What Are the Best Places to Invest in Airbnb in São Paulo, Brazil?

Source: AirROI Reviewed by Jun Zhou , Founder @ AirROI
Updated:

The short-term rental market in São Paulo, Brazil spans 30 cities tracked in AirROI's 2026 dataset, ranging from mature urban markets with thousands of active listings to emerging destinations where early operators still have pricing leverage. Supply growth, regulation, and seasonal demand vary significantly across the region — making market selection one of the highest-leverage decisions an Airbnb investor can make.

This page ranks the best Airbnb markets in São Paulo, Brazil across four dimensions: market depth (active listings), revenue, nightly rate (ADR), and occupancy rate. São Paulo, São Paulo leads by market size with 28,184 active listings and $543/month revenue. Across all ranked markets, average occupancy is 30.7% with $690/month in average revenue and $105/night ADR. 30 of 30 markets carry a low regulation profile — a key consideration for investors evaluating compliance costs and time-to-market.

Rankings based on AirROI's analysis of 20,000,000+ short-term rental listings across revenue, ADR, occupancy, and regulation. See ranking methodology.

Top Airbnb Markets in São Paulo, Brazil by Active Listings

Active listing count is the most direct measure of a market's depth, maturity, and investor confidence. Cities with the most Airbnb listings in São Paulo, Brazil attract the highest volume of travelers and offer the most reliable benchmarking data for pricing and revenue projections. São Paulo, São Paulo leads with 28,184 active short-term rental listings and $543/month in average revenue.

#MarketActive Listings (TTM)Revenue/moADROccupancyRegulation
1São Paulo, São Paulo28,184$543$5840.7%Low
2Ubatuba, São Paulo10,604$773$11030.7%Low
3Guarujá, São Paulo6,944$608$11626.6%Low
4São Sebastião, São Paulo6,108$1,185$19428.7%Low
5Praia Grande, São Paulo5,503$354$6825.9%Low
6Bertioga, São Paulo4,387$1,251$19829.2%Low
7Campos do Jordão, São Paulo3,301$1,010$15729.6%Low
8Ilhabela, São Paulo2,794$942$14230.6%Low
9Caraguatatuba, São Paulo2,666$516$10125.6%Low
10Olímpia, São Paulo2,050$517$8336.2%Low
11Santos, São Paulo2,015$547$7233.1%Low
12Itanhaem, São Paulo1,433$402$9822.6%Low
13Ribeirão Preto, São Paulo1,409$430$7232.7%Low
14Campinas, São Paulo1,402$454$5338.5%Low
15Peruíbe, São Paulo1,039$477$11023.6%Low
16São Vicente, São Paulo854$310$5029.4%Low
17São José dos Campos, São Paulo792$621$8736.0%Low
18Mongaguá, São Paulo736$326$8122.4%Low
19Guarulhos, São Paulo682$349$3936.5%Low
20Socorro, São Paulo668$849$11428.4%Low
21Atibaia, São Paulo581$1,124$17627.7%Low
22Ibiúna, São Paulo570$1,067$17525.7%Low
23Sorocaba, São Paulo550$377$5434.4%Low
24Barueri, São Paulo515$593$6341.4%Low
25Santo Antônio do Pinhal, São Paulo497$918$11931.6%Low
26São Bento do Sapucaí, São Paulo479$923$11728.3%Low
27Serra Negra, São Paulo463$663$8530.1%Low
28São José do Rio Preto, São Paulo452$381$4737.2%Low
29Mairiporã, São Paulo449$1,097$16828.2%Low
30São Roque, São Paulo418$1,081$14130.1%Low

Most Profitable Airbnb Markets in São Paulo, Brazil by Revenue

The most profitable Airbnb cities in São Paulo, Brazil are those where hosts earn the highest average monthly revenue per listing — the single most telling indicator of a market's income potential. Bertioga, São Paulo leads with $1,251/month at $198 ADR and 29.2% occupancy. Whether you are evaluating your first STR investment or benchmarking an existing property, these top-earning Airbnb markets show where vacation rentals generate the greatest short-term rental income.

