Tourism statisticsCountry2026

Uruguay Tourism Statistics: 187,961 Airbnb Stays

Q: What is the quietest month in Uruguay?

August was the quietest Airbnb month in Uruguay in the 12 months to October 2026, ranking 12th of 12, and June ranked 11th. Stays in August were booked about 21 days ahead, against 50 days for January.

Q: How long is a typical Airbnb stay in Uruguay?

A typical Airbnb stay in Uruguay lasted 6.5 nights in the 12 months to October 2026, booked about 33 days ahead. That is longer than the worldwide 5.2 nights. By month, stays ran from 4.0 nights in September to 8.5 nights in January.

AirROI estimates 187,961 Airbnb stays in Uruguay in the 12 months to October 2026, with Montevideo the most booked city. The busiest month was January.

Source: AirROI Reviewed by Jun Zhou, Founder @ AirROI Updated November 4, 2026

Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method

Estimated Airbnb stays: 187,961
Estimated Airbnb nights: 1,216,875
Typical Airbnb stay: 6.5 nights
Busiest Airbnb month: January
From abroad, among guests who left a review: 54%

Key facts

Uruguay Tourism Facts

Each sentence names its place, period and source, so it can be quoted alone.

Airbnb stays

AirROI puts Airbnb stays in Uruguay at 187,961 in the 12 months to October 2026.
AirROI estimates Airbnb stays in Uruguay added up to 1,216,875 nights in the 12 months to October 2026.
AirROI estimates a typical Airbnb stay in Uruguay lasted 6.5 nights in the 12 months to October 2026, booked about 33 days ahead.

Busiest months

AirROI ranks January the busiest Airbnb month in Uruguay in the 12 months to October 2026, followed by February and December, with August the quietest.
AirROI estimates the four busiest Airbnb months in Uruguay ran unbroken from December to March in the 12 months to October 2026.
AirROI estimates Airbnb stays in Uruguay in January were booked furthest ahead, about 50 days, against 14 days for June, in the 12 months to October 2026.

Guests

AirROI estimates 54% of Uruguay Airbnb guests who left a review as of October 2026 came from abroad, led by Argentina at 17% and Brazil at 14%.
Among Uruguay Airbnb guests who left a review as of October 2026, Montevideo was the top origin city at 34%, ahead of Buenos Aires at 8.1%, AirROI estimates.

By place

AirROI ranks Uruguay 7th for Airbnb stays among South America's 13 countries in the 12 months to October 2026.
AirROI estimates Montevideo had the most Airbnb stays of the 29 towns it lists in Uruguay in the 12 months to October 2026, at 42,051, ahead of Punta del Este and Punta del Diablo.

Airbnb stays

Airbnb Stays in Uruguay

Uruguay had 17,208 Airbnb homes in the 12 months to October 2026. They took an estimated 187,961 stays and 1,216,875 nights. A typical stay lasted 6.5 nights and was booked about 33 days ahead, longer than the worldwide stay of 5.2 nights. AirROI's figures cover the 76 towns it tracks in Uruguay; places it does not track are not counted, so every total is a floor.

Airbnb homes: 17,208
Airbnb stays, estimate: 187,961
Airbnb nights, estimate: 1,216,875
Typical stay: 6.5 nights
Booked ahead: 33 days

Busiest months

When Is the Busiest Time in Uruguay?

On Airbnb, January was the busiest month in Uruguay in the 12 months to October 2026, then February and December. August was the quietest. The four busiest months run unbroken from December to March.

January ranks first, August last

Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.

Three busiest months
Other months

From busiest to quietest: January, February, December, March, July, November, September, October, May, April, June, August.

Month by month: rank, typical stay and days booked ahead

Airbnb months in Uruguay by rank, with share of nights, typical stay and days booked ahead, 12 months to October 2026
Rank	Month	Share of nights	Typical stay	Booked ahead
1	January	15.0%	8.5 nights	50 days
2	February	11.4%	6.6 nights	40 days
3	December	9.5%	7.8 nights	47 days
4	March	8.7%	5.6 nights	27 days
5	July	7.7%	5.9 nights	19 days
6	November	7.7%	6.0 nights	33 days
7	September	7.0%	4.0 nights	17 days
8	October	6.9%	5.0 nights	22 days
9	May	6.7%	4.8 nights	17 days
10	April	6.5%	4.6 nights	22 days
11	June	6.5%	5.0 nights	14 days
12	August	6.3%	4.7 nights	21 days

Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.

Where guests come from

Where Do Uruguay Airbnb Guests Come From?

Among Uruguay Airbnb guests who left a review as of October 2026, 54% came from abroad, led by Argentina at 17% and Brazil at 14%, AirROI estimates. Among the same guests, Montevideo was the top origin city at 34%, ahead of Buenos Aires at 8.1%. The figures rest on 473,452 reviews, written over many years.

