Guaratinguetá, São Paulo Airbnb Market Data 2026: STR Report & Statistics

Source: AirROIReviewed by Jun Zhou, Founder @ AirROI
Updated:

How much can you earn on Airbnb in Guaratinguetá, São Paulo? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $5,548 per year — at a $80 nightly rate, 27.7% occupancy, and a $19 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.

At 110 active listings, Guaratinguetá is a boutique market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 89.7% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.

Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.

What Are the Key Airbnb Metrics in Guaratinguetá?

In Guaratinguetá, the headline Airbnb metrics are $5,548 in average annual revenue,27.7% occupancy, $80 ADR, and $19 in RevPAR, and guests book about 34 days in advance.

Avg. Daily Rate (ADR)(?)
$80
The average rental revenue earned for an occupied room per day in Guaratinguetá.
Occupancy Rate(?)
27.7%
Lower demand, potentially seasonal or market factors at play.
Avg. Annual Revenue(?)
$5,548
Average annual income for an Airbnb listing in Guaratinguetá. Factors like property type, size, and location influence actual earnings.
RevPAR(?)
$19
Revenue per available rental night, combining occupancy and ADR into one efficiency metric.
Revenue Growth YoY(?)
-12.8%
Significant decrease (-12.8%) vs. last year.
Active Airbnb Listings(?)
110
Total number of active short-term rentals listed.
Avg. Booking Lead Time(?)
34 days
How far in advance guests typically book in Guaratinguetá. Longer lead times indicate planned travel; shorter ones suggest last-minute demand.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Peak Revenue Month(?)
December
The month with the highest average earnings, indicating peak season in Guaratinguetá.
Lowest Revenue Month(?)
March
The month with the lowest average earnings, indicating the low season in Guaratinguetá.
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How Much Do Airbnb Hosts Earn Monthly in Guaratinguetá?

Understanding the monthly revenue variations for Airbnb listings in Guaratinguetá is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Guaratinguetá is typically December, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Guaratinguetá across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $1,488+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $768 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $374 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $185, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Guaratinguetá

What Is the Monthly Airbnb Occupancy Rate in Guaratinguetá?

Maximize your bookings by understanding the Guaratinguetá STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Novembersees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Guaratinguetá:

  • Best-in-class properties (Top 10%) achieve 64%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 43% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 24%.
  • Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Guaratinguetá

What Is the Average Airbnb Nightly Rate in Guaratinguetá?

Effective short term rental pricing strategy in Guaratinguetá involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Guaratinguetá typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $174+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $100 or more.
  • Typical properties (Median) charge around $51 per night.
  • Entry-level properties (Bottom 25%) earn around $26 per night.

Average Daily Rate (ADR) Trend by Month in Guaratinguetá

What Is the RevPAR for Airbnb in Guaratinguetá?

RevPAR in Guaratinguetá is currently $19. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.

  • Entry-level properties (Bottom 25%) see $7 RevPAR.
  • Typical properties (Median) generate $12 RevPAR.
  • Strong performers (Top 25%) earn $20 RevPAR.
  • Best-in-class (Top 10%) achieve $33 RevPAR.

Average Monthly RevPAR Trend in Guaratinguetá

RevPAR Insights for Guaratinguetá

  • The average RevPAR in Guaratinguetá is $19. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
  • The gap between the top 10% ($33) and bottom 25% ($7) is $26, suggesting a relatively compressed market where operational differences yield moderate returns.
  • RevPAR peaks in Dec and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.

Recommendations for Hosts

  • Track your own RevPAR monthly against these Guaratinguetá benchmarks. If your RevPAR falls below the median of $12, examine whether low occupancy or low ADR is the primary drag.
  • Top-quartile listings achieve $20+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
  • Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.

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When Is the Peak Season for Airbnb in Guaratinguetá?

Guaratinguetá's peak Airbnb season falls in December, November, January, while the softest stretch is March, April, August. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.

Peak Season (December, November, January)
  • Revenue averages $855 per month
  • Occupancy rates average 32.2%
  • Daily rates average $84
Shoulder Season
  • Revenue averages $642 per month
  • Occupancy maintains around 30.2%
  • Daily rates hold near $77
Low Season (March, April, August)
  • Revenue drops to average $552 per month
  • Occupancy decreases to average 27.9%
  • Daily rates adjust to average $77

Seasonality Insights for Guaratinguetá

  • The Airbnb seasonality pattern in Guaratinguetá shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Guaratinguetá's highest earning potential, with monthly revenues climbing to $949, occupancy reaching 33.7%, and ADRs peaking at $87.
  • Conversely, the slowest single month marks the market's lowest point — revenue may dip to $519, occupancy could drop to 24.6%, and ADRs may adjust to $71.
  • Lower occupancy paired with meaningful seasonality means hosts in Guaratinguetá need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
  • Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
  • Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
  • Regularly analyze your own performance against these Guaratinguetá seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Do You Need a License for Airbnb in Guaratinguetá?

