6 | 4.33/5.0 |
| Gabriela | 2 | $10,099 | 20 | 4.37/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in El Hawaii.
Dive Deeper: Advanced El Hawaii STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for El Hawaii. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsEl Hawaii Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for El Hawaii
- The El Hawaii Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80% of the 25 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in El Hawaii, House properties are the most common (92%), reflecting the local real estate landscape.
- Houses represent a significant 92% portion, catering likely to families or larger groups.
- The presence of 8% Hotel/Boutique listings indicates integration with traditional hospitality.
El Hawaii Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for El Hawaii
- The dominant room capacity in El Hawaii is 2 bedrooms listings, making up 32% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 60.0% of the active Airbnb listings in El Hawaii, indicating a high concentration in these sizes.
- A significant 52.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in El Hawaii.
El Hawaii Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for El Hawaii
- The most common guest capacity trend in El Hawaii vacation rentals is listings accommodating 8+ guests (80%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the El Hawaii STR market, accounting for 88.0% of listings.
- 88.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in El Hawaii.
- On average, properties in El Hawaii are equipped to host 7.0 guests.
El Hawaii Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for El Hawaii
- The most common availability pattern in El Hawaii falls within the 271-366 days range, representing 88% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 96.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in El Hawaii (56%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 4.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
El Hawaii Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
17 listings
68% of total
2 Nights
5 listings
20% of total
30+ Nights
3 listings
12% of total
Key Insights
- The most prevalent minimum stay requirement in El Hawaii is 1 Night, adopted by 68% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (88.0%) of the El Hawaii Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (12%) caters to monthly stays (30+ nights) in El Hawaii, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 68% of El Hawaii hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 12% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in El Hawaii.
El Hawaii Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
8 listings
36.4% of total
Moderate
4 listings
18.2% of total
Firm
6 listings
27.3% of total
Strict
4 listings
18.2% of total
Cancellation Policy Insights for El Hawaii
- The prevailing Airbnb cancellation policy trend in El Hawaii is Flexible, used by 36.4% of listings.
- There's a relatively balanced mix between guest-friendly (54.6%) and stricter (45.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 36.4% market standard in El Hawaii.
- Regularly review your cancellation policy against competitors and market demand shifts in El Hawaii.
El Hawaii STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for El Hawaii
- The overall average booking lead time for vacation rentals in El Hawaii is 22 days.
- Guests book furthest in advance for stays during June (average 64 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 8 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (37 days avg.) sees the longest lead times, while Fall (13 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (22 days) as a baseline for your pricing and availability strategy in El Hawaii.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 64 days out to capitalize on advance planning.
- During July, focus on last-minute booking availability and promotions, as guests book with very short notice (8 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 37 days) to capture early planners.
- Monitor your own booking lead times against these El Hawaii averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in El Hawaii (2025)
Amenity Prevalence
Amenity Insights for El Hawaii
- Essential amenities in El Hawaii that guests expect include: Pool, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Air conditioning, BBQ grill are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for El Hawaii: Pool, Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like Free parking on premises or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in El Hawaii to stay competitive.
El Hawaii Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for El Hawaii
- The typical guest profile for Airbnb in El Hawaii consists of primarily domestic travelers (80%), often arriving from nearby Guatemala City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 79.8% of guests.
- Key international markets include Guatemala (79.8%) and United States (11.5%).
- Top languages spoken are Spanish (59.1%) followed by English (36.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Guatemala City and Chiquimula.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the El Hawaii Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Municipio de Jicalapa | 13 | $3,851 | $373.93 | 33% |
| Municipio de El Congo | 44 | $3,354 | $310.83 | 39% |
| Municipio de Santa Isabel Ishuatán | 16 | $2,930 | $270.61 | 39% |
| Santa Catarina Palopó | 52 | $2,891 | $242.40 | 43% |
| Municipio de San Luis Talpa | 38 | $2,809 | $263.22 | 40% |
| Agua Escondida | 14 | $2,685 | $269.34 | 31% |
| San Jorge La Laguna | 22 | $2,615 | $204.93 | 47% |
| Cantón Planes de la Laguna | 13 | $2,587 | $275.40 | 34% |
| Monzón | 36 | $2,435 | $286.09 | 28% |
| Xanadu | 144 | $2,410 | $239.01 | 39% |