AirROI ranking · 202686 markets ranked

Best Places to Buy an Airbnb in São Paulo, Brazil (2026)

São Paulo is the best place to buy an Airbnb in São Paulo in 2026, according to AirROI's ranking of 86 markets. Its listings averaged $6,320 in revenue over the 12 months to September 2026 and were booked on 40% of nights. It leads on the blend rather than on any one measure, placing 1st of 86 for market size, 2nd of 86 for year-round demand and 3rd of 86 for occupancy. São Sebastião and Bertioga come next.

Source: AirROI Reviewed by , Founder @ AirROI Updated

Markets tracked
206
Active Airbnb listings
130,000
Avg. revenue per listing
$7,950
Occupancy rate
33%
Avg. nightly rate
$105
Avg. revenue, top 10 markets
$10,800

The short answer

São Paulo Airbnb Market at a Glance

Across São Paulo, the 130,000 active Airbnb listings tracked by AirROI, a short-term-rental data firm, averaged $7,950 over the same period. They were booked on 33% of nights at about $105 a night; the ranking covers the 86 markets with at least 100 active listings. It was a softer year: revenue per listing slipped in 51 of the 75 ranked markets with a comparable year of data, by 4% in the typical one.

The ranking weighs revenue per listing most, then occupancy and market size, then how evenly income spreads across the year and how it changed on the year. It reflects rental performance, not purchase prices or local short-term rental rules. How the ranking works.

Where the top 10 Airbnb markets in São Paulo are

Each dot is one of the 206 markets AirROI tracks in São Paulo (4 outlying ones fall outside the map), sized by active listings and coloured by average revenue per listing. Select a number to jump to its profile.

Where the top 10 Airbnb markets in São Paulo areDot map of 202 Airbnb markets. Numbered pins mark the top-ranked markets: 1 São Paulo, 2 São Sebastião, 3 Bertioga, 4 Atibaia, 5 Santo Antônio do Pinhal, 6 São Pedro, 7 Olímpia, 8 Campinas, 9 Ilhabela, 10 Mairiporã.10987654321© OpenStreetMap
Avg. revenueUnder $4.8k$4.8k–$7.9k$7.9k–$10k$10k+ Under 30 listings 1 Top-ranked market

All money figures on this page are in US dollars.

Top 10

The Top 10 Airbnb Markets in São Paulo

Each profile draws on the market's full AirROI report: how it earns, when in the year, who books and what sells. Monthly figures are averages per listing active in that month, so twelve of them add up to more than the annual average, which also counts listings that operated for only part of the year.

The top 10 Airbnb markets in São Paulo at a glance
#MarketAvg. revenueOccupancy
São Paulo Large market · Year-round demand$6,32040%
São Sebastião High earnings · Large market$14,70030%
Bertioga High earnings · Large market$15,20031%
4 Atibaia High earnings · Growing revenue$14,00029%
5 Santo Antônio do Pinhal Growing revenue · High earnings$11,80032%
6 São Pedro Growing revenue · Year-round demand$9,44031%
7 Olímpia High occupancy · Large market$6,72038%
8 Campinas High occupancy · Year-round demand$5,54039%
9 Ilhabela Large market · High earnings$11,60032%
10 Mairiporã High earnings · Large market$12,90029%

  1. 1. São Paulo

    Known for: Large market · Year-round demand

    Top-earning Airbnb listing in São Paulo, 8 bedrooms Top-earning Airbnb listing in São Paulo, 2 bedrooms Top-earning Airbnb listing in São Paulo, 5 bedrooms
    Top-earning Airbnb listings in São Paulo
    Avg. revenue
    $6,320 −3% vs. last year
    Occupancy
    40%
    Nightly rate
    $60
    Active listings
    34,900

    Where it places among the 86 ranked markets in São Paulo

    • Revenue 54th of 86
    • Occupancy 3rd of 86
    • Market size 1st of 86
    • Year-round 2nd of 86
    • Growth 32nd of 75
    How it earns
    São Paulo earns on volume. Rates run below the São Paulo average at about $60 a night, but listings book 40% of nights. Moderate rates keep revenue per listing at $6,320, 21% below the São Paulo average. A typical listing takes in about $625 a month; the top quarter clear $1,050 or more.
    When it earns
    Demand in São Paulo holds up through the year: February, the slowest month, still brings in about three-quarters of November's revenue.
    What sells
    Smaller places set the market: only 3% of entire homes have three or more bedrooms, against about 33% in the typical market in São Paulo; apartments and condos make up 89% of supply.
    Guest expectations
    Average ratings (4.77 stars) trail the typical market in São Paulo (4.86), which leaves room for a well-run listing to stand out.
    Who it suits
    It suits buyers who want income that holds up all year and prefer a smaller one- or two-bedroom place.

