Yerbabuena Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Guanajuato, Mexico

Source: AirROI
Last updated: 2025-07-01

Is Airbnb profitable in Yerbabuena in 2025? Explore comprehensive Airbnb analytics for Yerbabuena, Guanajuato, Mexico to uncover income potential. This 2025 STR market report for Yerbabuena, based on AirROI data from July 2024 to June 2025, reveals key trends in the niche market of 53 active listings.

Whether you're considering an Airbnb investment in Yerbabuena, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Yerbabuena Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Yerbabuena Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$79
The average rental revenue earned for an occupied room per day in Yerbabuena.
Occupancy Rate(?)
29.1%
Lower demand, potentially seasonal or market factors at play.
Median Annual Revenue(?)
$4,718
Typical annual income for an Airbnb listing in Yerbabuena. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
7.6%
Positive growth (7.6%) vs. last year.
Peak Revenue Month(?)
April
The month with the highest average earnings, indicating peak season in Yerbabuena.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Yerbabuena.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
53
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Yerbabuena (2025)

Understanding the monthly revenue variations for Airbnb listings in Yerbabuena is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Yerbabuena is typically April, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Yerbabuena across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $1,256+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $739 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $396 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $178, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Yerbabuena

Yerbabuena Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Yerbabuena STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Yerbabuena:

  • Best-in-class properties (Top 10%) achieve 63%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 44% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 28%.
  • Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Yerbabuena

Average Daily Rate (ADR) Airbnb Trends in Yerbabuena (2025)

Effective short term rental pricing strategy in Yerbabuena involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Yerbabuena typically peaks in June and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $151+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $66 or more.
  • Typical properties (Median) charge around $44 per night.
  • Entry-level properties (Bottom 25%) earn around $33 per night.

Average Daily Rate (ADR) Trend by Month in Yerbabuena

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Airbnb Seasonality Analysis & Trends in Yerbabuena (2025)

Peak Season (April, December, May)
  • Revenue averages $770 per month
  • Occupancy rates average 35.5%
  • Daily rates average $76
Shoulder Season
  • Revenue averages $620 per month
  • Occupancy maintains around 31.2%
  • Daily rates hold near $74
Low Season (January, February, September)
  • Revenue drops to average $444 per month
  • Occupancy decreases to average 27.0%
  • Daily rates adjust to average $73

Seasonality Insights for Yerbabuena

  • The Airbnb seasonality in Yerbabuena shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Yerbabuena's highest earning potential, with monthly revenues capable of climbing to $792, occupancy reaching a high of 38.5%, and ADRs peaking at $82.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $366, occupancy could drop to 24.6%, and ADRs may adjust down to $70.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Yerbabuena.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Yerbabuena seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Yerbabuena (2025)

Exploring the top neighborhoods for short-term rentals in Yerbabuena? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Centro Histórico
The historic center of Guanajuato with its colonial architecture, vibrant culture, and proximity to major sights. A perfect retreat for those looking to immerse in the history and charm of Guanajuato.
Teatro Juárez, Basilica de Nuestra Señora de Guanajuato, Alhóndiga de Granaditas, Museo de las Momias de Guanajuato, Callejón del Beso, Jardin de la Union
Yerbabuena
A residential area known for its peaceful ambiance and scenic views. Ideal for families and visitors looking for a more relaxed atmosphere while being close to the city.
Cerro del Cubilete, Parque de las Aguas, Templo de Yerbabuena, Cruz del Manantial, El Mercado de Yerbabuena
Marfil
A charming neighborhood just outside of central Guanajuato known for its natural beauty and less touristy feel. A great location for visitors looking for tranquility amidst nature.
El Puente de la Historia, Museo de Arte de Marfil, Parroquia de San Miguel, Sendero del Huizache, Tiendas Locales
San Javier
An upscale neighborhood featuring spacious casas and beautiful parks, attracting families and groups. Close to shopping and dining options.
Parque San Javier, Plaza San Javier, Centro de Salud, Tiendas de Comida Rápida, Cafés Locales
Los Ahorcados
A picturesque area known for its breathtaking views of the surrounding hills. Perfect for those seeking a retreat close to nature with hiking opportunities.
Mirador Los Ahorcados, Senderos de Hiking, Vistas Panorámicas, Restaurantes Locales
Pueblo Nuevo
An emerging neighborhood that offers a blend of local life and tourist access. An ideal spot for budget travelers looking for affordable stays.
Mercado Pueblo Nuevo, Parque de Pueblo Nuevo, Eventos Culturales, Artisan Markets
La Valenciana
Rich in history and home to the Valenciana Mine, this area offers a unique glimpse into Guanajuato's mining past and its beautiful architecture.
Templo de la Valenciana, Museo de la Mina, Callejones Históricos, Vistas a la Ciudad
Cerro de La Bufa
Known for its stunning panoramic views of Guanajuato, it's a great area for those who want to enjoy nature and outdoor activities while being close to the city.
Cerro de La Bufa, Senderos para Caminatas, Zona de Acampada, Restaurantes con Vista

Understanding Airbnb License Requirements & STR Laws in Yerbabuena (2025)

While Yerbabuena, Guanajuato, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Yerbabuena to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 4% licensed listings)

Top Performing Airbnb Properties in Yerbabuena (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Yerbabuenabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

El 63. Guanajuato/parking

El 63. Guanajuato/parking

Entire Place • 5 bedrooms

$33,437
Revenue
51.6%
Occupancy
$167.92
Daily Rate
Charming Casa Angela, comfort and elegance

Charming Casa Angela, comfort and elegance

Private Room • 8 bedrooms

$21,038
Revenue
14.7%
Occupancy
$791.08
Daily Rate
Home for working travelers next to Plaza Alaïa

Home for working travelers next to Plaza Alaïa

Entire Place • 3 bedrooms

$13,186
Revenue
47.7%
Occupancy
$74.86
Daily Rate
Cheerful villa with a pool. For private use.

