Zwalm, East Flanders Airbnb Market Data 2025: STR Report & Statistics
How much can you earn on Airbnb in Zwalm, East Flanders? Based on AirROI's 2025 dataset (May 2024 – April 2025), the short answer is $27,732 per year — at a $192 nightly rate, 46.9% occupancy, and a N/A RevPAR.
With just 16 active listings, Zwalm is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 60.0% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Zwalm?
In Zwalm, the headline Airbnb metrics are $27,732 in average annual revenue,46.9% occupancy, $192 ADR, and $0 in RevPAR, and guests book about 55 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Zwalm?
Understanding the monthly revenue variations for Airbnb listings in Zwalm is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Zwalm is typically October, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Zwalm across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,224+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,702 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,905 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $809, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Zwalm
What Is the Monthly Airbnb Occupancy Rate in Zwalm?
Maximize your bookings by understanding the Zwalm STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Zwalm:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Zwalm
What Is the Average Airbnb Nightly Rate in Zwalm?
Effective short term rental pricing strategy in Zwalm involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Zwalm typically peaks in December and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $387+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $340 or more.
- Typical properties (Median) charge around $124 per night.
- Entry-level properties (Bottom 25%) earn around $78 per night.
Average Daily Rate (ADR) Trend by Month in Zwalm
What Is the RevPAR for Airbnb in Zwalm?
RevPAR in Zwalm is currently N/A. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see N/A RevPAR.
- Typical properties (Median) generate N/A RevPAR.
- Strong performers (Top 25%) earn N/A RevPAR.
- Best-in-class (Top 10%) achieve N/A RevPAR.
Average Monthly RevPAR Trend in Zwalm
RevPAR Insights for Zwalm
- RevPAR peaks in Jan and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Zwalm benchmarks. If your RevPAR falls below the median of N/A, examine whether low occupancy or low ADR is the primary drag.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Zwalm?
Zwalm's peak Airbnb season falls in October, March, December, while the softest stretch is January, May, June. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (October, March, December)
- Revenue averages $3,493 per month
- Occupancy rates average 46.7%
- Daily rates average $189
Shoulder Season
- Revenue averages $3,002 per month
- Occupancy maintains around 48.3%
- Daily rates hold near $186
Low Season (January, May, June)
- Revenue drops to average $1,836 per month
- Occupancy decreases to average 35.8%
- Daily rates adjust to average $187
Seasonality Insights for Zwalm
- Airbnb seasonality in Zwalm is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Zwalm's highest earning potential, with monthly revenues climbing to $3,762, occupancy reaching 54.4%, and ADRs peaking at $200.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,221, occupancy could drop to 27.8%, and ADRs may adjust to $181.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Zwalm.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Zwalm, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Zwalm?
Low regulation and minimal registration activity in Zwalm, East Flanders, Belgium point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Zwalm to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Zwalm?
With a compact short-term rental market, Zwalm gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Zwalm City Center | The charming city center of Zwalm offers a blend of historic architecture and modern amenities. It's a great base for exploring the surrounding countryside and is close to local eateries and shops. | Zwalm Castle, Sint-Margaretakerk, Local cafes and restaurants, Nearby cycling routes, Historic buildings |
| Kruishoutem | Located nearby, Kruishoutem is known for its beautiful countryside and is popular among guests looking for nature-related activities. It's a peaceful area, ideal for families and outdoor enthusiasts. | De Onze-Lieve-Vrouwekerk, Beautiful rural landscapes, Cycling trails, Local farms, Parks and gardens |
| Lede | Lede is a vibrant district offering a mix of suburban life with urban conveniences. It has a lively atmosphere, making it popular among young families and professionals. | St. Martin's Church, Lede Park, Shopping areas, Public Transport Links, Local events and festivals |
| Zingem | A picturesque village known for its green surroundings and tranquility. It's a great getaway for city dwellers looking for a quiet retreat with ample outdoor activities. | Zingem's Nature Reserves, Cycling routes, Local historical sites, Peaceful environment, Community events |
| Beveren | A larger town that offers various amenities and attractions, Beveren is well-connected by public transport, making it an excellent choice for guests looking for convenience in East Flanders. | Beveren Castle, Shopping centers, Public parks, Cultural events, Historical monuments |
| Sint-Niklaas | Sint-Niklaas is known for its beautiful square and cultural offerings. The town hosts various festivals and events throughout the year, drawing tourists and event-goers. | Sint-Niklaas Square, The National Ballooning Festival, Shopping opportunities, Cultural festivals, Local restaurants |
| Oostakker | This area offers a blend of urban and natural settings, providing guests with a unique experience of living close to the city while enjoying green spaces. | Parks, Nearby lakes, Shopping and dining, Cycling trails, Easy access to Ghent |
| Hamme | A charming town known for its historical significance and natural surroundings. Perfect for history buffs and those seeking a quiet escape in a serene environment. | Hamme's Historical Center, Nature walks, Cultural sites, Local cafes, Art galleries |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Zwalm offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Zwalm?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Zwalm
- The Zwalm Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87.5% of the 16 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Zwalm, House properties are the most common (43.8%), reflecting the local real estate landscape.