    Revenue per listing by month

    Median listing
    $625/mo
    Top 25% of listings
    $1,050+/mo
    Booked ahead
    25 days
    Average stay
    5 nights
    Guests from abroad
    14%
    Most common home size
    1 bedroom

    Areas in the full report: Jardins · Vila Madalena · Centro

    Full São Paulo Airbnb report

  2. 2. São Sebastião

    Known for: High earnings · Large market

    Top-earning Airbnb listing in São Sebastião, 8 bedrooms Top-earning Airbnb listing in São Sebastião, 6 bedrooms Top-earning Airbnb listing in São Sebastião, 5 bedrooms
    Top-earning Airbnb listings in São Sebastião
    Avg. revenue
    $14,700 +3% vs. last year
    Occupancy
    30%
    Nightly rate
    $205
    Active listings
    6,910

    Where it places among the 86 ranked markets in São Paulo

    • Revenue 5th of 86
    • Occupancy 41st of 86
    • Market size 5th of 86
    • Year-round 84th of 86
    • Growth 18th of 75
    How it earns
    São Sebastião earns on price: guests pay about $205 a night, about twice the São Paulo average. Listings averaged $14,700 in revenue over the year, the fifth-highest of the 86 ranked markets. In a typical month the median listing brings in about $1,130, and the best quarter clear $2,480.
    When it earns
    São Sebastião's season runs from December to March, peaking in January at about $3,640 per listing; September, the quietest month, brings in about $1,140.
    What sells
    Big homes set the market: 54% of entire homes have three or more bedrooms, against about 33% in the typical market in São Paulo, and houses make up 77% of supply.
    Who it suits
    Best for buyers who can furnish and price for a premium stay and can carry costs through a quiet September.

    Revenue per listing by month

    Median listing
    $1,130/mo
    Top 25% of listings
    $2,480+/mo
    Booked ahead
    39 days
    Average stay
    5 nights
    Most common home size
    3 bedrooms
    Superhosts
    44%

    Areas in the full report: Maçãs Beach · Camburi Beach · Boiçucanga

    Full São Sebastião Airbnb report

  3. 3. Bertioga

    Known for: High earnings · Large market

    Top-earning Airbnb listing in Bertioga, 8 bedrooms Top-earning Airbnb listing in Bertioga, 7 bedrooms Top-earning Airbnb listing in Bertioga, 6 bedrooms
    Top-earning Airbnb listings in Bertioga
    Avg. revenue
    $15,200 −5% vs. last year
    Occupancy
    31%
    Nightly rate
    $210
    Active listings
    5,300

    Where it places among the 86 ranked markets in São Paulo

    • Revenue 3rd of 86
    • Occupancy 35th of 86
    • Market size 6th of 86
    • Year-round 86th of 86
    • Growth 44th of 75
    How it earns
    Nightly rates set Bertioga apart: about $210, about twice the São Paulo average. Average revenue per listing came to $15,200, the third-highest of the 86 ranked markets. Month to month, the median listing earns about $1,260 and a top-quarter listing $2,660 or more. Revenue per listing slipped 5% over the year even with rates 13% higher, as bookings softened.
    When it earns
    Revenue in Bertioga concentrates from December to March: January earns about $4,110 per listing, about four times as much as August.
    What sells
    Big homes set the market: 58% of entire homes have three or more bedrooms, against about 33% in the typical market in São Paulo, and apartments and condos make up 48% of supply.
    Who it suits
    A good fit for buyers who can furnish and price for a premium stay and can ride out a slow August.

    Revenue per listing by month

    Median listing
    $1,260/mo
    Top 25% of listings
    $2,660+/mo
    Booked ahead
    37 days
    Average stay
    5 nights
    Most common home size
    3 bedrooms
    Superhosts
    41%

    Areas in the full report: Praia da Enseada · Praia da Barra do Una · Centro de Bertioga

    Full Bertioga Airbnb report

  4. 4. Atibaia

    Known for: High earnings · Growing revenue

    Top-earning Airbnb listing in Atibaia, 9 bedrooms Top-earning Airbnb listing in Atibaia, 7 bedrooms Top-earning Airbnb listing in Atibaia, 5 bedrooms
    Top-earning Airbnb listings in Atibaia
    Avg. revenue
    $14,000 +6% vs. last year
    Occupancy
    29%
    Nightly rate
    $190
    Active listings
    675