Cheerful villa with a pool. For private use.

Entire Place • 3 bedrooms

$12,611
Revenue
33.7%
Occupancy
$166.22
Daily Rate
Refugio Sereno

Refugio Sereno

Entire Place • 3 bedrooms

$12,123
Revenue
82.5%
Occupancy
$40.29
Daily Rate
Casa Nueva España

Casa Nueva España

Entire Place • 3 bedrooms

$10,097
Revenue
18.7%
Occupancy
$191.50
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Yerbabuena (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Yerbabuena based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Marisol Y Jorge4$53,7701224.74/5.0
Eduardo5$23,9831814.90/5.0
Lupita1$21,03895.00/5.0
Angelica1$13,1862034.96/5.0
Erik1$12,6111Not Rated
Gabriela Alicia1$12,123724.97/5.0
Alma4$11,447834.87/5.0
Dori1$8,653304.90/5.0
César1$7,730154.80/5.0
Ana1$6,625874.92/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Yerbabuena.

Dive Deeper: Advanced Yerbabuena STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Yerbabuena. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Yerbabuena Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Yerbabuena

  • The Yerbabuena Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 75.5% of the 53 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Yerbabuena, House properties are the most common (60.4%), reflecting the local real estate landscape.
  • Houses represent a significant 60.4% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique, unique stays, outdoor/unique (combined 7.6%) offer potential for unique stay experiences.

Yerbabuena Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Yerbabuena

  • The dominant room capacity in Yerbabuena is 2 bedrooms listings, making up 34% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 3 bedrooms properties represent 64.2% of the active Airbnb listings in Yerbabuena, indicating a high concentration in these sizes.
  • A significant 41.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Yerbabuena.

Yerbabuena Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Yerbabuena

  • The most common guest capacity trend in Yerbabuena vacation rentals is listings accommodating 4 guests (24.5%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 8+ guests dominate the Yerbabuena STR market, accounting for 49.0% of listings.
  • 45.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Yerbabuena.
  • On average, properties in Yerbabuena are equipped to host 4.7 guests.

Yerbabuena Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Yerbabuena

  • The most common availability pattern in Yerbabuena falls within the 271-366 days range, representing 71.7% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 96.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Yerbabuena (43.4%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 3.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Yerbabuena Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (68%)

1 Night

34 listings

68% of total

2 Nights (28%)

2 Nights

14 listings

28% of total

7-29 Nights (2%)

7-29 Nights

1 listings

2% of total

30+ Nights (2%)

30+ Nights

1 listings

2% of total

Key Insights

  • The most prevalent minimum stay requirement in Yerbabuena is 1 Night, adopted by 68% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (96.0%) of the Yerbabuena Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • Dedicated monthly rentals (30+ nights) represent a small niche (2%), possibly an untapped area for hosts.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 68% of Yerbabuena hosts use this setting.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Yerbabuena.

Yerbabuena Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (39.2%)

Flexible

20 listings

39.2% of total

Moderate (31.4%)

Moderate

16 listings

31.4% of total

Firm (9.8%)

Firm

5 listings

9.8% of total

Strict (19.6%)

Strict

10 listings

19.6% of total

Cancellation Policy Insights for Yerbabuena

  • The prevailing Airbnb cancellation policy trend in Yerbabuena is Flexible, used by 39.2% of listings.
  • The market strongly favors guest-friendly terms, with 70.6% of listings offering Flexible or Moderate policies. This suggests guests in Yerbabuena may expect booking flexibility.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 39.2% market standard in Yerbabuena.
  • Regularly review your cancellation policy against competitors and market demand shifts in Yerbabuena.

Yerbabuena STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Yerbabuena

  • The overall average booking lead time for vacation rentals in Yerbabuena is 20 days.
  • Guests book furthest in advance for stays during October (average 34 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in June (average 12 days), indicating more last-minute travel plans during this time.
  • Seasonally, Fall (30 days avg.) sees the longest lead times, while Summer (16 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (20 days) as a baseline for your pricing and availability strategy in Yerbabuena.
  • For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 34 days out to capitalize on advance planning.
  • During June, focus on last-minute booking availability and promotions, as guests book with very short notice (12 days avg.).
  • Target marketing efforts for the Fall season well in advance (at least 30 days) to capture early planners.
  • Monitor your own booking lead times against these Yerbabuena averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Yerbabuena (2025)

Amenity data is currently unavailable for Yerbabuena.

Yerbabuena Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Yerbabuena

  • The typical guest profile for Airbnb in Yerbabuena consists of primarily domestic travelers (96%), often arriving from nearby Mexico City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
  • Domestic travelers account for 95.5% of guests.
  • Key international markets include Mexico (95.5%) and United States (2.9%).
  • Top languages spoken are Spanish (63.1%) followed by English (30.4%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Mexico City and Guanajuato.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Yerbabuena Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
El Santuario42$2,825$441.8427%
Cerro Gordo38$2,728$438.3724%
Alcocer11$2,709$277.6433%
Avandaro229$1,969$408.7225%
Casas Viejas36$1,722$273.3335%
Ejido San Gaspar48$1,613$349.4523%
San Miguel de Allende2,211$1,470$190.8733%
Cuadrilla de Dolores40$1,450$278.8728%
San Miguel11$1,396$120.3633%
San Simón el Alto14$1,265$295.5025%

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