Pirassununga, São Paulo Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Pirassununga, São Paulo? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $3,572 per year — at a $55 nightly rate, 28.6% occupancy, and a $14 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
At 73 active listings, Pirassununga is a boutique market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 128.1% year over year, and the market is recalibrating around a new competitive baseline. This is the stage where hosts who invest in amenities, guest experience, and dynamic pricing build durable advantages that compound as the market matures.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Pirassununga?
In Pirassununga, the headline Airbnb metrics are $3,572 in average annual revenue,28.6% occupancy, $55 ADR, and $14 in RevPAR, and guests book about 31 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Pirassununga?
Understanding the monthly revenue variations for Airbnb listings in Pirassununga is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Pirassununga is typically December, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Pirassununga across different performance tiers:
- Best-in-class properties (Top 10%) achieve $945+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $629 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $354 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $168, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Pirassununga
What Is the Monthly Airbnb Occupancy Rate in Pirassununga?
Maximize your bookings by understanding the Pirassununga STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Pirassununga:
- Best-in-class properties (Top 10%) achieve 63%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 44% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 25%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Pirassununga
What Is the Average Airbnb Nightly Rate in Pirassununga?
Effective short term rental pricing strategy in Pirassununga involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Pirassununga typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $104+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $65 or more.
- Typical properties (Median) charge around $39 per night.
- Entry-level properties (Bottom 25%) earn around $27 per night.
Average Daily Rate (ADR) Trend by Month in Pirassununga
What Is the RevPAR for Airbnb in Pirassununga?
RevPAR in Pirassununga is currently $14. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $8 RevPAR.
- Typical properties (Median) generate $12 RevPAR.
- Strong performers (Top 25%) earn $18 RevPAR.
- Best-in-class (Top 10%) achieve $25 RevPAR.
Average Monthly RevPAR Trend in Pirassununga
RevPAR Insights for Pirassununga
- The average RevPAR in Pirassununga is $14. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($25) and bottom 25% ($8) is $17, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Dec and bottoms out in Jun, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Pirassununga benchmarks. If your RevPAR falls below the median of $12, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $18+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Pirassununga?
Pirassununga's peak Airbnb season falls in December, April, July, while the softest stretch is June, August, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (December, April, July)
- Revenue averages $571 per month
- Occupancy rates average 34.7%
- Daily rates average $56
Shoulder Season
- Revenue averages $446 per month
- Occupancy maintains around 30.0%
- Daily rates hold near $56
Low Season (June, August, November)
- Revenue drops to average $372 per month
- Occupancy decreases to average 29.0%
- Daily rates adjust to average $54
Seasonality Insights for Pirassununga
- Airbnb seasonality in Pirassununga is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Pirassununga's highest earning potential, with monthly revenues climbing to $739, occupancy reaching 38.3%, and ADRs peaking at $63.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $323, occupancy could drop to 22.7%, and ADRs may adjust to $50.
- Lower occupancy paired with meaningful seasonality means hosts in Pirassununga need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Pirassununga, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Pirassununga?
Low regulation and minimal registration activity in Pirassununga, São Paulo, Brazil point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Pirassununga to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Pirassununga?