    Where it places among the 86 ranked markets in São Paulo

    • Revenue 6th of 86
    • Occupancy 51st of 86
    • Market size 23rd of 86
    • Year-round 59th of 86
    • Growth 12th of 75
    How it earns
    Atibaia earns on price: guests pay about $190 a night, 83% above the São Paulo average. That adds up to $14,000 per listing over the year, the sixth-highest of the 86 ranked markets. A typical listing takes in about $1,140 a month; the top quarter clear $2,300 or more. Revenue per listing rose 6% over the year, helped by nightly rates 21% higher, even as the number of listings grew 24%.
    When it earns
    In Atibaia, the months from December to January earn above the yearly average, led by December at about $2,780 per listing; September is the low point at about $1,260.
    What sells
    Big homes set the market: 71% of entire homes have three or more bedrooms, against about 33% in the typical market in São Paulo, and houses make up 85% of supply.
    Who it suits
    It suits buyers who can furnish and price for a premium stay and want a large home for groups and families.

    Revenue per listing by month

    Median listing
    $1,140/mo
    Top 25% of listings
    $2,300+/mo
    Booked ahead
    38 days
    Average stay
    4 nights
    Most common home size
    3 bedrooms
    Superhosts
    45%

    Areas in the full report: Centro · Caminho dos Antiquários · Pico do Olho d'Água

    Full Atibaia Airbnb report

  5. 5. Santo Antônio do Pinhal

    Known for: Growing revenue · High earnings

    Top-earning Airbnb listing in Santo Antônio do Pinhal, 4 bedrooms Top-earning Airbnb listing in Santo Antônio do Pinhal, 5 bedrooms Top-earning Airbnb listing in Santo Antônio do Pinhal, 1 bedroom
    Top-earning Airbnb listings in Santo Antônio do Pinhal
    Avg. revenue
    $11,800 +6% vs. last year
    Occupancy
    32%
    Nightly rate
    $125
    Active listings
    585

    Where it places among the 86 ranked markets in São Paulo

    • Revenue 19th of 86
    • Occupancy 31st of 86
    • Market size 27th of 86
    • Year-round 57th of 86
    • Growth 11th of 75
    How it earns
    Santo Antônio do Pinhal listings charge about $125 a night, 20% above the São Paulo average, and are booked on 32% of nights. Listings averaged $11,800 in revenue over the year, 49% above the São Paulo average. In a typical month the median listing brings in about $971, and the best quarter clear $1,910. Revenue per listing rose 6% over the year, helped by nightly rates 9% higher, even as the number of listings grew 34%.
    When it earns
    Santo Antônio do Pinhal's season runs from May to August, peaking in July at about $1,980 per listing; February, the quietest month, brings in about $910. Stays are shorter than in most of São Paulo, about 3 nights, so listings turn over often; guests book about 28 days ahead.
    What sells
    The most common entire home has 1 bedroom (61% of entire homes), and houses make up 63% of supply.
    Guest expectations
    Guests rate listings highly, 4.92 stars on average against 4.86 for the typical market in São Paulo, so reviews set a high bar.

    Revenue per listing by month

    Median listing
    $971/mo
    Top 25% of listings
    $1,910+/mo
    Booked ahead
    28 days
    Average stay
    3 nights
    Most common home size
    1 bedroom
    Superhosts
    68%

    Areas in the full report: Centro · Pico Agudo · Estância São Pedro

    Full Santo Antônio do Pinhal Airbnb report

  6. 6. São Pedro

    Known for: Growing revenue · Year-round demand

    Top-earning Airbnb listing in São Pedro, 10 bedrooms Top-earning Airbnb listing in São Pedro, 10 bedrooms Top-earning Airbnb listing in São Pedro, 1 bedroom
    Top-earning Airbnb listings in São Pedro
    Avg. revenue
    $9,440 +5% vs. last year
    Occupancy
    31%
    Nightly rate
    $130
    Active listings
    497

    Where it places among the 86 ranked markets in São Paulo

    • Revenue 29th of 86
    • Occupancy 32nd of 86
    • Market size 33rd of 86
    • Year-round 24th of 86
    • Growth 13th of 75
    How it earns
    São Pedro has a milder off-season than most of São Paulo: September, its slowest month, brings in about 57% of December's revenue. Average revenue per listing came to $9,440, 19% above the São Paulo average. Month to month, the median listing earns about $788 and a top-quarter listing $1,610 or more. Revenue per listing rose 5% over the year, helped by nightly rates 16% higher, even as the number of listings grew 52%.
    When it earns
    Revenue in São Pedro concentrates in December and January: December earns about $1,740 per listing, about 1.8 times as much as September.
    What sells
    One-bedroom homes lead the market (33% of entire homes), and houses make up 60% of supply.

