Stevens Point Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Wisconsin, United States
Is Airbnb profitable in Stevens Point in 2025? Explore comprehensive Airbnb analytics for Stevens Point, Wisconsin, United States to uncover income potential. This 2025 STR market report for Stevens Point, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 45 active listings.
Whether you're considering an Airbnb investment in Stevens Point, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Stevens Point Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Stevens Point Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Stevens Point (2025)
Understanding the monthly revenue variations for Airbnb listings in Stevens Point is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Stevens Point is typically July, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Stevens Point across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,422+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,614 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,249 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $522, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Stevens Point
Stevens Point Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Stevens Point STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Stevens Point:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Stevens Point
Average Daily Rate (ADR) Airbnb Trends in Stevens Point (2025)
Effective short term rental pricing strategy in Stevens Point involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Stevens Point typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $210+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $107 or more.
- Typical properties (Median) charge around $66 per night.
- Entry-level properties (Bottom 25%) earn around $38 per night.
Average Daily Rate (ADR) Trend by Month in Stevens Point
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Airbnb Seasonality Analysis & Trends in Stevens Point (2025)
Peak Season (July, June, May)
- Revenue averages $3,080 per month
- Occupancy rates average 57.1%
- Daily rates average $135
Shoulder Season
- Revenue averages $1,642 per month
- Occupancy maintains around 40.4%
- Daily rates hold near $114
Low Season (January, October, November)
- Revenue drops to average $1,217 per month
- Occupancy decreases to average 32.7%
- Daily rates adjust to average $108
Seasonality Insights for Stevens Point
- The Airbnb seasonality in Stevens Point shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Stevens Point's highest earning potential, with monthly revenues capable of climbing to $3,541, occupancy reaching a high of 70.2%, and ADRs peaking at $135.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,188, occupancy could drop to 30.3%, and ADRs may adjust down to $94.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Stevens Point.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Stevens Point seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Stevens Point (2025)
Exploring the top neighborhoods for short-term rentals in Stevens Point? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| University District | Close proximity to the University of Wisconsin-Stevens Point, this area attracts students and visitors, making it ideal for short-term rentals. | University of Wisconsin-Stevens Point, Sentry Insurance Amphitheater, Riverfront Trail, Lake DuBay, Pine Grove Cemetery |
| Downtown Stevens Point | A vibrant downtown area with restaurants, shops, and cultural venues, perfect for guests wanting to explore the local scene. | Stevens Point Sculpture Park, Central Wisconsin Children's Museum, The Historic Central Hotel, Parks and trails, Local pubs and eateries |
| Schmeekle Reserve | A large nature reserve offering outdoor activities like hiking and biking, which is appealing to nature lovers and active travelers. | Schmeekle Reserve trails, Lakeside Park, Biking and walking paths, Wildlife watching, Nature center |
| Plover | Just south of Stevens Point, Plover offers family-friendly attractions and easy access to shopping and dining. | Plover River State Park, Giant Pine Tree, Shopping centers, Restaurants, Parks and recreation areas |
| Lake Plover Area | Attracts visitors looking for lake activities like fishing and boating, ideal for summer rentals. | Lake Plover, Fishing spots, Boating ramp, Picnic areas, Scenic views |
| Mason Street Neighborhood | A quiet neighborhood with easy access to both Stevens Point and Plover, suitable for families and long-term stays. | Family-friendly parks, Local community center, Convenient shopping options, Recreational activities in the area, Safe and quiet environment |
| White Water Park | A scenic area with a park and water activities, appealing to families and outdoor enthusiasts. | Kayaking and canoeing, Picnic spots, Walking trails, Playgrounds, Scenic views of the water |
| Downtown Historic District | Rich in history with charming architecture, this district attracts tourists interested in culture and history. | Historic buildings, Local theaters, Art galleries, Cultural festival events, Downtown shops and cafes |
Understanding Airbnb License Requirements & STR Laws in Stevens Point (2025)
While Stevens Point, Wisconsin, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Stevens Point to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Stevens Point (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Stevens Pointbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Modern Style Lakefront Retreat with Hot Tub
Entire Place • 4 bedrooms
Kairos Cottage
Entire Place • 3 bedrooms
Gracious 5-Bedroom Home in Downtown Stevens Point
Entire Place • 5 bedrooms
Fantastic Oasis pets friendly fully fenced W/AC
Entire Place • 3 bedrooms
Bright, Simple Downtown Apt. Above Specialty Cafe
Entire Place • 2 bedrooms
THE WATSON HOUSE on historic professors’ row…
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Stevens Point (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Stevens Point based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Tony | 1 | $82,561 | 50 | 4.98/5.0 |
| Susan | 2 | $72,649 | 79 | 4.92/5.0 |
| Emily | 1 | $48,521 | 11 | 5.00/5.0 |
| Emily | 1 | $48,341 | 255 | 4.94/5.0 |
| Deanna | 1 | $36,861 | 170 | 4.89/5.0 |
| Benjamin | 1 | $33,282 | 68 | 4.74/5.0 |
| Danny | 1 | $33,175 | 3 | 5.00/5.0 |
| Susan | 1 | $32,332 | 186 | 4.84/5.0 |
| Rosalind | 1 | $28,206 | 44 | 4.57/5.0 |
| Sherry Houben | 1 | $27,658 | 60 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Stevens Point.
