Life House Ubajara Entire home · 3 bedrooms Rated 4.94 - Revenue
- R$98,421
- Occupancy
- 29.1%
- Daily rate
- R$760
Airbnb market data · 202612 months to September 2026
The average Airbnb in Ubajara brought in R$19,793 over the 12 months through September 2026, about 53% less than the Ceará average of R$41,943.
The short answer
Rates and bookings both trail the Ceará average. Listings averaged R$364 a night and were booked on 20% of available nights, against R$530 and 33% for the Ceará average.
Timing matters: in July, usually the best month, the average listing earns about 2.4 times as much as in September, usually the slowest. With only 36 active listings, a few bookings can reorder the months.
With 36 active listings, Ubajara is the 29th-largest of 32 Ceará markets AirROI tracks.
Browse the live Ubajara Airbnb market See Every Ubajara ListingRevenue
Gross bookings per Ubajara listing averaged R$19,793 over the 12 months to September 2026 (Ceará average: R$41,943), before cleaning, platform and management costs and taxes.
In a typical year, the average Ubajara listing brings in R$3,540 in July, its best month, and R$1,500 in September, its slowest. The three strongest months bring in 34% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 4.5 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 2.4 times what September does
Average revenue per active listing, by month, September 2024 to August 2026
The dashed line is the average of the months shown, R$2,290. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | R$1,495 | 11.8% | R$313 | R$50 | 18 days | 1.8 nights |
| Oct 2025 | R$1,882 | 13.3% | R$316 | R$61 | 19 days | 2.5 nights |
| Nov 2025 | R$2,586 | 22.5% | R$311 | R$86 | 30 days | 2 nights |
| Dec 2025 | R$2,807 | 24.2% | R$325 | R$91 | 33 days | 2.8 nights |
| Jan 2026 | R$2,703 | 25.9% | R$314 | R$87 | 23 days | 2.8 nights |
| Feb 2026 | R$2,264 | 20.1% | R$313 | R$81 | 32 days | 4 nights |
| Mar 2026 | R$1,280 | 12.1% | R$314 | R$41 | 13 days | 1.9 nights |
| Apr 2026 | R$1,846 | 17.3% | R$318 | R$62 | 20 days | 2.5 nights |
| May 2026 | R$3,551 | 26.7% | R$351 | R$115 | 31 days | 7.7 nights |
| Jun 2026 | R$2,835 | 24.0% | R$371 | R$94 | 28 days | 2.6 nights |
| Jul 2026 | R$4,237 | 34.5% | R$380 | R$137 | 27 days | 3.9 nights |
| Aug 2026 | R$2,929 | 17.9% | R$363 | R$94 | 30 days | 2.3 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical Ubajara listing earns about R$1,700 a month, but one property can land well above or below that. The Airbnb calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Yes, when it's run well. The average Ubajara Airbnb took in R$19,793 in the 12 months to September 2026, an average that counts every active listing, including those open only part of the year. A listing in the top quarter took in about R$39,810, and run by its owner at everyday costs, about R$2,400 a month of that is left after running costs, so a home that costs less than that to own or rent makes money.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | R$18,983 | R$38,170 |
| Cleaning fees guests pay4% of Ubajara bookings | R$810 | R$1,640 |
| Gross bookings | R$19,793 | R$39,810 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 78% of Ubajara listings on Simplified Pricing, 3% for the rest | −R$2,520 | −R$5,060 |
| Cleaning and laundryPaid for by the cleaning fee; R$0 if you clean yourself | −R$810 | −R$1,640 |
| Utilities and internetAbout 5% of bookings | −R$990 | −R$1,990 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −R$400 | −R$800 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −R$590 | −R$1,190 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −R$200 | −R$200 |
| Permit and registrationWhere one is required | −R$100 | −R$100 |
| ManagementR$0 when you run it; co-hosts charge from about 10% of nightly bookings | R$0 | R$0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | R$0 | R$0 |
| Lodging taxesAdded to the guest's bill and passed on | R$0 | R$0 |
| Total running costsAbout 24% of bookings, plus cleaning paid for by the cleaning fee | −R$5,610 | −R$10,980 |
| Left for housing costs, then profit | R$14,183about R$1,180 a month | R$28,830about R$2,400 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Ubajara's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Ubajara home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about R$3,320 a month, against R$1,650 for the average one.