    Revenue per listing by month

    Median listing
    $788/mo
    Top 25% of listings
    $1,610+/mo
    Booked ahead
    41 days
    Average stay
    5 nights
    Most common home size
    1 bedroom
    Superhosts
    52%

    Areas in the full report: Centro · Parque das Águas · São Pedro town center

    Full São Pedro Airbnb report

  7. 7. Olímpia

    Known for: High occupancy · Large market

    Top-earning Airbnb listing in Olímpia, 1 bedroom Top-earning Airbnb listing in Olímpia, 3 bedrooms Top-earning Airbnb listing in Olímpia, 3 bedrooms
    Top-earning Airbnb listings in Olímpia
    Avg. revenue
    $6,720 −5% vs. last year
    Occupancy
    38%
    Nightly rate
    $90
    Active listings
    2,470

    Where it places among the 86 ranked markets in São Paulo

    • Revenue 48th of 86
    • Occupancy 9th of 86
    • Market size 11th of 86
    • Year-round 17th of 86
    • Growth 43rd of 75
    How it earns
    Rates in Olímpia sit below the São Paulo average, at about $90 a night, but listings are booked on 38% of nights. Moderate rates keep revenue per listing at $6,720, 16% below the São Paulo average. Its place at #7 rests on occupancy (9th of 86) and market size (11th of 86) rather than on revenue per listing. A typical listing takes in about $895 a month; the top quarter clear $1,630 or more. Nightly rates rose 17%, but fewer booked nights left revenue per listing 5% lower on the year.
    When it earns
    Olímpia has two seasons, July–August and December–January. July is the strongest month at about $1,460 per listing, and May the quietest at about $874. Guests plan ahead and stay a while: they book about 78 days out and stay about 8 nights, both well above the typical market in São Paulo.
    What sells
    The most common entire home has 1 bedroom (48% of entire homes), and apartments and condos make up 56% of supply.
    Who it suits
    Best for buyers who would rather price for occupancy than for rate and want income that holds up all year.

    Revenue per listing by month

    Median listing
    $895/mo
    Top 25% of listings
    $1,630+/mo
    Booked ahead
    78 days
    Average stay
    8 nights
    Most common home size
    1 bedroom
    Superhosts
    38%

    Areas in the full report: Thermas dos Laranjais · Centro · Jardim das Oliveiras

    Full Olímpia Airbnb report

  8. 8. Campinas

    Known for: High occupancy · Year-round demand

    Top-earning Airbnb listing in Campinas, 5 bedrooms Top-earning Airbnb listing in Campinas, 5 bedrooms Top-earning Airbnb listing in Campinas, 7 bedrooms
    Top-earning Airbnb listings in Campinas
    Avg. revenue
    $5,540 +1% vs. last year
    Occupancy
    39%
    Nightly rate
    $57
    Active listings
    1,790

    Where it places among the 86 ranked markets in São Paulo

    • Revenue 61st of 86
    • Occupancy 6th of 86
    • Market size 13th of 86
    • Year-round 6th of 86
    • Growth 22nd of 75
    How it earns
    Campinas earns on volume. Rates run below the São Paulo average at about $57 a night, but listings book 39% of nights. Moderate rates keep revenue per listing at $5,540, 30% below the São Paulo average. Its place at #8 rests on occupancy (6th of 86) and year-round demand (6th of 86) rather than on revenue per listing. In a typical month the median listing brings in about $472, and the best quarter clear $910.
    When it earns
    Campinas earns steadily through the year, from about $591 per listing in April to $840 in December. Guests book later than in most of São Paulo, about 21 days ahead against roughly 33 for the typical market in São Paulo, so pricing close to the date matters; stays average 6 nights.
    What sells
    Few listings are large: just 14% have three or more bedrooms, against about 33% in the typical market in São Paulo; apartments and condos make up 55% of supply.
    Who it suits
    A good fit for buyers who want income that holds up all year and would rather price for occupancy than for rate.

