São Carlos, São Paulo Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in São Carlos, São Paulo? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $3,523 per year — at a $48 nightly rate, 31.8% occupancy, and a $14 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
São Carlos's 347 active listings and selective demand that rewards strong listing quality and pricing strategy position it as a midsize vacation rental market. Supply grew 92.8% year over year, and the market is recalibrating around a new competitive baseline. This is the stage where hosts who invest in amenities, guest experience, and dynamic pricing build durable advantages that compound as the market matures.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a tightening market, selectivity matters — focus on proven neighborhoods, competitive pricing, and guest experience to protect returns.
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What Are the Key Airbnb Metrics in São Carlos?
In São Carlos, the headline Airbnb metrics are $3,523 in average annual revenue,31.8% occupancy, $48 ADR, and $14 in RevPAR, and guests book about 35 days in advance.
How Much Do Airbnb Hosts Earn Monthly in São Carlos?
Understanding the monthly revenue variations for Airbnb listings in São Carlos is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in São Carlos is typically December, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in São Carlos across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,021+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $624 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $320 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $143, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in São Carlos
What Is the Monthly Airbnb Occupancy Rate in São Carlos?
Maximize your bookings by understanding the São Carlos STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in São Carlos:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in São Carlos
What Is the Average Airbnb Nightly Rate in São Carlos?
Effective short term rental pricing strategy in São Carlos involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in São Carlos typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $94+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $49 or more.
- Typical properties (Median) charge around $31 per night.
- Entry-level properties (Bottom 25%) earn around $20 per night.
Average Daily Rate (ADR) Trend by Month in São Carlos
What Is the RevPAR for Airbnb in São Carlos?
RevPAR in São Carlos is currently $14. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $6 RevPAR.
- Typical properties (Median) generate $10 RevPAR.
- Strong performers (Top 25%) earn $18 RevPAR.
- Best-in-class (Top 10%) achieve $28 RevPAR.
Average Monthly RevPAR Trend in São Carlos
RevPAR Insights for São Carlos
- The average RevPAR in São Carlos is $14. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($28) and bottom 25% ($6) is $22, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Dec and bottoms out in Aug, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these São Carlos benchmarks. If your RevPAR falls below the median of $10, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $18+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in São Carlos?
São Carlos's peak Airbnb season falls in December, January, April, while the softest stretch is February, June, August. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (December, January, April)
- Revenue averages $572 per month
- Occupancy rates average 38.5%
- Daily rates average $48
Shoulder Season
- Revenue averages $453 per month
- Occupancy maintains around 35.1%
- Daily rates hold near $47
Low Season (February, June, August)
- Revenue drops to average $390 per month
- Occupancy decreases to average 33.6%
- Daily rates adjust to average $46
Seasonality Insights for São Carlos
- The Airbnb seasonality pattern in São Carlos shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases São Carlos's highest earning potential, with monthly revenues climbing to $665, occupancy reaching 40.1%, and ADRs peaking at $55.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $369, occupancy could drop to 31.8%, and ADRs may adjust to $42.
- Lower occupancy paired with meaningful seasonality means hosts in São Carlos need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these São Carlos seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in São Carlos?
Low regulation and minimal registration activity in São Carlos, São Paulo, Brazil point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for São Carlos to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in São Carlos?
