Residence Dunas Entire home · 7 bedrooms Rated 4.98 - Revenue
- R$575,233
- Occupancy
- 69.9%
- Daily rate
- R$2,086
Prices in
Airbnb market data · 202612 months to September 2026
Natal, Brazil Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Natal brought in R$31,497 over the 12 months through September 2026, about 17% less than the Rio Grande do Norte average of R$37,865.
The short answer
Natal Airbnb Market at a Glance
Natal is cheaper but busier than the Rio Grande do Norte average. Listings averaged R$288 a night and were booked on 40% of available nights, against R$445 and 35% for the Rio Grande do Norte average.
Timing matters: in January, usually the best month, the average listing earns about 2.1 times as much as in May, usually the slowest.
With 1,901 active listings, Natal is the largest of 19 Rio Grande do Norte markets AirROI tracks. From a year earlier, average revenue rose 10% while the number of active listings grew 34%.
Browse the live Natal Airbnb market
See Every Natal Listing
Revenue
How Much Do Airbnb Hosts Make in Natal?
Gross bookings per Natal listing averaged R$31,497 over the 12 months to September 2026 (Rio Grande do Norte average: R$37,865), before cleaning, platform and management costs and taxes.
In a typical year, the average Natal listing brings in R$5,830 in January, its best month, and R$2,740 in May, its slowest. September runs within 3% of May, so either can be the slowest in a given year. The three strongest months bring in 33% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.8 times as much as a bottom-quarter one.
- Best-in-class properties (top 10%) earn R$7,960+ a month, about 2.7 times the typical property.
- Strong performers (top 25%) earn R$5,200 or more, roughly R$2,200 a month above the median.
- Typical properties (median) earn about R$3,000 a month.
- Entry-level properties (bottom 25%) earn R$1,340 or less, about 45% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
January earns about 2.1 times what May does
Average revenue per active listing, by month, September 2024 to August 2026
Monthly average R$6,150 R$2,360
The dashed line is the average of the months shown, R$3,620. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Natal Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
January 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | R$2,883 | 41.2% | R$253 | R$96 | 40 days | 4.7 nights |
| Oct 2025 | R$3,041 | 42.1% | R$254 | R$98 | 38 days | 4.9 nights |
| Nov 2025 | R$3,458 | 45.3% | R$261 | R$115 | 40 days | 5.8 nights |
| Dec 2025 | R$4,321 | 43.1% | R$305 | R$139 | 60 days | 5.8 nights |
| Jan 2026 | R$6,154 | 57.4% | R$319 | R$199 | 49 days | 5.8 nights |
| Feb 2026 | R$4,139 | 48.5% | R$294 | R$148 | 46 days | 5.5 nights |
| Mar 2026 | R$3,900 | 48.9% | R$270 | R$126 | 35 days | 5.3 nights |
| Apr 2026 | R$3,339 | 42.5% | R$274 | R$111 | 31 days | 4.4 nights |
| May 2026 | R$3,113 | 37.4% | R$287 | R$100 | 27 days | 5 nights |
| Jun 2026 | R$3,530 | 40.7% | R$298 | R$118 | 26 days | 5.5 nights |
| Jul 2026 | R$5,160 | 43.9% | R$309 | R$166 | 39 days | 6.3 nights |
| Aug 2026 | R$4,322 | 48.1% | R$299 | R$139 | 35 days | 5.2 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Natal address, run it through the Airbnb estimator.
Profit
Is an Airbnb in Natal Profitable?