Occupancy
Ubajara listings were booked on 20% of the nights they were open over the past year, 13 percentage points below the Ceará average (33%) and 14 points below the Brazil average (34%). In a typical year, occupancy climbs to 32% in July and falls to 12% in September.
The busiest tenth of listings are booked about five times as often as the bottom quarter.
July is usually the busiest month in Ubajara, September the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 20% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Ubajara, known as ADR (average daily rate), was R$364 over the past year, about 31% below the Ceará and Brazil averages (R$530 and R$525). Averaged month by month over the past two years, rates peak in July at about R$345 and bottom out in November at about R$290.
Prices span a wide range: the top 10% charge about 3.2 times the rate of the bottom quarter.
July rates run 20% above November's
Average nightly rate (ADR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, R$312. The 12-month ADR of R$364 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Ubajara it averaged R$75 over the past year, from about R$50 in a typical September to about R$114 in a typical July.
Per open night, by tier:
July RevPAR is about 2.3 times September's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, R$75.
Seasonality
With only 36 active listings, the monthly pattern in Ubajara is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in September.
Average revenue by month in Ubajara
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, R$2,240.
| Month | Revenue per listing |
|---|---|
| January | R$2,490 |
| February | R$1,840 |
| March | R$1,810 |
| April | R$1,750 |
| May | R$2,720 |
| June | R$2,010 |
| July | R$3,540 |
| August | R$2,330 |
| September | R$1,500 |
| October | R$1,880 |
| November | R$2,020 |
| December | R$2,960 |
Guests book Ubajara stays 23 days ahead on average (about three weeks). December stays are booked furthest out, about 36 days ahead, and September stays closest to arrival, about 18 days. A typical December booking is made in early November.
December stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Permits
None of the 36 active listings in Ubajara display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Ubajara.
Neighborhoods
AirROI's area guide picks eight Ubajara neighborhoods that draw short-term rental guests, led by Cascatinha do Hélio, Centro de Ubajara and Serra Grande. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Cascatinha do Hélio | A beautiful natural attraction with stunning waterfalls and lush vegetation. Ideal for ecotourism and attracting nature lovers and adventure seekers. | Cascata do Hélio, Parque Nacional da Serra da Ibiapaba, Trilhas Ecoturísticas, Mirante da Serrinha |
| Centro de Ubajara | The city center of Ubajara, with easy access to amenities, restaurants, and shops. A great base for tourists visiting local attractions. | Igreja Matriz de Ubajara, Mercado Público, Praça da Matriz, Café com Letras |
| Serra Grande | A mountainous area known for its stunning views and hiking opportunities. Perfect for tourists interested in outdoor activities and exploring scenic landscapes. | Caminho da Lua, Mirante da Serra, Trilhas de Estrada Real |
| Parque Nacional de Ubajara | A national park with rich biodiversity, caves, and beautiful landscapes. A popular spot for hiking and nature activities, making it attractive for eco-friendly travelers. | Gruta de Ubajara, Teleférico de Ubajara, Cascata do Anel, Trilhas do Parque |
| Rota do Café | A region renowned for its coffee plantations, offering unique experiences for coffee lovers. Attracts tourists interested in agritourism and local culture. | Fazendas de Café, Degustação de Café, Centro Cultural do Café, Feiras de Artesanato |
| Ubajara Historical District | An area rich in history and culture, showcasing the charm of older architecture and the local way of life. Captivating for cultural tourists. | Museu Casa de Cultura, Igreja do Bom Jesus, Praça do Comercio, Arquitetura Colonial |
| Cachoeira do Binga | A beautiful waterfall located near Ubajara, perfect for swimming and relaxation. A wonderful spot for nature lovers and families. | Cachoeira do Binga, Trilhas Para Cachoeiras, Piqueniques e Campismo |
| Local Food Markets | Ubajara is known for its local cuisine and vibrant markets. A great way to experience local culture and attract food enthusiasts. | Mercado de Artesanato, Feira Livre de Ubajara, Ruas Gastronômicas, Restaurantes Locais |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Entire homes make up 78% of listings in Ubajara, alongside 7 private-room listings (19%). Houses are the most common property type at 72%, about 4.3 times the share of apartments and condos (17%).
