Kuşadası Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Aydın, Turkey
Is Airbnb profitable in Kuşadası in 2025? Explore comprehensive Airbnb analytics for Kuşadası, Aydın, Turkey to uncover income potential. This 2025 STR market report for Kuşadası, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 485 active listings.
Whether you're considering an Airbnb investment in Kuşadası, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Kuşadası Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Kuşadası Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Kuşadası (2025)
Understanding the monthly revenue variations for Airbnb listings in Kuşadası is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Kuşadası is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Kuşadası across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,294+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,882 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $905 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $371, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Kuşadası
Kuşadası Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Kuşadası STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Kuşadası:
- Best-in-class properties (Top 10%) achieve 64%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 46% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 25%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Kuşadası
Average Daily Rate (ADR) Airbnb Trends in Kuşadası (2025)
Effective short term rental pricing strategy in Kuşadası involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Kuşadası typically peaks in July and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $225+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $135 or more.
- Typical properties (Median) charge around $84 per night.
- Entry-level properties (Bottom 25%) earn around $53 per night.
Average Daily Rate (ADR) Trend by Month in Kuşadası
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Airbnb Seasonality Analysis & Trends in Kuşadası (2025)
Peak Season (August, May, July)
- Revenue averages $2,366 per month
- Occupancy rates average 44.8%
- Daily rates average $120
Shoulder Season
- Revenue averages $1,301 per month
- Occupancy maintains around 28.4%
- Daily rates hold near $114
Low Season (January, February, December)
- Revenue drops to average $583 per month
- Occupancy decreases to average 20.6%
- Daily rates adjust to average $110
Seasonality Insights for Kuşadası
- The Airbnb seasonality in Kuşadası shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Kuşadası's highest earning potential, with monthly revenues capable of climbing to $2,461, occupancy reaching a high of 48.3%, and ADRs peaking at $124.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $566, occupancy could drop to 19.6%, and ADRs may adjust down to $109.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Kuşadası.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Kuşadası seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Kuşadası (2025)
Exploring the top neighborhoods for short-term rentals in Kuşadası? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Ladies Beach | A popular beach area with stunning views and vibrant nightlife, attracting both local tourists and international visitors. | Ladies Beach, Kuşadası Marina, Kuşadası National Park, Shopping districts, Restaurants and cafes on the beach |
| Kaleiçi (Old Town) | The historic center of Kuşadası, filled with charming streets, shops, and cultural sites, making it a great spot for visitors interested in history and culture. | Kuşadası Castle, Old Bazaar, Historic Ottoman houses, Great Theatre of Ephesus, Shopping and dining options |
| Long Beach | This extensive stretch of sandy beach is perfect for families and those looking to relax by the sea, with ample facilities and water sports. | Long Beach, Water sports activities, Beach clubs, Sunbed rentals, Cafes and restaurants by the beach |
| Pigeon Island (Güvercin Ada) | A scenic location with historical significance, great for tourists who love history, nature, and beautiful views. | Pigeon Island Castle, Walking paths, Great views of the Aegean, Birdwatching opportunities, Nearby beaches |
| Çamlık | A scenic area known for its natural beauty and proximity to key attractions such as the ancient city of Ephesus, ideal for guests looking for a mix of nature and culture. | Ephesus Archaeological Site, Templo de Artemisa, Çamlık Village, Nature trails, Local restaurants |
| Kuşadası Port | A bustling port area with cruise ships regularly arriving, providing a vibrant atmosphere and a variety of entertainment and dining options. | Cruise ship terminal, Kuşadası Bazaar, Beachfront restaurants, Cafes, Nightlife |
| Adaland Aquapark | An action-packed area with a popular water park attracting families and thrill-seekers, perfect for a fun vacation experience. | Adaland Water Park, Aquatic attractions, Family-friendly activities, Nearby hotels, Dining options |
| Aqua Fantasy Aquapark | Another popular water park that draws large crowds, making it an attractive area for families visiting Kuşadası. | Aqua Fantasy Water Park, Lazy river rides, Thrill slides, Family attractions, Resort accommodations |
Understanding Airbnb License Requirements & STR Laws in Kuşadası (2025)
Yes, Kuşadası, Aydın, Turkey enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Kuşadası to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 48% licensed listings)
Top Performing Airbnb Properties in Kuşadası (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Kuşadasıbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury farmhouse with sea views
Entire Place • 4 bedrooms
New villa with private pool and sea view
Entire Place • 5 bedrooms
Beachfront detached villa - large garden
Entire Place • 4 bedrooms
Luxury Family Villa with Sea View & Private Pool
Entire Place • 4 bedrooms
Luxury villa with private pool
Entire Place • 4 bedrooms
Kusadasi Villa With Gorgeous Sea View 6+1
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Kuşadası (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Kuşadası based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kusadasi Tatilevi | 19 | $453,384 | 99 | 4.07/5.0 |
| Volkan | 9 | $210,854 | 106 | 4.04/5.0 |
| Erdem | 4 | $196,375 | 273 | 4.61/5.0 |
| Ada Blue Holiday Villas | 16 | $190,069 | 11 | 0.52/5.0 |
| Damla | 7 | $157,114 | 77 | 4.16/5.0 |
| Taylan | 8 | $136,371 | 386 | 4.90/5.0 |
| Özkan | 6 | $101,814 | 43 | 3.87/5.0 |
| Rosy Suite Hotel | 8 | $92,244 | 46 | 3.54/5.0 |
| Sümer Pamir | 1 | $81,032 | 31 | 4.97/5.0 |
| Arke Kotan Cesa Yapi | 7 | $79,895 | 39 | 4.13/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Kuşadası.