Yes, when it's run well. The average Natal Airbnb took in R$31,497 in the 12 months to September 2026, an average that counts every active listing, including those open only part of the year. A listing in the top quarter took in about R$54,620, and run by its owner at everyday costs, about R$3,180 a month of that is left after running costs, so a home that costs less than that to own or rent makes money.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Natal Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | R$29,307 | R$50,820 |
| Cleaning fees guests pay7% of Natal bookings | R$2,190 | R$3,800 |
| Gross bookings | R$31,497 | R$54,620 |
| Running costs | ||
| Airbnb's feeAbout 12%: 15.5% for the 74% of Natal listings on Simplified Pricing, 3% for the rest | −R$3,870 | −R$6,720 |
| Cleaning and laundryPaid for by the cleaning fee; R$0 if you clean yourself | −R$2,190 | −R$3,800 |
| Utilities and internetAbout 5% of bookings | −R$1,570 | −R$2,730 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −R$630 | −R$1,090 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −R$940 | −R$1,640 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −R$310 | −R$310 |
| Permit and registrationWhere one is required | −R$160 | −R$160 |
| ManagementR$0 when you run it; co-hosts charge from about 10% of nightly bookings | R$0 | R$0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | R$0 | R$0 |
| Lodging taxesAdded to the guest's bill and passed on | R$0 | R$0 |
| Total running costsAbout 24% of bookings, plus cleaning paid for by the cleaning fee | −R$9,670 | −R$16,450 |
| Left for housing costs, then profit | R$21,827about R$1,820 a month | R$38,170about R$3,180 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Natal Airbnb Profit
The estimate starts from Natal's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Natal home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Natal's Top Earners Get There
- More nights booked. The busiest quarter of Natal listings are booked on 68% or more of their nights, against 43% for the median listing. Ten more booked nights a year at the median rate of R$220 adds about R$2,190 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge R$310 a night or more, against a median of R$220. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about R$2,930 a year.
- Open for the busy months. In a typical year, January brings the average listing about R$5,830, against R$2,740 in May, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Natal listings average 4.79 stars, and 46% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about R$4,550 a month, against R$2,620 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Natal?
Natal listings were booked on 40% of the nights they were open over the past year, 5 percentage points above the Rio Grande do Norte average (35%) and 6 points above the Brazil average (34%). In a typical year, occupancy climbs to 57% in January and falls to 37% in May.
The busiest tenth of listings are booked about 4.2 times as often as the bottom quarter.
- Best-in-class properties (top 10%) are booked 84%+ of open nights, 41 points above the median.
- Strong performers (top 25%) fill 68% or more, roughly five nights a week.
- Typical properties (median) fill about 43% of open nights.
- Entry-level properties (bottom 25%) fill 20% or less, under two nights a week.
January is usually the busiest month in Natal, May the quietest
Share of open nights booked, by month, September 2024 to August 2026
Monthly average 45% 57% 36%
The 12-month rate of 40% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Natal?
The average nightly rate in Natal, known as ADR (average daily rate), was R$288 over the past year, about 35% below the Rio Grande do Norte average of R$445 and about 45% below the Brazil average of R$525. In a typical year, rates peak in January at about R$305 and bottom out in September and October at about R$245.
The top 10% charge about 2.9 times the rate of the bottom quarter.
- Best-in-class properties (top 10%) charge R$450+ a night, about twice the median.
- Strong performers (top 25%) charge R$310 or more, about R$90 above the median.
- Typical properties (median) charge about R$220 a night.
- Entry-level properties (bottom 25%) charge R$155 or less, about three-quarters of the median.
January rates run 24% above September's
Average nightly rate (ADR), by month, September 2024 to August 2026
Monthly average R$319 R$241
The dashed line is the average of the months shown, R$270. The 12-month ADR of R$288 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Natal?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Natal it averaged R$118 over the past year, from about R$88 in a typical May to about R$188 in a typical January.
Per open night, by tier:
- Best-in-class properties (top 10%) earn R$226+ per open night, about 2.5 times the median.
- Strong performers (top 25%) earn R$146 or more, about R$55 a night above the median.
- Typical properties (median) earn about R$91 per open night.
- Entry-level properties (bottom 25%) earn R$48 or less, about half of the median.
January RevPAR is about 2.1 times May's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
Monthly average R$199 R$76
The dashed line is the average of the months shown, R$119.
Seasonality
Best and Worst Months for Airbnb in Natal
Natal has two high seasons, July and December–January, which makes it a moderately seasonal market. Business is slowest from April to June and slows again in September and October.
Average revenue by month in Natal
Average revenue per active listing, each calendar month averaged over the past two years
Monthly average R$5,830 R$2,740
The dashed line is the average of the 12 calendar months, R$3,620.