Low regulation and minimal registration activity in Guaratinguetá, São Paulo, Brazil point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Guaratinguetá to ensure full compliance before hosting.

(Source: AirROI data, 2026, finding no licensed listings among those analyzed)

What Are the Best Neighborhoods for Airbnb in Guaratinguetá?

Guaratinguetá is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.

Best neighborhoods for Airbnb in Guaratinguetá
Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Centro
The historic center of Guaratinguetá, close to churches, restaurants, and local shops. It's a vibrant area full of history and culture, attracting tourists interested in the historical aspects of the city.
Santuario de Nossa Senhora Aparecida, Museu de Arte Sacra, Historic Churches, Local Restaurants, Shopping Centers
São Benedito
This neighborhood offers a more residential feel with nearby parks and schools. It's appealing to families and those looking for longer stays in a calmer environment.
Parque da Cidade, Local Markets, Family Friendly Restaurants, Shopping Options
Bairro do Morro do Cruzeiro
Offers stunning views and is close to the natural attractions around Guaratinguetá, perfect for nature lovers and those seeking outdoor activities.
Morro do Cruzeiro, Hiking Trails, Scenic Views, Natural Parks
Bairro da Vila Aparecida
A lively neighborhood close to the Aparecida Sanctuary, attracting pilgrims and tourists visiting the religious site all year round.
Santuario Nacional de Nossa Senhora Aparecida, Local Festivals, Restaurants Serving Local Cuisine
Praça do Cívico
This area is known for its cultural events and public gatherings, perfect for those wanting to experience local life and culture.
Centro Cultural, Public Events, Restaurants and Cafés, Artisan Fairs
Bairro da Estação
Close to the train station, it's convenient for travelers looking for easy transportation options and access to other cities.
Train Station, Cafés nearby, Easy Access to Transport
Jardim das Cerejeiras
Known for its tranquility and beautiful cherry blossom trees, it's a picturesque spot for visitors looking for peace and nature.
Cherry Blossom Trees, Parks, Quiet Neighborhood
Bairro do Serrote
A quiet residential area with parks and schools, ideal for families and those looking for a relaxed atmosphere away from the hustle of the city.
Local Parks, Family-Friendly Environment, Community Events

With 8 distinct neighborhoods showing meaningful short-term rental activity, Guaratinguetá offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.

What Types of Properties Are on Airbnb in Guaratinguetá?

Room Type Distribution

Property Type Distribution

Market Composition Insights for Guaratinguetá

  • The Guaratinguetá Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86.4% of the 110 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Guaratinguetá, House properties are the most common (64.5%), reflecting the local real estate landscape.
  • Houses represent a significant 64.5% portion, catering likely to families or larger groups.
  • The presence of 8.2% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like outdoor/unique, others (combined 3.6%) offer potential for unique stay experiences.

Guaratinguetá Airbnb Room Capacity Analysis (2026): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Guaratinguetá

  • The dominant room capacity in Guaratinguetá is 2 bedrooms listings, making up 32.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 60.0% of the active Airbnb listings in Guaratinguetá, indicating a high concentration in these sizes.
  • A significant 29.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Guaratinguetá.

Guaratinguetá Vacation Rental Guest Capacity Trends (2026)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Guaratinguetá

  • The most common guest capacity trend in Guaratinguetá vacation rentals is listings accommodating 8+ guests (33.6%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 4 guests dominate the Guaratinguetá STR market, accounting for 48.1% of listings.
  • 49.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Guaratinguetá.
  • On average, properties in Guaratinguetá are equipped to host 5.1 guests.

How Do Listings in Guaratinguetá Compare on Quality?

Listing quality in Guaratinguetá can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.

Average Photos per Listing(?)
27.3
More photos correlate with higher conversion rates.
Average Beds per Listing(?)
4.7
Reflects the capacity profile of the local supply.
Exact Location Enabled(?)
24.5%
Builds guest trust and improves booking confidence.

Listing Quality Insights for Guaratinguetá

  • At 27.3 photos per listing on average, Guaratinguetá hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
  • 24.5% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.

