Penhook Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Virginia, United States

Source: AirROI
Last updated: 2025-06-01

Is Airbnb profitable in Penhook in 2025? Explore comprehensive Airbnb analytics for Penhook, Virginia, United States to uncover income potential. This 2025 STR market report for Penhook, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 19 active listings.

Whether you're considering an Airbnb investment in Penhook, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Penhook Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Penhook Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$561
The average rental revenue earned for an occupied room per day in Penhook.
Occupancy Rate(?)
36.6%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$49,767
Typical annual income for an Airbnb listing in Penhook. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
29.7%
Strong growth (29.7%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Penhook.
Lowest Revenue Month(?)
December
The month with the lowest average earnings, indicating the low season in Penhook.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
19
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Penhook (2025)

Understanding the monthly revenue variations for Airbnb listings in Penhook is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Penhook is typically July, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Penhook across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $15,568+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $8,679 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $4,666 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $2,021, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Penhook

Penhook Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Penhook STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Penhook:

  • Best-in-class properties (Top 10%) achieve 66%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 47% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 37%.
  • Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Penhook

Average Daily Rate (ADR) Airbnb Trends in Penhook (2025)

Effective short term rental pricing strategy in Penhook involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Penhook typically peaks in May and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $1,075+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $710 or more.
  • Typical properties (Median) charge around $385 per night.
  • Entry-level properties (Bottom 25%) earn around $218 per night.

Average Daily Rate (ADR) Trend by Month in Penhook

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Airbnb Seasonality Analysis & Trends in Penhook (2025)

Peak Season (July, August, May)
  • Revenue averages $10,066 per month
  • Occupancy rates average 53.1%
  • Daily rates average $569
Shoulder Season
  • Revenue averages $5,976 per month
  • Occupancy maintains around 36.8%
  • Daily rates hold near $518
Low Season (January, February, December)
  • Revenue drops to average $3,298 per month
  • Occupancy decreases to average 20.2%
  • Daily rates adjust to average $518

Seasonality Insights for Penhook

  • The Airbnb seasonality in Penhook shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Penhook's highest earning potential, with monthly revenues capable of climbing to $12,317, occupancy reaching a high of 66.2%, and ADRs peaking at $674.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,934, occupancy could drop to 18.2%, and ADRs may adjust down to $439.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Penhook.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Penhook seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Penhook (2025)

Exploring the top neighborhoods for short-term rentals in Penhook? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Smith Mountain Lake
A popular destination for water enthusiasts and those seeking outdoor adventure, Smith Mountain Lake offers beautiful views, recreational rentals, and opportunities for boating, fishing, and hiking. Ideal for vacationers looking for a lakeside retreat.
Smith Mountain Lake State Park, Hollins University Conference Center, Booker T. Washington National Monument, Lakeside Landing, The Waterfront, Lake Estates beach
Penhook Road
A scenic area near Smith Mountain Lake, Penhook Road is optimal for guests seeking tranquility and nature. Visitors can enjoy a serene environment, perfect for family gatherings or romantic getaways.
Penhook Community Park, Penhook Pond, Nearby hiking trails, Fishing spots, Local wineries
Moneta
Just a short drive from Penhook, Moneta is known for its charming atmosphere and access to the lake. Offers a variety of dining and shopping experiences, as well as recreational activities.
Moneta Park, Smith Mountain Lake Marina, Local farmers market, Fishing and boating excursions, Restaurants with lake views
Wirtz
This small community offers a laid-back vibe with proximity to Smith Mountain Lake. It is attractive to families and those looking for a peaceful escape with access to outdoor activities.
Wirtz Park, Fishing spots, Walking trails, Scenic views of the lake, Local vineyards
Hardy
Located on the edge of Smith Mountain Lake, Hardy is ideal for travelers seeking a quiet spot but with quick access to lakeside fun and dining options. Great for those who want solitude without sacrificing convenience.
Hardy Ford, Smith Mountain Lake Fishing, Community events, Scenic routes, Local shops
Union Hall
A tranquil area perfect for nature lovers and outdoor adventurers. Union Hall offers beautiful landscapes and access to outdoor recreation, appealing for visitors who appreciate a peaceful retreat.
Union Hall Park, Hiking and biking trails, Smith Mountain Lake access, Local historical sites
Lakeview
This area provides stunning views of Smith Mountain Lake, attracting visitors year-round. It’s an excellent location for those looking to relax by the water, with great access to water activities.
Lakeview Park, Smith Mountain Lake Access, Boat rentals, Picnic areas, Wildlife watching
SML State Park
Known for its extensive recreation options, Smith Mountain Lake State Park features camping, fishing, and hiking. It's a prime location for families, campers, and outdoor enthusiasts.
Camping facilities, Hiking trails, Fishing piers, Swimming areas, Nature education programs

Understanding Airbnb License Requirements & STR Laws in Penhook (2025)

While Penhook, Virginia, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Penhook to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 5% licensed listings)

Top Performing Airbnb Properties in Penhook (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Penhookbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Waterfront luxury!New 2024!Chefs Kitchen, Elevator

Waterfront luxury!New 2024!Chefs Kitchen, Elevator

Entire Place • 8 bedrooms

$156,624
Revenue
31.2%
Occupancy
$1653.57
Daily Rate
Beautiful House on Smith Mountain Lake

Beautiful House on Smith Mountain Lake

Entire Place • 7 bedrooms

$146,211
Revenue
38.6%
Occupancy
$1068.32
Daily Rate
On The Rocks SML

On The Rocks SML

Entire Place • 5 bedrooms

$109,981
Revenue
43.4%
Occupancy
$872.09
Daily Rate
Brenda•Lakefront Oasis•Hot Tub•Gentle Slope