Revenue by month in Natal in numbers
| Month | Season | Revenue per listing |
|---|---|---|
| January | High season | R$5,830 |
| February | Shoulder season | R$3,730 |
| March | Shoulder season | R$3,600 |
| April | Low season | R$2,950 |
| May | Low season | R$2,740 |
| June | Low season | R$3,020 |
| July | High season | R$4,290 |
| August | Shoulder season | R$3,670 |
| September | Low season | R$2,810 |
| October | Low season | R$3,080 |
| November | Shoulder season | R$3,390 |
| December | High season | R$4,350 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonDecember–January | R$5,090 | 51% | R$299 |
| High seasonJuly | R$4,290 | 45% | R$281 |
| Shoulder seasonFebruary–March, August, November | R$3,600 | 47% | R$268 |
| Low seasonApril–June, September–October | R$2,920 | 41% | R$259 |
Seasons are grouped by revenue per listing, so a better-paying season can fill fewer nights when higher rates carry it.
How Far in Advance Do Guests Book Airbnb in Natal?
Guests book Natal stays 40 days ahead on average (about six weeks). December stays are booked furthest out, about 56 days ahead, and June stays closest to arrival, about 24 days. A typical December booking is made in mid-October.
December stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Monthly average 37 days 60 days 23 days
The 12-month figure of 40 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Natal
None of the 1,901 active listings in Natal display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Natal.
Neighborhoods
Best Neighborhoods for Airbnb in Natal
AirROI's area guide picks eight Natal neighborhoods that draw short-term rental guests, led by Ponta Negra, Centro and Midway Mall. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Ponta Negra | Famous for its stunning beaches and vibrant atmosphere, Ponta Negra is a top destination for tourists seeking a beautiful coastal experience. It features a lively boardwalk, restaurants, and beach activities. | Ponta Negra Beach, Morro do Careca, Forte de Santa Catarina, Natal Convention Center, Emerson Praia Shopping |
| Centro | The historic center of Natal offers a glimpse into the city's rich culture and history. It's home to many attractions such as markets, museums, and local cuisine, attracting both tourists and locals. | Mercado Municipal, Catedral Metropolitana de Natal, Museu Câmara Cascudo, Praça André de Albuquerque, Palácio Felipe Camarão |
| Midway Mall | A major shopping destination in Natal, this area attracts a large number of visitors looking for shopping, dining, and entertainment options. It's ideal for hosting travelers who enjoy urban conveniences. | Midway Mall, Cinemark, Playland, Food court, Shopping and leisure activities |
| Pipa | Known for its spectacular beaches and vibrant nightlife, Pipa is a favorite among tourists and offers various outdoor activities like surfing and dolphin watching. It's perfect for vacation rentals. | Pipa Beach, Baía dos Golfinhos, Chapadão, Pipa Ecological Sanctuary, Moleque Beach |
| Areia Preta | A beautiful beach area that is less crowded than Ponta Negra. It offers a more relaxed vibe, making it popular for families and visitors looking to escape the busier tourist spots. | Areia Preta Beach, Morro do Careca view, local restaurants, small shops |
| Via Costeira | This coastal road features several luxury resorts and hotels, making it appealing for high-end travelers. It's close to the city yet offers a serene beachfront experience. | Praia do Meio, Natal Beach, Restaurants along the Via Costeira, Devil's Mountain |
| Cidade Alta | One of the oldest neighborhoods in Natal, known for its colonial architecture and historical sites. It attracts tourists interested in culture and history, along with local events. | Fortaleza dos Reis Magos, Café do Forte, Rua Chile, Cultural events, Artisan fairs |
| Caju | A lively neighborhood with a mix of residential and commercial areas. It's becoming popular with younger travelers and offers a more authentic local experience. | Local markets, Cultural spots, Street food vendors, Affordable dining options |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Natal Airbnb Listings by Type and Size
Entire homes make up 84% of listings in Natal, but private rooms are a real segment: about one listing in seven (15%) rents out a single room. Apartments and condos account for 79% of the stock; houses come next at 11%.
