Florianópolis, Santa Catarina Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Florianópolis, Santa Catarina? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $8,605 per year — at a $114 nightly rate, 34.5% occupancy, and a $42 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
Florianópolis's 16,016 active listings and selective demand that rewards strong listing quality and pricing strategy make it a major short-term rental market. Supply grew 64.9% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. For data-driven hosts, the opportunity lies in reading these signals and positioning accordingly.
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What Are the Key Airbnb Metrics in Florianópolis?
In Florianópolis, the headline Airbnb metrics are $8,605 in average annual revenue,34.5% occupancy, $114 ADR, and $42 in RevPAR, and guests book about 48 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Florianópolis?
Understanding the monthly revenue variations for Airbnb listings in Florianópolis is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Florianópolis is typically January, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Florianópolis across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,666+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,538 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $778 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $335, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Florianópolis
What Is the Monthly Airbnb Occupancy Rate in Florianópolis?
Maximize your bookings by understanding the Florianópolis STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Florianópolis:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Florianópolis
What Is the Average Airbnb Nightly Rate in Florianópolis?
Effective short term rental pricing strategy in Florianópolis involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Florianópolis typically peaks in January and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $210+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $127 or more.
- Typical properties (Median) charge around $80 per night.
- Entry-level properties (Bottom 25%) earn around $52 per night.
Average Daily Rate (ADR) Trend by Month in Florianópolis
What Is the RevPAR for Airbnb in Florianópolis?
RevPAR in Florianópolis is currently $42. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $15 RevPAR.
- Typical properties (Median) generate $29 RevPAR.
- Strong performers (Top 25%) earn $53 RevPAR.
- Best-in-class (Top 10%) achieve $87 RevPAR.
Average Monthly RevPAR Trend in Florianópolis
RevPAR Insights for Florianópolis
- The average RevPAR in Florianópolis is $42. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($87) and bottom 25% ($15) is $72, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Jan and bottoms out in Aug, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Florianópolis benchmarks. If your RevPAR falls below the median of $29, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $53+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Florianópolis?
Florianópolis's peak Airbnb season falls in January, February, December, while the softest stretch is June, August, September. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (January, February, December)
- Revenue averages $2,174 per month
- Occupancy rates average 47.7%
- Daily rates average $144
Shoulder Season
- Revenue averages $986 per month
- Occupancy maintains around 36.1%
- Daily rates hold near $107
Low Season (June, August, September)
- Revenue drops to average $688 per month
- Occupancy decreases to average 29.6%
- Daily rates adjust to average $101
Seasonality Insights for Florianópolis
- Airbnb seasonality in Florianópolis is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Florianópolis's highest earning potential, with monthly revenues climbing to $2,690, occupancy reaching 53.7%, and ADRs peaking at $152.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $660, occupancy could drop to 26.3%, and ADRs may adjust to $97.
- Lower occupancy paired with meaningful seasonality means hosts in Florianópolis need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Florianópolis, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Florianópolis?
Florianópolis, Santa Catarina, Brazil currently shows a low regulation profile despite having 16,016 active listings. Larger markets with light regulation can attract new supply quickly, but that also means regulatory frameworks may evolve as local governments respond to growth — staying informed protects your investment. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Florianópolis to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 0% licensed listings)
What Are the Best Neighborhoods for Airbnb in Florianópolis?