#MarketRevenue/moActive Listings (TTM)ADROccupancyRegulation
1Bertioga, São Paulo$1,2514,387$19829.2%Low
2São Sebastião, São Paulo$1,1856,108$19428.7%Low
3Atibaia, São Paulo$1,124581$17627.7%Low
4Mairiporã, São Paulo$1,097449$16828.2%Low
5São Roque, São Paulo$1,081418$14130.1%Low
6Ibiúna, São Paulo$1,067570$17525.7%Low
7Campos do Jordão, São Paulo$1,0103,301$15729.6%Low
8Ilhabela, São Paulo$9422,794$14230.6%Low
9São Bento do Sapucaí, São Paulo$923479$11728.3%Low
10Santo Antônio do Pinhal, São Paulo$918497$11931.6%Low
11Socorro, São Paulo$849668$11428.4%Low
12Ubatuba, São Paulo$77310,604$11030.7%Low
13Serra Negra, São Paulo$663463$8530.1%Low
14São José dos Campos, São Paulo$621792$8736.0%Low
15Guarujá, São Paulo$6086,944$11626.6%Low
16Barueri, São Paulo$593515$6341.4%Low
17Santos, São Paulo$5472,015$7233.1%Low
18São Paulo, São Paulo$54328,184$5840.7%Low
19Olímpia, São Paulo$5172,050$8336.2%Low
20Caraguatatuba, São Paulo$5162,666$10125.6%Low
21Peruíbe, São Paulo$4771,039$11023.6%Low
22Campinas, São Paulo$4541,402$5338.5%Low
23Ribeirão Preto, São Paulo$4301,409$7232.7%Low
24Itanhaem, São Paulo$4021,433$9822.6%Low
25São José do Rio Preto, São Paulo$381452$4737.2%Low
26Sorocaba, São Paulo$377550$5434.4%Low
27Praia Grande, São Paulo$3545,503$6825.9%Low
28Guarulhos, São Paulo$349682$3936.5%Low
29Mongaguá, São Paulo$326736$8122.4%Low
30São Vicente, São Paulo$310854$5029.4%Low

Most Expensive Airbnb Markets in São Paulo, Brazil by Nightly Rate

The average daily rate (ADR) measures how much guests pay per night in each market, making it the clearest indicator of a city's short-term rental pricing power. Bertioga, São Paulo commands the highest Airbnb nightly rate in São Paulo, Brazil at $198/night, generating $1,251/month at 29.2% occupancy. Markets with premium nightly pricing typically feature high-demand destinations where travelers pay a significant premium over hotel alternatives.

#MarketADRActive Listings (TTM)Revenue/moOccupancyRegulation
1Bertioga, São Paulo$1984,387$1,25129.2%Low
2São Sebastião, São Paulo$1946,108$1,18528.7%Low
3Atibaia, São Paulo$176581$1,12427.7%Low
4Ibiúna, São Paulo$175570$1,06725.7%Low
5Mairiporã, São Paulo$168449$1,09728.2%Low
6Campos do Jordão, São Paulo$1573,301$1,01029.6%Low
7Ilhabela, São Paulo$1422,794$94230.6%Low
8São Roque, São Paulo$141418$1,08130.1%Low
9Santo Antônio do Pinhal, São Paulo$119497$91831.6%Low
10São Bento do Sapucaí, São Paulo$117479$92328.3%Low
11Guarujá, São Paulo$1166,944$60826.6%Low
12Socorro, São Paulo$114668$84928.4%Low
13Peruíbe, São Paulo$1101,039$47723.6%Low
14Ubatuba, São Paulo$11010,604$77330.7%Low
15Caraguatatuba, São Paulo$1012,666$51625.6%Low
16Itanhaem, São Paulo$981,433$40222.6%Low
17São José dos Campos, São Paulo$87792$62136.0%Low
18Serra Negra, São Paulo$85463$66330.1%Low
19Olímpia, São Paulo$832,050$51736.2%Low
20Mongaguá, São Paulo$81736$32622.4%Low
21Ribeirão Preto, São Paulo$721,409$43032.7%Low
22Santos, São Paulo$722,015$54733.1%Low
23Praia Grande, São Paulo$685,503$35425.9%Low
24Barueri, São Paulo$63515$59341.4%Low
25São Paulo, São Paulo$5828,184$54340.7%Low
26Sorocaba, São Paulo$54550$37734.4%Low
27Campinas, São Paulo$531,402$45438.5%Low
28São Vicente, São Paulo$50854$31029.4%Low
29São José do Rio Preto, São Paulo$47452$38137.2%Low
30Guarulhos, São Paulo$39682$34936.5%Low