    Revenue per listing by month

    Median listing
    $472/mo
    Top 25% of listings
    $910+/mo
    Booked ahead
    21 days
    Average stay
    6 nights
    Most common home size
    1 bedroom
    Superhosts
    66%

    Areas in the full report: Cambui · Barão Geraldo · Centro

    Full Campinas Airbnb report

  9. 9. Ilhabela

    Known for: Large market · High earnings

    Top-earning Airbnb listing in Ilhabela, 4 bedrooms Top-earning Airbnb listing in Ilhabela, 5 bedrooms Top-earning Airbnb listing in Ilhabela, 5 bedrooms
    Top-earning Airbnb listings in Ilhabela
    Avg. revenue
    $11,600 −3% vs. last year
    Occupancy
    32%
    Nightly rate
    $150
    Active listings
    3,080

    Where it places among the 86 ranked markets in São Paulo

    • Revenue 20th of 86
    • Occupancy 30th of 86
    • Market size 9th of 86
    • Year-round 66th of 86
    • Growth 35th of 75
    How it earns
    Nightly rates set Ilhabela apart: about $150, 42% above the São Paulo average. Average revenue per listing came to $11,600, 46% above the São Paulo average. Month to month, the median listing earns about $874 and a top-quarter listing $1,810 or more.
    When it earns
    In Ilhabela, the months from December to March earn above the yearly average, led by January at about $2,470 per listing; September is the low point at about $1,020.
    What sells
    One-bedroom homes lead the market (39% of entire homes), and houses make up 69% of supply.
    Who books
    Guests are overwhelmingly domestic (91%); the most common home cities are São Paulo, Campinas and Guarulhos.
    Who it suits
    It suits buyers who can furnish and price for a premium stay.

    Revenue per listing by month

    Median listing
    $874/mo
    Top 25% of listings
    $1,810+/mo
    Booked ahead
    38 days
    Average stay
    5 nights
    Most common home size
    1 bedroom
    Superhosts
    54%

    Areas in the full report: Praia do Curral · Praia da Feiticeira · Centro Histórico

    Full Ilhabela Airbnb report

  10. 10. Mairiporã

    Known for: High earnings · Large market

    Top-earning Airbnb listing in Mairiporã, 3 bedrooms Top-earning Airbnb listing in Mairiporã, 4 bedrooms Top-earning Airbnb listing in Mairiporã, 8 bedrooms
    Top-earning Airbnb listings in Mairiporã
    Avg. revenue
    $12,900 −2% vs. last year
    Occupancy
    29%
    Nightly rate
    $175
    Active listings
    596

    Where it places among the 86 ranked markets in São Paulo

    • Revenue 12th of 86
    • Occupancy 56th of 86
    • Market size 26th of 86
    • Year-round 49th of 86
    • Growth 28th of 75
    How it earns
    Mairiporã earns on price: guests pay about $175 a night, 67% above the São Paulo average. That adds up to $12,900 per listing over the year, 62% above the São Paulo average. A typical listing takes in about $1,170 a month; the top quarter clear $2,330 or more.
    When it earns
    Mairiporã's season runs from November to January, peaking in December at about $2,480 per listing; September, the quietest month, brings in about $1,190. Guests book early, about 45 days ahead against roughly 33 for the typical market in São Paulo, and stay about 3 nights.
    What sells
    Big homes set the market: 67% of entire homes have three or more bedrooms, against about 33% in the typical market in São Paulo, and houses make up 77% of supply.
    Who it suits
    Best for buyers who can furnish and price for a premium stay and want a large home for groups and families.

    Revenue per listing by month

    Median listing
    $1,170/mo
    Top 25% of listings
    $2,330+/mo
    Booked ahead
    45 days
    Average stay
    3 nights
    Most common home size
    3 bedrooms
    Superhosts
    43%

    Areas in the full report: Centro de Mairiporã · Represa de Mairiporã · Parque Estadual da Cantareira

    Full Mairiporã Airbnb report

Full ranking

How All 86 Ranked Markets in São Paulo Compare

The overall ranking with the five measures behind it. "Slow month" is a market's weakest month of revenue as a share of its best, so a higher figure means steadier income. Select a column heading to re-sort.