Dive Deeper: Advanced Stevens Point STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Stevens Point. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsStevens Point Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Stevens Point
- The Stevens Point Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 57.8% of the 45 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 42.2% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Stevens Point, Hotel/Boutique properties are the most common (40%), reflecting the local real estate landscape.
- Houses represent a significant 26.7% portion, catering likely to families or larger groups.
- The presence of 40% Hotel/Boutique listings indicates integration with traditional hospitality.
Stevens Point Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Stevens Point
- The dominant room capacity in Stevens Point is 1 bedroom listings, making up 53.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 71.1% of the active Airbnb listings in Stevens Point, indicating a high concentration in these sizes.
- With over half the market (53.3%) consisting of studios or 1-bedroom units, Stevens Point is particularly well-suited for individuals or couples.
Stevens Point Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Stevens Point
- The most common guest capacity trend in Stevens Point vacation rentals is listings accommodating 2 guests (53.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Stevens Point STR market, accounting for 68.9% of listings.
- A significant 53.3% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Stevens Point.
- 17.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Stevens Point.
- On average, properties in Stevens Point are equipped to host 3.2 guests.
Stevens Point Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Stevens Point
- The most common availability pattern in Stevens Point falls within the 271-366 days range, representing 55.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 77.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Stevens Point (28.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 22.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Stevens Point Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
20 listings
48.8% of total
2 Nights
6 listings
14.6% of total
3 Nights
1 listings
2.4% of total
4-6 Nights
1 listings
2.4% of total
7-29 Nights
1 listings
2.4% of total
30+ Nights
12 listings
29.3% of total
Key Insights
- The most prevalent minimum stay requirement in Stevens Point is 1 Night, adopted by 48.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (63.4%) of the Stevens Point Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (29.3%) caters to monthly stays (30+ nights) in Stevens Point, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 48.8% of Stevens Point hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 29.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Stevens Point.
Stevens Point Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
7 listings
28% of total
Moderate
9 listings
36% of total
Firm
2 listings
8% of total
Strict
7 listings
28% of total
Cancellation Policy Insights for Stevens Point
- The prevailing Airbnb cancellation policy trend in Stevens Point is Moderate, used by 36% of listings.
- There's a relatively balanced mix between guest-friendly (64.0%) and stricter (36.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 36% market standard in Stevens Point.
- Regularly review your cancellation policy against competitors and market demand shifts in Stevens Point.
Stevens Point STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Stevens Point
- The overall average booking lead time for vacation rentals in Stevens Point is 33 days.
- Guests book furthest in advance for stays during July (average 111 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 33 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (69 days avg.) sees the longest lead times, while Winter (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (33 days) as a baseline for your pricing and availability strategy in Stevens Point.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 111 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 69 days) to capture early planners.
- Monitor your own booking lead times against these Stevens Point averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Stevens Point (2025)
Amenity Prevalence
Amenity Insights for Stevens Point
- Essential amenities in Stevens Point that guests expect include: Smoke alarm, TV, Wifi, Heating, Air conditioning, Fire extinguisher. Lacking these (any) could significantly impact bookings.
- Popular amenities like Shampoo, Kitchen, Carbon monoxide alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Stevens Point: Smoke alarm, TV, Wifi, Heating, Air conditioning, Fire extinguisher.
- Prioritize adding missing essentials: Heating, Air conditioning, Fire extinguisher.
- Consider adding popular differentiators like Shampoo or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Stevens Point to stay competitive.
Stevens Point Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Stevens Point
- The typical guest profile for Airbnb in Stevens Point consists of primarily domestic travelers (97%), often arriving from nearby Madison, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.3% of guests.
- Key international markets include United States (97.3%) and Canada (1%).
- Top languages spoken are English (81.5%) followed by Spanish (7.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Madison and Milwaukee.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Stevens Point Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Monona | 30 | $6,487 | $494.37 | 54% |
| Town of Wilson | 13 | $6,118 | $585.55 | 38% |
| Summit | 10 | $5,464 | $466.57 | 39% |
| Town of Germantown | 58 | $4,670 | $459.75 | 37% |
| Town of Lyndon | 36 | $4,476 | $437.40 | 36% |
| Lake Ripley | 10 | $4,379 | $337.51 | 57% |
| Town of Greenfield | 10 | $4,317 | $277.16 | 50% |
| Town of Townsend | 10 | $4,181 | $349.35 | 46% |
| Town of Necedah | 25 | $4,097 | $295.29 | 44% |
| Town of Marion | 45 | $4,087 | $307.97 | 42% |