Highest Occupancy Airbnb Markets in São Paulo, Brazil

Airbnb occupancy rate measures the percentage of available nights actually booked — the most telling indicator of short-term rental demand in a market. Barueri, São Paulo leads São Paulo, Brazil with 41.4% occupancy, $593/month revenue, and 515 active listings. Markets with the highest STR occupancy rates reflect strong, sustained guest demand — a critical signal for investors evaluating where properties will stay consistently booked year-round. This ranking is filtered to markets with 100+ listings to ensure statistical reliability.

#MarketOccupancyActive Listings (TTM)Revenue/moADRRegulation
1Barueri, São Paulo41.4%515$593$63Low
2São Paulo, São Paulo40.7%28,184$543$58Low
3Campinas, São Paulo38.5%1,402$454$53Low
4São José do Rio Preto, São Paulo37.2%452$381$47Low
5Guarulhos, São Paulo36.5%682$349$39Low
6Olímpia, São Paulo36.2%2,050$517$83Low
7São José dos Campos, São Paulo36.0%792$621$87Low
8Sorocaba, São Paulo34.4%550$377$54Low
9Santos, São Paulo33.1%2,015$547$72Low
10Ribeirão Preto, São Paulo32.7%1,409$430$72Low
11Santo Antônio do Pinhal, São Paulo31.6%497$918$119Low
12Ubatuba, São Paulo30.7%10,604$773$110Low
13Ilhabela, São Paulo30.6%2,794$942$142Low
14Serra Negra, São Paulo30.1%463$663$85Low
15São Roque, São Paulo30.1%418$1,081$141Low
16Campos do Jordão, São Paulo29.6%3,301$1,010$157Low
17São Vicente, São Paulo29.4%854$310$50Low
18Bertioga, São Paulo29.2%4,387$1,251$198Low
19São Sebastião, São Paulo28.7%6,108$1,185$194Low
20Socorro, São Paulo28.4%668$849$114Low
21São Bento do Sapucaí, São Paulo28.3%479$923$117Low
22Mairiporã, São Paulo28.2%449$1,097$168Low
23Atibaia, São Paulo27.7%581$1,124$176Low
24Guarujá, São Paulo26.6%6,944$608$116Low
25Praia Grande, São Paulo25.9%5,503$354$68Low
26Ibiúna, São Paulo25.7%570$1,067$175Low
27Caraguatatuba, São Paulo25.6%2,666$516$101Low
28Peruíbe, São Paulo23.6%1,039$477$110Low
29Itanhaem, São Paulo22.6%1,433$402$98Low
30Mongaguá, São Paulo22.4%736$326$81Low

How to Choose an Airbnb Investment Market in São Paulo, Brazil

No single ranking tells the full story. The best Airbnb market for a given investor depends on their capital, risk tolerance, operating model, and income goals. The four ranking dimensions on this page — market depth, revenue, ADR, and occupancy — serve different investor profiles.

If you prioritize predictable cash flow, start with the occupancy rankings. Markets where occupancy exceeds 55% offer consistent bookings and lower vacancy risk. High-occupancy markets may not have the highest nightly rates, but their revenue stability makes them better suited for mortgage-backed investments where monthly debt coverage matters more than peak earnings.