Recommendations for Hosts

  • Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
  • Use these quality indicators as a self-audit checklist. Listings that exceed the Guaratinguetá averages across all three metrics are better positioned for premium pricing.

What Amenities Do Airbnb Guests Expect in Guaratinguetá?

Amenity Prevalence

Amenity Insights for Guaratinguetá

  • Essential amenities in Guaratinguetá that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
  • Popular amenities like Free parking on premises, Kitchen, TV are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Guaratinguetá: Wifi.
  • Prioritize adding missing essentials: Wifi.
  • Consider adding popular differentiators like Free parking on premises or Kitchen to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Guaratinguetá to stay competitive.

Which Airbnb Amenities Boost Revenue in Guaratinguetá?

Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Guaratinguetá, which makes it more useful for prioritizing upgrades than a simple popularity list alone.

AmenityPrevalenceRevenue WithRevenue WithoutRevenue Uplift
Pets allowed
73.6%$7,288$690955.5%
Kitchen
93.6%$5,848$1,142412.1%
BathtubHigh opportunity
5.5%$18,902$4,778295.6%
TV
90.0%$5,987$1,596275.0%
Children’s books and toys
10.0%$15,901$4,398261.6%
Indoor fireplace
14.5%$12,623$4,344190.6%
ConditionerHigh opportunity
4.5%$14,823$5,107190.3%
Ceiling fan
26.4%$10,281$3,854166.8%
Free street parking
24.5%$10,433$3,959163.5%
BBQ grill
51.8%$7,882$3,039159.4%

Revenue Impact Insights for Guaratinguetá

  • Pets allowed tops the revenue impact list with a 955.5% uplift — listings with this amenity earn $7,288 vs. $690 without it.
  • High-opportunity amenities — Bathtub, Conditioner — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
  • Kitchen, TV — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.

Recommendations for Hosts

  • Prioritize adding Bathtub — it has the best combination of high revenue impact and low market saturation in Guaratinguetá.
  • Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
  • Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.

Dive Deeper: Advanced Guaratinguetá STR Market Data (2026)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Guaratinguetá. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Guaratinguetá Airbnb Guest Demographics & Profile Analysis (2026)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Guaratinguetá

  • The typical guest profile for Airbnb in Guaratinguetá consists of primarily domestic travelers (96%), often arriving from nearby São Paulo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
  • Domestic travelers account for 95.6% of guests.
  • Key international markets include Brazil (95.6%) and United States (2.6%).
  • Top languages spoken are Portuguese (53.8%) followed by English (29.1%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from São Paulo and Rio de Janeiro.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

What Are Airbnb Guest Ratings in Guaratinguetá?

Listings in Guaratinguetá average 4.86 out of 5 overall, with about 35.2 reviews per active listing and 46.4% of listings carrying the Guest Favorite badge.

Rating Breakdown by Category

Guest Rating Insights for Guaratinguetá

  • With an overall rating of 4.86, Guaratinguetá listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
  • The strongest subcategory is Communication (4.94), while Value (4.85) trails behind — a useful signal for hosts looking to prioritize upgrades.
  • 46.4% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.

Recommendations for Hosts

  • Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
  • Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.

Guaratinguetá Airbnb Booking Patterns (2026): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Guaratinguetá

  • The most common availability pattern in Guaratinguetá falls within the 271-366 days range, representing 68.2% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 91.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 1-30 days range is most frequent in Guaratinguetá (32.7%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 9.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

How Far in Advance Do Guests Book Airbnb in Guaratinguetá?

Average Booking Lead Time by Month

Booking Lead Time Insights for Guaratinguetá

  • The overall average booking lead time for vacation rentals in Guaratinguetá is 34 days.
  • Guests book furthest in advance for stays during November (average 49 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 17 days), indicating more last-minute travel plans during this time.
  • Seasonally, Fall (36 days avg.) sees the longest lead times, while Spring (24 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (34 days) as a baseline for your pricing and availability strategy in Guaratinguetá.
  • For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 49 days out to capitalize on advance planning.
  • Target marketing efforts for the Fall season well in advance (at least 36 days) to capture early planners.
  • Monitor your own booking lead times against these Guaratinguetá averages to identify opportunities for dynamic pricing adjustments.

What Is the Average Length of Stay for Airbnb in Guaratinguetá?

Guests in Guaratinguetá stay about 4.3 nights on average, generating roughly 1,725 reservations and 15.8 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.