Location within São Carlos matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro | The historic center of São Carlos, rich in culture and activities. Close to universities and major attractions, making it ideal for students and tourists. | Teatro Municipal, Universidade de São Carlos, Parque do Kart, Shopping Center Iguatemi, Catedral de São Carlos |
| Jardim Paulistano | A residential neighborhood with a growing community, known for its parks and accessibility. Attracts families and long-term guests. | Parque dos Simboras, Local shops and cafes, Proximity to universities, Green spaces, Community events |
| UFSCar region | Close to the Federal University of São Carlos, this area attracts students, researchers, and academic visitors, ideal for short and long stays. | Universidade Federal de São Carlos, Research centers, Student cafes, Library, University sports facilities |
| Parque Trajano | A peaceful neighborhood with green spaces and proximity to amenities, making it suitable for families and nature enthusiasts. | Parque Trajano, Local markets, Family-friendly cafes, Nearby schools, Outdoor recreational activities |
| Jardim Santa Paula | A popular residential area known for its tranquility and community feel. Attracts long-term guests and families. | Local parks, Shopping facilities, Community events, Family-oriented services, Quiet streets |
| Vila Nery | A vibrant neighborhood with a mix of urban culture and amenities. Attracts young professionals and students. | Local bars and restaurants, Cultural events, Art spaces, Proximity to downtown, Nightlife options |
| Portal da Cidade | A developing area with new facilities, appealing to those looking for modern living spaces and easy access to transport. | New shopping centers, Urban parks, Transport links, Residential developments, Local businesses |
| Zona Sul | The southern part of São Carlos is known for its residential appeal and amenities, attracting families and long-term renters. | Shopping complexes, Schools and services, Community centers, Local eateries, Proximity to parks |
With 8 distinct neighborhoods showing meaningful short-term rental activity, São Carlos offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in São Carlos?
Room Type Distribution
Property Type Distribution
Market Composition Insights for São Carlos
- The São Carlos Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 81.8% of the 347 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in São Carlos, Apartment/Condo properties are the most common (58.5%), reflecting the local real estate landscape.
- Houses represent a significant 35.2% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique, others (combined 6.3%) offer potential for unique stay experiences.
São Carlos Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for São Carlos
- The dominant room capacity in São Carlos is 1 bedroom listings, making up 40.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 62.9% of the active Airbnb listings in São Carlos, indicating a high concentration in these sizes.
São Carlos Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for São Carlos
- The most common guest capacity trend in São Carlos vacation rentals is listings accommodating 2 guests (30%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the São Carlos STR market, accounting for 45.9% of listings.
- 23.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in São Carlos.
- On average, properties in São Carlos are equipped to host 3.4 guests.
How Do Listings in São Carlos Compare on Quality?
Listing quality in São Carlos can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for São Carlos
- At 25.9 photos per listing on average, São Carlos hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 19.6% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the São Carlos averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in São Carlos?
Amenity Prevalence
Amenity Insights for São Carlos
- Essential amenities in São Carlos that guests expect include: Wifi, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Dishes and silverware, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for São Carlos: Wifi, Kitchen.
- Prioritize adding missing essentials: Wifi, Kitchen.
- Consider adding popular differentiators like TV or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in São Carlos to stay competitive.
Which Airbnb Amenities Boost Revenue in São Carlos?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in São Carlos, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Kitchen | 97.1% | $3,611 | $566 | 537.5% |
Indoor fireplaceHigh opportunity | 2.6% | $8,654 | $3,387 | 155.5% |
Outdoor kitchenHigh opportunity | 6.1% | $8,154 | $3,225 | 152.8% |
Pool tableHigh opportunity | 4.9% | $7,563 | $3,315 | 128.1% |
Outdoor shower | 14.7% | $6,661 | $2,983 | 123.3% |
Lake accessHigh opportunity | 1.7% | $7,430 | $3,455 | 115.1% |
Fire pitHigh opportunity | 3.2% | $7,189 | $3,403 | 111.2% |
Outdoor dining area | 15.3% | $6,275 | $3,027 | 107.3% |
Free parking on premises | 70.6% | $4,149 | $2,020 | 105.4% |
Children’s dinnerwareHigh opportunity | 3.5% | $6,857 | $3,404 | 101.4% |
Revenue Impact Insights for São Carlos
- Kitchen tops the revenue impact list with a 537.5% uplift — listings with this amenity earn $3,611 vs. $566 without it.