If you're targeting maximum income per property, use the revenue rankings. Revenue is the product of nightly rate and occupancy — it captures the combined effect of both. The highest-revenue Airbnb markets in São Paulo, Brazil tend to be destination cities where travelers stay longer and pay a premium for entire-home listings.

If you're evaluating luxury or premium positioning, the ADR rankings show where guests are willing to pay top dollar per night. High-ADR markets reward property upgrades, professional photography, and amenity investments. However, a high nightly rate with low occupancy may generate less income than a moderately priced listing that stays booked consistently.

If you want the deepest market data, the active listings rankings identify cities with the largest short-term rental supply. More listings mean more comparable properties for pricing, more data points for revenue projections, and typically a more liquid resale market if your investment thesis changes.

In all cases, check the regulation column before committing capital. A profitable market with high regulation may require permits, annual caps on rental days, or costly compliance steps that erode returns. Markets with low regulation offer faster time-to-market but may tighten rules as STR supply grows.

Short-Term Rental Regulation in São Paulo, Brazil

Understanding the regulatory environment is critical for any Airbnb investment in São Paulo, Brazil. Regulation affects licensing costs, annual operating limits, tax obligations, and the long-term viability of a short-term rental strategy.

Across the 30 markets ranked on this page: 30 have a low regulation profile (generally operator-friendly with minimal licensing requirements), 0 have medium regulation (some permit or registration requirements), and 0 have high regulation (strict licensing, annual rental day caps, or active enforcement). Markets with low regulation offer the lowest barrier to entry, while high-regulation markets may still be profitable — but require careful compliance planning and often limit the number of properties a single operator can manage.

AirROI classifies regulation as a market-level signal based on available ordinance data and platform registration patterns. This is not legal advice — always verify current local ordinances, as short-term rental rules can change rapidly, especially in high-growth markets where municipalities are actively responding to STR expansion.

How We Rank the Best Airbnb Investment Markets in São Paulo, Brazil

This page ranks Airbnb markets in São Paulo, Brazil across four dimensions that matter most to short-term rental investors and operators: market depth (active listings), revenue potential (monthly income per listing), pricing power (average daily rate), and booking demand (occupancy rate). Each ranking uses the same underlying dataset but sorts by a different metric, giving you multiple lenses to evaluate where to invest in Airbnb in São Paulo, Brazil.

No single metric tells the full story. A market with high ADR but low occupancy may underperform one with moderate pricing and strong demand. Revenue captures the combined effect of rate and occupancy, while active listings signal whether a market has enough depth for reliable benchmarking and a liquid resale environment. We include regulation data alongside every ranking so you can weigh compliance risk before committing capital.

Ranking Methodology & Data Sources

  • Active Listings (TTM): The count of active short-term rental listings in each market over the trailing twelve months — a proxy for market maturity, data reliability, and investor confidence in São Paulo, Brazil.
  • Monthly Revenue: Average gross revenue per listing per month — the bottom-line metric for evaluating Airbnb profitability in São Paulo, Brazil and projecting cash flow.
  • Average Daily Rate (ADR): The mean nightly booking price across all active listings — the clearest measure of a market's short-term rental pricing power.
  • Occupancy Rate: Percentage of available nights booked — the demand signal that determines how much of your nightly rate converts to actual income. Occupancy rankings are filtered to markets with 100+ listings to exclude small markets with unreliable averages.
  • Regulation: An indicator of the local regulatory climate in São Paulo, Brazil, from low (operator-friendly) to high (strict licensing and enforcement) — essential for assessing compliance risk.

All data is sourced from AirROI's proprietary analytics pipeline, which tracks 20,000,000+ properties across 190+ countries. Metrics are recalculated on a rolling basis using trailing twelve-month aggregates from active listings. For full methodology, see the data methodology page.

Frequently Asked Questions About the Best Airbnb Markets in São Paulo, Brazil

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for São Paulo, Brazil.

What are the best places to invest in Airbnb in São Paulo, Brazil?