Mostly entire homes, with a private-room segment
Ubajara Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 77.8% | 28 |
| Private room | 19.4% | 7 |
| Hotel room | 2.8% | 1 |
Listings by property type
Ubajara Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 72.2% | 26 |
| Apartment/Condo | 16.7% | 6 |
| Hotel/Boutique | 11.1% | 4 |
The most common size among Ubajara's 27 entire homes with a bedroom count is three bedrooms (8 homes).
Ubajara entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 3.7% | 1 |
| 1 bedroom | 22.2% | 6 |
| 2 bedrooms | 25.9% | 7 |
| 3 bedrooms | 29.6% | 8 |
| 4 bedrooms | 18.5% | 5 |
Ubajara is a group-trip market: 44% of listings sleep eight or more guests, about 2.8 times the share of the next most common size, four guests (16%). Shares are of the 32 listings with a guest capacity on file (89% of the market).
Ubajara listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 12.5% | 4 |
| 3 guests | 6.3% | 2 |
| 4 guests | 15.6% | 5 |
| 5 guests | 3.1% | 1 |
| 6 guests | 9.4% | 3 |
| 7 guests | 9.4% | 3 |
| 8+ guests | 43.8% | 14 |
Ubajara hosts set up an average of 4.5 beds per listing, roughly two for every bedroom. Only 47% of listings show their exact location on the listing map; the rest show an approximate area.
Free on-site parking is close to standard in Ubajara: 75% of listings offer it, and 64% have a pet-friendly policy. Air conditioning is the exception rather than the rule: only 31% of listings have it.
Share of Ubajara listings with each common amenity
Guests
Ubajara draws mostly domestic guests: 97% of those who left reviews live in Brazil. Teresina alone accounts for 18% of reviews. Guests speak a mix of languages: Portuguese leads at 54%, followed by English and Spanish.
97% of Ubajara guests are domestic
Where guests who left reviews live
Where Ubajara guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Teresina | 17.8% |
| Fortaleza | 13.3% |
| Ceará | 10.0% |
| Piauí | 7.8% |
| Parnaíba | 4.4% |
Where Ubajara guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| Brazil | 97.0% |
| Germany | 1.0% |
| French Guiana | 1.0% |
| United States | 1.0% |
Languages spoken by Ubajara guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| Portuguese | 54.2% |
| English | 23.6% |
| Spanish | 12.5% |
| Italian | 2.8% |
| German | 2.8% |
Ubajara Airbnbs average 4.85 stars, and 58% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.83.
Communication scores highest in Ubajara; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.84 |
| Cleanliness | 4.87 |
| Communication | 4.90 |
| Location | 4.84 |
| Check-in | 4.89 |
| Value | 4.83 |
Booking patterns
All Ubajara listings are open to guests more than 180 days a year, but none are booked or blocked that many days. The most common booked-or-blocked total is 1 to 30 days a year, covering 44% of listings; blocked nights include any the host closes off.
Days a year Ubajara listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 80.6% | 29 |
| 181-270 days | 19.4% | 7 |
Days a year Ubajara listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 91-180 days | 19.4% | 7 |
| 31-90 days | 36.1% | 13 |
| 1-30 days | 44.4% | 16 |
The average Ubajara booking lasts 3 nights, longest in May and shortest in September. Listings took about 13 bookings each over the year. More than half of listings that give a check-in time set it at 2 p.m., with check-out usually at noon.