54% from abroad

Among guests who left a review, as of October 2026

Top countries abroad

Among guests who left a review

Argentina 17%
Brazil 14%
United States 6.6%
Chile 1.5%

Top origin cities

Among guests who left a review

Montevideo 34%
Buenos Aires 8.1%
São Paulo 1.2%
Porto Alegre 1.2%
Rio Grande do Sul 1.2%

By town

Most Booked Towns in Uruguay

Montevideo, Punta del Este and Punta del Diablo took 48% of Airbnb stays in Uruguay in the 12 months to October 2026. January is the busiest Airbnb month in 27 of the 29 towns, led by Punta del Este, and December in 1, led by Montevideo. Among guests who left a review, the share from abroad across the 25 most booked towns runs from 7.8% in Villa Serrana to 76% in Montevideo.

Most Booked Towns in Uruguay: Airbnb stays, nights and typical stay, 12 months to October 2026; with origin among guests who left a review
#
1	Montevideo	42,051	341,897	8.1 nights	76%	Brazil	December
2	Punta del Este	36,503	274,481	7.5 nights	62%	Argentina	January
3	Punta del Diablo	11,606	65,752	5.7 nights	42%	Brazil	January
4	Colonia del Sacramento	9,412	31,193	3.3 nights	69%	Argentina	January
5	Punta Ballena	7,529	47,015	6.2 nights	37%	Argentina	January
6	Villa Serrana	6,138	18,486	3.0 nights	7.8%	US	July
7	Piriápolis	5,753	35,260	6.1 nights	28%	Argentina	January
8	La Paloma	5,518	38,324	6.9 nights	35%	Brazil	January
9	Maldonado	4,172	27,598	6.6 nights	39%	Argentina	January
10	Pinares - Las Delicias	4,123	30,917	7.5 nights	49%	Argentina	January
11	La Pedrera	2,754	17,378	6.3 nights	42%	Argentina	January
12	Ciudad de la Costa	2,630	16,430	6.3 nights	59%	Argentina	January
13	Punta Colorada	2,551	15,124	5.9 nights	19%	Argentina	January
14	Punta Negra	2,248	12,418	5.5 nights	15%	Argentina	January
15	La Barra	1,972	14,302	7.3 nights	72%	Argentina	January
16	Santa Ana	1,853	8,832	4.8 nights	20%	Argentina	January
17	José Ignacio	1,741	11,743	6.7 nights	76%	Argentina	January
18	Punta Rubia	1,625	9,375	5.8 nights	43%	Argentina	January
19	Playa Hermosa	1,387	8,896	6.4 nights	15%	Argentina	January
20	Buenos Aires	1,382	10,596	7.7 nights	57%	Argentina	January
21	Ocean Park	1,333	8,500	6.4 nights	25%	Argentina	January
22	Sauce de Portezuelo	1,294	7,368	5.7 nights	21%	Argentina	January
23	Playa Grande	1,088	6,825	6.3 nights	14%	Argentina	January
24	El Tesoro	1,087	7,565	7.0 nights	47%	Argentina	January
25	Barra de Valizas	934	5,637	6.0 nights	43%	Argentina	January
26	Aguas Dulces	793	5,122	6.5 nights	29%	Argentina	January
27	Manantiales	584	4,210	7.2 nights	77%	Argentina	January
28	La Aguada - Costa Azul	564	4,169	7.4 nights	34%	Argentina	January
29	San Rafael - El Placer	563	3,984	7.1 nights	69%	Argentina	January

* Among guests who left a review. Stays, nights and other figures are AirROI estimates for the 12 months to October 2026, and cover Airbnb only. Uruguay is the top origin in 25 of 29 towns, among guests who left a review, so this column names the top country abroad. Lists the 29 of Uruguay's 76 towns with 100 or more Airbnb homes. A town with no tourism page of its own links to its Airbnb market page.

FAQ

Questions About Tourism in Uruguay

When is high season in Uruguay?

The busiest Airbnb month in Uruguay in the 12 months to October 2026 was January, then February and December. The four busiest months run from December to March.

What is the quietest month in Uruguay?

August was the quietest Airbnb month in Uruguay in the 12 months to October 2026, ranking 12th of 12, and June ranked 11th. Stays in August were booked about 21 days ahead, against 50 days for January.

How long is a typical Airbnb stay in Uruguay?

A typical Airbnb stay in Uruguay lasted 6.5 nights in the 12 months to October 2026, booked about 33 days ahead. That is longer than the worldwide 5.2 nights. By month, stays ran from 4.0 nights in September to 8.5 nights in January.

Where do Airbnb guests in Uruguay come from?

Of Uruguay Airbnb guests who left a review as of October 2026, 54% came from abroad, AirROI estimates. The largest groups were Argentina at 17% and Brazil at 14%. Among the same guests, the top origin city was Montevideo at 34%, ahead of Buenos Aires at 8.1%.

What is the most booked town in Uruguay on Airbnb?

Montevideo was the most booked town in Uruguay on Airbnb, with an estimated 42,051 stays in the 12 months to October 2026, ahead of Punta del Este and Punta del Diablo.

Method

How These Numbers Are Made

Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights add up each town's stays times its typical stay, across 76 towns. Month ranks compare each month's part of Airbnb nights. Origin rests on 473,452 reviews and describes guests who left a review, not everyone who stayed. Read the method page.