- High-opportunity amenities — Indoor fireplace, Outdoor kitchen, Pool table — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Kitchen — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Indoor fireplace — it has the best combination of high revenue impact and low market saturation in São Carlos.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced São Carlos STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for São Carlos. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSão Carlos Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for São Carlos
- The typical guest profile for Airbnb in São Carlos consists of primarily domestic travelers (94%), often arriving from nearby São Paulo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 94.1% of guests.
- Key international markets include Brazil (94.1%) and United States (0.9%).
- Top languages spoken are Portuguese (40%) followed by English (31.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from São Paulo and São Carlos.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in São Carlos?
Listings in São Carlos average 4.77 out of 5 overall, with about 31.8 reviews per active listing and 30.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for São Carlos
- An average rating of 4.77 places São Carlos in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Check-in (4.89), while Value (4.74) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 30.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 30.0% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
São Carlos Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for São Carlos
- The most common availability pattern in São Carlos falls within the 271-366 days range, representing 63.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 87.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in São Carlos (34.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in São Carlos?
Average Booking Lead Time by Month
Booking Lead Time Insights for São Carlos
- The overall average booking lead time for vacation rentals in São Carlos is 35 days.
- Guests book furthest in advance for stays during November (average 67 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (35 days avg.) sees the longest lead times, while Winter (21 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (35 days) as a baseline for your pricing and availability strategy in São Carlos.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 67 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 35 days) to capture early planners.
- Monitor your own booking lead times against these São Carlos averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in São Carlos?
Guests in São Carlos stay about 5.3 nights on average, generating roughly 5,444 reservations and 15.8 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in São Carlos
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for São Carlos
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 15.8 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Jan (6.3 nights) and shorten in Feb (3.9 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
São Carlos Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
167 listings
48.1% of total
2 Nights
79 listings
22.8% of total
3 Nights
26 listings
7.5% of total
4-6 Nights
8 listings
2.3% of total
7-29 Nights
13 listings
3.7% of total
30+ Nights
54 listings
15.6% of total
Key Insights
- The most prevalent minimum stay requirement in São Carlos is 1 Night, adopted by 48.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (70.9%) of the São Carlos Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (15.6%) caters to monthly stays (30+ nights) in São Carlos, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 48.1% of São Carlos hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 15.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in São Carlos.
São Carlos Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
5 listings
1.4% of total
Limited
5 listings
1.4% of total
Flexible
128 listings
37.1% of total
Moderate
62 listings
18% of total
Firm
116 listings
33.6% of total
Strict
29 listings
8.4% of total
Cancellation Policy Insights for São Carlos
- The prevailing Airbnb cancellation policy trend in São Carlos is Flexible, used by 37.1% of listings.
- There's a relatively balanced mix between guest-friendly (55.1%) and stricter (42.0%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (8.4%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 37.1% market standard in São Carlos.
- Using a Strict policy might deter some guests, as only 8.4% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in São Carlos.
How Much Are Airbnb Cleaning Fees in São Carlos?
Cleaning fees in São Carlos are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for São Carlos
- About 64.3% of São Carlos listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $24 is close to the median ($18), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 9.8% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the São Carlos median of $18. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in São Carlos Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in São Carlosbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Estância Moreira Farmhouse
Entire Place • 8 bedrooms
House/swimming pool for the whole family
Entire Place • 4 bedrooms
Jaboo Tiki Garden Inn
Entire Place • 3 bedrooms
Chácara Fênix
Entire Place • 2 bedrooms
Embare Nature Hosting House
Entire Place • 1 bedroom
Large House near USP cartodromo barbecue shower
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in São Carlos?