- Houses represent a significant 43.8% portion, catering likely to families or larger groups.
- The presence of 18.8% Hotel/Boutique listings indicates integration with traditional hospitality.
Zwalm Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Zwalm
- The dominant room capacity in Zwalm is 1 bedroom listings, making up 31.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 4 bedrooms properties represent 43.8% of the active Airbnb listings in Zwalm, indicating a high concentration in these sizes.
- A significant 37.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Zwalm.
Zwalm Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Zwalm
- The most common guest capacity trend in Zwalm vacation rentals is listings accommodating 2 guests (25%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Zwalm STR market, accounting for 50.0% of listings.
- 37.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Zwalm.
- On average, properties in Zwalm are equipped to host 4.3 guests.
What Amenities Do Airbnb Guests Expect in Zwalm?
Amenity Prevalence
Amenity Insights for Zwalm
- Essential amenities in Zwalm that guests expect include: Heating, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Kitchen, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Zwalm: Heating, Smoke alarm.
- Consider adding popular differentiators like Hot water or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Zwalm to stay competitive.
Dive Deeper: Advanced Zwalm STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Zwalm. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsZwalm Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Zwalm
- The typical guest profile for Airbnb in Zwalm consists of a mix of domestic (57%) and international guests, often arriving from nearby Ghent, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Dutch.
- Domestic travelers account for 56.6% of guests.
- Key international markets include Belgium (56.6%) and Netherlands (15.6%).
- Top languages spoken are English (31.2%) followed by Dutch (23.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Zwalm Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Zwalm
- The most common availability pattern in Zwalm falls within the 271-366 days range, representing 37.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 68.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Zwalm (37.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 31.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Zwalm?
Average Booking Lead Time by Month
Booking Lead Time Insights for Zwalm
- The overall average booking lead time for vacation rentals in Zwalm is 55 days.
- Guests book furthest in advance for stays during April (average 92 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 41 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (85 days avg.) sees the longest lead times, while Winter (44 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (55 days) as a baseline for your pricing and availability strategy in Zwalm.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 92 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 85 days) to capture early planners.
- Monitor your own booking lead times against these Zwalm averages to identify opportunities for dynamic pricing adjustments.
Zwalm Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2 listings
13.3% of total
2 Nights
11 listings
73.3% of total
3 Nights
2 listings
13.3% of total
Key Insights
- The most prevalent minimum stay requirement in Zwalm is 2 Nights, adopted by 73.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (86.6%) of the Zwalm Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 73.3% of Zwalm hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13.3% currently do.
- A 2-night minimum appears standard (73.3%). Consider this for weekends or peak periods.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Zwalm.
Zwalm Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
1 listings
7.1% of total
Flexible
2 listings
14.3% of total
Moderate
8 listings
57.1% of total
Strict
3 listings
21.4% of total
Cancellation Policy Insights for Zwalm
- The prevailing Airbnb cancellation policy trend in Zwalm is Moderate, used by 57.1% of listings.
