Tourism statisticsCountry2026
Brazil Tourism Statistics: 6.8M Arrivals in 2024
Brazil recorded 6.8 million international tourist arrivals in 2024, UN Tourism reports, via Our World in Data. This counts people crossing a border, so domestic trips are not in it. AirROI estimates 7,341,290 Airbnb stays in Brazil in the 12 months to October 2026, with São Paulo the most booked city. The busiest month was January.
Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method
- Estimated Airbnb nights
- 36,898,066
- Typical Airbnb stay
- 5.0 nights
- Busiest Airbnb month
- January
- From within Brazil, among guests who left a review
- 87%
Key facts
Brazil Tourism Facts
Each sentence names its place, period and source, so it can be quoted alone.
Official
- UN Tourism puts Brazil at 6.8 million international tourist arrivals in 2024, via Our World in Data.
Airbnb stays
- AirROI puts Airbnb stays in Brazil at 7,341,290 in the 12 months to October 2026.
- AirROI estimates Airbnb stays in Brazil added up to 36,898,066 nights in the 12 months to October 2026.
- AirROI estimates a typical Airbnb stay in Brazil lasted 5.0 nights in the 12 months to October 2026, booked about 35 days ahead.
Busiest months
- AirROI ranks January the busiest Airbnb month in Brazil in the 12 months to October 2026, followed by December and March, with May the quietest.
- AirROI estimates Airbnb in Brazil had no single high season in the 12 months to October 2026: the three busiest months were January, December and March.
- AirROI estimates Airbnb stays in Brazil in December were booked furthest ahead, about 46 days, against 24 days for May, in the 12 months to October 2026.
Guests
- AirROI estimates 87% of Brazil Airbnb guests who left a review as of October 2026 were from within Brazil, and the United States at 2.4% and Argentina at 2.2% were the top countries abroad.
By place
- AirROI ranks Brazil first for Airbnb stays among South America's 13 countries in the 12 months to October 2026.
- AirROI estimates São Paulo had the most Airbnb stays of the 392 towns it lists in Brazil in the 12 months to October 2026, at 804,665, ahead of Rio de Janeiro and Florianópolis.
Official numbers
How Many Tourists Visit Brazil?
UN Tourism counted 6.8 million international tourist arrivals in 2024, via Our World in Data.
| Figure | What it counts | Year | Publisher |
|---|---|---|---|
| 6.8 millionInternational tourist arrivals | Trips by visitors arriving from abroad who stay at least one night, each arrival counted separately | 2024 | UN Tourism, via Our World in Data |
Airbnb stays
Airbnb Stays in Brazil
Brazil had 457,500 Airbnb homes in the 12 months to October 2026. They took an estimated 7,341,290 stays and 36,898,066 nights. A typical stay lasted 5.0 nights and was booked about 35 days ahead. AirROI's figures cover the 861 towns it tracks in Brazil; places it does not track are not counted, so every total is a floor.
- Airbnb homes
- 457,500
- Airbnb stays, estimate
- 7,341,290
- Airbnb nights, estimate
- 36,898,066
- Typical stay
- 5.0 nights
- Booked ahead
- 35 days
Busiest months
When Is the Busiest Time in Brazil?
On Airbnb, January was the busiest month in Brazil in the 12 months to October 2026, then December and March. May was the quietest. The busiest months do not sit together, so there is no single high season.
January ranks first, May last
Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
From busiest to quietest: January, December, March, July, November, February, October, September, August, April, June, May.
Month by month: rank, typical stay and days booked ahead
| Month | Share of nights | Booked ahead |
|---|---|---|
| January | 10.2% | 38 days |
| December | 9.0% | 46 days |
| March | 8.7% | 26 days |
| July | 8.5% | 31 days |
| November | 8.3% | 37 days |
| February | 8.3% | 38 days |
| October | 8.3% | 30 days |
| September | 8.2% | 27 days |
| August | 7.9% | 28 days |
| April | 7.6% | 27 days |
| June | 7.6% | 25 days |
| May | 7.4% | 24 days |
Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.
Where guests come from
Where Do Brazil Airbnb Guests Come From?
About nine in ten Brazil Airbnb guests who left a review as of October 2026 were from within Brazil (87%), and the top countries abroad were the United States at 2.4% and Argentina at 2.2%, AirROI estimates. Among the same guests, São Paulo was the top origin city at 19%, ahead of Rio de Janeiro at 6.6%. The figures rest on 17,143,485 reviews, written over many years.
87% from within Brazil
Among guests who left a review, as of October 2026
- From within Brazil 87%
- From abroad 13%
Top countries abroad
Among guests who left a review
Top origin cities
Among guests who left a review
By town
Most Booked Towns in Brazil
São Paulo, Rio de Janeiro and Florianópolis took 24% of Airbnb stays in Brazil in the 12 months to October 2026. January is the busiest Airbnb month in 144 of the 392 towns, led by Florianópolis, and July in 96, led by Campos do Jordão. Among guests who left a review, the share from abroad across the 25 most booked towns runs from 2% in Praia Grande (São Paulo) to 43% in Rio de Janeiro.
* Among guests who left a review. Stays, nights and other figures are AirROI estimates for the 12 months to October 2026, and cover Airbnb only. Brazil is the top origin in 391 of 392 towns, among guests who left a review, so this column names the top country abroad. Lists the 392 of Brazil's 861 towns with 100 or more Airbnb homes. A town with no tourism page of its own links to its Airbnb market page.
FAQ
Questions About Tourism in Brazil
How many tourists visit Brazil?
Brazil had 6.8 million international tourist arrivals in 2024, according to UN Tourism, via Our World in Data. Domestic trips are not in that count. AirROI estimates 7,341,290 Airbnb stays in Brazil in the 12 months to October 2026, which is a separate count of bookings.
When is high season in Brazil?
The busiest Airbnb month in Brazil in the 12 months to October 2026 was January, then December and March.
What is the quietest month in Brazil?
May was the quietest Airbnb month in Brazil in the 12 months to October 2026, ranking 12th of 12, and June ranked 11th. Stays in May were booked about 24 days ahead, against 46 days for December.
How long is a typical Airbnb stay in Brazil?
A typical Airbnb stay in Brazil lasted 5.0 nights in the 12 months to October 2026, booked about 35 days ahead. By month, stays ran from 3.8 nights in September to 5.8 nights in July.
Where do Airbnb guests in Brazil come from?
Of Brazil Airbnb guests who left a review as of October 2026, 87% were from within Brazil, AirROI estimates. The top countries abroad were the United States at 2.4% and Argentina at 2.2%. Among the same guests, the top origin city was São Paulo at 19%, ahead of Rio de Janeiro at 6.6%.
What is the most booked town in Brazil on Airbnb?
São Paulo was the most booked town in Brazil on Airbnb, with an estimated 804,665 stays in the 12 months to October 2026, ahead of Rio de Janeiro and Florianópolis.
Are Airbnb stays the same as tourists?
No. UN Tourism counts international tourist arrivals (6.8 million in 2024). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 7,341,290 stays are estimates for the 12 months to October 2026.
Method
How These Numbers Are Made
Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights add up each town's stays times its typical stay, across 861 towns. Month ranks compare each month's part of Airbnb nights. Origin rests on 17,143,485 reviews and describes guests who left a review, not everyone who stayed. Read the method page.