Top Airbnb markets in São Paulo, ranked by AirROI
São Paulo Large market, year-round demand$6,32040%$6072%−3%34,925
São Sebastião High earnings, large market$14,69630%$20431%+3%6,911
Bertioga High earnings, large market$15,15231%$20926%−5%5,304
4Atibaia High earnings, growing revenue$13,95929%$19145%+6%675
5Santo Antônio do Pinhal Growing revenue, high earnings$11,82132%$12546%+6%585
6São Pedro Growing revenue, year-round demand$9,43731%$12857%+5%497
7Olímpia High occupancy, large market$6,71638%$9060%−5%2,471
8Campinas High occupancy, year-round demand$5,54239%$5770%+1%1,788
9Ilhabela Large market, high earnings$11,61332%$14841%−3%3,084
10Mairiporã High earnings, large market$12,92429%$17448%−2%596
11Campos do Jordão Large market, high earnings$12,48528%$16234%+4%3,553
12São Roque High earnings, year-round demand$12,17829%$14558%−10%552
13Socorro Large market, high earnings$10,20929%$12150%−1%857
14São José dos Campos High occupancy, large market$7,19837%$9054%−4%965
15Osasco High occupancy, year-round demand$5,55541%$4872%+5%289
16Jarinu High earnings, year-round demand$13,62029%$17254%−3%179
17Barueri High occupancy, year-round demand$6,34139%$6467%−16%665
18Sorocaba Growing revenue, high occupancy$4,71536%$6160%+9%754
19Itu High earnings$13,62326%$20849%−2%354
20Ubatuba Large market, high earnings$9,27033%$11634%−7%12,763
21Serra Negra Growing revenue, large market$8,40629%$9250%+14%614
22Jundiaí High occupancy, year-round demand$7,98440%$9060%−18%315
23Águas de Lindóia Growing revenue, year-round demand$7,59831%$8153%+22%422
24Mairinque High earnings$13,94427%$19548%−8%449
25São Bento do Sapucaí Growing revenue, high earnings$11,39929%$12445%+3%527

By measure

São Paulo Airbnb Markets Ranked by Revenue, Nightly Rate and Occupancy

The overall ranking balances five measures. These lists take one at a time, for buyers who care most about income, pricing power, bookings, a steady calendar, momentum or market size.

Highest-earning Airbnb markets in São Paulo

Average annual revenue per active listing over the past 12 months. Markets with at least 200 listings.

Highest-earning Airbnb markets in São Paulo
#MarketRevenue
Bertioga #3 overall$15,200
Itatiba #37 overall$15,000
São Sebastião #2 overall$14,700
4Atibaia #4 overall$14,000
5Mairinque #24 overall$13,900
6Itu #19 overall$13,600
7Igaratá #60 overall$13,000
8Piracaia #28 overall$13,000
9Mairiporã #10 overall$12,900
10Paranapanema #56 overall$12,600
11Campos do Jordão #11 overall$12,500
12Ibiúna #29 overall$12,400
13São Roque #12 overall$12,200
14Guararema #50 overall$11,800
15Santo Antônio do Pinhal #5 overall$11,800
16Ilhabela #9 overall$11,600
17São Bento do Sapucaí #25 overall$11,400
18Joanópolis #30 overall$10,900
19Boituva #57 overall$10,300
20Socorro #13 overall$10,200
21Bragança Paulista #62 overall$9,620
22Mogi das Cruzes #26 overall$9,500
23São Pedro #6 overall$9,440
24Ubatuba #20 overall$9,270
25Cotia #31 overall$9,140

Most expensive Airbnb markets in São Paulo by nightly rate

Average rate per booked night. A high rate earns most where occupancy holds up too. Markets with at least 200 listings.

Most expensive Airbnb markets in São Paulo by nightly rate
#MarketNightly
Igaratá #60 overall$220
Paranapanema #56 overall$215
Bertioga #3 overall$210
4Itu #19 overall$210
5São Sebastião #2 overall$205
6Mairinque #24 overall$195
7Piracaia #28 overall$195
8Atibaia #4 overall$190
9Ibiúna #29 overall$185
10Itatiba #37 overall$180
11Mairiporã #10 overall$175
12Guararema #50 overall$175
13Campos do Jordão #11 overall$160
14Boituva #57 overall$160
15Bragança Paulista #62 overall$155
16Ilhabela #9 overall$150
17São Roque #12 overall$145
18Cotia #31 overall$140
19Joanópolis #30 overall$130
20Mogi das Cruzes #26 overall$130
21São Pedro #6 overall$130
22Santo Antônio do Pinhal #5 overall$125
23São Bento do Sapucaí #25 overall$125
24Guarujá #45 overall$125
25Socorro #13 overall$120

Highest-occupancy Airbnb markets in São Paulo

Share of available nights booked over the past 12 months. Markets with at least 200 listings.

Highest-occupancy Airbnb markets in São Paulo
#MarketOccupancy
Osasco #15 overall41%
Jundiaí #22 overall40%
São Paulo #1 overall40%
4Bauru #36 overall40%
5Americana #35 overall39%
6Campinas #8 overall39%
7Barueri #17 overall39%
8Olímpia #7 overall38%
9São Bernardo do Campo #33 overall37%
10São José dos Campos #14 overall37%
11São José do Rio Preto #27 overall37%
12Guarulhos #32 overall36%
13Presidente Prudente #63 overall36%
14Indaiatuba #41 overall36%
15Sorocaba #18 overall36%
16Santos #34 overall35%
17Botucatu #48 overall34%
18Piracicaba #59 overall33%
19São Carlos #52 overall33%
20Ubatuba #20 overall33%
21Ribeirão Preto #40 overall32%
22Ilhabela #9 overall32%
23Santo Antônio do Pinhal #5 overall32%
24São Pedro #6 overall31%
25Mogi das Cruzes #26 overall31%

Most year-round Airbnb markets in São Paulo

Revenue in the slowest month as a share of the best month, so a higher figure means steadier income. Markets with at least 200 listings.