Florianópolis is a large short-term rental market, and performance varies significantly by location within the city. The neighborhoods below are among the most active areas for Airbnb hosts — each with distinct guest demographics, demand drivers, and local attractions. Use this as a starting point for neighborhood-level investment analysis in Florianópolis, Santa Catarina.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Jurerê Internacional | One of the most famous neighborhoods in Florianópolis, known for its upscale beach clubs, beautiful homes, and vibrant nightlife. It's a hotspot for tourists looking for luxury and entertainment. | Jurerê Beach, P12 Parador Internacional, Beaches of Canasvieiras, nightclubs and beach bars, high-end restaurants |
| Lagoinha do Leste | A stunning natural area that attracts nature lovers and hikers. It's less commercialized, so it appeals to those looking for a tranquil getaway, making it great for eco-tourism. | Lagoinha do Leste Beach, hiking trails, natural reserve, secluded beaches, camping spots |
| Centro | The downtown area of Florianópolis, full of cultural attractions, shops, and restaurants. It offers an authentic urban experience and is a good base for exploring the island. | Catedral Metropolitana de Florianópolis, Mercado Público, Museu Histórico de Santa Catarina, public transportation hub, local shops and cafes |
| Campeche | A picturesque beach neighborhood known for its large sandy beach and powerful waves, attracting surfers and beachgoers alike. Ideal for those looking to enjoy the sun and sea. | Campeche Beach, Praia do Campeche, surfing spots, beachfront bars, walking trails |
| Praia dos Ingleses | A popular beach area with a mix of residential and tourist establishments. Known for its family-friendly atmosphere and various water sports available. | Ingleses Beach, water parks, shops and restaurants, local markets, beachside activities |
| Santinho | Famous for its preserved natural beauty and archaeological sites, it attracts visitors looking for both adventure and relaxation. It’s also popular among surfers. | Santinho Beach, archaeological sites, trailheads for hiking, surfing areas, nature preserves |
| Barra da Lagoa | A charming fishing village with a beautiful beach and a relaxed atmosphere. It's ideal for families and those looking for a peaceful vacation spot close to nature. | Barra da Lagoa Beach, natural pools, lagoon for kayaking, local seafood restaurants, fishing culture |
| Morros do Camapuã | A scenic area characterized by its hills and panoramic views. It's more secluded, offering a unique experience to guests who seek tranquility and nature. | hiking trails, breathtaking views, flora and fauna diversity, local artisan crafts, peaceful environment |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Florianópolis offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Florianópolis?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Florianópolis
- The Florianópolis Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.6% of the 16,016 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Florianópolis, Apartment/Condo properties are the most common (63.8%), reflecting the local real estate landscape.
- Houses represent a significant 29% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, others, unique stays (combined 2.2%) offer potential for unique stay experiences.
Florianópolis Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Florianópolis
- The dominant room capacity in Florianópolis is 1 bedroom listings, making up 37% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 71.0% of the active Airbnb listings in Florianópolis, indicating a high concentration in these sizes.
Florianópolis Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Florianópolis
- The most common guest capacity trend in Florianópolis vacation rentals is listings accommodating 4 guests (26.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Florianópolis STR market, accounting for 41.6% of listings.
- 29.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Florianópolis.
- On average, properties in Florianópolis are equipped to host 4.3 guests.
How Do Listings in Florianópolis Compare on Quality?
Listing quality in Florianópolis can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Florianópolis
- At 33 photos per listing on average, Florianópolis hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 24.3% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Florianópolis averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Florianópolis?
Amenity Prevalence
Amenity Insights for Florianópolis
- Essential amenities in Florianópolis that guests expect include: Wifi, Air conditioning, TV, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Dishes and silverware, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Florianópolis: Wifi, Air conditioning, TV, Kitchen.
- Prioritize adding missing essentials: Wifi, Air conditioning, TV, Kitchen.
- Consider adding popular differentiators like Free parking on premises or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Florianópolis to stay competitive.
Which Airbnb Amenities Boost Revenue in Florianópolis?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Florianópolis, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Baby monitorHigh opportunity | 0.2% | $42,046 | $8,527 | 393.1% |
Changing tableHigh opportunity | 0.6% | $25,962 | $8,502 | 205.3% |
BathtubHigh opportunity | 3.5% | $20,932 | $8,156 | 156.7% |
Hot tubHigh opportunity | 8.2% | $18,873 | $7,683 | 145.7% |
Fireplace guardsHigh opportunity | 0.7% | $20,246 | $8,523 | 137.5% |
DishwasherHigh opportunity | 6.2% | $18,805 | $7,930 | 137.1% |
SaunaHigh opportunity | 2.6% | $19,621 | $8,314 | 136.0% |
Movie theaterHigh opportunity | 0.6% | $20,141 | $8,535 | 136.0% |
Resort accessHigh opportunity | 2.3% | $19,269 | $8,352 | 130.7% |
CribHigh opportunity | 7.3% | $17,711 | $7,884 | 124.6% |
Revenue Impact Insights for Florianópolis
- Baby monitor tops the revenue impact list with a 393.1% uplift — listings with this amenity earn $42,046 vs. $8,527 without it.
- High-opportunity amenities — Baby monitor, Changing table, Bathtub — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
Recommendations for Hosts
- Prioritize adding Baby monitor — it has the best combination of high revenue impact and low market saturation in Florianópolis.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Florianópolis STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Florianópolis. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsFlorianópolis Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Florianópolis
- The typical guest profile for Airbnb in Florianópolis consists of primarily domestic travelers (73%), often arriving from nearby São Paulo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 73.2% of guests.
- Key international markets include Brazil (73.2%) and Argentina (6.6%).
- Top languages spoken are Portuguese (35.8%) followed by English (31.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from São Paulo and Porto Alegre.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Florianópolis?