Learn from the best! This table showcases top-performing Airbnb hosts in São Carlos based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| João | 10 | $74,682 | 611 | 4.77/5.0 |
| Temporadas Brasil | 12 | $73,122 | 393 | 4.43/5.0 |
| Danilo | 32 | $57,780 | 171 | 4.79/5.0 |
| Gustavo | 40 | $50,924 | 658 | 4.21/5.0 |
| Richard | 8 | $47,722 | 336 | 4.98/5.0 |
| Wellington | 3 | $35,788 | 70 | 4.94/5.0 |
| Danilo | 6 | $30,258 | 191 | 4.92/5.0 |
| Daiane | 3 | $27,044 | 215 | 4.82/5.0 |
| Deise | 5 | $25,524 | 300 | 4.80/5.0 |
| Deny | 1 | $22,552 | 32 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in São Carlos.
Who Are the Airbnb Hosts in São Carlos?
São Carlos is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for São Carlos
- With 50.7% Superhosts, São Carlos has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 9.2% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 3.2% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 64.3% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 20.2% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these São Carlos averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in São Carlos
These are the highest-grossing professional property management operations in São Carlos, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Danilo | 32 | $57,780 | $33 | 23.9% | 4.79/5 |
Management Company Insights for São Carlos
- The leading management company, Danilo, operates 32 listings with $57,780 in gross revenue — a useful benchmark for what scale looks like in São Carlos.
- Top managers average 32 properties each, pointing to a market where portfolio scale is a meaningful competitive factor.
- Professionally managed listings in the top tier average 4.79/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 9.2% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does São Carlos's Airbnb Market Compare to Nearby Cities?
How does the São Carlos Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Valinhos, São Carlos has 1 percentage points lower occupancy and about $148 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Tuiuti | 18 | $1,836 | $163.76 | 31% |
| Itupeva | 133 | $1,579 | $230.51 | 28% |
| Morungaba | 31 | $1,515 | $273.02 | 27% |
| Valinhos | 57 | $1,478 | $195.70 | 33% |
| Campo Limpo Paulista | 49 | $1,465 | $183.08 | 29% |
| Tietê | 12 | $1,412 | $269.67 | 23% |
| Pedra Bela | 26 | $1,398 | $140.32 | 32% |
| Itatiba | 162 | $1,381 | $190.54 | 29% |
| Bom Jesus dos Perdões | 82 | $1,306 | $174.60 | 28% |
| Bertioga | 4,387 | $1,251 | $198.15 | 29% |
Frequently Asked Questions About Airbnb in São Carlos
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for São Carlos.
How much do Airbnb hosts make in São Carlos?
São Carlos hosts earn about $3,523 per year on average, with an average nightly rate of $48 and RevPAR of $14. Those figures describe the typical revenue environment for active listings in São Carlos, São Paulo, not the ceiling for the best operators. Source: AirROI 2026 data, São Carlos market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in São Carlos?
The average Airbnb occupancy rate in São Carlos is 31.8%. December is the strongest month and August is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in São Carlos?
Listings in São Carlos average $48 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in São Carlos?
São Carlos currently has about 347 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in São Carlos?
AirROI currently classifies the short-term rental regulation level in São Carlos as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in São Carlos?
RevPAR in São Carlos is about $14. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in São Carlos?
Occupancy of 31.8% means São Carlos is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $3,523, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in São Carlos?
The average booking lead time in São Carlos is about 35 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in São Carlos?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in São Carlos include Centro, Jardim Paulistano, UFSCar region. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in São Carlos?
entire_home listings make up 81.8% of the active supply in São Carlos. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does São Carlos compare to nearby Airbnb markets?
Among neighboring markets, Tuiuti posts $22,033 in average annual revenue with 31.4% occupancy, compared to São Carlos's $3,523 and 31.8%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in São Carlos?
The average Airbnb stay length in São Carlos is about 5.3 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in São Carlos?
Airbnb listings in São Carlos average 4.77 out of 5 overall. About 30.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in São Carlos?
Kitchen and Indoor fireplace are among the strongest revenue-linked amenities in São Carlos. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in São Carlos?
Yes. About 64.3% of active Airbnb listings in São Carlos charge a cleaning fee, and the average fee is $24. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in São Carlos?
A 50.7% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.