Most year-round Airbnb markets in São Paulo
#MarketSlow month
Guarulhos #32 overall73%
São Paulo #1 overall72%
Osasco #15 overall72%
4Bauru #36 overall71%
5Campinas #8 overall70%
6São José do Rio Preto #27 overall69%
7São Carlos #52 overall68%
8Barueri #17 overall67%
9Botucatu #48 overall65%
10Franca #78 overall63%
11Presidente Prudente #63 overall62%
12São Bernardo do Campo #33 overall61%
13Olímpia #7 overall60%
14Sorocaba #18 overall60%
15Jundiaí #22 overall60%
16São Roque #12 overall58%
17Piracicaba #59 overall58%
18Aparecida #38 overall57%
19São Pedro #6 overall57%
20Americana #35 overall55%
21São José dos Campos #14 overall54%
22Águas de Lindóia #23 overall53%
23Cunha #46 overall52%
24Mogi das Cruzes #26 overall52%
25Cachoeira Paulista #82 overall51%

Fastest-growing Airbnb markets in São Paulo

Change in revenue per listing from the year before, among markets where it rose. Markets with at least 200 listings.

Fastest-growing Airbnb markets in São Paulo
#MarketChange
Águas de Lindóia #23 overall+22%
Serra Negra #21 overall+14%
Sorocaba #18 overall+9%
4Brotas #58 overall+6%
5Santo Antônio do Pinhal #5 overall+6%
6Atibaia #4 overall+6%
7São Pedro #6 overall+5%
8Osasco #15 overall+5%
9Campos do Jordão #11 overall+4%
10Cunha #46 overall+4%
11São Bento do Sapucaí #25 overall+3%
12São Sebastião #2 overall+3%
13Ribeirão Preto #40 overall+3%
14Campinas #8 overall+1%
15Botucatu #48 overall+1%

Largest Airbnb markets in São Paulo

Active listings. Bigger markets have more comparable rentals to price against and more buyers at resale.

Largest Airbnb markets in São Paulo
#MarketListings
São Paulo #1 overall34,900
Ubatuba #20 overall12,800
Guarujá #45 overall8,440
4Praia Grande #74 overall8,110
5São Sebastião #2 overall6,910
6Bertioga #3 overall5,300
7Caraguatatuba #67 overall3,600
8Campos do Jordão #11 overall3,550
9Ilhabela #9 overall3,080
10Santos #34 overall2,580
11Olímpia #7 overall2,470
12Itanhaem #79 overall2,160
13Campinas #8 overall1,790
14Ribeirão Preto #40 overall1,680
15Peruíbe #77 overall1,380
16São Vicente #72 overall1,190
17Mongaguá #81 overall1,160
18São José dos Campos #14 overall965
19Guarulhos #32 overall942
20Socorro #13 overall857
21Sorocaba #18 overall754
22Ibiúna #29 overall700
23Atibaia #4 overall675
24Barueri #17 overall665
25Serra Negra #21 overall614

Seasonality

When Airbnbs in São Paulo Earn the Most

December is the best month for about six in ten ranked markets in São Paulo. September is the most common slowest month, in 37 markets.

January earns about 1.9 times what September does

Average revenue per listing across the 86 ranked markets in São Paulo, by month

Average Airbnb revenue per listing and the number of ranked markets that earn most in each month, in São Paulo
MonthAvg. revenue per listingBest month forHighest-ranked examples
January$1,48011 marketsSão Sebastião, Bertioga, Ilhabela
February$983––
March$1,050––
April$9401 marketRibeirão Preto
May$839––
June$866––
July$1,08017 marketsSanto Antônio do Pinhal, Olímpia, Campos do Jordão
August$8322 marketsBauru, Barretos
September$7891 marketMarília
October$903––
November$9843 marketsSão Paulo, Osasco, Barueri
December$1,47051 marketsAtibaia, São Pedro, Campinas

Average revenue is per listing across the ranked markets, the line in the chart above. "Best month for" counts the ranked markets whose own revenue peaks in that month.