Monthly Length of Stay in Guaratinguetá

Check-in Time Distribution

Check-out Time Distribution

Stay Pattern Insights for Guaratinguetá

  • A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
  • 15.8 bookings per listing is a manageable pace that balances revenue with operational overhead.
  • Stay lengths peak in Mar (4.7 nights) and shorten in Jun (3.4 nights). Adjust minimum-night requirements seasonally to match.

Recommendations for Hosts

  • With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
  • Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
  • Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.

Guaratinguetá Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (44.5%)

1 Night

49 listings

44.5% of total

2 Nights (34.5%)

2 Nights

38 listings

34.5% of total

3 Nights (1.8%)

3 Nights

2 listings

1.8% of total

4-6 Nights (0.9%)

4-6 Nights

1 listings

0.9% of total

30+ Nights (18.2%)

30+ Nights

20 listings

18.2% of total

Key Insights

  • The most prevalent minimum stay requirement in Guaratinguetá is 1 Night, adopted by 44.5% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (79.0%) of the Guaratinguetá Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (18.2%) caters to monthly stays (30+ nights) in Guaratinguetá, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 44.5% of Guaratinguetá hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 18.2% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Guaratinguetá.

Guaratinguetá Airbnb Cancellation Policy Trends Analysis (2026)

Limited

1 listings

0.9% of total

Flexible (40%)

Flexible

44 listings

40% of total

Moderate (36.4%)

Moderate

40 listings

36.4% of total

Firm (19.1%)

Firm

21 listings

19.1% of total

Strict

4 listings

3.6% of total

Cancellation Policy Insights for Guaratinguetá

  • The prevailing Airbnb cancellation policy trend in Guaratinguetá is Flexible, used by 40% of listings.
  • The market strongly favors guest-friendly terms, with 76.4% of listings offering Flexible or Moderate policies. This suggests guests in Guaratinguetá may expect booking flexibility.
  • Strict cancellation policies are quite rare (3.6%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 40% market standard in Guaratinguetá.
  • Using a Strict policy might deter some guests, as only 3.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Guaratinguetá.

How Much Are Airbnb Cleaning Fees in Guaratinguetá?

Cleaning fees in Guaratinguetá are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.

Average Cleaning Fee
$22
Median Cleaning Fee
$23
Listings Charging a Fee
71.8%
Fee as Revenue Share
8.0%

Cleaning Fee Insights for Guaratinguetá

  • 71.8% of listings charge a cleaning fee, making it standard practice in Guaratinguetá. Guests expect it and factor it into their booking decisions.
  • The average cleaning fee of $22 is close to the median ($23), suggesting a relatively consistent fee structure across the market.
  • Cleaning fees represent 8.0% of gross revenue on average — a modest component of the overall booking price.

Recommendations for Hosts

  • Price your cleaning fee competitively against the Guaratinguetá median of $23. Fees significantly above market norms can deter bookings, especially for shorter stays.
  • Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.

What Do the Top Airbnb Listings in Guaratinguetá Look Like?

Benchmark your potential! Explore examples of top-performing Airbnb properties in Guaratinguetábased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Morada das Pedras, Mantiqueira Mountain

Morada das Pedras, Mantiqueira Mountain

Entire Place • 7 bedrooms

$94,515
Revenue
52.9%
Occupancy
$470.17
Daily Rate
House in Vila Paraíba

House in Vila Paraíba

Entire Place • 5 bedrooms

$27,648
Revenue
46.0%
Occupancy
$165.15
Daily Rate
perfect for you to relax and walk to Aparecida

perfect for you to relax and walk to Aparecida

Entire Place • 6 bedrooms

$25,666
Revenue
38.0%
Occupancy
$179.67
Daily Rate
Residential house in the center of Guaratinguetá

Residential house in the center of Guaratinguetá

Entire Place • 6 bedrooms

$25,507
Revenue
44.3%
Occupancy
$158.23
Daily Rate
Charming Big House in Guaratinguetá

Charming Big House in Guaratinguetá

Entire Place • 5 bedrooms

$23,878
Revenue
42.8%
Occupancy
$152.92
Daily Rate
Solar do Comendador - Basilica and New Song

Solar do Comendador - Basilica and New Song

Entire Place • 4 bedrooms

$20,765
Revenue
36.9%
Occupancy
$154.13
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Who Are the Top Airbnb Hosts in Guaratinguetá?