Mostly entire homes, with a private-room segment
Natal Airbnb listings by room type
- Entire home 84%
- Private room 15%
- Hotel room <1%
- Shared room <1%
Room types in numbers
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 84.1% | 1,598 |
| Private room | 15.0% | 285 |
| Hotel room | 0.8% | 16 |
| Shared room | 0.1% | 2 |
Apartments dominate the property mix
Natal Airbnb listings by property type
- Apartment/Condo 79%
- House 11%
- Hotel/Boutique 8%
- Others <1%
- Cabin/Outdoor <1%
Property types in numbers
| Property type | Share of listings | Listings |
|---|---|---|
| Apartment/Condo | 79.3% | 1,508 |
| House | 11.2% | 213 |
| Hotel/Boutique | 8.4% | 160 |
| Others | 1.0% | 19 |
| Cabin/Outdoor | 0.1% | 1 |
How Many Bedrooms Do Airbnb Listings in Natal Have?
Natal's homes run small: studios and one-bedrooms make up 54% of entire homes, and only 9% of homes have three or more bedrooms. Shares are of the 1,560 entire homes that give a bedroom count; rented rooms are left out.
Natal entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
2%
52%
37%
6%
2%
2%
Bedroom counts in numbers
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 1.9% | 29 |
| 1 bedroom | 52.3% | 813 |
| 2 bedrooms | 36.5% | 568 |
| 3 bedrooms | 5.6% | 87 |
| 4 bedrooms | 1.9% | 29 |
| 5+ bedrooms | 1.9% | 29 |
What Each Home Size Earns in Natal
A typical studio in Natal earned R$25,000 over the past year, against R$90,700 for a home with five or more bedrooms.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| Studio | 29 | R$25,000 | R$22,800 | R$188 | 43% |
| 1 bedroom | 813 | R$22,700 | R$30,600 | R$256 | 43% |
| 2 bedrooms | 568 | R$24,800 | R$33,400 | R$303 | 42% |
| 3 bedrooms | 87 | R$30,600 | R$49,800 | R$471 | 38% |
| 4 bedrooms | 29 | R$114,000 | R$104,000 | R$665 | 48% |
| 5+ bedrooms | 29 | R$90,700 | R$120,000 | R$1,166 | 40% |
How Many Guests Do Airbnbs in Natal Sleep?
Most Natal listings are sized for couples and small families: 70% sleep four guests or fewer, and just 7% take eight or more. Shares are of the 1,690 listings with a guest capacity on file (89% of the market).
Natal listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
<1%
18%
17%
35%
11%
10%
2%
7%
Guest capacity in numbers
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 1 guest | 0.1% | 2 |
| 2 guests | 18.0% | 304 |
| 3 guests | 17.1% | 289 |
| 4 guests | 34.6% | 584 |
| 5 guests | 11.3% | 191 |
| 6 guests | 10.3% | 174 |
| 7 guests | 1.5% | 26 |
| 8+ guests | 6.9% | 116 |
How Natal Airbnb Listings Are Set Up
Natal hosts set up an average of 2.6 beds per listing. Only 42% of listings show their exact location on the listing map; the rest show an approximate area.
- Photos per listing
- 21
- Beds per listing
- 2.6
- Show exact location
- 42%
What Amenities Do Airbnb Listings in Natal Offer?
Pools are common in Natal: 69% of listings have one, and 83% offer free parking on site.
Share of Natal listings with each common amenity
Airbnb Amenities Linked to Higher Revenue in Natal
Listings in Natal with a hot tub earned about 2.4 times as much a year, on average, as those without: R$73,900 against R$30,600. The gap is smaller for a children's playroom (about 2.3 times as much) and a pool (about 2.2 times as much). Bigger, professionally run homes tend to carry more amenities, so these gaps reflect the kind of listing as much as the feature itself.
Revenue gap for Natal listings with each amenity
How much more listings with the amenity earned in a year than those without, and the share of listings that have it
Revenue by amenity in numbers
| Amenity | Listings with it | Avg. revenue with | Avg. revenue without | Revenue gap |
|---|---|---|---|---|
| Hot tub | 2% | R$73,900 | R$30,600 | +141% |
| Children's playroom | 1.0% | R$72,100 | R$31,100 | +132% |
| Pool | 69% | R$37,800 | R$17,400 | +117% |
| Patio or balcony | 38% | R$44,200 | R$23,600 | +88% |
| Sun loungers | 15% | R$51,200 | R$27,900 | +83% |
| Paid parking off premises | 2% | R$55,600 | R$31,000 | +79% |
| Hammock | 20% | R$46,700 | R$27,700 | +68% |
| Outdoor furniture | 17% | R$46,900 | R$28,300 | +66% |
| Waterfront | 19% | R$46,100 | R$28,000 | +65% |
| Gym | 33% | R$42,300 | R$26,100 | +62% |
Guests
Who Books Airbnbs in Natal?