Dive Deeper: Advanced Kuşadası STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Kuşadası. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsKuşadası Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Kuşadası
- The Kuşadası Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.1% of the 485 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Kuşadası, House properties are the most common (47.6%), reflecting the local real estate landscape.
- Houses represent a significant 47.6% portion, catering likely to families or larger groups.
- The presence of 10.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others (combined 1.4%) offer potential for unique stay experiences.
Kuşadası Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Kuşadası
- The dominant room capacity in Kuşadası is 1 bedroom listings, making up 37.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 64.5% of the active Airbnb listings in Kuşadası, indicating a high concentration in these sizes.
- A significant 33.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Kuşadası.
Kuşadası Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Kuşadası
- The most common guest capacity trend in Kuşadası vacation rentals is listings accommodating 4 guests (24.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Kuşadası STR market, accounting for 44.1% of listings.
- 39.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Kuşadası.
- On average, properties in Kuşadası are equipped to host 4.9 guests.
Kuşadası Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Kuşadası
- The most common availability pattern in Kuşadası falls within the 271-366 days range, representing 67% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Kuşadası (33.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Kuşadası Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
70 listings
17.3% of total
2 Nights
47 listings
11.6% of total
3 Nights
41 listings
10.1% of total
4-6 Nights
26 listings
6.4% of total
7-29 Nights
13 listings
3.2% of total
30+ Nights
207 listings
51.2% of total
Key Insights
- The most prevalent minimum stay requirement in Kuşadası is 30+ Nights, adopted by 51.2% of listings. This highlights the market's preference for longer commitments.
- A significant segment (51.2%) caters to monthly stays (30+ nights) in Kuşadası, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 51.2% of Kuşadası hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 17.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 51.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Kuşadası.
Kuşadası Airbnb Cancellation Policy Trends Analysis (2025)
Non-refundable
3 listings
1% of total
Refundable
3 listings
1% of total
Super Strict 30 Days
1 listings
0.3% of total
Flexible
83 listings
26.4% of total
Moderate
53 listings
16.9% of total
Firm
83 listings
26.4% of total
Strict
88 listings
28% of total
Cancellation Policy Insights for Kuşadası
- The prevailing Airbnb cancellation policy trend in Kuşadası is Strict, used by 28% of listings.
- A majority (54.4%) of hosts in Kuşadası utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 28% market standard in Kuşadası.
- Regularly review your cancellation policy against competitors and market demand shifts in Kuşadası.
Kuşadası STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Kuşadası
- The overall average booking lead time for vacation rentals in Kuşadası is 43 days.
- Guests book furthest in advance for stays during July (average 66 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 41 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (56 days avg.) sees the longest lead times, while Winter (47 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in Kuşadası.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 66 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 56 days) to capture early planners.
- Monitor your own booking lead times against these Kuşadası averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Kuşadası (2025)
Amenity Prevalence
Amenity Insights for Kuşadası
- Essential amenities in Kuşadası that guests expect include: TV, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Washer, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Kuşadası: TV, Air conditioning.
- Prioritize adding missing essentials: TV, Air conditioning.
- Consider adding popular differentiators like Kitchen or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Kuşadası to stay competitive.
Kuşadası Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Kuşadası
- The typical guest profile for Airbnb in Kuşadası consists of predominantly international visitors (86%), with top international origins including Turkey, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Turkish.
- Domestic travelers account for 13.7% of guests.
- Key international markets include Türkiye (28.3%) and Turkey (13.7%).
- Top languages spoken are English (38.7%) followed by Turkish (26.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Turkey.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Kuşadası Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Fanes | 17 | $2,777 | $287.15 | 43% |
| Μάσαρη | 21 | $2,527 | $230.02 | 52% |
| Kalathos | 45 | $2,459 | $301.49 | 48% |
| Pefki | 58 | $2,274 | $287.75 | 44% |
| Μαριτσά | 10 | $2,198 | $227.35 | 52% |
| Municipality of Rhodes | 411 | $2,159 | $264.51 | 47% |
| Lindos | 261 | $2,008 | $272.95 | 46% |
| Kolymbia | 122 | $1,980 | $232.50 | 52% |
| Kiotari | 58 | $1,814 | $215.87 | 51% |
| Ialysos | 292 | $1,794 | $186.67 | 52% |