Pirassununga is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro | The heart of Pirassununga, rich in culture and history. This area attracts both local and visiting tourists seeking to experience the vibrant local life and historical sites. | Catedral Nossa Senhora da Conceição, Museu Histórico e Pedagógico, Praça da Matriz, Teatro Municipal, Feira do Produtor |
| Parque Municipal | A beautiful park area that offers tranquility and natural beauty, ideal for families and nature lovers. It provides a great spot for relaxation and outdoor activities. | Lago do Parque, Caminho das Águas, Playground, Trilhas para caminhada, Áreas para piquenique |
| Rodovia SP-330 | A strategic location near the highway, facilitating easy access for visitors traveling through the region. This area is suitable for those looking for convenient stays during travels. | Acessibilidade a outras cidades, Vistas do interior, Restaurantes e lanchonetes na rodovia, Postos de gasolina, Serviços de conveniência |
| Jardim São Lucas | A quiet residential neighborhood that appeals to families and those looking for longer stays. Its community atmosphere makes it feel like home for travelers needing a comfortable environment. | Praças tranquilas, Parque Infantil, Proximidade a supermercados, Escolas e centros comunitários, Restaurantes familiares |
| São Benedito | Known for local fairs and cultural events, this area offers guests a taste of traditional Brazilian culture and activities. A great place for cultural immersion. | Festa de São Benedito, Mercado Municipal, Eventos culturais locais, Culinária típica, Artesanato local |
| Estância Santa Rosa | A developing neighborhood with new investments and growing interest from visitors. Its charm lies in the rural landscape and local traditions, attracting those seeking an escape from urban life. | Caminhadas pela natureza, Feiras de artesanato, Visitas em cantinas locais, Cachoeiras nas proximidades, Contato com a natureza |
| Bairro do Lago | A scenic area with lakes and nature parks, perfect for eco-tourism and outdoor activities. This area is popular among those wanting a retreat in nature. | Lagoa do Bairro, Trilhas para caminhada, Birdwatching, Áreas de camping, Espaços para esportes |
| Pirassununga Rural | The rural areas surrounding Pirassununga offer a unique experience of Brazilian countryside, ideal for those looking to escape the city and explore agritourism. | Fazendas históricas, Atividades de agroturismo, Culinária rural, Caminhadas e passeios a cavalo, Visitas à produção local de queijos e cachaça |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Pirassununga offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Pirassununga?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Pirassununga
- The Pirassununga Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.5% of the 73 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Pirassununga, House properties are the most common (52.1%), reflecting the local real estate landscape.
- Houses represent a significant 52.1% portion, catering likely to families or larger groups.
- Smaller segments like unique stays, outdoor/unique (combined 2.8%) offer potential for unique stay experiences.
Pirassununga Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Pirassununga
- The dominant room capacity in Pirassununga is 1 bedroom listings, making up 43.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 80.8% of the active Airbnb listings in Pirassununga, indicating a high concentration in these sizes.
Pirassununga Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Pirassununga
- The most common guest capacity trend in Pirassununga vacation rentals is listings accommodating 8+ guests (23.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 3 guests dominate the Pirassununga STR market, accounting for 45.2% of listings.
- 35.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Pirassununga.
- On average, properties in Pirassununga are equipped to host 4.8 guests.
How Do Listings in Pirassununga Compare on Quality?
Listing quality in Pirassununga can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Pirassununga
- At 28.3 photos per listing on average, Pirassununga hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 26.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Pirassununga averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Pirassununga?
Amenity Prevalence
Amenity Insights for Pirassununga
- Essential amenities in Pirassununga that guests expect include: Wifi, Kitchen, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Refrigerator, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Pirassununga: Wifi, Kitchen, TV.
- Prioritize adding missing essentials: Wifi, Kitchen, TV.
- Consider adding popular differentiators like Free parking on premises or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Pirassununga to stay competitive.
Which Airbnb Amenities Boost Revenue in Pirassununga?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Pirassununga, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Free parking on premises | 90.4% | $3,747 | $1,917 | 95.5% |
Carbon monoxide alarm | 13.7% | $6,033 | $3,181 | 89.6% |
Hammock | 13.7% | $5,961 | $3,193 | 86.7% |
Mosquito net | 8.2% | $6,209 | $3,336 | 86.1% |
Pool | 30.1% | $5,254 | $2,846 | 84.6% |
BBQ grill | 43.8% | $4,716 | $2,679 | 76.1% |
Smoke alarm | 19.2% | $5,328 | $3,155 | 68.9% |
Exterior security cameras on property | 16.4% | $5,415 | $3,209 | 68.8% |
Sun loungers | 6.8% | $5,710 | $3,415 | 67.2% |
Outdoor kitchen | 13.7% | $5,344 | $3,290 | 62.4% |
Revenue Impact Insights for Pirassununga
- Free parking on premises tops the revenue impact list with a 95.5% uplift — listings with this amenity earn $3,747 vs. $1,917 without it.