Brenda•Lakefront Oasis•Hot Tub•Gentle Slope

Entire Place • 4 bedrooms

$92,501
Revenue
48.1%
Occupancy
$547.67
Daily Rate
Recently Renovated Cabin on Smith Mountain Lake

Recently Renovated Cabin on Smith Mountain Lake

Entire Place • 5 bedrooms

$55,648
Revenue
58.0%
Occupancy
$610.99
Daily Rate
Smith Mountain Lake Cottage

Smith Mountain Lake Cottage

Entire Place • 3 bedrooms

$55,242
Revenue
47.3%
Occupancy
$356.24
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Penhook (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Penhook based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Omar2$189,514145.00/5.0
Susanne1$146,211544.74/5.0
Kate1$109,981324.97/5.0
Ronald1$92,501454.98/5.0
Jessica2$78,90645.00/5.0
Jonathan1$55,648425.00/5.0
Robin1$55,242165.00/5.0
Susan1$54,642644.89/5.0
Ben1$36,904215.00/5.0
Deanna1$34,21145.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Penhook.

Dive Deeper: Advanced Penhook STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Penhook. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Penhook Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Penhook

  • The Penhook Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 19 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Penhook, House properties are the most common (78.9%), reflecting the local real estate landscape.
  • Houses represent a significant 78.9% portion, catering likely to families or larger groups.

Penhook Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Penhook

  • The dominant room capacity in Penhook is 4 bedrooms listings, making up 31.6% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 4 bedrooms and 5+ bedrooms properties represent 57.9% of the active Airbnb listings in Penhook, indicating a high concentration in these sizes.
  • A significant 84.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Penhook.

Penhook Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Penhook

  • The most common guest capacity trend in Penhook vacation rentals is listings accommodating 8+ guests (57.9%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 6 guests dominate the Penhook STR market, accounting for 73.7% of listings.
  • 89.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Penhook.
  • On average, properties in Penhook are equipped to host 7.1 guests.

Penhook Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Penhook

  • The most common availability pattern in Penhook falls within the 181-270 days range, representing 52.6% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Penhook (52.6%), reflecting common guest stay durations or potential owner blocking patterns.

Penhook Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (11.1%)

1 Night

2 listings

11.1% of total

2 Nights (22.2%)

2 Nights

4 listings

22.2% of total

3 Nights (11.1%)

3 Nights

2 listings

11.1% of total

4-6 Nights (5.6%)

4-6 Nights

1 listings

5.6% of total

30+ Nights (50%)

30+ Nights

9 listings

50% of total

Key Insights

  • The most prevalent minimum stay requirement in Penhook is 30+ Nights, adopted by 50% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (50%) caters to monthly stays (30+ nights) in Penhook, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 30+ Nights minimum stay, as 50% of Penhook hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 11.1% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 50% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Penhook.

Penhook Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (5.6%)

Flexible

1 listings

5.6% of total

Moderate (22.2%)

Moderate

4 listings

22.2% of total

Firm (44.4%)

Firm

8 listings

44.4% of total

Strict (27.8%)

Strict

5 listings

27.8% of total

Cancellation Policy Insights for Penhook

  • The prevailing Airbnb cancellation policy trend in Penhook is Firm, used by 44.4% of listings.
  • A majority (72.2%) of hosts in Penhook utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 44.4% market standard in Penhook.
  • Regularly review your cancellation policy against competitors and market demand shifts in Penhook.

Penhook STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Penhook

  • The overall average booking lead time for vacation rentals in Penhook is 60 days.
  • Guests book furthest in advance for stays during June (average 123 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 12 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (79 days avg.) sees the longest lead times, while Winter (26 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (60 days) as a baseline for your pricing and availability strategy in Penhook.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 123 days out to capitalize on advance planning.
  • During February, focus on last-minute booking availability and promotions, as guests book with very short notice (12 days avg.).
  • Target marketing efforts for the Summer season well in advance (at least 79 days) to capture early planners.
  • Monitor your own booking lead times against these Penhook averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Penhook (2025)

Amenity Prevalence

Amenity Insights for Penhook

  • Essential amenities in Penhook that guests expect include: Air conditioning, Heating, TV, Free parking on premises, Smoke alarm, Kitchen. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Stove, Dining table, Refrigerator are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Penhook: Air conditioning, Heating, TV, Free parking on premises, Smoke alarm, Kitchen.
  • Consider adding popular differentiators like Stove or Dining table to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Penhook to stay competitive.

Penhook Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Penhook

  • The typical guest profile for Airbnb in Penhook consists of primarily domestic travelers (96%), often arriving from nearby Raleigh, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Hindi.
  • Domestic travelers account for 95.5% of guests.
  • Key international markets include United States (95.5%) and DC (3.4%).
  • Top languages spoken are English (82.9%) followed by Hindi (2.9%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Raleigh and Roanoke.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Penhook Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Castleton10$6,397$531.4138%
Bentonville23$5,267$394.6352%
Skyland Estates14$4,519$255.6460%
Slaty Fork37$4,290$406.9036%
Shenandoah Shores15$4,198$406.6943%
Afton137$4,130$349.4241%
Nellysford70$4,099$389.0438%
Shenandoah Farms55$4,045$272.9248%
Rockbridge Baths11$4,004$293.3744%
Free Union15$3,997$258.5951%

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