Listings in Florianópolis average 4.84 out of 5 overall, with about 32.2 reviews per active listing and 34.9% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Florianópolis
- With an overall rating of 4.84, Florianópolis listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.91), while Value (4.78) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 34.9% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Florianópolis Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Florianópolis
- The most common availability pattern in Florianópolis falls within the 271-366 days range, representing 69% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Florianópolis (35.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Florianópolis?
Average Booking Lead Time by Month
Booking Lead Time Insights for Florianópolis
- The overall average booking lead time for vacation rentals in Florianópolis is 48 days.
- Guests book furthest in advance for stays during December (average 61 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 16 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (55 days avg.) sees the longest lead times, while Summer (22 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (48 days) as a baseline for your pricing and availability strategy in Florianópolis.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 61 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 55 days) to capture early planners.
- Monitor your own booking lead times against these Florianópolis averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Florianópolis?
Guests in Florianópolis stay about 6.4 nights on average, generating roughly 191,649 reservations and 12.1 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Florianópolis
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Florianópolis
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 12.1 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Jan (7.3 nights) and shorten in Jun (4.8 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Florianópolis Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1743 listings
10.9% of total
2 Nights
2193 listings
13.7% of total
3 Nights
1467 listings
9.2% of total
4-6 Nights
3031 listings
18.9% of total
7-29 Nights
695 listings
4.3% of total
30+ Nights
6884 listings
43% of total
Key Insights
- The most prevalent minimum stay requirement in Florianópolis is 30+ Nights, adopted by 43% of listings. This highlights the market's preference for longer commitments.
- A significant segment (43%) caters to monthly stays (30+ nights) in Florianópolis, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 43% of Florianópolis hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 10.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 43% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Florianópolis.
Florianópolis Airbnb Cancellation Policy Trends Analysis (2026)
Refundable
28 listings
0.2% of total
Super Strict 30 Days
107 listings
0.7% of total
Limited
537 listings
3.4% of total
Super Strict 60 Days
262 listings
1.6% of total
Non-refundable
19 listings
0.1% of total
Flexible
2485 listings
15.5% of total
Moderate
2823 listings
17.7% of total
Firm
7053 listings
44.1% of total
Strict
2676 listings
16.7% of total
Cancellation Policy Insights for Florianópolis
- The prevailing Airbnb cancellation policy trend in Florianópolis is Firm, used by 44.1% of listings.
- A majority (60.8%) of hosts in Florianópolis utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 44.1% market standard in Florianópolis.
- Regularly review your cancellation policy against competitors and market demand shifts in Florianópolis.
How Much Are Airbnb Cleaning Fees in Florianópolis?
Cleaning fees in Florianópolis are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Florianópolis
- 83.1% of listings charge a cleaning fee, making it standard practice in Florianópolis. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $50 is close to the median ($46), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 7.3% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Florianópolis median of $46. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Florianópolis Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Florianópolisbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Sea View Mansion | Nightclub | Sauna | Swimming Pool 25 Hosp
Entire Place • 10 bedrooms
🏖Mansion 9 Rooms Jetski, Private Beach, 25 Guests
Entire Place • 9 bedrooms
*Heated Pool* - D'Ouro Residence Villa - Exclusive
Entire Place • 10 bedrooms
Jurerê Oceanfront, Hot Pool, 6 Suites, 20 Guests
Entire Place • 8 bedrooms
Amazing place, panoramic view by the beach
Entire Place • 7 bedrooms
Jurerê 450m from the Sea, 10 Suites, Heated Pool 25 Guests
Entire Place • 10 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Florianópolis?
Learn from the best! This table showcases top-performing Airbnb hosts in Florianópolis based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Seazone | 232 | $5,542,697 | 15399 | 4.76/5.0 |
| Anfitriões De Aluguel | 311 | $4,453,051 | 8334 | 4.73/5.0 |
| Me2 Rentals | 148 | $4,359,631 | 6433 | 4.75/5.0 |
| Leo Lopes | 9 | $1,511,699 | 563 | 4.88/5.0 |
| Gisela E Leandro | 30 | $935,827 | 489 | 4.87/5.0 |
| Marcelo | 64 | $739,728 | 867 | 4.79/5.0 |
| Carla | 20 | $645,970 | 1033 | 4.96/5.0 |
| KingStay, O Rei Da Estadia. | 22 | $591,861 | 1306 | 4.90/5.0 |
| Quartum | 52 | $591,793 | 821 | 4.72/5.0 |
| Alba E Paulo - My Home | 27 | $544,090 | 1673 | 4.85/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Florianópolis.