- Free parking on premises — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Pirassununga STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Pirassununga. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPirassununga Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Pirassununga
- The typical guest profile for Airbnb in Pirassununga consists of primarily domestic travelers (94%), often arriving from nearby São Paulo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 93.5% of guests.
- Key international markets include Brazil (93.5%) and Germany (0.9%).
- Top languages spoken are Portuguese (45.1%) followed by English (31.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from São Paulo and Rio de Janeiro.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Pirassununga?
Listings in Pirassununga average 4.85 out of 5 overall, with about 34.1 reviews per active listing and 42.5% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Pirassununga
- With an overall rating of 4.85, Pirassununga listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.92), while Value (4.8) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 42.5% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Pirassununga Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Pirassununga
- The most common availability pattern in Pirassununga falls within the 271-366 days range, representing 69.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 97.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Pirassununga (50.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 2.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Pirassununga?
Average Booking Lead Time by Month
Booking Lead Time Insights for Pirassununga
- The overall average booking lead time for vacation rentals in Pirassununga is 31 days.
- Guests book furthest in advance for stays during December (average 82 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 8 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (45 days avg.) sees the longest lead times, while Spring (14 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (31 days) as a baseline for your pricing and availability strategy in Pirassununga.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 82 days out to capitalize on advance planning.
- During March, focus on last-minute booking availability and promotions, as guests book with very short notice (8 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 45 days) to capture early planners.
- Monitor your own booking lead times against these Pirassununga averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Pirassununga?
Guests in Pirassununga stay about 5.1 nights on average, generating roughly 1,022 reservations and 14 bookings per listing in the latest AirROI dataset. The most common check-in time is 2:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Pirassununga
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Pirassununga
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 14 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Aug (8.5 nights) and shorten in Dec (3.5 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 2:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Pirassununga Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
35 listings
47.9% of total
2 Nights
23 listings
31.5% of total
4-6 Nights
2 listings
2.7% of total
7-29 Nights
3 listings
4.1% of total
30+ Nights
10 listings
13.7% of total
Key Insights
- The most prevalent minimum stay requirement in Pirassununga is 1 Night, adopted by 47.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (79.4%) of the Pirassununga Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (13.7%) caters to monthly stays (30+ nights) in Pirassununga, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 47.9% of Pirassununga hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 13.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Pirassununga.
Pirassununga Airbnb Cancellation Policy Trends Analysis (2026)
Limited
1 listings
1.4% of total
Flexible
22 listings
30.1% of total
Moderate
16 listings
21.9% of total
Firm
31 listings
42.5% of total
Strict
3 listings
4.1% of total
Cancellation Policy Insights for Pirassununga
- The prevailing Airbnb cancellation policy trend in Pirassununga is Firm, used by 42.5% of listings.
- There's a relatively balanced mix between guest-friendly (52.0%) and stricter (46.6%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (4.1%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 42.5% market standard in Pirassununga.
- Using a Strict policy might deter some guests, as only 4.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Pirassununga.
How Much Are Airbnb Cleaning Fees in Pirassununga?
Cleaning fees in Pirassununga are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Pirassununga
- 82.2% of listings charge a cleaning fee, making it standard practice in Pirassununga. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $21 is close to the median ($20), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 8.8% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Pirassununga median of $20. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Pirassununga Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Pirassunungabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Comfortable country house surrounded by nature!
Entire Place • 3 bedrooms
house with barbecue area and swimming pool
Entire Place • 2 bedrooms
Fishing Ranch in Pirassununga (Near AFA)
Entire Place • 3 bedrooms
Recanto Das Emas Farmhouse.
Entire Place • 3 bedrooms
Furnished house (entire) for up to 4 people!
Entire Place • 2 bedrooms
Tropical house
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Pirassununga?