Average length of stay by month in Ubajara
Average nights per booking, by month of stay
Two-year average by calendar month.
All listings in Ubajara accept stays of one or two nights.
Minimum stay set by Ubajara listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Flexible is the most common cancellation policy in Ubajara, used by 42% of listings; it refunds guests in full if they cancel at least a day before check-in. Hosts here lean flexible: about eight in ten listings offer Flexible or Moderate terms, against 14% on Firm or stricter ones.
Cancellation policies of Ubajara listings, from most to least flexible
Share of listings by the policy they use
44% of Ubajara listings charge a cleaning fee. The typical fee is R$47, and some higher fees lift the average to R$62. Spread over the average stay of 3 nights, that adds roughly R$16 a night to what guests pay. For listings that charge one, cleaning fees make up about 4% of gross revenue.
Top earners
The top-grossing Airbnb in Ubajara, a three-bedroom home, took in R$98,400 over the past year, about five times the city's average of R$19,800.
Life House Ubajara Entire home · 3 bedrooms Rated 4.94
Sítio Na Morada - Lodging and events Entire home · 4 bedrooms Rated 4.95
Seasonal Chalet with Swimming Pool and Barbecue Area Entire home · 2 bedrooms Rated 5.00
Casa Névoa da Serra Entire home · 4 bedrooms Rated 5.00
Cozy and bright house in Ubajara Entire home · 2 bedrooms Rated 4.92
Chalé Flores in a Closed Cond. Entire home · 3 bedrooms Rated 5.00 Fewer than 1% of Ubajara listings are classed as professionally managed. 58% of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 78% of listings.
Nearby markets
Ubajara earns about as much per listing as Viçosa do Ceará, the top earner of the three nearby markets in the table, all within 66 km. Sobral was the busiest, booked on 30% of nights against 20% in Ubajara.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Tianguá 15 km | 43 | R$15,282 | R$345 | 22% |
| Viçosa do Ceará 37 km | 55 | R$19,822 | R$317 | 23% |
| Sobral 66 km | 64 | R$13,502 | R$183 | 30% |
See all 32 Ceará Airbnb markets
Markets elsewhere in Brazil with a similar nightly rate and occupancy to Ubajara:
FAQ
An active Ubajara Airbnb grossed R$19,793 on average in the 12 months to September 2026, according to AirROI's tracking of 36 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in R$3,410 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Ubajara listings earn between R$755 and R$3,410 in a typical month, and the top tenth R$5,410 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Ubajara were booked on 20% of available nights over the past year. That compares with 33% for the Ceará average. July is usually the busiest month.
The average booked night in Ubajara cost R$364 before fees. Half of listings charge between R$210 and R$385, so bedroom count and location move the price more than the average suggests.
None of the active Ubajara listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Ubajara Airbnb grossed R$19,793 in the 12 months to September 2026, 53% below the Ceará average of R$41,943, counting listings open only part of the year. A listing at the top-quarter mark, run by its owner with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, has about R$2,400 a month left before the mortgage or rent, so a home that costs less than that to own or rent makes a profit. Check a specific home in the Airbnb estimator.
July usually pays best, averaging R$3,540 per active listing over the past two years, and September usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Ubajara listing was open to book earned R$75 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made R$151 or more.
Ubajara stays were booked 23 days (about three weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Ubajara Airbnb stay lasted 3 nights over the past year. A listing took 13 reservations over the year on average.
Guests rate Ubajara Airbnbs 4.85 out of 5 on average. Guests score communication highest and value lowest.
Cascatinha do Hélio, Centro de Ubajara and Serra Grande draw the most short-term rental interest in Ubajara. The neighborhood guide explains what brings guests to each.
AirROI counted 36 active Airbnb listings in Ubajara as of September 2026. The closest tracked market is Tianguá, 15 km away.
In Ubajara, 44% of listings add a cleaning fee. The median fee is R$47, and some higher fees lift the average to R$62.
Method
Figures on this page cover 36 active Airbnb listings in Ubajara from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Brazilian reals at R$5.19 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.