Who Are the Airbnb Hosts in Florianópolis?
Florianópolis has a relatively balanced host base.
Host Profile Insights for Florianópolis
- A 44.7% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 8.9% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 3.1% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 61.4% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 26.1% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Florianópolis averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Florianópolis
These are the highest-grossing professional property management operations in Florianópolis, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Seazone | 232 | $5,542,697 | $118 | 53.6% | 4.76/5 |
| Anfitriões De Aluguel | 311 | $4,453,051 | $104 | 43.9% | 4.73/5 |
| Me2 Rentals | 148 | $4,359,631 | $190 | 49.0% | 4.75/5 |
| Marcelo | 64 | $739,728 | $217 | 28.5% | 4.79/5 |
| Carla | 20 | $645,970 | $204 | 52.9% | 4.96/5 |
| KingStay, O Rei Da Estadia. | 22 | $591,861 | $175 | 49.1% | 4.90/5 |
| Quartum | 52 | $591,793 | $133 | 29.9% | 4.72/5 |
| Alba E Paulo - My Home | 27 | $544,090 | $94 | 56.7% | 4.85/5 |
| FloripaTemporada | 35 | $515,447 | $158 | 39.8% | 4.84/5 |
| Anfitriaocampeche | 19 | $501,299 | $118 | 69.5% | 4.96/5 |
Management Company Insights for Florianópolis
- The leading management company, Seazone, operates 232 listings with $5,542,697 in gross revenue — a useful benchmark for what scale looks like in Florianópolis.
- Top managers average 93 properties each, pointing to a market where portfolio scale is a meaningful competitive factor.
- Professionally managed listings in the top tier average 4.83/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 8.9% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Florianópolis's Airbnb Market Compare to Nearby Cities?
How does the Florianópolis Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Balneário Camboriú, Florianópolis has 0 percentage points higher occupancy and about $7 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Rancho Queimado | 175 | $1,195 | $167.37 | 27% |
| Angelina | 26 | $1,134 | $117.23 | 28% |
| Rio dos Cedros | 145 | $1,000 | $148.66 | 27% |
| Alfredo Wagner | 189 | $930 | $131.71 | 24% |
| Balneário Camboriú | 4,308 | $904 | $120.97 | 34% |
| Canelinha | 11 | $888 | $171.44 | 19% |
| Massaranduba | 11 | $866 | $92.09 | 33% |
| Santo Amaro da Imperatriz | 84 | $843 | $124.98 | 27% |
| Região Geográfica Imediata de Lages | 61 | $803 | $134.34 | 26% |
| Anitápolis | 73 | $785 | $93.56 | 30% |
Frequently Asked Questions About Airbnb in Florianópolis
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Florianópolis.
How much do Airbnb hosts make in Florianópolis?
Florianópolis hosts earn about $8,605 per year on average, with an average nightly rate of $114 and RevPAR of $42. Those figures describe the typical revenue environment for active listings in Florianópolis, Santa Catarina, not the ceiling for the best operators. Source: AirROI 2026 data, Florianópolis market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Florianópolis?
The average Airbnb occupancy rate in Florianópolis is 34.5%. January is the strongest month and June is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Florianópolis?
Listings in Florianópolis average $114 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Florianópolis?
Florianópolis currently has about 16,016 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Florianópolis?
AirROI currently classifies the short-term rental regulation level in Florianópolis as Low. The dataset also shows about 0.1% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Florianópolis?
RevPAR in Florianópolis is about $42. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Florianópolis?
Occupancy of 34.5% means Florianópolis is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $8,605, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Florianópolis?
The average booking lead time in Florianópolis is about 48 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Florianópolis?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Florianópolis include Jurerê Internacional, Lagoinha do Leste, Centro. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Florianópolis?
entire_home listings make up 90.6% of the active supply in Florianópolis. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Florianópolis compare to nearby Airbnb markets?
Among neighboring markets, Rancho Queimado posts $14,342 in average annual revenue with 27.4% occupancy, compared to Florianópolis's $8,605 and 34.5%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Florianópolis?
The average Airbnb stay length in Florianópolis is about 6.4 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Florianópolis?
Airbnb listings in Florianópolis average 4.84 out of 5 overall. About 34.9% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Florianópolis?
Baby monitor and Changing table are among the strongest revenue-linked amenities in Florianópolis. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Florianópolis?
Yes. About 83.1% of active Airbnb listings in Florianópolis charge a cleaning fee, and the average fee is $50. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Florianópolis?
A 44.7% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.