Natal draws mostly domestic guests: 88% of those who left reviews live in Brazil. No single city dominates: São Paulo is the largest source outside Natal, at about 10% of reviews. Of the 12% from abroad, the largest groups come from Argentina and the United States. Guests speak a mix of languages: Portuguese leads at 45%, followed by English and Spanish.
88% of Natal guests are domestic
Where guests who left reviews live
- Domestic 88%
- International 12%
Where Natal guests come from: top cities
Share of guests who left reviews
Top origin cities in numbers
| Origin city | Share of guests |
|---|---|
| São Paulo | 9.9% |
| Rio de Janeiro | 5.5% |
| Pernambuco | 4.2% |
| Natal | 3.8% |
| Recife | 3.3% |
Where Natal guests come from: top countries
Share of guests who left reviews
Top origin countries in numbers
| Origin country | Share of guests |
|---|---|
| Brazil | 87.9% |
| Argentina | 4.0% |
| United States | 1.4% |
| Uruguay | 0.8% |
| France | 0.7% |
Languages spoken by Natal guests
Share of guests who left reviews
Top languages in numbers
| Language | Share of guests |
|---|---|
| Portuguese | 44.8% |
| English | 28.1% |
| Spanish | 18.0% |
| French | 3.6% |
| Italian | 2.0% |
What Are Airbnb Guest Ratings in Natal?
Natal Airbnbs average 4.79 stars, and 46% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.78.
Check-in scores highest in Natal; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
Category scores in numbers
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.82 |
| Cleanliness | 4.80 |
| Communication | 4.86 |
| Location | 4.88 |
| Check-in | 4.89 |
| Value | 4.78 |
Booking patterns
How Guests Book in Natal: Stays, Rules and Fees
More than three-quarters of Natal listings are open to guests more than 180 days a year, but only 24% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 27% of listings; blocked nights include any the host closes off.
Days a year Natal listings are open to guests
Share of listings by days a year
- 271-366 days 51%
- 181-270 days 26%
- 91-180 days 17%
- 31-90 days 6%
- 1-30 days <1%
Open days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 51.4% | 977 |
| 181-270 days | 26.0% | 494 |
| 91-180 days | 16.7% | 317 |
| 31-90 days | 5.6% | 107 |
| 1-30 days | 0.3% | 6 |
Days a year Natal listings are booked or blocked
Share of listings by days a year
- 271-366 days 7%
- 181-270 days 17%
- 91-180 days 26%
- 31-90 days 27%
- 1-30 days 23%
Booked or blocked days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 6.7% | 127 |
| 181-270 days | 17.1% | 326 |
| 91-180 days | 26.4% | 502 |
| 31-90 days | 26.8% | 509 |
| 1-30 days | 23.0% | 437 |
What Is the Average Length of Stay for Airbnb in Natal?
The average Natal booking lasts 6 nights, longest in July and shortest in September. Listings took about 20 bookings each over the year, some 37,700 in all. Nearly two-thirds of listings that give a check-in time set it at 2 p.m., with check-out usually at noon.
Average length of stay by month in Natal
Average nights per booking, by month of stay
Average 5.3 nights 6.3 nights 4.5 nights
Two-year average by calendar month.
Natal Airbnb Minimum Stay Requirements
Nearly three-quarters of listings in Natal accept stays of one or two nights.
Minimum stay set by Natal listings
Share of listings by the shortest stay they accept, from one night to 30 or more
What Cancellation Policies Do Airbnb Hosts Use in Natal?
Firm is the most common cancellation policy in Natal, used by 31% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean flexible: more than half of listings offer Flexible or Moderate terms, against 43% on Firm or stricter ones.
Cancellation policies of Natal listings, from most to least flexible
Share of listings by the policy they use
How Much Are Airbnb Cleaning Fees in Natal?
About two-thirds of Natal listings charge a cleaning fee. The typical fee is about R$104. Spread over the average stay of 6 nights, that adds roughly R$17 a night to what guests pay. For listings that charge one, cleaning fees make up about 7% of gross revenue.