Learn from the best! This table showcases top-performing Airbnb hosts in Pirassununga based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Celso | 11 | $29,283 | 308 | 4.70/5.0 |
| Viviane | 10 | $21,760 | 132 | 4.73/5.0 |
| Gustavo | 3 | $18,604 | 447 | 4.86/5.0 |
| Juliana | 1 | $15,098 | 14 | 5.00/5.0 |
| João | 2 | $13,595 | 38 | 5.00/5.0 |
| José | 1 | $12,130 | 8 | 4.50/5.0 |
| Nathalia D'Almeida | 5 | $10,876 | 180 | 4.98/5.0 |
| Janaina | 2 | $9,685 | 121 | 4.89/5.0 |
| Márcio | 1 | $8,431 | 4 | 5.00/5.0 |
| Rony McKhann | 1 | $7,370 | 126 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Pirassununga.
Who Are the Airbnb Hosts in Pirassununga?
Pirassununga has a relatively balanced host base.
Host Profile Insights for Pirassununga
- A 35.6% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 4.1% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 5.5% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 72.6% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 17.8% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Pirassununga averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Pirassununga
These are the highest-grossing professional property management operations in Pirassununga, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Gustavo | 3 | $18,604 | $40 | 42.4% | 4.86/5 |
| Danilo | 1 | $4,028 | $40 | 28.2% | 4.67/5 |
| Waleska | 1 | $3,685 | $42 | 39.7% | 4.98/5 |
Management Company Insights for Pirassununga
- The leading management company, Gustavo, operates 3 listings with $18,604 in gross revenue — a useful benchmark for what scale looks like in Pirassununga.
- Top managers average 2 properties each, suggesting professional management in Pirassununga still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.84/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 4.1% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Pirassununga's Airbnb Market Compare to Nearby Cities?
How does the Pirassununga Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Nova Odessa, Pirassununga has 8 percentage points lower occupancy and about $51 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Tuiuti | 18 | $1,836 | $163.76 | 31% |
| Morungaba | 31 | $1,515 | $273.02 | 27% |
| Valinhos | 57 | $1,478 | $195.70 | 33% |
| Cássia | 28 | $1,425 | $136.63 | 35% |
| Pedra Bela | 26 | $1,398 | $140.32 | 32% |
| Itatiba | 162 | $1,381 | $190.54 | 29% |
| Vargem | 48 | $1,201 | $195.66 | 27% |
| Cosmópolis | 16 | $1,072 | $123.37 | 29% |
| Nova Odessa | 16 | $1,051 | $105.14 | 37% |
| Miguelópolis | 14 | $929 | $229.32 | 20% |
Frequently Asked Questions About Airbnb in Pirassununga
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Pirassununga.
How much do Airbnb hosts make in Pirassununga?
Pirassununga hosts earn about $3,572 per year on average, with an average nightly rate of $55 and RevPAR of $14. Those figures describe the typical revenue environment for active listings in Pirassununga, São Paulo, not the ceiling for the best operators. Source: AirROI 2026 data, Pirassununga market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Pirassununga?
The average Airbnb occupancy rate in Pirassununga is 28.6%. December is the strongest month and June is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Pirassununga?
Listings in Pirassununga average $55 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Pirassununga?
Pirassununga currently has about 73 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Pirassununga?
AirROI currently classifies the short-term rental regulation level in Pirassununga as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Pirassununga?
RevPAR in Pirassununga is about $14. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Pirassununga?
Occupancy of 28.6% means Pirassununga is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $3,572, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Pirassununga?
The average booking lead time in Pirassununga is about 31 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Pirassununga?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Pirassununga include Centro, Parque Municipal, Rodovia SP-330. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Pirassununga?
entire_home listings make up 94.5% of the active supply in Pirassununga. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Pirassununga compare to nearby Airbnb markets?
Among neighboring markets, Tuiuti posts $22,033 in average annual revenue with 31.4% occupancy, compared to Pirassununga's $3,572 and 28.6%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Pirassununga?
The average Airbnb stay length in Pirassununga is about 5.1 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Pirassununga?
Airbnb listings in Pirassununga average 4.85 out of 5 overall. About 42.5% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Pirassununga?
Free parking on premises and Carbon monoxide alarm are among the strongest revenue-linked amenities in Pirassununga. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Pirassununga?
Yes. About 82.2% of active Airbnb listings in Pirassununga charge a cleaning fee, and the average fee is $21. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Pirassununga?
At 35.6%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.