São Paulo, São Paulo leads this ranking for São Paulo, Brazil with 28,184 active listings — the largest market by depth. Markets are ranked by listing count because deeper markets offer more comparable data, more pricing benchmarks, and a more predictable operating environment for investors. Each row also shows revenue, ADR, occupancy, and regulation so investors can evaluate based on what matters most to them.

Which market has the highest Airbnb revenue in São Paulo, Brazil?

Bertioga, São Paulo posts the highest average monthly revenue in this ranking at $1,251. Revenue leaders often combine healthy rates, solid occupancy, and enough listing scale to support repeatable operations rather than one-off outliers.

Which market has the strongest Airbnb occupancy in São Paulo, Brazil?

Barueri, São Paulo has the highest occupancy rate in this comparison at 41.4%. High occupancy can signal resilient demand, but investors still need to balance it against nightly rates, regulation, and supply depth before deciding where to buy or operate.

Which Airbnb markets in São Paulo, Brazil have the lowest regulation?

São Paulo (São Paulo), Ubatuba (São Paulo), Guarujá (São Paulo) currently show low regulation profiles in this ranking. Lower regulation can reduce compliance costs and time-to-market for new hosts, but investors should always verify local ordinances before purchasing — rules can change quickly as short-term rental markets grow.

Is short-term rental investing still profitable in São Paulo, Brazil in 2026?

The markets ranked here average 30.7% occupancy, and the top performer posts $1,251 in monthly revenue. Profitability depends on property acquisition cost, local operating expenses, and regulation compliance — but the data shows active, performing markets exist across São Paulo, Brazil for well-researched investors.

How often are AirROI's top Airbnb market rankings updated?

AirROI updates these rankings using the latest market snapshot available in the dataset, which for this page is anchored to 2026. Rankings should be treated as current market intelligence rather than permanent truths because pricing, demand, regulation, and supply can all shift over time.

What metrics should I use to evaluate Airbnb investments in São Paulo, Brazil?

The most important metrics for comparing short-term rental markets are active listing count (market depth and data reliability), occupancy rate (demand consistency), average daily rate (pricing power), monthly revenue (income potential), and regulation level (compliance cost and risk). This ranking sorts by market depth first; use the other columns to filter for the profile that fits your investment strategy.

What makes a good Airbnb market for first-time investors in São Paulo, Brazil?

First-time investors in São Paulo, Brazil should prioritize markets with high occupancy (55%+) and low regulation, which reduce the risk of empty calendars and compliance surprises. Markets with 200+ active listings also provide better benchmarking data and a more predictable operating environment. Revenue is important, but consistent demand is more forgiving for operators still learning pricing and guest management.

What is a good Airbnb occupancy rate in São Paulo, Brazil?

Across the markets ranked here, the average occupancy rate in São Paulo, Brazil is 30.7%. Occupancy above 50% is generally considered healthy for short-term rentals, and above 65% signals strong, sustained demand. However, the best occupancy rate depends on pricing strategy — some hosts maximize revenue by targeting fewer bookings at higher nightly rates rather than maximizing booking volume.

How does regulation affect Airbnb investment returns in São Paulo, Brazil?

Regulation is one of the most overlooked risks in short-term rental investing. In São Paulo, Brazil, 30 of 30 ranked markets have low regulation, 0 have medium, and 0 have high. High-regulation markets often require permits, limit annual rental days, or impose occupancy taxes — all of which reduce net returns. Low-regulation markets offer faster time-to-market and lower compliance costs, but rules can tighten as STR supply grows.

What is the difference between ADR and RevPAR for Airbnb investing?

ADR (Average Daily Rate) is the average nightly price guests pay, while RevPAR (Revenue Per Available Rental night) factors in both price and occupancy. A market with $200 ADR and 50% occupancy has $100 RevPAR — the same as a market with $125 ADR and 80% occupancy. RevPAR is a better single-number benchmark for comparing markets because it captures how effectively nightly rates convert to realized income. AirROI's city-level reports include RevPAR with percentile breakdowns for deeper analysis.

How many Airbnb listings does a market need to be investable in São Paulo, Brazil?