Method

How the Ranking Works

The ranking covers the 86 markets in São Paulo with at least 100 active Airbnb listings and data through September 2026. Each market is compared with the others on five measures, and markets are ordered by a weighted blend of where they place on each:

  • Revenue per listing (35%): average revenue an active listing earned over the past 12 months.
  • Occupancy (20%): share of available nights that were booked.
  • Market size (20%): active listings. Bigger markets offer more comparable rentals to price against and more buyers when you sell.
  • Year-round demand (15%): revenue in the slowest month as a share of the best month. The latest month is left out when its bookings look incomplete.
  • Growth (10%): change in revenue per listing from the year before. Markets whose boundaries changed between years are scored in the middle.

Left out: 8 markets whose data predate the latest refresh and one town listed a second time under another spelling. The score measures how rentals perform. It does not include purchase prices, financing, operating costs or local short-term rental rules, which vary by address and should be checked before buying. Figures are in US dollars and match each market's own report; see the data methodology for how listings are tracked.

To check one property before buying, run its address and size through the Airbnb calculator for a revenue, occupancy and nightly-rate range from comparable listings.

FAQ

Frequently Asked Questions About Airbnb Investing in São Paulo

What is the best place to buy an Airbnb in São Paulo?

São Paulo ranks first of the 86 markets in São Paulo in AirROI's ranking, with US$6,320 in average revenue per listing and 40% occupancy. São Sebastião and Bertioga follow. The ranking weighs revenue, occupancy, market size, seasonality and growth; it leaves out purchase prices.

What are the most profitable Airbnb locations in São Paulo?

By revenue per listing, among markets with at least 200 listings, Bertioga leads at US$15,200 a year, ahead of Itatiba at US$15,000. Profit also depends on what a property costs to buy and run, which varies far more between markets than revenue does.

How much does an Airbnb make in São Paulo?

The average active listing in São Paulo earned US$7,950 over the 12 months to September 2026, at 33% occupancy. Across the ranked markets, the middle half averaged between US$4,650 and US$10,900 per listing. Averages include listings that operated for only part of the year, so a listing rented all year typically earns more.

What is a good Airbnb occupancy rate in São Paulo?

The average listing in São Paulo was booked on 33% of available nights over the past 12 months. Half of the ranked markets fall between 27% and 34%, so a market above about 34% sits in the top quarter. Occupancy is only half the picture: a market with lower occupancy can still earn more if its nightly rates are higher.

Where is Airbnb demand highest in São Paulo?

Among ranked markets with at least 200 listings, Osasco has the highest occupancy, with 41% of available nights booked, followed by Jundiaí at 40%. Its listings average about US$48 a night and US$5,560 a year.

Where are Airbnb nightly rates highest in São Paulo?

Among ranked markets with at least 200 listings, Igaratá has the highest average nightly rate, about US$220, followed by Paranapanema at US$215. Presidente Prudente is the least expensive, at about US$39. The average booked night in São Paulo costs about US$105.

What is the best month for Airbnb in São Paulo?

December is the highest-earning month for 51 of the 86 ranked markets, followed by July (17). September is the most common slowest month, in 37 of the 86 markets. Each market's report shows its own month-by-month revenue, occupancy and rates.

Which Airbnb markets in São Paulo earn the most evenly through the year?

Among ranked markets with at least 200 listings, Guarulhos has the steadiest income: its slowest month, February, still earns about three-quarters of its best. São Paulo follows, at 72%. Steadier markets are easier to budget for, though they do not always earn the most per listing.

Which Airbnb markets are growing fastest in São Paulo?

Among ranked markets with at least 200 listings, revenue per listing grew most in Águas de Lindóia, up 22% on the year before, and in Serra Negra, up 14%. A single strong year can reflect events or new supply, so it is worth checking a market's monthly trend before relying on it.

Is Airbnb still profitable in São Paulo in 2026?

Revenue per listing grew in 24 of the 75 ranked markets with a comparable year of data; in the typical market it fell 4%. Whether a given property profits depends on its purchase price, financing and running costs.

What are the best smaller Airbnb markets in São Paulo?

Among ranked markets with fewer than 300 active listings, Osasco (#15 overall, US$5,560 per listing), Jarinu (#16, US$13,600) and Mogi das Cruzes (#26, US$9,500) place highest. Smaller markets have fewer comparable rentals to price against, so their averages can move more from year to year.

How many Airbnb listings are there in São Paulo?

AirROI tracked 130,000 active Airbnb listings in São Paulo over the 12 months to September 2026, across 206 markets. The largest ranked market is São Paulo, with 34,900 listings, followed by Ubatuba with 12,800.

Directory

All 206 Airbnb Markets in São Paulo

Every São Paulo city with an AirROI Airbnb market report, A–Z, with its active listing count.

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D

E

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