- Median cleaning fee
- R$104
- Average cleaning fee
- R$129
- Listings charging a fee
- 66.3%
- Share of gross revenue
- 6.9%
Top earners
Top-Earning Airbnbs and Hosts in Natal
The top-grossing Airbnb in Natal, a seven-bedroom home, took in R$575,000 over the past year, about 18 times the city's average of R$31,500. Two of the top-grossing listings are left out below: they are one-bedroom units priced at more than three times the R$450 a night that puts a listing in the top 10% here, a sign that each covers several rooms or units or that its price is misrecorded. Four of the six listings below have five or more bedrooms; the other two have three and four bedrooms.
Residence Dunas Entire home · 7 bedrooms Rated 4.98 
Ponta Negra Beach House BEST LOCATION Entire home · 4 bedrooms Rated 4.90 - Revenue
- R$288,003
- Occupancy
- 54.8%
- Daily rate
- R$1,265
Seasonal House in Ponta Negra, 18 people Entire home · 5 bedrooms Rated 5.00 - Revenue
- R$283,727
- Occupancy
- 72.1%
- Daily rate
- R$1,043
3 bedroom penthouse Seaview and Jacuzzi, breakfast Entire home · 3 bedrooms Rated 4.78 - Revenue
- R$252,686
- Occupancy
- 59.7%
- Daily rate
- R$1,323
High-end home in the South Zone Entire home · 5 bedrooms Rated 4.93 - Revenue
- R$245,375
- Occupancy
- 74.3%
- Daily rate
- R$892
Ponta Negra vacation home - Natal Entire home · 7 bedrooms Rated 4.84 - Revenue
- R$232,309
- Occupancy
- 73.1%
- Daily rate
- R$882
Who Are the Top Airbnb Hosts in Natal?
NBI Administraçao is the top-grossing host in Natal, with R$2.17 million in bookings across 20 listings over the past year. Hosting here is fragmented: the ten top-grossing hosts run just 8% of the market's 1,901 listings.
| # | Host | Listings | Gross revenue | Per listing | Avg. rating |
|---|---|---|---|---|---|
| NBI Administraçao | 20 | R$2,172,976 | R$108,649 | 4.50/5 | |
| Equipe Residences | 16 | R$1,378,323 | R$86,145 | 4.75/5 | |
| July | 28 | R$940,450 | R$33,587 | 4.77/5 | |
| 4 | JR Hospedagens | 19 | R$783,060 | R$41,214 | 4.66/5 |
| 5 | Quarto À Vista | 20 | R$707,170 | R$35,359 | 4.53/5 |
| 6 | Eduardo | 21 | R$667,936 | R$31,806 | 4.61/5 |
| 7 | Olimpio Flats | 8 | R$602,699 | R$75,337 | 4.93/5 |
| 8 | Marcelo Guerra | 6 | R$579,587 | R$96,598 | 4.92/5 |
| 9 | Edy | 7 | R$530,151 | R$75,736 | 4.75/5 |
| 10 | Roberto | 4 | R$502,944 | R$125,736 | 4.82/5 |
Who Are the Airbnb Hosts in Natal?
Only 8% of Natal listings are classed as professionally managed. Superhosts run 45% of listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 74% of listings.
- Superhosts
- 45.3%
- Professional management
- 8.2%
- Cohosted listings
- 22.0%
- Instant Book enabled
- 39.3%
- Simplified Pricing
- 74.4%
Largest Airbnb Management Companies in Natal
5 management companies run five or more active Airbnb listings in Natal, and companies run 4% of its 1,901 active listings. Quarto à Vista is the largest, with 20 listings and an average guest rating of 4.60; the next largest are Equipe Residences, Prism Living Homes, Cjc Short Stay and Carpediem Homes. Among the five largest, Cjc Short Stay's homes rate highest, at 4.89.
The five largest run 3% of Natal's listings
Share of Natal's 1,901 active Airbnb listings each company runs as host or co-host
- Quarto à Vista 1% · 20
- Equipe Residences <1% · 16
- Prism Living Homes <1% · 14
- Cjc Short Stay <1% · 6
- Carpediem Homes <1% · 5
- All other listings 97%
Listings each company runs as host or co-host, 12 months to September 2026. Guest ratings average each listing's Airbnb rating, weighted by its reviews.