Markets with fewer than 100 active listings can show volatile averages that do not predict future performance. The median market in this São Paulo, Brazil ranking has about 1,039 listings. Larger markets (500+) offer more reliable data, more comparable properties for pricing, and typically a more liquid exit if you decide to sell. Smaller markets can still be profitable, but investors should treat the data as directional rather than precise.

How do seasonal and year-round Airbnb markets differ in São Paulo, Brazil?

Seasonal markets in São Paulo, Brazil experience dramatic swings in booking demand — often earning 60-70% of annual revenue in just 3-4 peak months. Year-round markets deliver steadier cash flow with lower peak-to-trough variation. Investors who need predictable monthly income should prioritize high-occupancy markets with low seasonal variance, while those comfortable with cash-flow timing can target seasonal markets where peak rates compensate for off-season softness.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hospitality consultants, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports, the data portal for bulk downloads, the Airbnb API with 22 endpoints, and an Airbnb MCP Server for AI agents.

All metrics reflect trailing twelve-month aggregates from active listings as of 2026-04-08. Revenue figures are market averages, not projections. For full methodology, see the data methodology page.

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What Other Airbnb Markets Are in São Paulo, Brazil?

AlumínioAmericanaAmparoAndradinaAparecidaAranduAraraquaraArarasAraçariguamaAraçatubaAraçoiaba da SerraArtur NogueiraArujáAssisAtibaiaAvaréBananalBarretosBarueriBauruBertiogaBiritiba MirimBofeteBoituvaBom Jesus dos PerdõesBotucatuBragança PaulistaBrotasCabreúvaCachoeira PaulistaCacondeCampinasCampo Limpo PaulistaCampos do JordãoCananéiaCaraguatatubaCarapicuíbaCatanduvaCaçapavaCesário LangeCotiaCruzeiroCunhaEldoradoEmbu das ArtesEmbu-GuaçuEspírito Santo do PinhalFrancaFranco da RochaGuararemaGuaratinguetáGuarujáGuarulhosHolambraHortolândiaIbiúnaIgaratáIguapeIlha CompridaIlhabelaIndaiatubaIperóIporangaItanhaemItapecerica da SerraItapetiningaItapevaItapeviItapiraItaquaquecetubaItaririItatibaItaíItirapinaItuItupevaJaboticabalJacareíJaguariúnaJambeiroJandiraJarinuJaúJoanópolisJundiaíJuquitibaLagoinhaLimeiraLindóiaLinsLorenaLouveiraMairinqueMairiporãMaríliaMiracatuMococaMogi GuaçuMogi MirimMogi das CruzesMongaguáMonte Alegre do SulMonte MorMonteiro LobatoMorungabaNatividade da SerraNazaré PaulistaOlímpiaOsascoOurinhosParaibunaParanapanemaPardinhoPaulíniaPedra BelaPedro de ToledoPenápolisPeruíbePiedadePindamonhangabaPinhalzinhoPiracaiaPiracicabaPirajuPirassunungaPorangabaPorto FelizPraia GrandePresidente EpitácioPresidente PrudenteQuadraRibeirão PiresRibeirão PretoRifainaRio ClaroRosanaSalesópolisSaltoSalto de PiraporaSanta BrancaSanta Bárbara d'OesteSanta IsabelSanta Rita do Passa QuatroSantana de ParnaíbaSanto AndréSanto Antônio do PinhalSantosSao Jose do BarreiroSarapuíSerra NegraSocorroSorocabaSumaréSuzanoSão Bento do SapucaíSão Bernardo do CampoSão Caetano do SulSão CarlosSão José do Rio PretoSão José dos CamposSão João da Boa VistaSão Lourenço da SerraSão Luiz do ParaitingaSão PauloSão PedroSão RoqueSão SebastiãoSão VicenteTaboão da SerraTapiraíTatuíTaubatéTorrinhaTuiutiUbatubaValinhosVargemVargem Grande PaulistaVinhedoVotorantimÁguas da PrataÁguas de LindóiaÁguas de Santa BárbaraÁguas de São Pedro