Learn from the best! This table showcases top-performing Airbnb hosts in Guaratinguetá based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Top Airbnb hosts in Guaratinguetá by revenue
Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Fernanda1$94,515434.98/5.0
Adalgisa Lucia1$27,648544.98/5.0
Tania1$25,666345.00/5.0
Rafael1$25,507454.96/5.0
Vera1$23,878814.98/5.0
Marcelo7$20,802724.90/5.0
Maristela1$20,765304.83/5.0
Rodrigo1$18,983275.00/5.0
Antonio Gregório6$16,254864.55/5.0
Lívia1$15,020704.93/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Guaratinguetá.

Who Are the Airbnb Hosts in Guaratinguetá?

Guaratinguetá is a quality-focused market, with a high Superhost share and fairly mature operating standards.

Superhosts
55.5%
Professional Management
0.0%
Cohosted Listings
22.7%
Instant Book Enabled
2.7%
Simplified Pricing
65.5%

Host Profile Insights for Guaratinguetá

  • With 55.5% Superhosts, Guaratinguetá has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
  • 2.7% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
  • 65.5% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.

Recommendations for Hosts

  • Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
  • With 22.7% cohosted listings, there may be a growing local market for property management services.
  • Benchmark your host metrics against these Guaratinguetá averages regularly and adjust your hosting strategy based on what top performers do differently.

How Does Guaratinguetá's Airbnb Market Compare to Nearby Cities?

How does the Guaratinguetá Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

Compared with Ilha Grande, Guaratinguetá has 11 percentage points lower occupancy and about $90 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.

Airbnb markets near Guaratinguetá — performance comparison
MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Ilha Grande11$2,040$170.4139%
Tuiuti18$1,836$163.7631%
Morungaba31$1,515$273.0227%
Valinhos57$1,478$195.7033%
Campo Limpo Paulista49$1,465$183.0829%
Pedra Bela26$1,398$140.3232%
Itatiba162$1,381$190.5429%
Bom Jesus dos Perdões82$1,306$174.6028%
Bertioga4,387$1,251$198.1529%
Brazópolis22$1,208$152.2027%

Frequently Asked Questions About Airbnb in Guaratinguetá

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Guaratinguetá.

How much do Airbnb hosts make in Guaratinguetá?

Guaratinguetá hosts earn about $5,548 per year on average, with an average nightly rate of $80 and RevPAR of $19. Those figures describe the typical revenue environment for active listings in Guaratinguetá, São Paulo, not the ceiling for the best operators. Source: AirROI 2026 data, Guaratinguetá market, April 2025 to March 2026.

What is the average Airbnb occupancy rate in Guaratinguetá?

The average Airbnb occupancy rate in Guaratinguetá is 27.7%. December is the strongest month and March is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.

What is the average Airbnb daily rate in Guaratinguetá?

Listings in Guaratinguetá average $80 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.

How many Airbnb listings are active in Guaratinguetá?

Guaratinguetá currently has about 110 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.

How strict are short-term rental regulations in Guaratinguetá?

AirROI currently classifies the short-term rental regulation level in Guaratinguetá as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.

What is the RevPAR for Airbnb in Guaratinguetá?

RevPAR in Guaratinguetá is about $19. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.

Is Airbnb profitable in Guaratinguetá?

Occupancy of 27.7% means Guaratinguetá is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $5,548, but individual returns depend on property type, location within the city, and the host's operating efficiency.

How far in advance do guests book Airbnb in Guaratinguetá?

The average booking lead time in Guaratinguetá is about 34 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.

What are the best neighborhoods for Airbnb in Guaratinguetá?

Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Guaratinguetá include Centro, São Benedito, Bairro do Morro do Cruzeiro. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.

What type of property performs best on Airbnb in Guaratinguetá?

entire_home listings make up 86.4% of the active supply in Guaratinguetá. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.

How does Guaratinguetá compare to nearby Airbnb markets?

Among neighboring markets, Ilha Grande posts $24,476 in average annual revenue with 39.3% occupancy, compared to Guaratinguetá's $5,548 and 27.7%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.

What is the average length of stay in Guaratinguetá?

The average Airbnb stay length in Guaratinguetá is about 4.3 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.

What is the average Airbnb guest rating in Guaratinguetá?

Airbnb listings in Guaratinguetá average 4.86 out of 5 overall. About 46.4% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.

Which amenities boost Airbnb revenue in Guaratinguetá?

Pets allowed and Kitchen are among the strongest revenue-linked amenities in Guaratinguetá. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.

Do Airbnb hosts charge cleaning fees in Guaratinguetá?

Yes. About 71.8% of active Airbnb listings in Guaratinguetá charge a cleaning fee, and the average fee is $22. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.

What percentage of Airbnb hosts are Superhosts in Guaratinguetá?

A 55.5% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.

AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.

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