See the largest management companies in Brazil, with a profile of each.
Nearby markets
Natal vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 63 km, Ceará-Mirim (32 km away, 41 listings) earned the most per listing, about three times as much as Natal. None of them fills more nights than Natal (40%); the busiest, Tibau do Sul, reached 36%.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Parnamirim 9 km | 402 | R$34,134 | R$476 | 32% |
| Extremoz 20 km | 64 | R$37,003 | R$597 | 28% |
| Nísia Floresta 21 km | 179 | R$27,139 | R$551 | 25% |
| Ceará-Mirim 32 km | 41 | R$94,067 | R$1,321 | 27% |
| Tibau do Sul 43 km | 1,597 | R$51,398 | R$541 | 36% |
| Maxaranguape 51 km | 45 | R$17,861 | R$646 | 18% |
| Canguaretama 52 km | 52 | R$31,466 | R$562 | 28% |
| Baía Formosa 63 km | 50 | R$28,026 | R$630 | 21% |
Other Airbnb Markets in Rio Grande do Norte
- São Miguel do Gostoso Airbnb data 316 listings
- Touros Airbnb data 104 listings
- Mossoró Airbnb data 98 listings
- Serra de São Bento Airbnb data 36 listings
See all 19 Rio Grande do Norte Airbnb markets
Markets Similar to Natal
Markets elsewhere in Brazil with a similar nightly rate and occupancy to Natal:
- Recife Airbnb data Brazil · R$294/night · 40.0%
- Belo Horizonte Airbnb data Brazil · R$275/night · 39.6%
- São Paulo Airbnb data Brazil · R$309/night · 40.1%
- Vitoria Airbnb data Brazil · R$299/night · 41.6%
- Campinas Airbnb data Brazil · R$296/night · 38.9%
- Guará Airbnb data Brazil · R$261/night · 39.1%
FAQ
Natal Airbnb FAQ
How much do Airbnb hosts make in Natal?
An active Natal Airbnb grossed R$31,497 on average in the 12 months to September 2026, according to AirROI's tracking of 1,901 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in R$5,200 or more in a typical month.
How much can I make on Airbnb in Natal?
It depends most on the home's size, location and how it's run. The middle half of Natal listings earn between R$1,340 and R$5,200 in a typical month, and the top tenth R$7,960 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Natal?
Listings in Natal were booked on 40% of available nights over the past year. That compares with 35% for the Rio Grande do Norte average. January is usually the busiest month.
How much does an Airbnb cost per night in Natal?
The average booked night in Natal cost R$288 before fees. Half of listings charge between R$155 and R$310, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Natal?
None of the active Natal listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Natal?
Yes, when it's run well. The average Natal Airbnb grossed R$31,497 in the 12 months to September 2026, 17% below the Rio Grande do Norte average of R$37,865, counting listings open only part of the year. A listing at the top-quarter mark, run by its owner with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, has about R$3,180 a month left before the mortgage or rent, so a home that costs less than that to own or rent makes a profit. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Natal?
January usually pays best, averaging R$5,830 per active listing over the past two years, and May usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Natal?
Each night a Natal listing was open to book earned R$118 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made R$226 or more.
How far in advance do guests book Airbnbs in Natal?
Natal stays were booked 40 days (about six weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Natal?
The average Natal Airbnb stay lasted 6 nights over the past year. A listing took 20 reservations over the year on average.
How are Airbnbs in Natal rated?
Guests rate Natal Airbnbs 4.79 out of 5 on average. Guests score check-in highest and value lowest.
What are the best neighborhoods for Airbnb in Natal?
Ponta Negra, Centro and Midway Mall draw the most short-term rental interest in Natal. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Natal?
AirROI counted 1,901 active Airbnb listings in Natal as of September 2026. The closest tracked market is Parnamirim, 9 km away.
How much are Airbnb cleaning fees in Natal?
In Natal, about two-thirds of listings add a cleaning fee, and the typical fee is about R$104.
Method
About This Data
Figures on this page cover 1,901 active Airbnb listings in Natal from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Brazilian reals at R$5.19 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.