- The market strongly favors guest-friendly terms, with 71.4% of listings offering Flexible or Moderate policies. This suggests guests in Zwalm may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 57.1% market standard in Zwalm.
- Regularly review your cancellation policy against competitors and market demand shifts in Zwalm.
What Do the Top Airbnb Listings in Zwalm Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Zwalmbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Rural holiday home in green surroundings
Entire Place • 4 bedrooms
Vacation home Vlaamse Ardennes
Entire Place • 5 bedrooms
The Clean Life
Entire Place • 5 bedrooms
Amaryllis, unique vacation rental
Entire Place • 4 bedrooms
Huswell - Guesthouse with large sunny garden
Entire Place • 3 bedrooms
between-painting pastry
Entire Place • N/A
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Zwalm?
Learn from the best! This table showcases top-performing Airbnb hosts in Zwalm based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Inge | 2 | $96,539 | 78 | 4.75/5.0 |
| Sybrand | 1 | $96,433 | 6 | 4.33/5.0 |
| Ann | 1 | $75,804 | 30 | 4.77/5.0 |
| Anna From HUSWELL | 1 | $37,089 | 5 | 4.20/5.0 |
| Beatrijs | 1 | $31,100 | 36 | 4.83/5.0 |
| Danny | 3 | $25,246 | 17 | 4.78/5.0 |
| Host #203693576 | 1 | $20,636 | 0 | 0.00/5.0 |
| Sarah | 1 | $17,448 | 99 | 4.74/5.0 |
| Sylvie | 1 | $12,872 | 151 | 4.81/5.0 |
| Peter | 1 | $11,306 | 67 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Zwalm.
How Does Zwalm's Airbnb Market Compare to Nearby Cities?
How does the Zwalm Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Dion, Zwalm has 11 percentage points lower occupancy and about $66 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lo-Reninge | 13 | $5,752 | $421.67 | 45% |
| Morienval | 10 | $5,421 | $414.79 | 31% |
| Mont-de-l'Enclus | 10 | $5,344 | $367.99 | 44% |
| Dion | 13 | $4,334 | $258.00 | 58% |
| Rosoy-en-Multien | 15 | $3,789 | $374.27 | 52% |
| Kluisbergen | 16 | $3,700 | $389.97 | 45% |
| Brecht | 10 | $3,697 | $250.45 | 54% |
| Incourt | 11 | $3,319 | $293.48 | 41% |
| Ellezelles | 14 | $3,286 | $267.12 | 44% |
| Merksplas | 10 | $3,283 | $256.84 | 42% |
Frequently Asked Questions About Airbnb in Zwalm
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Zwalm.
How much do Airbnb hosts make in Zwalm?
Zwalm hosts earn about $27,732 per year on average, with an average nightly rate of $192 and RevPAR of N/A. Those figures describe the typical revenue environment for active listings in Zwalm, East Flanders, not the ceiling for the best operators. Source: AirROI 2025 data, Zwalm market, May 2024 to April 2025.
What is the average Airbnb occupancy rate in Zwalm?
The average Airbnb occupancy rate in Zwalm is 46.9%. October is the strongest month and June is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Zwalm?
Listings in Zwalm average $192 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Zwalm?
Zwalm currently has about 16 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Zwalm?
AirROI currently classifies the short-term rental regulation level in Zwalm as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Zwalm?
RevPAR in Zwalm is about N/A. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Zwalm?
At 46.9% occupancy, Zwalm can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $27,732, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Zwalm?
The average booking lead time in Zwalm is about 55 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Zwalm?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Zwalm include Zwalm City Center, Kruishoutem, Lede. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Zwalm?
entire_home listings make up 87.5% of the active supply in Zwalm. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Zwalm compare to nearby Airbnb markets?
Among neighboring markets, Lo-Reninge posts $69,024 in average annual revenue with 44.9% occupancy, compared to Zwalm's $27,732 and 46.9%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
When is the peak season for Airbnb in Zwalm?
October is the highest-revenue month in Zwalm, while June is the softest. The revenue spread between them indicates a highly seasonal market — revenue in the peak month is more than double the low month, so cash-flow planning and pricing automation are critical.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2025-04-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.